Whenever you’re using social media apps and you come across some ads for products that you like such as a suit, a trendy gadget, or even a yummy snack, what do you do next? You click on the link, toggle windows and make an order in just a few minutes. This is what makes mobile commerce so amazing.
So, why is mobile ecommerce so important? If you have a phone with you, you can shop at any time of day or night from wherever you are. So, whether you are on your couch or awaiting your coffee to be brewed, you can shop simultaneously. This, in the midst of fast-paced lives, makes mobile ecommerce convenient, fast, and easy.
To put facts into numbers, in 2023, sales through mobile eCommerce reached an astonishing $2.2 trillion globally, according to Statista’s Market Insights report. That looks like way too much cash for me! What’s more, over half of all online purchases (56%) were transacted through mobile phones which have been gradually on the rise year after year demonstrating its popularity.
Why is Mobile E-commerce Preferred?
So, why do you think customers prefer mobile applications for eCommerce businesses? Well, for starters, mobile shopping is a customized and much easier journey than shopping on a website. Your phone changes into your virtual buying companion with personalized suggestions depending on your browsing history. On top of that, instant notifications about discounts and promotions are something that entices customers and drives action. And should buyers need to “see” the product more fully, sellers turn to video hosting to showcase products.
Mobile apps are made to be fast yet responsive and can act as an all in one ecommerce solution. So, for end customers, the navigation and user experience can be much higher and better. As soon as the customer sees notification of your product, within no time, they can browse through products at a go, picking several items and making a purchase effortlessly. Moreover, this process is even faster for you because of features such as saved payment information and one-click ordering.
Lastly, shopping with your phone does not only involve purchases, it’s also, to a large extent, about the social experience. What this basically means is, that as soon as you see a product that will look good on someone of your acquaintance, you want to explore having it for yourself. This also involves showing off what you have bought and conversing with others. You can instantly share what you have bought most recently with friends and family members and then get their feedback or advice right there.
Trends For Mobile Ecommerce
Now let’s take a look at some of the most popular features and services in mobile e-commerce applications:
- Personalized Suggestions: Many mobile e-commerce applications use algorithms that derive from your browsing and buying history. What’s basically happening in the backend is the system uses this information to deliver personalized product recommendations that are consistent with your preferences and likings. This functionality helps make shopping more efficient and fun by showing you the right products.
- Easy Payment Methods: Today, more and more customers are looking for an all in one ecommerce solution. While mobile shopping becomes popular, simplified checkout processes are preferred. Apps that have one-click checkout, save payment information as well and offer guest checkout options among other features ensure the purchasing process runs smoothly. This saves time and simplifies the user interface.
- Live Agents Customer Support: To enhance customer support, live chat support is being incorporated into most mobile e-commerce apps. So, users can instantly connect with support agents to ask questions about products they might want to buy or even resolve real-time issues. This feature adds a human touch to the online shopping experience, building trust and loyalty among customers.
- Augmented Reality (AR) Try-Ons: There is a growing trend in mobile commerce applications based on AR technology, especially within the fashion and beauty domains. Through their smartphones’ cameras, people can virtually try on clothes, accessories, make-up as well as furniture. This immersive experience helps shoppers visualize products before making a purchase, reducing returns and enhancing satisfaction.
- Flash Sales and Exclusive Deals: If you wish to make your brand one of the best ecommerce platforms in India, this feature is crucial. Many apps feature time-limited flash sales and exclusive deals to attract and retain customers. These promotions offer discounts, free shipping, or bonus rewards for a limited time creating a sense of urgency and excitement among users. Push notifications keep customers informed about upcoming sales driving engagement and conversions.
- Integration with Social Media: Mobile e-commerce apps easily integrate with social media platforms such as Instagram, Facebook, or Pinterest. Users can discover products directly from their social feeds, shop through shoppable posts or stories, and share their purchases with friends. This integration enhances the social shopping experience and expands the reach of e-commerce brands.
- Subscriptions: A number of mobile e-commerce applications offer subscription services that enable users to subscribe to their favourite products. These include groceries, pet supplies, beauty products and more. Subscribers tend to enjoy convenience, and automatic deliveries at times coupled with discounts or other perks that come with the subscription.
- Gamification elements: Some mobile e-commerce apps contain gamification elements in order to engage users and encourage repeat visits. This includes rewards programs, loyalty points, badges, and challenges. By making shopping a game in itself through these apps, they make it more fun while motivating consumers to discover new products and shop for them.
- Localized content and language support: The most successful mobile e-commerce apps understand localization as very important. They provide localized content as well as product descriptions; pricing in local currencies as well as support for multiple languages. This makes it easy for people from different parts of the world to access the application thus enhancing user experience and leading to higher conversion rates.
Top E-commerce Software in India For Mobile Applications
When it comes to mobile e-commerce builders, there are tons of players in the market. Nevertheless, these companies offer many services but their charges can be too much for some businesses, especially with platform fees on every transaction. Additionally, each of these platforms comes with some kind of pros and cons, based on business requirements.
This is where Shopaccino comes in, as an interesting alternative that has been specially adapted to the Indian market. Its number of features are sure to appeal to online retailers and make it the best ecommerce platform in India.
- Lower Costs: In order for businesses not to lose too much money as a result of excessive fees eating up their margins; It provides affordable pricing plans which are competitively priced.
- Simplicity: Shopaccino’s biggest strength is its user-friendly interface. You do not need any technical skills to use it since it is very easy. So instead of struggling with complicated tools; sellers can easily concentrate on selling.
- Flexibility: Whereby you have complete freedom over how much customization happens within your store – be it themes or features. Every little detail can be changed so that it looks unique, interesting and visually appealing according to your brand identity if you choose Shopaccino.
- Mobile Optimization: Due to the rapid growth in the mobile business, it’s important that your mobile e-commerce app stays updated and optimized. Shopaccino does well when it comes to mobile optimization. For this reason, your clients will have a smooth experience buying things from their phones which will increase conversions and customer satisfaction levels.
- Customer Support: The dedicated customer support team is there for you every step of the way. You don’t have to worry about being in a maze because help is only a message or call away. This all in one ecommerce solution can help you scale your business to new heights.
- Shopaccino also has benefit features that are based on industry insights and user needs
- Unlimited Push Notifications: This helps in sending personalized sales, transactional and promotional notifications which will keep the customers engaged thereby increasing sales.
- Optimize Your Checkout Abandonment Rate: According to studies, mobile apps have been shown to reduce cart abandonment rates by a large margin as compared to websites. Shopaccino mobile optimization contributes towards lowering abandonments thus ensuring more completed transactions.
- Wishlist and Easy Payment Integration: These functions empower customers by allowing them to add products to wishlists alongside seamless payment options respectively, thereby, improving their shopping experience and boosting conversion rates.
- Product Filter Options: This advanced feature enables users to easily find what they want by customizing product filters depending on their preferences. This helps enhance navigation as well as user experience, making it the best ecommerce platform in India.
- Coupons and Offers Display: Promotional discounts effectively attract new customers while retaining the existing ones thus driving up sales volume coupled with loyalty of buyers.
- Reorder Button: For purposes of fostering customer loyalty plus repeat business this button simplifies the repurchasing process during subsequent visits made by buyers who had transacted before on the same e-commerce platform.
- Great UI/UX: Shopaccino ensures that both merchants and customers get visually appealing sites that are easy to navigate through by giving priority to good interface design principles.
- Publish on Apple Store and Google Store: Get more people interested by putting your mobile app on big platforms where more users can see it which helps with brand awareness too.
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