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Top 10 Alternatives to Looker: Comparison of Business Intelligence Software

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What is the top alternative to Looker?
The top alternative to Looker is Sisense, a business intelligence software that helps users make sound business decisions using analytics. It offers quick answers to business queries, using diverse sources of information. Complex data are simplified by the solution, helping businesses gain insights, which are instrumental in growing their organizations.

Looker is a business intelligence software that offers an intuitive approach to data exploration. You can use its web-based interface to tap the expertise of your data analytics team. They can build and share data easily and quickly so that other teams can benefit from the knowledge they create. Thus, businesses can use Looker to get deep insights from their data which they can use to channel their business decisions and activities. However, despite all these functionalities, its a fact that no single platform possesses all you need from such a system. There are other business intelligence solutions out there, offering their own robust feature sets, flexible pricing plans and much more. In this article, we evaluate the main benefits of Looker and compare them with those provided by top Looker alternatives.

looker alternatives

What is Looker?

You just need basic SQL knowledge to make effective use of Looker or create your own analytic modules. Plus, you can design visualizations with simple code and make them as complex as required. The app’s ML code can help you create and optimize your queries. Even if you don’t have SQL knowledge, you can use the learning materials, videos, screencast lectures, and live recordings provided by the vendor to learn to utilize the software effectively. Documentation also offers interactive puzzles that can help creative teams to have fun with their analytics activities.

Besides flexible pricing and open API integration blocks, Looker also offers plenty of good features. It analyzes both SQL and web-hosted info and accommodates more than 25 data variations including Google’s BigQuery, Vertica, and Hive. The system can help eliminate data bottlenecks with its intuitive interface. Because of these benefits, the app is used by more than 700 global companies. You can explore its features before you invest your money by requesting a free demo.

In its pursuit of developing a better business intelligence tool, the vendor has reinforced Looker with new tools, workflow integrations, and better visualization capabilities. It is also now more efficient and adaptable as an analytics solution owing to additional APIs and customizations. And because it now makes use of machine learning, you are able to focus on analyzing data of higher value while being able to directly integrate the system with equally powerful solutions.

Benefits of Looker

  • Even lay users without SQL knowledge can manage workflows
  • Handy visualizations
  • Robust collaboration features
  • A flexible LookML language
  • Reliable customer support via phone, email, and tickets
  • Modern IDE for agile development and embellishment

If you think Looker is too basic for your needs, don’t go away. We also analyze the main benefits of top Looker alternatives. You can find out good reasons why you should consider Looker instead of the alternative platform and vice versa.

Top 10 Looker Alternatives

1. Sisense

Designed to help business analyze data, business intelligence platform Sisense helps you come up with data-driven decisions by redefining all aspects of business analytics. The solution is known for providing instant answers so that you get to immediately reap its benefits, resulting in early ROI delivery. With businesses using diverse data sources, it’s pretty much difficult to discover needed answers. Sisense is capable of simplifying complex information that you can use to come up with insights to grow your organization. Sisense is easy to use, sporting a drag-and-drop feature, making it one of the most popular solutions of its kind.

You can easily see the software in action first to see if it matches your needs. Simply sign up for a Sisense free demo here


This award is given to the best product in our business intelligence software category. It highlights its superior quality and underlines the fact that it's a leader on the market.

Try out Sisense with their free demo

Easily create dashboards while managing your data through the platform, which also promotes collaboration as data converted by the software can be shared with relevant parties, including clients, colleagues, and partners. Building and deployment of Ad Tech BI platforms are also possible with the solution while its accompanying tools eliminate the need for client software. Aside from the tutorials that the vendor offers, training for first-time users are also provided. It fosters better communication without the need for dashboard expertise. But if you feel that the software does not have all the functionalities you need, check out Sisense alternatives here.

Why use Sisense instead of Looker?

  • It allows you to integrate data from third-party apps.
  • It offers a vast array of business analytics.
  • It can perform real-time data analysis.
  • It provides users with the latest data.

Why Use Looker Instead of Sisense?

  • It offers real-time access to data to help businesses make smarter decisions.
  • You can easily analyze data of all sizes.
  • It can integrate with any SQL database or data warehouse.
  • It meets the BI needs of both startups as well as large enterprises.

2. Periscope Data

Periscope Data by Sisense is a powerful analytics platform that delivers in terms of functionality and flexibility. It’s is basically used to collect, ingest, record, and analyze data from different sources into a single connected platform.

It understands that making queries and drawing conclusions isn’t just the process of analyzing data. It also involves mundane tasks like collecting, cleansing, and organizing data. Thus, to make sure that you have more time for getting actual actionable insights, Periscope Data takes the heavy lifting when dealing with those tedious work. Moreover, performing basic calculations and creating data visualizations do not require typing codes since they can be accomplished through the drag-and-drop mechanic.

Furthermore, the program supports a variety of languages, such as R, Python, and SQL, so you have more option when it comes to query management. There are useful utility features for queries as well like snippets, autocomplete, and formatting.

And since presenting data in an organized manner is a very important aspect of business intelligence, Periscope Data provides a plethora of visualization tools to choose from. To illustrate, you can use gauge charts, bubble charts, waterfalls, and radar charts to name a few. Insights can be shared to colleagues and clients as well. If you think this software doesn’t match your needs, you can always check these Periscope Data alternatives.

An appealing test drive of all software features is available to you when you sign up for Periscope Data free trial here.

Why Use Periscope Data Instead of Looker?

  • It unifies disparate data sources.
  • It supports multiple languages like SQL, R, and Python.
  • It allows sharing of insights to coworkers and even clients.
  • It provides an ample range of chart options for data visualization.
  • It empowers you to create your own chart for the best possible result.

Why Use Looker Instead of Periscope Data?

  • It allows exploration of data without SQL knowledge.
  • It features robust alerting and rescheduling functions.
  • It has better version control.
  • It provides access controls that are customizable on user-level.

3. Zoho Analytics

Data analytics platform Zoho Analytics helps organizations turn business data into easy-to-understand visualizations that in turn provide valuable insights. It also comes with a host of functionalities that include self-service business intelligence and online reporting. The software is capable of monitoring your metrics and identifying outliers and trends. It’s so intuitive that Zoho Analytics lets you come up with robust reports without enlisting the aid of IT professionals. Aside from these, the system allows you to collaborate with others as you are able to share reports with your colleagues, customers, and even suppliers. Outliers, once encountered by the system are quickly reported with users notified automatically through intelligent alerts. What’s even better is that the app gives you the ability to embed dashboards and reports across applications, blogs, and websites if you need to. If you wish to find out about other tools in the category, check out Zoho Analytics alternatives here.

You can also check its comprehensive feature set by easily signing up for a Zoho Analytics free trial here.

Why Use Zoho Analytics Instead of Looker?

  • It streamlines data collection
  • It makes chart creation easier.
  • It allows users to embed reports on websites, blogs, and apps.
  • It sends out intelligent alerts for outliers.

Why Use Looker Instead of Zoho Analytics?

  • It lets you create applications using its LookML language.
  • It boosts SQL capabilities with its LookML syntax.
  • It makes query execution much faster.

4. Yellowfin

Business intelligence tool Yellowfin is meant to help you grow your business by realizing its full potential through its ability to gain insights to discover and act on opportunities. The solution is not limited to gathering and analyzing business data, it also explains in detail how it arrived at results, allowing you to gain valuable insights that can help in decision-making. The solution offers you a far better method for keeping an eye on your business as it comes with powerful dashboards that are easy to use, effective and engaging. Its Assisted Insights feature can help you understand the reasons that influence trends and the data that it generates. All that is required is that you ask a question and the system automatically runs the data and immediately provides you with statistically sound results.

The vendor has an appealing free trial where you can tinker with the features at no cost. You can sign up for the Yellowfin free trial here.

Yellowfin is likewise a collaborative system so that you are able to add comments, annotate and share insights with relevant users, leading to the establishment of a data-driven culture in your organization. Furthermore, you will never have to miss critical data again as the software automatically sends out alerts regarding relevant signals. You are also alerted to critical changes that are detected by the system such as drops and spikes and trend and volatility changes. If you are still unsatisfied with its features, you can read more about other Yellowfin alternatives here.

Why Use Yellowfin Instead of Looker?

  • It explains data analysis results.
  • It alerts users to relevant signals.
  • It can publish and share data to dashboards, workflows, and storyboards.
  • It ensures data accuracy and security through its metadata layer.

Why Use Looker Instead of Yellowfin?

  • Your data analysts can use its flexible and easy-to-learn language named LookML to create mini-applications.
  • The LookML syntax simplifies the development of robust models for any organization and improves the capabilities of SQL.
  • This language-based method speeds up query execution and improves performance.
  • The vendor offers reliable tech support.

5. Datapine

Essentially a data visualization software, datapine also doubles as a business intelligence platform. It is designed to help businesses make sense of data and discover for themselves valuable insights that could lead to sound decisions. This highly-scalable tool can be quickly configured to suit any organization’s business intelligence requirements. Its interface is easy to use, bringing with it a vast assortment of charts and dashboards that allow you to drill into your data and come up with accurate analysis.

The dashboard also makes data discovery a lot easier, enabling you to view historic trends or patterns in your information. And because they can be customized, data monitoring can be adjusted to your organization’s requirements. Information sharing is likewise supported as the software lets you provide relevant users with access to key metrics.  If you require a tool to boost your information management processes, datapine can help you. It can measure corporate performance by aggregating production and sales data into KPIs–all within a matter of minutes. The software can also perform live management reporting directly from multiple databases. However, if you feel that you need more from such a tool, there are some good datapine alternatives here.

Why Use datapine Instead of Looker?

  • It centralizes information management and analysis.
  • It allows users to create data visualizations.
  • It comes with dashboards that provide a real-time view of metrics.

Why Use Looker Instead of datapine?

  • It can easily administer your settings and develop personalized workspaces.
  • It allows for the use of Webhooks to connect data objects with third-party workflows.
  • It enables and streamlines collaboration among users.
  • It can export data in text or .CSV files.

6. Hotjar

Another great alternative to Looker is analysis and feedback solution Hotjar. It is designed to help you gain a better understanding of how visitors view your website by providing you with a snapshot on how to boost conversion using customer experience as basis. Using the platform, you can instantly view visitor feedback and site activities while getting much-needed insights. These insights in turn, allow you to make the needed improvements to your website. Hotjar is a feature-rich system, allowing for feedback while giving you a clear picture of visitor behavior.

The software comes with numerous tools that make feedback and analysis possible. Its analysis tools include conversion funnels, heatmaps, visitor recordings, and analytics. Feedback tools, on the other hand, include surveys, recruiters, polls and incoming feedback. Hotjar’s advanced settings for feedback collection grant users better widget control. Installation is quite easy so that you can immediately utilize the system and reap its benefits. All it takes is a script from platforms like Shopify, Weebly, WordPress, and HubSpot, to name a few. It supports a variety of devices so that you can access the program even on the go. But if you think that the tool is just not what you’re looking for, you can always find Hotjar alternatives here.

Why use Hotjar instead of Looker?

  • It gives helps user understand website visitors’ behavior.
  • It helps boost conversion rates.
  • It gives insights on how to improve websites.
  • It uses multiple feedback mechanisms.

Why use Looker instead of Hotjar?

  • It is extremely easy to operate.
  • The mapping feature helps inexperienced users to prepare highly technical visualizations.
  • It enables and streamlines collaboration among users.
  • It can export data in text or .CSV files.

7. ReportPlus

Data visualization tool ReportPlus allows businesses to convert business metrics into easy-to-understand visualizations. This powerful system can be deployed via cloud or on-premise, depending on your preference. With the tool, you can monitor your most relevant KPIs, providing you with an idea of how your business is performing. The platform is likewise capable of generating highly-interactive reports, which can be accessed from virtually anywhere at any given time.

ReportPlus lets you create your own powerful dashboards using predefined themes, giving it the look and feel that you want. Its ReportPlus Java Script API, on the other hand, allows you to import visualizations. In addition, you can embed the tool into your desktop, a very useful feature for ISVs. Data from the system can be accessed anywhere through numerous cloud services or on-premise SQL databases. This is also made possible by the native iOS, Windows and Android apps that come with the platform. In case you find the tool inadequate for your needs, you can find more ReportPlus alternatives here.

Why Use ReportPlus Instead of Looker?

  • It can be deployed via cloud or on-premise.
  • It can monitor relevant KPIs.
  • It can bring in outside visualizations.
  • It can be embedded into desktops.

Why Use Looker Instead of ReportPlus?

  • It uses in-database architecture, so transformations happen at query.
  • It offers live connection to any SQL database, on any infrastructure.
  • It provides robust tools for real-time data exploration and collaboration.
  • The vendor offers reliable tech support and a database for self-learning.

8. QlikView

QlikView is a powerful business intelligence system that gives users the capability to create their own guide analytics apps using information gathered and analyzed by the solution. Unlike other products currently in the market, QlikView allows any member of your organization to make discoveries in your data, which can greatly impact your company’s future. The system stores all your business information gleaned from different sources into an enterprise catalog, allowing you to pull any data without compromising security.

The software makes use of what is called augmented intelligence, a combination of artificial intelligence and human intuition, a very useful tool for improving your workforce’s data literacy. It extends analytics to any area of your business, including sales forecasting, production or operations.  QlikView’s Associative Engine can link any of your data to every other piece of information so you get to have a complete view of the whole piece. Security is excellent as the system maintains absolute control over all analytics applications, data management, and permissions. However, if you are unimpressed and feel that QlikView is not right for you, there are plenty of QlikView alternatives here.

Why Use QlikView Instead of Looker?

  • It lets users create their own analytics apps.
  • It allows anyone to make data discoveries.
  • It stores all data gathered in an enterprise catalog.
  • It can extend analytics into any area of business.

Why Use Looker Instead of QlikView?

  • It is extremely easy to operate.
  • It offers real-time access to data to help businesses make smarter decisions.
  • You can use Webhooks to connect data objects with third-party workflows.
  • Your data analysts can use its flexible and easy-to-learn language named LookML to create mini-applications.

9. SAP BusinessObjects Lumira

Basically a self-service business intelligence tool, SAP BusinessObjects Lumira allows users to gather and analyze business data and transform them into visualizations, all from a single console. It is highly-intuitive, not requiring any technical skills at all. Also, the vendor offers a series of videos to guide first-time users in navigating the system. Visualization creation is quite simple, all you need to do is choose the data set to be imported and the app does the rest.

SAP BusinessObjects Lumira comes with a tool that enables you to use data as leverage in discovering answers to business queries, convert them into visualizations and present them in a variety of formats such as heat maps, lines, and bars. You can likewise come up with KPIs that are actionable, which offer results to audiences. If you are still unsatisfied with the tool’s features, you can find more SAP BusinessObjects Lumira alternatives here.

Why use SAP BusinessObjects Lumira instead of Looker?

  • It does not require users to have much technical knowledge.
  • It uses data to discover answers to business queries.
  • It can come up with actionable KPIs.

Why use Looker instead of SAP BusinessObjects Lumira?

  • It is extremely easy to operate.
  • It includes self-service features such as filtering, pivoting, and the creation of dashboards and visualizations.
  • You can easily administer your settings and develop personalized workspaces.
  • The mapping feature helps inexperienced users to prepare highly technical visualizations.

10. Tableau

Business Intelligence platform Tableau is designed to help companies create data visualizations, giving them a better understanding of such information, this also enables any employee to use analytics to work smarter and faster. Dashboards and information sources can be built with resulting content published and even shared–all within a very flexible and secure platform.

When making business decisions, the system sees to it that data take center stage. Its interactive dashboards can be shared with data subscriptions and alerts automatically sent out when needed. What’s good about the platform is that it can provide answers to key questions. Your insights are also supercharged with analytics, stats, and calculations all from a robust but sleek interface. If you think that you need more functionalities from such a software check out Tableau alternatives here.

Why Use Tableau Instead of Looker?

  • It can create dashboards and data sources.
  • It can help in making data-driven decisions.
  • It automatically sends out data subscriptions and alerts.

Why use Looker instead of Tableau?

  • It can integrate with any SQL database or data warehouse.
  • You can easily administer your settings and develop personalized workspaces.
  • Data and reports can be shared via email or URLs.
  • Its language-based method speeds up query execution and improves performance.

And that’s about it, those were our top 10 alternatives to Looker. After reading our guide, you should be able to comfortably choose the tool that’s best for you. But if you find yourself unable to make up your mind, read our article on the 15 best business intelligence tools for small and big business, which should significantly widen your options.

Business intelligence tools are indeed very useful to today’s businesses. But here’s the thing, knowing what’s good for you is different from choosing what’s right for you. Shopping for a business intelligence platform can be a cumbersome undertaking. So what do you need to look for in a business intelligence platform? Diving straight into a deal is never a good thing. There are a number of things to consider when choosing such a tool. The ideal BI solution should be easy to implement and use, which many modern systems are now known to possess. It should likewise be able to convert data into actionable visualizations that are easy-to-understand. Answers to business queries must stay relevant to their respective industries and should be given in real time. Lastly, such a tool should be able to unify all your information sources by connecting to a diverse collection of databases.

By Jenny Chang

Senior writer at FinancesOnline who writes about a wide range of SaaS and B2B products, including trends and issues on e-commerce, accounting and customer service software. She’s also covered a wide range of topics in business, science, and technology for websites in the U.S., Australia and Singapore, keeping tabs on edge tech like 3D printed health monitoring tattoos and SpaceX’s exploration plans.

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