Pros and Cons of amoCRM: Evaluation of the Popular CRM Software

amoCRM: Top CRM Solution


amoCRM is a user-friendly CRM solution that helps to efficiently manage leads and sales deals. The system is designed to convert first-time contacts into leads and assists in maintaining an organized database and to make smarter sales decisions. The platform can also help you to track your achievements by giving a true picture of your progress.

But is it a useful app for your company’s needs?  In this article we’ll try to answer that question by deeply analyzing the main pros and cons of amoCRM and also taking a look at specific use cases to help you visualize how you could use the product profitably.

Our team reviewed amoCRM thoroughly and was impressed with its high quality and performance. If you want to see the system in action for yourself you can consider the vendor’s free trial plan that will give you a good overview of its capabilities. You can easily sign up for amoCRM free trial here.

amoCRM won our Expert's Choice Award for 2017

What makes amoCRM stand out in the CRM market? The first thing you notice about the app its easy of use. Unlike complex CRM systems, this product makes it simple to manage information with just a few clicks and yet allows you to keep track of contact details and notes. Navigation is effortless as the platform’s interface is based on social networks your employees are familiar with. AmoCRM automates complex CRM processes and helps you avoid manual import errors. Plus, this app is cloud-based which means you don’t need to worry maintenance, upgrades, or security. The vendor also offers dedicated mobile apps to enable your team members to access and use the system on the go.

How can you use amoCRM to improve your sales agents’ performance? The best part about this app is it balances usability and features. Its attractive interface is the gateway to a host of sophisticated features including task assignments, custom reports, and detailed pipelines. Another benefit is the solution’s seamless integration with popular third-party applications to facilitate smooth flow of data and information between the different business solutions you use. Plus, the vendor offers support in English and Spanish languages and the system can be easily used across all geographies.

Now, let’s get down to the nitty and gritty and analyze the main pros and cons of amoCRM. Why should you choose this app among the scores of CRM solutions available in the market? The reason is this product offers almost all the key tools you can expect from a high-quality CRM product. What is more, its interface is simple and easy to use for small teams and at the same time the platform offers advanced features for the needs of fast-growing companies and large enterprises.

Pros of amoCRM

It is easy to use

As mentioned earlier, amoCRM offers a familiar and user-friendly interface with minimal learning curve. Your sales team can use this app to improve their relationships with customers and ensure no prospect or client is missed. The platform collects all important info on a single dashboard that your sales agents can use as the main hub to perform their operations. They don’t have to waste time clicking around vague features as they can do all main tasks by pushing a single button. On top of that, their mobile app is also easy to adopt and use.

Helps to track all prospects closely

AmoCRM helps you to make maximum use of the leads and prospects you have gathered. It collects leads from all communication channels and organizes their contact and behavior information for your benefit. The channels include phone numbers, live chat, email addresses and social media. This ensures that all prospects are effectively added to your leads list.

Scan and log business cards instantly

A sophisticated business card scanner is one of the unique features offered by amoCRM. You can use it to import your prospect’s data quickly and easily, and make entries from any location. It is a fast and effective deal-closure mechanism that can be used profitably by creative sales teams.

Syncs client emails completely

Most enterprises invest in a CRM system because they are unable to keep track of all their email correspondence and find it difficult to resolve queries using multiple accounts at the same time. The designers of amoCRM know this fact well, that’s why the app has been empowered to completely sync all customer emails. You can attach all communication history and addresses to the lead’s profile and access this info from anywhere, anytime.

Click-to-call fast dialing

AmoCRM enables your customers to contact you quickly and easily by embedding a one-click button on your website. This option is also available in each client’s profile, enabling you contact them immediately without using your office or mobile phone. Plus, the platform records and logs these calls, enabling you to use them later for statistical and analytical purposes.

Sophisticated customer tracking

AmoCRM not only helps you to add customers to your database, it also assists in managing your relationships with them. The app offers a dedicated pipeline activity view for each client enabling you to easily identify churning locations, and make sure your clients get back to performing the actions you desire from them.

Digital ads

Your sales agents can use amoCRM to effectively engage customers as the solution offers a digital pipeline to nurture prospects and automate follow-ups. Based on this pipeline, the platform sends emails to targeted leads, displays digital ads, and encourages them to get more info about your product or service. Basically, it makes the job of your sales agents much easier as it prepares and informs those leads thoroughly.

Useful collaboration features

AmoCRM offers a fast and dedicated communication platform for your sales team which means your company does not have to invest in additional software for this work. The app’s intelligent notification center ensures all messages are read and helps to complete tasks more quickly.

Knowledgeable customer support

The vendor knows the importance of quality customer support and that is why their reliable and knowledgeable tech agents are available any time to provide prompt assistance via phone, live chat, and email.

More Advantages of amoCRM

  • You can keep a detailed account of each customer.
  • The app demonstrates the performance of each manager.
  • Sales team leaders can easily control the sales process.
  • Sales reps can use the system effectively as it is easy to understand its logic.
  • Managers can reduce the time spent on contact handling.
  • It’s simple to mark all upcoming events, schedule tasks, and control the conduct of all your transactions.
  • It is easy to create a list of contacts and sort them by company.
  • The solution’s informative mode of analytics allows you to track all steps of transactions and successfully bring them to the end.
  • You can use the deals history feature to review previous deals with clients and offer them customer-oriented services.
  • Finally, the vendor regularly updates and upgrades the system according to the latest needs and developments in the CRM industry.

Cons of amoCRM

There really isn’t much to complain about with amoCRM, but our review panel came across a couple of minor areas that could be improved in future versions of the software:

  • The vendor could offer a tutorial menu to help newbies. While the system is very intuitive, having an extra training resource would be welcome.
  • Currently, you cannot export raw data such as inbound and outbound calls which limits the software’s reporting capability. Hopefully it will be introduced in the next version of the app.

The positive factor here is the vendor is open to feedback and constantly strives to improve the software to maintain its high standards and usability so it’s quite possible all the drawbacks may be resolved soon.

Category: B2B News
Tags: CRM Software

Leave a comment!

Add your comment below, or trackback from your own site. You can also Comments Feed via RSS.

Be nice. Keep it clean. Stay on topic. No spam.

You can use these tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

This is a Gravatar-enabled weblog. To get your own globally-recognized-avatar, please register at Gravatar.

Page last modified