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SoGoSurvey Pricing Packages: What’s Included in the Free Plan?

Category: B2B News
What’s included in the SoGoSurvey free plan?
The SoGoSurvey free plan includes robust features like survey templates, survey banks, multilingual surveys, real-time reports, and a mobile app. It is perfect for basic in-company or customer survey requirements but is limited in customization of other features like branding.

A survey software can be useful in getting feedback from both customers and employees. On the one hand, you get to know what your customers’ behaviors and purchasing processes look like. On the other, you get to understand your employees’ pain points and beliefs. Ultimately, surveys are a core facet of data-driven management. And, SoGoSurvey pricing packages allow you to do just that.

In this article, we’ll discuss the SoGoSurvey features included in their various SoGoSurvey pricing plans. We’ll offer an analysis of the benefits that you can get by using the tools as a part of your organizational drive to be more reflective and data-driven. If you are looking for a platform that helps you get both hard and soft data you can use for self-correction, SoGoSurvey might just do the trick.

SoGoSurvey Pricing Packages

SoGoSurvey offers a general Online Survey Tool as its flagship product. The SoGoSurvey offering, like other top survey solutions, provide you with helpful tools to create a reflective, data-driven, and self-corrective culture. This allows you to catch pain points before they explode in your face.

Take, for instance, 91% of customers unsatisfied with a company’s service leave without warning. Also, 67% of customer churn is preventable. Having a survey tool to catch and detect the reason for the dissatisfaction could potentially improve retention rates. You will be able to create a touchpoint where you’d know how and why they were dissatisfied. Thus, you can create policies to prevent such things from happening again.

Getting To Know Customers and Employees Is Important

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Source: Huffington Post, PayScale

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It’s the same thing with employees. It was found that the average turnover rate was at an alarming 19%. This statistic even includes companies with survey tools and stellar HR departments. However, it is apt to assume that many companies without such assets but with many employee-related pain points have a higher turnover rate. Of course, you would want to pull your current turnover rate down and not be at the wrong end of the curve. And, a survey platform is one tool to help you do that.

Also, it may be true that 70% of organizations have software adoption policies in their digital transformation strategy. But, only 21% of North American and European businesses claim that their digital transformation is done. Thus, having to incorporate tools such as SoGoSurvey for analytics purposes to improve many areas of businesses like HR, product development, and customer service will still be a hard hill to climb for some.

Overview of SoGoSurvey

SoGoSurvey dashboard

SoGoSurvey is an easy-to-use yet comprehensive survey software suite. Users of its flagship product, the Online Survey Tool, range from individuals to large enterprises. It allows you to create surveys with different question formats such as drop-downs and radio-type. Moreover, there are other useful features available, including a forms maker, survey templates, and a polling feature. 

The survey tool can be fully customized from questions to branding to being able to create your very own thank you page. Of course, more advanced features, such as exportable graphical analysis of results and trends analysis options are available in premium plans. Additionally, SoGoSurvey has a very intuitive mobile app. 

Detailed SoGoSurvey Review

The SoGoSurvey Survey Tool is priced in different tiers. These include: 

  1. Basic
  2. Plus
  3. Pro
  4. Premium
  5. Enterprise

All but the Enterprise plan have monthly and annual quotes ready.

Additionally, the SoGoSurvey free plan is sufficient for may business survey needs. It includes necessary features, like the ability to import answer options, branching and skip logic, survey bank, and multimedia embeds to surveys. You can check out the product yourself by signing up for the free trial. 


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Key Features of SoGoSurvey

  • Unlimited Survey Creation
  • Survey Templates
  • Add and Edit Brand Logo
  • Advanced Skip Logic
  • Robust Reporting and Analysis
  • Guaranteed Anonymous Survey
  • Auto-Translate Multilingual Surveys
  • Trend Analysis and Data Comparison
  • Custom Messages
  • Advanced Security Management

SoGoSurvey Free Plan and Pricing Packages

The SoGoSurvey pricing plans are structured in tiers. Its flagship product, the Online Survey Tool, has a total of five plans, as mentioned. Only its enterprise-grade version is available in quote-based plans. 

Free Basic Plan

The SoGoSurvey free plan is free for life, and users get many useful features for basic survey research like in-company polls and simple user experience surveys. Also, all survey results are guaranteed to be anonymous. 

What’s included in the Basic Plan?

  • Survey Bank and Templates
  • Multilingual Surveys
  • Mandatory Answers
  • Different Question Types and Answer Options
  • Send Survey URL (Public URL)
  • Chain Invites
  • Contact Manager
  • Real-Time Reports
  • Mobile App, and many more

This is a pretty robust package for something without charge. Also, it is perfect for basic and not-so-extensive survey requirements. For instance, an HR manager can use the Basic plan to create a poll for which activity to choose for a team-building workshop. A customer service professional can use this to create satisfaction surveys. Additionally, this is an able tool for product development teams. 

The tool doesn’t only make it easy to create customized survey questions. Additionally, you can embed different types of multimedia like audio and video to your survey. It also makes it easy for employees to answer these questions, thanks to an easily-accessible public URL. 

Moreover, one cool feature when subscribed to the free plan is that you are given access to pre-defined survey templates. Thus, this is perfect for people who are new to or require a refresher on creating effective survey questions. Also, seasoned survey researchers would find that it can make their jobs highly-efficient as well. 

Plus Plan

SoGoSurvey Plus Plan

SoGoSurvey allows you to create your own questions and answers using a very easy to use drag-and-drop format.

The Plus plan has all the Basic plan features and a handful of more advanced tools. These include a custom thank you message and export to Excel option, among others. It is priced at $25 per month and $299 when billed annually. 

What’s included in the Plus plan?

  • All Free Features Included
  • Custom Thank You Message
  • Export to Excel Option
  • All Basic and Advanced Question Types
  • Add Logo to Survey
  • Edit Logo in Platform
  • Survey Development

This plan is a starter package. It has more question types such as image choice and grids. And it gives you full control of your survey themes from colors to fonts. In the same vein, it also has features for you to customize and personalize your email invitations. 

This is perfect for users who want professional-looking surveys. For instance, your company wants to delve deeper into consumer behavior and perception. However, sending a non-branded generic questionnaire with the SoGoSurvey logo won’t look good on you. So, the next step for a SoGoSurvey basic plan user is to upgrade to the Plus plan. 

Moreover, it is ideal for companies with more active customer relationship communication traffic. Also, its best for active HR teams that put top priority to internal branding. Of course, this plan also gives you more advanced options.

Lastly, there is this survey development feature that provides users with support to build a 25-question survey that meets your requirements. This expertly crafted survey tool is available at an additional price of $350. 

Pro Plan

The Pro plan has all the Plus features with additional capabilities for more complex survey types and scheduled email invitations and reminders. The Pro plan is priced at $40 a month when billed annually. This is also available through a monthly plan that costs $59.  

What’s included in the Pro plan?

  • All Plus Features Included
  • More Complex Survey Types
  • Scheduled Email Invitations and Reminders
  • Automatic Survey Expiry
  • QR Code and Mail Merge
  • Require Participants with Passwords
  • Advanced Charts
  • Net Promoter Score (NPS)

The SoGoSurvey Pro plan is an intermediate research plan. There are more advanced survey and chart types to make the whole process more accurate and more intuitive. Furthermore, it has customer-facing features such as the ability to send a custom thank-you message after survey completion. In this way, you can increase rapport with your audience. 

What’s nice about this plan is that you can password-protect your surveys. You can also customize your login page and its URL. This is perfect for surveys that aim to collect sensitive data. For instance, you need board members who are in remote locations to cast a vote on whether to keep the chair or not. Moreover, using SoGoSurvey’s guaranteed anonymous results plus its password-protected URL features will help you safeguard the identity of your survey participants. 

Premium Plan

SoGoSurvey Premium Plan

Pictured are email templates that you can use to correspond with your customers.

The Premium plan is great for small business operations. It is priced at $99 per month when billed annually. Alternatively, you may pay every month at $169 per billing. 

What does the Premium plan include?

  • All Pro Features Included
  • Advanced Skip Logic
  • Advanced Reporting and Analytics
  • Edit Live Surveys
  • Auto-Translate Multilingual Surveys
  • Trend Analysis and Data Comparison
  • Schedule Saved Reports Delivery

The Premium plan is aimed at small businesses that aspire for a more empirically-based data-driven decision-making approach. This is also where the live survey editing feature becomes very useful.

One use case for such is when you send out a survey at some time, then unexpected changes happen, and you need to tweak the questionnaire as you go. This can also work as a failsafe tool for when survey takers make initial mistakes. This is perfect for firms with more active survey campaigns. This is perfect for analytics firms and consultancies. 

However, what makes this perfect for small businesses is its advanced and comprehensive reporting and analytics features. These include conditional reports, cross-tabulation, and comparative analysis. These reports are not only easy to generate, but they are also highly-visual and interactive. 

Enterprise Plan

The SoGoSurvey Enterprise plan for its Online Survey Tool is only available via personalized quotes. This is perfect for companies that need more analytics and other powerful features plus more users. 

What does the Enterprise plan include?

  • Branded URL
  • Text Analysis
  • Statistical Significance
  • Dynamic Link Sharing (Reports and Dashboards)
  • Salesforce Integration
  • Advanced Security Management
  • Limit Account Access to Trusted Networks

The Enterprise plan is perfect for companies with larger research teams or greater research needs. Lesser-priced plans may have advanced reporting capabilities. However, it is only the Enterprise plan that has an all-in-one report called omni-report. This provides you with all the data you need quickly and easily. Furthermore, this makes for better analytics. 

Another data-focused feature that is only available for the Enterprise plan is the segmentation report. This important report format automatically creates and splits your overall report into segments. For example, you finished your survey campaign, and you wish to take a look at results filtered by age and location. In cheaper plans, you’d have to filter it yourself. The Enterprise plan makes report creation and analysis faster. 

This is a great feature if your firm is a big enterprise catering to different segments and with multiple products. For instance, if you are selling different product types to different geographic regions and in many different versions. This helps you keep track of what’s going on in one segment and also helps you create the bigger picture.

Additionally, only the Enterprise plan has native integration for both Salesforce and Google Analytics. Lastly, it is the only plan with an API for custom integrations. 

You Can’t Live on Survey Tools Alone

Sure, general and specialized survey tools help in creating a reflective and self-corrective company culture. They may be necessary, but by no means are they sufficient. A soft systems approach is also needed if you are to adopt this in your organization. There is a whole gamut of details that you’ll need not just to adopt these tools, but also to implement them well and with other people.

Digital transformation is the reason why companies use technologies to create or change organizational culture, processes, and offerings to keep themselves in or bring themselves to relevance. Adopting software systems is just part of it. You have to deal with people that create the patterns of behavior and beliefs in your organization that can be called culture.

Also, in this culture, you want it to move towards your pre-defined success in your chosen niche. Furthermore, software systems such as SoGoSurvey help smoothen this success journey. But, you have to work them right.

Lastly, remember that the tools are only as good as the people that wield them. Thus, with survey platforms, you need people to understand the concepts behind and rationale for survey tools and how to use them before they give you ROI. Also, for many established companies, the culture is already there, and the tools are the only things they need. However, for others, there is more great work to be done. And, this great work involves choosing the right platform to match your needs.

By Louie Andre

B2B & SaaS market analyst and senior writer for FinancesOnline. He is most interested in project management solutions, believing all businesses are a work in progress. From pitch deck to exit strategy, he is no stranger to project business hiccups and essentials. He has been involved in a few internet startups including a digital route planner for a triple A affiliate. His advice to vendors and users alike? "Think of benefits, not features."

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