You can use search marketing software to improve the ranking of your company’s website in search engines without needing to shell out for paid placement. It is important for your site to rank high on Google because this search engine garners a 77% global marketing share. More than 6.5 billion internet searches are done every day. In addition, more searches are conducted on mobile devices compared to desktops. Organic search accounts for 95%, while paid search makes up 5% of all searches.
Why is search marketing important for your business website? To start, 35% of internet users click on the first link in search engine results. More than 80% of online purchases start with a search query. Mobile search spending is expected to top US $35 billion at the end of 2019. In the US, mobile search advertising will generate about $28.5 billion for the same period. Facebook users make about 1 billion searches every month on this social network. Finally, 76% of companies use content marketing strategies to improve their search ranking.
Now you know the importance of investing in a quality search marketing software tool to make your website more visible on the internet. But how do you select a suitable solution from the scores of applications offered in the marketplace? You don’t have to worry as this article provides you the needed tips and information. We analyze the main features and tools offered by SEMrush as well as the top 10 alternatives to SEMrush to enable you to make an educated choice.
SEMrush is an online business intelligence and competitor analysis platform you can use to research eponymous and top-rated keywords. It offers a range of metrics to enable you to understand your industry, competitors, and the general market. SEMrush empowers you to improve your company’s ad strategies and track business growth. The application is subscription based and you don’t need to download anything. It is one of the leading AdWords and competitive keywords research programs available in the market.
If you think SEMrush is not a good fit for your requirements, don’t turn away. We also provide you the essential information on the top 10 alternatives to SEMrush. In short, we give you 3 tips to try out the alternative app instead of SEMrush and vice versa.
Exponea is a cloud-based marketing platform that combines engagement automation and analytics to enhance the customer experience. With this app, you can make accurate predictions and perform advanced customer analyses. You don’t need to take the help of your IT team to execute outstanding campaigns. Top features include: custom funnels, CRM, automated sales funnel operations, revenue analyses, and web layers. The best part is Exponea’s neat interface is easy to master and helps marketers deliver good results in quick time. In addition, they can enrich their campaigns with artificial intelligence and make smart use of in-depth customer info. Plus, you can personalize recommendations and target prospects on multiple platforms. Finally, you can easily understand your customers and cater to their preferences in real time. You can sign up for Exponea free trial here or compare it with these Exponea alternatives to appreciate the features of this leading solution.
Why choose Exponea over SEMrush?
Why choose SEMrush over Exponea?
Serpstat is a full-featured SEO solution. You can use it to improve your SEO performance in areas such as pay per click, content marketing, search analytics, and marketing. The app tells you who is ranking high on search engine result pages (SERP) and gives you the tools you need to get ahead of your competitors. It provides business intelligence and updated info on the promotion spending strategies of your competitors and tells you how they achieved their SERP rankings. Plus, you can find out the keywords they use in their campaigns. With this info, you can devise and implement effective SEO strategies to beat the competition and boost your business. Top features include: reports and infographics, on-page audit, market intelligence, rank tracking, and advertising analysis. For more good choices, browse these Serpstat alternatives here.
Why choose Serpstat over SEMrush?
Why choose SEMrush over Serpstat?
With the tools to monitor and report on all of your clients’ marketing campaigns in one place, AgencyAnalytics takes digital marketing campaigns to the next level. Its dashboards empower agencies and clients, providing a one login solution to understand campaign performance across SEO, AdWords, Social and more.
AgencyAnalytics lets you connect to all major marketing channels and integrate with more than 30 platforms to build a complete marketing dashboard, including Facebook, Google, YouTube, Instagram, LinkedIn, Bing ads, Google adwords and more. If you wish to scout for other solutions, browse these viable AgencyAnalytics alternatives here.
Why choose AgencyAnalytics over SEMrush?
Why choose SEMrush over AgencyAnalytics?
Raven Tools is designed to manage social media conversations, online advertising campaigns, and SEO work. You can use this single tool to collaborate with team members, generate sophisticated campaign reports, create and manage ad campaigns, manage and monitor social networks, manage link building, track search engine trends, and conduct research and analysis. Raven Tools integrates data from different sources to enable you to make effective campaign decisions. It taps info from SEMrush, Majestic SEO, and SEOmoz for detailed social, keyword, link, and competitor intelligence. Main features include: advertising tools, SEO tools, social media tools, and customer care. If you think this app is too basic, peruse these excellent Raven Tools alternatives here.
Why choose Raven Tools over SEMrush?
Why choose SEMrush over Raven Tools?
Moz offers both basic as well as sophisticated tools to boost your SEO campaigns. It provides a SEO keyword generator, keyword research tools, and link analysis that gives info on your link quality and inbound links. The best part is the vendor offers tutorials and training to help you improve your SEO program and strategies. You can also contact their technical support team anytime to get your questions answered. In short, Moz offers you the knowledge and resources you need to make the best use of its SEO tools. Small businesses can utilize this application to get more traffic to their website. In addition, the pricing packages are flexible and affordable for businesses of any size. Key features include: rank tracking, weekly crawls, open site explorer, on-page recommendations, and discounts on Moz seminars. You can also consider these viable Moz alternatives here.
Why choose Moz over SEMrush?
Why choose SEMrush over Moz?
BrightEdge offers productive and effective content marketing tools to empower businesses to win their content battles in the digital world. You can use these tools to analyze your SEO efforts and improve your content performance. With BrightEdge, you can optimize your content for high ROI. It provides sophisticated reporting and analysis features to help you measure content performance and devise effective campaigns to boost your reach. Thus, you can ensure your content is widely found and helps to generate sizable revenue. Main features include: tasks and workflow management, site audit, share of Voice Report, keyword and PPC discovery, and SEO recommendations. If you think this platform is too simple for your requirements, take a look at these excellent BrightEdge alternatives here.
Why choose BrightEdge over SEMrush?
Why choose SEMrush over BrightEdge?
UpCity helps you to save the dollars spent on paid internet ads as you need to only pay its subscription fee to boost your SEO campaigns and efforts. Start with just five keywords and find out the links you are getting, their progress, and where they stand compared to the competition. Setup is simple and you just need to provide info about your business, industry, website, and competitors, and add your desired keywords for tracking. Start with six business categories and Upcity will give you the keywords to track. Then, you can view the number of monthly searches for the keywords, your site’s ranking position, the impact of your competitors, and each keyword’s overall score that is used to determine your website’s rank. Top features include: sales tools, white labeling, link analysis, SEO report card, and client reporting. You can also consider these effective UpCity alternatives here.
Why choose UpCity over SEMrush?
Why choose SEMrush over UpCity?
Optimizely enables you to personalize your company website and improve visitors’ experience on it. You can optimize your site according to what your visitors and prospects like. The pricing packages are quote-based and you need to pay only for what you select to use. With Optimizely, you can track changing customer behaviors and design your platform to be flexible, interactive, and efficient. This software has created over 30 billion optimized experiences for its users. You can utilize the testing kit to familiarize yourself with its different features and specifications. Plus, you can sign up for the free trial to test drive the features before you invest your money. Main features include: multi-domain support, enterprise-grade security, campaign management, multi-page testing, and multi-variate testing. If you are not impressed, try out these Optimizely alternatives here.
Why choose Optimizely over SEMrush?
Why choose SEMrush over Optmizely?
BrightInfo is an automated content personalization platform that analyzes your website content, understands its semantics, and studies how your visitors interact with it. The app uses a proprietary algorithm to configure your website content to match visitors’ behavior. In short, it ensures your visitors get relevant content at the right times so that they continue their browsing flow without interruption. With BrightInfo, you can boost user engagement with your content and enhance conversion rates. You can try out the A/B test tool during the free trial to check how it boosts engagement and conversion rates. Main features include: personalized emails, native ads, exit popups, templates, and widgets. You can also check out these excellent BrightInfo alternatives here.
Why choose BrightInfo over SEMrush?
Why choose SEMrush over BrightInfo?
Luminate is ideal if you’re looking to attract more website visitors, retain organic traffic, and ultimately improve your website ranking. This AI-powered content optimization tool enables you to quickly discover the top topics and trends so you can create and share relatable and relevant content to your target audiences. This is made possible through the platform’s machine learning and semantic searching tools to determine how to best serve a positive experience to your audiences. Luminate uses various tools to glue website visitors onto your website, including contextual data information, pop-up notifications, micro surveys, and much more. If you’re looking for similar ways to bolster your SEO, make sure to check our Luminate alternatives.
Why choose Luminate over SEMrush?
Why choose SEMrush over Luminate?
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