Top 10 Alternatives to SEMrush: Analysis of Leading Search Marketing Software Solutions

Exponea No. 1 Alternative


You can use search marketing software to improve the ranking of your company’s website in search engines without needing to shell out for paid placement. It is important for your site to rank high on Google because this search engine garners a 77% global marketing share. More than 6.5 billion internet searches are done every day. In addition, more searches are conducted on mobile devices compared to desktops. Organic search accounts for 95%, while paid search makes up 5% of all searches.

Why is search marketing important for your business website? To start, 35% of internet users click on the first link in search engine results. More than 80% of online purchases start with a search query. Mobile search spending is expected to top $30 billion in 2018. In the US, mobile search advertising generates about $18 billion. Facebook users make about 1 billion searches every month on this social network. Finally, 76% of companies use content marketing strategies to improve their search ranking.

Now you know the importance of investing in a quality search marketing software tool to make your website more visible on the internet. But how do you select a suitable solution from the scores of applications offered in the marketplace? You don’t have to worry as this article provides you the needed tips and information. We analyze the main features and tools offered by SEMrush as well as the top 10 alternatives to SEMrush to enable you to make an educated choice.

What is SEMrush?

SEMrush is an online business intelligence and competitor analysis platform you can use to research eponymous and top-rated keywords. It offers a range of metrics to enable you to understand your industry, competitors, and the general market. SEMrush empowers you to improve your company’s ad strategies and track business growth. The application is subscription based and you don’t need to download anything. It is one of the leading AdWords and competitive keywords research programs available in the market.

Benefits of SEMrush

  1. It provides competitive intelligence for your digital marketing campaigns.
  2. The pricing packages are versatile and affordable, and guarantee good return on investment.
  3. Digital marketers can use it for site audits, and SEO and pay per click strategies.
  4. You can compare your competitors’ keyword data and domains.
  5. Select phrases and long-tail terms for use in social, semantic SEO, and content marketing.
  6. You can track queries as per monthly search traffic.

If you think SEMrush is not a good fit for your requirements, don’t turn away. We also provide you the essential information on the top 10 alternatives to SEMrush. In short, we give you 3 tips to try out the alternative app instead of SEMrush and vice versa.

Top 10 Alternatives to SEMrush

1. Exponea

Exponea is a cloud-based marketing platform that combines engagement automation and analytics to enhance the customer experience. With this app, you can make accurate predictions and perform advanced customer analyses. You don’t need to take the help of your IT team to execute outstanding campaigns. Top features include: custom funnels, CRM, automated sales funnel operations, revenue analyses, and web layers. The best part is Exponea’s neat interface is easy to master and helps marketers deliver good results in quick time. In addition, they can enrich their campaigns with artificial intelligence and make smart use of in-depth customer info. Plus, you can personalize recommendations and target prospects on multiple platforms. Finally, you can easily understand your customers and cater to their preferences in real time. You can sign up for Exponea free trial here or compare it with these Exponea alternatives to appreciate the features of this leading solution.

Why choose Exponea over SEMrush?

  1. It offers plug-and-play accessibility.
  2. It facilitates full technology integration from the ground up.
  3. You can seamlessly integrate data collection, analytics, and execution.

Why choose SEMrush over Exponea?

  1. The pricing plans are versatile and affordable, and provide excellent return on investment.
  2. You can easily compare your competitors’ keyword data and domains.
  3. Track queries according to monthly search traffic.

2. Serpstat

Serpstat is a full-featured SEO solution. You can use it to improve your SEO performance in areas such as pay per click, content marketing, search analytics, and marketing. The app tells you who is ranking high on search engine result pages (SERP) and gives you the tools you need to get ahead of your competitors. It provides business intelligence and updated info on the promotion spending strategies of your competitors and tells you how they achieved their SERP rankings. Plus, you can find out the keywords they use in their campaigns. With this info, you can devise and implement effective SEO strategies to beat the competition and boost your business. Top features include: reports and infographics, on-page audit, market intelligence, rank tracking, and advertising analysis. For more good choices, browse these Serpstat alternatives here.

Why choose Serpstat over SEMrush?

  1. It gives all the details of the top 100 search results for a particular keyword.
  2. It also provides the historical data of a keyword per region or city.
  3. You get a detailed backlink analysis reports that include referring pages and domains.

Why choose SEMrush over Serpstat?

  1. It provides customizable reports that reveal historical performance and trends.
  2. It has 26 databases for 25 countries.
  3. It monitors more than 106 million keywords and over 87 million domains.

3. AgencyAnalytics

AgencyAnalytics is an SEO reporting app for marketers. It offers useful features such as PPC keyword tracking, SEO auditing, backlink monitoring, social analytics, automated reporting, multiple third party analytics integrations, custom branded dashboards, and mobile apps. The platform enables you to create custom dashboards that display your clients’ campaigns. Drag-and-drop widgets show detailed info on search console integrations, AdWords, stats from Google Analytics, Bing and Google rankings, number of linking domains and backlinks, and engagement on popular social networks. In addition, you can brand and customize dashboards for each campaign and provide personalized info to each client. Finally, AgencyAnalytics also provides an SEO audit tool that analyzes your clients’ websites once a week to find out issues that could be impacting their organic search engine results. If you wish to scout for other solutions, browse these viable AgencyAnalytics alternatives here.

Why choose AgencyAnalytics over SEMrush?

  1. It provides an accurate rank tracker that’s updated daily.
  2. You can track Google My Business listings on Google Maps.
  3. It offers support for Bing and Google with their localized versions.

Why choose SEMrush over AgencyAnalytics?

  1. It provides domain specific keyword ranking.
  2. You can view your competitors’ organic positions.
  3. Review your competitors’ Ads texts.

4. Raven Tools

Raven Tools is designed to manage social media conversations, online advertising campaigns, and SEO work. You can use this single tool to collaborate with team members, generate sophisticated campaign reports, create and manage ad campaigns, manage and monitor social networks, manage link building, track search engine trends, and conduct research and analysis. Raven Tools integrates data from different sources to enable you to make effective campaign decisions. It taps info from SEMrush, Majestic SEO, and SEOmoz for detailed social, keyword, link, and competitor intelligence. Main features include: advertising tools, SEO tools, social media tools, and customer care. If you think this app is too basic, peruse these excellent Raven Tools alternatives here.

Why choose Raven Tools over SEMrush?

  1. Its real-time Social Stream tool enables you to monitor and participate in multiple social conversations instantaneously.
  2. You can generate detailed marketing reports.
  3. Its Site Auditor tool can crawl your selected website to get info on technical SEO areas.

Why choose SEMrush over Raven Tools?

  1. You can compare various SEO metrics.
  2. It helps you to find good long-tail keywords.
  3. Compare several websites together.

5. Moz

Moz offers both basic as well as sophisticated tools to boost your SEO campaigns. It provides a SEO keyword generator, keyword research tools, and link analysis that gives info on your link quality and inbound links. The best part is the vendor offers tutorials and training to help you improve your SEO program and strategies. You can also contact their technical support team anytime to get your questions answered. In short, Moz offers you the knowledge and resources you need to make the best use of its SEO tools. Small businesses can utilize this application to get more traffic to their website. In addition, the pricing packages are flexible and affordable for businesses of any size. Key features include: rank tracking, weekly crawls, open site explorer, on-page recommendations, and discounts on Moz seminars. You can also consider these viable Moz alternatives here.

Why choose Moz over SEMrush?

  1. It helps you to keep an eye on your competitors.
  2. It tracks key metrics so you can continually monitor your success.
  3. It provides detailed analysis of the top ranking pages of your website.

Why choose SEMrush over Moz?

  1. You can see where your competitors are ranking.
  2. Get detailed reports on your ad campaign data.
  3. Get in-depth and accurate ad data.

6. BrightEdge

BrightEdge offers productive and effective content marketing tools to empower businesses to win their content battles in the digital world. You can use these tools to analyze your SEO efforts and improve your content performance. With BrightEdge, you can optimize your content for high ROI. It provides sophisticated reporting and analysis features to help you measure content performance and devise effective campaigns to boost your reach. Thus, you can ensure your content is widely found and helps to generate sizable revenue. Main features include: tasks and workflow management, site audit, share of Voice Report, keyword and PPC discovery, and SEO recommendations. If you think this platform is too simple for your requirements, take a look at these excellent BrightEdge alternatives here.

Why choose BrightEdge over SEMrush?

  1. Identifity which channels are ideal for content delivery.
  2. Make your content search engine-friendly and easy to find on the internet.
  3. Create professional landing pages that are better than those of your competitors.

Why choose SEMrush over BrightEdge?

  1. It reveals how your keywords stack up against your competitors on search engine results pages.
  2. Its Audit tool analyzes web pages and notifies you about issues such as duplicate content, broken links, etc.
  3. You can identify pay per click competitors and view their best performing keywords and spends and clicks.

7. UpCity

UpCity helps you to save the dollars spent on paid internet ads as you need to only pay its subscription fee to boost your SEO campaigns and efforts. Start with just five keywords and find out the links you are getting, their progress, and where they stand compared to the competition. Setup is simple and you just need to provide info about your business, industry, website, and competitors, and add your desired keywords for tracking. Start with six business categories and Upcity will give you the keywords to track. Then, you can view the number of monthly searches for the keywords, your site’s ranking position, the impact of your competitors, and each keyword’s overall score that is used to determine your website’s rank. Top features include: sales tools, white labeling, link analysis, SEO report card, and client reporting. You can also consider these effective UpCity alternatives here.

Why choose UpCity over SEMrush?

  1. It helps you to set up your website correctly and attract the attention of leading directories and social networks.
  2. You can create custom social media posts and schedule them.
  3. It assists you with social media audit and setup.

Why choose SEMrush over UpCity?

  1. It offers competitive intelligence for your digital marketing campaigns.
  2. Digital marketing agencies can utilize it for SEO and pay per click strategies, and site audits.
  3. You can select long-tail terms and phrases for use in semantic SEO, social, and content marketing.

8. Optimizely

Optimizely enables you to personalize your company website and improve visitors’ experience on it. You can optimize your site according to what your visitors and prospects like. The pricing packages are quote-based and you need to pay only for what you select to use. With Optimizely, you can track changing customer behaviors and design your platform to be flexible, interactive, and efficient. This software has created over 30 billion optimized experiences for its users. You can utilize the testing kit to familiarize yourself with its different features and specifications. Plus, you can sign up for the free trial to test drive the features before you invest your money. Main features include: multi-domain support, enterprise-grade security, campaign management, multi-page testing, and multi-variate testing. If you are not impressed, try out these Optimizely alternatives here.

Why choose Optimizely over SEMrush?

  1. It presents efficient analytics to help you track user experiences on your website.
  2. You can lower the bounce rate, attract more traffic, boost on-site time, and more.
  3. It helps you to arrange webinars for your customers.

Why choose SEMrush over Optmizely?

  1. It provides customizable reports that indicate historical performance and trends.
  2. It offers domain specific keyword ranking.
  3. It enables you to compare various SEO metrics.

9. BrightInfo

BrightInfo is an automated content personalization platform that analyzes your website content, understands its semantics, and studies how your visitors interact with it. The app uses a proprietary algorithm to configure your website content to match visitors’ behavior. In short, it ensures your visitors get relevant content at the right times so that they continue their browsing flow without interruption. With BrightInfo, you can boost user engagement with your content and enhance conversion rates. You can try out the A/B test tool during the free trial to check how it boosts engagement and conversion rates. Main features include: personalized emails, native ads, exit popups, templates, and widgets. You can also check out these excellent BrightInfo alternatives here.

Why choose BrightInfo over SEMrush?

  1. It enables companies to use their content to drive sales and grow their business.
  2. It presents each website visitor with content that best matches their search and actions.
  3. It looks at the specific needs of your website visitors and presents a unique user experience to each individual.

Why choose SEMrush over BrightInfo?

  1. It has 26 databases for about 25 countries.
  2. You can look at your competitors’ organic positions.
  3. It assists you to find good long-tail keywords.

10. Yoast

We have included Yoast in this list of top 10 alternatives to SEMrush because this tool helps to optimize websites for SEO efforts and makes them more user-friendly. With Yoast, you can make your website shine in the competitive online world. It offers plug-ins to add new tools to CMS-based sites, top rate SEO services, and troubleshooting assistance to resolve common technical problems. The company employs a skilled and professional team who provide all these services. Pricing starts at $199 and you can contact the vendor to get a customized quote for your needs. Key features include: platinum SEO review, Gold SEO review, website review, technical SEO, and content SEO. For other good options, browse these Yoast alternatives here.

Why choose Yoast over SEMrush?

  1. You can install Yoast plug-ins to add new features to your website.
  2. The Yoast team performs a detailed analysis of your website to find trouble areas.
  3. You can improve these trouble areas to get a high rank in search engine results.

Why choose SEMrush over Yoast?

  1. It monitors over 106 million keywords and more than 87 million domains.
  2. You can review your competitors’ Ads texts.
  3. Compare multiple websites together.
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