Top 10 Video Conferencing Software Companies in 2024

Video conferencing plays a significant part in the success of businesses in the 21st century. Company workspaces are being redesigned to accommodate face-to-face as well as virtual collaboration. As companies realize the benefits of hybrid work, the demand for video conferencing solutions will continue to increase. Consequently, video conferencing software companies will compete by offering new features and functionalities that will support the post-pandemic workplace.

In this article, we list the top 10 companies that design video conferencing platforms. With this, you will get to know the background and competencies of the top software developers. In doing so, you will have more information that will aid you in your decision-making as you choose the best video conferencing platform for your team.

A survey on post-pandemic return-to-work plans shows that 74.8% of organizations expect their hybrid workers to work from the office for at least half of the week. This means the increased demand for online collaboration tools will continue, including the requirement for video conferencing software.

There is no doubt that the shelter-in-place regulations imposed by the pandemic facilitated the growth of the video conferencing software market. Today, however, as the whole world eases restrictions and organizations return to working on-site, technology will continue to play an important role in workplace strategies.

Video conferencing technology provides better social interaction, and global businesses are typically the early adopters of this type of technology, which makes it possible for remote teams to collaborate. As virtual workspaces become part of the new normal, organizations need to choose reliable platforms. Here, we provide the companies that continue to innovate and design video conferencing applications that bring teams together wherever they may be.

What role does video quality play in user experience?

High-quality video is essential for an effective video conferencing experience, especially as more organizations adopt hybrid and remote work models. Here’s why video quality matters and how it impacts productivity, engagement, and overall user satisfaction:

• Clarity in Communication: Clear, high-definition video allows participants to see facial expressions and non-verbal cues, improving understanding and reducing the chance of miscommunication. This is especially vital for teams that rely on visual cues during meetings, presentations, or training sessions.
• Reduced Eye Strain: Poor video quality with frequent freezing or pixelation can cause eye strain and fatigue, especially during long meetings. Many platforms now include adaptive technology to maintain video quality even with fluctuating bandwidth, ensuring a smoother, less tiring experience.
• Enhanced Team Engagement: High video resolution promotes active engagement by helping participants feel more connected. Teams are more likely to stay focused and participate actively when the visual quality resembles an in-person setting.
• Professional Presentation: For customer or client-facing calls, top-quality video conveys professionalism, helping companies make a better impression. This is especially important for customer support and sales teams that need to present a polished, reliable brand image.
• Real-Time Adjustments: Leading platforms like Zoom and RingCentral offer features like adaptive simulcast, which adjust video quality based on network conditions. This ensures that everyone, regardless of location, enjoys a seamless experience.

Top 10 Video Conferencing Software Companies

1. RingCentral

RingCentral is a global provider of enterprise cloud communications, video meetings, collaboration, and contact center solutions. Founded in 1999, among its products are RingCentral MVP, RingCentral Video, and RingCentral Contact Center. Known for designing intuitive platforms for video meetings, RingCentral products are secure and reliable, easily integrate with other apps and offer flexible connectivity.

Based in Belmont, California, the company offers more flexible and cost-effective platforms than legacy on-premises PBX and video conferencing systems. RingCentral software solutions empower modern distributed workforces and connect them from any device and location.

The easy-to-use platforms of RingCentral seamlessly work across office sites and mobile devices. Moreover, RingCentral brings together international teams by providing local numbers, free local extension-to-extension dialing, and free inbound calling.

RingCentral MVP

RingCentral MVP is a cloud business communications solution that integrates messaging, voice, and video in one tool that powers every workflow. RingCentral MVP allows you to organize video conference calls with up to 500 people, with RingCentral Rooms that lets you connect and instantly collaborate from any device.

RingEX

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RingCentral Video connects hybrid teams over flawless HD video and audio across multiple devices. Every conversation is protected with end-to-end encryption. This software integrates with more than 250 apps, making it a flexible and reliable platform.

Offering more than 50 tools, RingCentral MVP is a robust solution for team collaboration and communication. The video conferencing platform can be easily set up and offers HD video with interactive screen sharing capabilities. Pricing for RingCentral MVP starts at $19.99 per user per month for 20 users.

2. BrainCert

Founded in 2013, BrainCert is a cloud-native and technology-focused agile software development company that is focused on creating innovative SaaS products. Based in Herndon, Virginia, BrainCert provides clients with the essential tools to create a powerful and cost-effective elearning infrastructure that is secure and scalable.

Designed to support employee training in a variety of industries, BrainCert offers a complete enterprise learning management system (LMS) that integrates different core solutions—course creation, virtual classroom, online testing, and content management. These systems in one solution empower companies to efficiently facilitate employee and customer training, skills development, and certification exams.

The all-in-one unified training platform of BrainCert is a major player in the elearning industry while its WebRTC powered virtual classroom technology is also a market leader in elearning.

Braincert Virtual Classroom

BrainCert Virtual Classroom is a VCaaS platform that easily integrates with your website, LMS, CMS or any app with developer-friendly APIs. Among the features of the BrainCert Virtual Classroom is the Software-Defined Smart WebRTC Network (SD-SWN) that offers the lowest latency, high availability, and stable connectivity. The adaptive simulcast feature maximizes video quality by adapting to varying bitrate and network conditions.

BrainCert has an intuitive interface that makes it easy for users to do video conferencing while organizing last-minute amendments to conference materials. The drag-and-drop course builder feature allows event hosts to customize virtual training sessions and meetings. Moreover, the enlarged video conference feature includes automatic speaker detection and low CPU usage while supporting up to 10 concurrent video streams.

BrainCert easily integrates with a variety of third-party software such as Google Drive, MailChimp, and Zapier. Pricing for BrainCert comes in two categories⁠—Enterprise LMS and Virtual Classroom API. Enterprise LMS starts at $119 per month for up to 50 active users while the Virtual Classroom API starts at $79 per month.

3. GoTo

GoTo is a designer of flexible-work software that caters to small and midsize businesses. The robust design of GoTo software, including GoTo Meeting and GoTo Webinar also packs enough power for the enterprise.

Founded in 2004 by LogMeIn, GoTo has more than 800,000 customers from different parts of the globe. GoTo software supports the unified communications and collaboration (UCC) requirements of organizations, as well as the needs of IT management. More than a billion people have joined meetings, webinars, and classes through the various UCC products of GoTo, while the remote access and support tools have provided more than half a billion connections.

With headquarters based in Boston, Massachusetts, GoTo has more than 3,000 employees around the globe and over $1 billion in annual revenue. The company has satellite offices and thousands of home offices in North America, South America, Europe, Asia, Australia, and other parts of the world.

GoTo Meeting

GoTo Meeting is the video conferencing software of GoTo with features built for remote work. As a virtual meeting platform for online collaboration, GoTo Meeting is packed with features that cover more than the essentials. The Call Me feature commands the app to ring you when your meeting is about to start and you can also join from your phone toll-free in over 50 countries.

GoToMeeting

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While you are mobile, you can switch to Commuter Mode, which turns your entire phone screen into a color-coded audio/mute button that uses up to 90% less bandwidth. The Smart Meeting Assistant automatically transcribes meetings so you can easily share transcripts for your team’s reference.

GoToMeeting can integrate with other business systems such as Salesforce, Office 365, Slack, and Google Calendar to ensure more streamlined operations. Meanwhile, for pricing, GoTo Meeting starts at $12 per organizer per month for meetings with up to 150 participants.

GoTo Webinar

The GoTo Webinar virtual conference platform offers interactive features such as slide-in presentations, polls and surveys, and the engagement dashboard. This software makes it easy to plan and host virtual events and engage audiences from your desktop, your phone, or your tablet. Conference participants can join your event without downloading the app, all they have to do is click on a button to join.

GoToWebinar

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What makes this ideal for webinars is that it comes with audience management solutions. These include full-service registration, source tracking, transcription tools, as well as lead management. In addition, the platform can generate custom URLs and support custom branding for your online event.

GoTo Webinar easily integrates with Aweber, Unbounce, and HubSpot to create landing pages, while you can launch and hold webinar meetings directly from Salesforce, Outlook, and Slack. Pricing for GoTo Webinar starts at $49 per organizer per month for up to 250 participants.

4. Lifesize Communications

Lifesize is a cloud communications company that offers video meeting and contact center solutions designed for today’s digital world. Lifesize offers solutions that connect customers, contact centers, and employees that are scalable, secure, and reliable. Products are designed with integrated capabilities and interoperability, intended for use on a global scale.

Founded in 2003, Lifesize is currently based in Austin, Texas, and provides enterprises with technology that is built to deliver high-quality and secure communication experiences. Formerly KMV Technologies, this company changed its name to Lifesize Communications in 2005, which also coincided with its launch of the first high-definition video conferencing endpoint in the market.

Designed for the modern enterprise, Lifesize video communication infrastructure has partner ecosystems that make global deployment and support accessible.

Lifesize

Lifesize is an award-winning complete video conferencing and meeting room software solution and is touted as the world’s first 4k video conferencing solution. It allows you to create virtual meeting rooms and integrated categories that facilitate better collaboration as well as clear and smooth communication.

The video conferencing and meeting suite connects event participants from any type of device and delivers a consistent experience across all types of platforms. Lifesize easily integrates with other apps like Skype, IBM, Slack, and other video conferencing systems.

Users can easily set up a meeting room or space with the scalable suite of Lifesize. From one-on-one interactions and team huddles, to board meetings and seminars, Lifesize is the video conferencing software that can deliver seamless virtual events. Pricing starts at $14.95 for the plan designed for midsized businesses that can host up to 300 participants.

5. Microsoft

Acquired by Microsoft in 2011, Skype is a technology company that develops software for instant messaging, including real-time video and voice communications. Founded in 2003, this company designs and develops communication software that enables users to chat through video and voice calls over the Internet.

Skype develops software that connects people. Acknowledged by users and experts as one of the best VoIP solutions providers in the world, Skype products include instant messaging, video conferencing, video chat, group chat, and collaboration functionalities such as image and document sharing. Skype is currently part of the centralized Azure-based service of Microsoft.

As of 2020, Skype is trusted by over 100 million people every month. It is also among the most downloaded mobile apps between 2010 and 2019.

Skype

As a division of Microsoft, Skype products include Meet Now, Skype Manager, Skype with Alexa, Skype for Business, and Skype for content creators. Built for both one-on-one and group conversations, Skype messaging works via mobile, PC, Xbox, or Alexa. The messaging and HD voice and video calling features are free to use for groups with up to 100 participants.

With Skype, you can make international calls to mobile phones and landlines with your monthly subscription. You can also get a local number, also known as your Skype number. Your Skype number is linked to your Skype account and allows you to answer incoming calls using your Skype app.

Skype has monthly calling plans that are ideal for users who make frequent calls. Skype also offers the pay-as-you-go option, which is offered through Skype Credit and Skype to-go. Pricing starts at 3.59 per month for the subscriptions, while Skype Credit can be purchased at $5, $10, or $25 worth of credits.

6. Zoom Video Communications

Zoom Video Communications is a technology company based in San Jose, California that offers intuitive, scalable, and secure video conferencing software for small teams and large enterprises. A leading provider of video-first unified communications, Zoom offers a frictionless communication platform that is used not just by individuals but also in media, education, enterprise infrastructure, government, finance, healthcare, non-profit, manufacturing, retail, and software industries.

Founded in 2011, the Zoom software was launched in 2013. Today, Zoom products include Zoom Meetings, Zoom Phone, Zoom Events and Webinar, Zoom Rooms, Zoom United, and Zoom Contact Center. Video conferencing tool Zoom Meetings offers HD video, voice, chat, and content sharing through mobile devices, desktops, laptops, telephones, and conference room systems.

Formerly known as Zoom Communications, the company changed its name to Zoom Video Communications in 2012. Zoom is used by clients in the Americas, the Asia Pacific, Europe, the Middle East, and Africa.

Zoom Meetings

Zoom Meetings is designed to host and broadcast webinars, online training, teaching online courses, virtual conferences, and virtual meetings. This single cloud-based platform offers tools that are helpful to businesses and organizations of all types and sizes. Zoom Meetings offers HD video and audio for up to 1,000 meeting participants, with team chats and built-in collaboration tools that promote uninterrupted communication.

This easy-to-use video conferencing and meeting software offers high-quality screen sharing capabilities where multiple users can share screens and co-annotate at the same time. In addition, the software provides room for 10,000 view-only attendees, aside from the interactive video conference participants.

The Zoom free plan hosts up to 100 participants with a time limit of 40 minutes, while paid subscriptions start at $149.90 per year for one license. Zoom participants can use the app free of charge.

7. Townscript

Townscript is a software company based in Pune, India that offers event management software designed for events of all types and sizes. This platform offers features such as attendee database management, comprehensive event reporting and analytics, live polls and surveys, and live streaming across all devices.

Founded in 2014 by Dyulok Technologies Pvt Ltd, Townscript started as an event ticketing platform. After getting funding from multiple investors in 2015, Townscript developed its products and became one of the major providers of virtual event management platforms.

With offices in the US, Indonesia, UAE, Singapore, and Malaysia, Townscript is available in more than 27 countries and can process ticket payments in more than 100 currencies.

Townscript Live

Townscript Live is an integrated virtual events platform that provides support covering event registration, payments, and live stream all in one place. You can create your own virtual stage and host virtual conferences and panel discussions.

Among its functionalities are ticket sales management, box office management, as well as SEO event listings and promotions. It can also support live polls and surveys to make your online event more interactive. In addition, Townscript live comes equipped with event analytics to help you gain insights into your webinars.

Townscript pricing starts at a 1.99% charge per ticket for domestic currency for paid events while free events are free of charge. From meetups and reunions to large conferences and virtual marathons, Townscript will provide end-to-end support.

8. Google LLC

Google LLC is a technology company and a major provider of Internet-related services and products, which include the Google search engine, cloud computing, online advertising technologies, software, and hardware. Founded in 1998, the company’s headquarters is currently located at Mountain View, California. The holding company of Google is Alphabet Inc., which was created as a result of Google’s restructuring in 2015.

Google Services, Google Cloud, and Other Bets are the three divisions of Alphabet Inc. Google Ads, Chrome, Android, Google Maps, Google Play, Search, and YouTube are under Google Services, including subscription-based products. The Google Cloud segment includes the platforms and infrastructure offerings such as Google Workspace with its cloud-based collaboration tools and other services for enterprise customers. The Other Bets segment offers research and development services.

As the most visited website in the world, Google is also considered as one of the top five most valuable brands since 2007.

Google Meet

Google Meet is part of the Google Workspace that offers a collection of cloud computing, productivity, and collaboration tools. Google Meet provides secure video meetings for businesses and teams, which is part of Google Workspace Essentials and Google Workspace for Education. Video meetings in Google Meet are encrypted in transit, and the software has an array of anti-abuse measures that keep meetings secure.

The secure-by-design infrastructure design of Google Meet is trusted by enterprises around the world. Google Meet does not require creating user accounts or plug-ins as meeting participants can join by simply clicking on a link. You can join meetings directly from Gmail or Microsoft Outlook calendar.

Individuals can host video meetings using Google Meet for free. Business owners may opt for the Google Workspace Individual, which is priced at $7.99 per month and comes with premium Meet, Calendar, and Gmail capabilities.  Among the added features are the live captions, low light mode, and noise cancellation. Pricing for Google Workspace Enterprise is available upon request.

9. Cisco

Cisco is a networking hardware company that designs, manufactures, and sells IP-based networking and other products related to information technology and communications. The company also provides infrastructure platforms and collaboration products using unified communications, as well as analytics software.

Based in San Jose, California, Cisco started in 1984 and is known as a company that pioneered the local area network (LAN) and the multi-protocol router. Today Cisco specializes in specific technology markets such as domain security, video conferencing, Internet of Things, and energy management, among others. Cisco products feature cutting-edge technology for unified communications, contact centers, conferencing, and collaboration endpoints.

Cisco serves both public and private institutions and provides a range of service and support options for customers. The company works with system integrators, service providers, resellers, and distributors and also has strategic alliances with other technology companies for product development.

Cisco Webex

The Cisco Webex app lets you call, meet, and send messages using one platform. This audio and video conferencing solution integrates the primary tools that allow users to join virtual meetings in one click. Cisco Webex provides high-quality video meetings with screen sharing and annotation from any device. You can also conduct polls to address critical issues using Slido. The intelligent features of Cisco Webex include noise removal and speech enhancement to ensure uninterrupted communications during your video conference.

The Webex Assistant performs automatic note-taking and real-time translations from English to more than 100 different languages. The software also facilitates breakout sessions and features that enhance virtual training and teaching environments.

The Cisco Collaboration Flex Plan simplifies subscription by allowing customers to buy only the tools that they need while the Enterprise Agreement is ideal for organizations that want to streamline the management of multiple licenses.

10. Ryver

Ryver is a software development company based in Scottsdale, Arizona. Founded in 2014, Ryver offers a platform for teams to communicate, manage tasks, and automate business processes. The company offers a collaboration software that includes group messaging, task management, voice, and video calls.

Maximizing team productivity is at the core of Ryver, and this is done by designing tools that enable team members to work together on projects, even virtually. The company customizes solutions for small teams, as well as for enterprises.

The architecture of Ryver software is designed in such a way that it can be accessed from any device and integrates easily with other tools such as Google Drive, DropBox, or Box.com. You can also create custom inbound and outbound webhooks and bots.

Ryver

Ryver empowers teams by providing a software platform that transforms internal communications. This platform unifies the efficiency of chat and the clarity of organized discussions in one package. It also enables businesses to become more efficient and flexible in their everyday operations.

Ryver is a feature-packed online communication tool. This collaboration software seamlessly combines all communication channels in one platform. The video conferencing tool provides crisp and clear audio and video where participants can join in one click.

Pricing for Ryver starts at $49 per month for up to 12 users with unlimited file sharing, task management, including voice and video calls.

Know The Companies Behind Your Video Conferencing App

The track record and performance of video conferencing software companies should be factored in as you choose your video conferencing software. As these solutions are crucial to the hybrid workforce, the software provider should have a robust infrastructure that will ensure smooth collaboration among remote teams.

RingCentral meets all the criteria as the top video conferencing software company. The expertise of RingCentral in designing collaboration software encompasses years of designing innovative platforms. The company is equipped with the infrastructure needed to support the video conferencing and other collaborative activities of customers. You may avail of the RingCentral MVP 15-day free trial to evaluate further the features of this product.

Hybrid work is here to stay and collaboration tools will play a crucial role as a driver of company strategy. Aside from evaluating the software, get to know the company behind the product to determine their capacity to provide the support that you will need as you grow your business.

Key Insights

• Increased Demand for Video Conferencing: Post-pandemic, there’s a significant rise in demand for video conferencing solutions as hybrid work models become more prevalent.
• Top Providers: Companies like RingCentral, Zoom, and Microsoft lead the market, offering a range of video conferencing and collaboration tools.
• Feature Innovations: The competition among software providers has led to the introduction of innovative features like end-to-end encryption, adaptive simulcast, and smart meeting assistants.
• Integration Capabilities: Leading software like RingCentral and Zoom integrate seamlessly with numerous third-party applications, enhancing their flexibility and utility.
• Cost-Effective Solutions: Many top video conferencing platforms offer scalable and cost-effective solutions suitable for both small teams and large enterprises.
• Global Connectivity: Companies like RingCentral and Zoom provide features that support global connectivity, such as local numbers and international call capabilities.

FAQ

1. What are the primary factors to consider when choosing a video conferencing platform? Consider the platform’s security features, integration capabilities with other software, user interface, scalability, cost, and customer support. It’s also essential to evaluate the reliability of the connection and the quality of video and audio.
2. Why is RingCentral considered the top video conferencing software company? RingCentral is recognized for its secure, reliable, and intuitive platforms. Its solutions integrate seamlessly with over 250 applications and offer flexible connectivity options, making it a robust choice for global teams.
3. How has the demand for video conferencing software changed post-pandemic? The demand has significantly increased as more organizations adopt hybrid work models. Video conferencing software is now crucial for maintaining collaboration and communication among remote and in-office employees.
4. What unique features do BrainCert and GoToMeeting offer? BrainCert offers a Software-Defined Smart WebRTC Network for low latency and high availability, along with an adaptive simulcast feature. GoToMeeting provides a Smart Meeting Assistant for automatic transcriptions and a Commuter Mode for mobile users to save bandwidth.
5. How do video conferencing platforms support global businesses? Platforms like RingCentral and Zoom offer international calling features, local numbers, and support multiple languages, facilitating smooth communication and collaboration across different regions.
6. What is the pricing structure for Zoom and GoToMeeting? Zoom’s basic plan is free, with paid subscriptions starting at $149.90 per year for one license. GoToMeeting pricing starts at $12 per organizer per month for meetings with up to 150 participants.
7. Are there free trials available for these video conferencing platforms? Yes, many platforms offer free trials. For instance, RingCentral offers a 15-day free trial, and GoToMeeting also provides a free trial option for its users.

By Louie Andre

B2B & SaaS market analyst and senior writer for FinancesOnline. He is most interested in project management solutions, believing all businesses are a work in progress. From pitch deck to exit strategy, he is no stranger to project business hiccups and essentials. He has been involved in a few internet startups including a digital route planner for a triple A affiliate. His advice to vendors and users alike? "Think of benefits, not features."