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15 Best Sales Software Systems For Your Business

Category: B2B News

Sales software helps users automate sales tasks and processes, and also provides performance tracking and reporting tools. These solutions can collect vital sales data in minutes, and you don’t have to spend hours doing things manually in a spreadsheet. The system helps you measure essential indicators such as lead time, gain and loss ratios, and conversion rates.

What’s more, you can get a clear picture of your sales reps’ achievements for various clients, territories, products, and more. If you are looking to invest in quality sales software for your company, we can help you. This article lists the top sales software systems in our database as selected by our B2B software review team. We take a good look at each platform’s main features and benefits to help you choose the best sales software for your company’s needs.

1. HubSpot Sales

HubSpot Sales dashboard sample

HubSpot is known to offer comprehensive tools for different business processes, such as CRM and marketing. Its sales module, HubSpot Sales, is one of the best tools out in the market today (if not the best). This is because it is flexible and easily customizable. It has an easy-to-understand interface that houses all its powerful features such as pipeline management, sales automation, email marketing, visitor tracking, reporting, calling support, sequences, and many more. We can’t cover everything here in this article. However, you can try it out for your self.

Other HubSpot Sales features include email templates, customizable reports, and inbox profiles. Moreover, it has native apps for both iOS and Android devices. Additionally, it seamlessly integrates with other business systems such as Pipedrive, GoToWebinar, Zoho CRM, BigCommerce, Wistia, and a host of others.

You can easily sign up for HubSpot Sales free trial here and get to know the features firsthand at no cost and without commitment.

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Lastly, a free version is being offered to customers. However, more powerful features await them in paid plans that start at $50 per user a month. That’s for the Starter plan. The Professional plan costs $400 a month.

2. Pipedrive

Pipedrive dashboard sample

Pipedrive offers flexible pricing packages for companies of any size. There is also a handy free trial you can use to check if the software suits your needs. You can easily sign up for Pipedrive free trial here.

What makes Pipedrive one of the best sales software solutions in the market? To start with, it offers a user-friendly interface and provides a clear overview of the sales pipeline. Your company’s sales professionals are sure to love the system because it has a sales pipeline methodology built into it.  The platform shows your deals in their different stages, which helps you to track your team’s progress and identify the deals that need to be pushed. You can also track each rep’s progress as well as deals offered to leads.

Pipedrive stands out from other sales software because you can use it as your personal sales manager to select the right deals and activities to concentrate on. For this reason, the tool is a big boon for sales managers and business owners. You can use the system’s Timeline View to identify promising leads and close more deals. Plus, the app is highly secure and is used by thousands of customers around the world. The vendor offers nightly backups in multiple secure locations as well as robust hosting infrastructure.

3. Unomy

Unomy dashboard sample

Unomy is a widely used sales and intelligence application. The system helps web-based companies collect, process, and analyze relevant data. It quickly improves B2B deals because of its sourcing, prioritizing, and organizing ability. Plus, the software offers detailed company/employee profiles that concentrate on real-time performance to enable you to compare contact information.

Unomy is an intuitive and simple app that is used by more than seven million businesses and 70 million employees. One of the reasons for its popularity is it allows users to list and structure info in the way they wish to see it. Another key feature is the application works with Chrome extensions, which benefit users in two ways: You can open the system’s database to filter names out, or you can use it for drilling details once the info is laid on the table.

4. Freshsales

freshsales dashboard sample

Freshsales is a product from the popular Freshdesk stable. The system was created by Freshdesk to help users efficiently manage the multiple elements of the sales process. Freshdesk found that its employees had to use multiple apps for the sales process. Therefore, it created Freshsales so that they wouldn’t need to wander around multiple programs to get their work done.

Freshsales is an outstanding platform because it not only offers the best features of legacy CRM systems but also provides its unique tools to prioritize pipeline opportunities and boost sales. The solution is designed to provide deep sales insights, and it also gives hints to companies on how to use them to their benefit. Other advantages are simple setup procedures, cloud-based storage for easy access, and multiple seamless integrations with popular business applications.

5. EngageBay

Engagebay contacts

Next on our list is EngageBay, an all-in-one marketing and sales platform perfect for small and medium businesses. It offers a powerful sales automation tool that streamlines your processes and creates intelligent email sequences, landing pages, and forms. It also simplifies contact management, giving you a complete view of your leads, clients, and companies all in one place.

Another nifty feature is the lead nurturing tool, which helps you turn interested leads into buying customers. By using personalized emails, creating a discount system, offering freebies, you have greater chances of retaining loyal customers. Moreover, a predictive lead scoring easily parses through various data points and predefined scoring criteria to automatically identify valuable and qualified leads.

The vendor offers a comprehensive free trial to get you up to speed with the features. You can sign up for EngageBay free trial here

6. Groove

Groove dashboard sample

Groove is a sales management solution known for being suitable for all types of sales teams, be they inbound or outbound. It is designed to optimize management of all the phases of your sales process so that your reps can focus on the job of closing deals. The software can provide every member of your sales team with all their needs to effectively increase conversions while safeguarding all your sales data in a single location, which can be accessed at any given time.

Groove also excels in optimizing your sales campaigns while making sure that all your accounts are up to date through automated data entry, eliminating the need for manual tasks so that you can focus on more important matters. You can target accounts for analysis, allowing you to boost the way you engage your customers. If you choose to, you can easily view your account engagement history using the system, which also streamlines your process of prioritizing accounts.

Managing your sales processes is easy with Groove as it is able to handle all of them, including sales pipeline expansion, account engagement, and sales enhancement. Using its built-in analytics, you can derive very useful insights that can help improve your sales process and make sound, data-driven decisions. It has a deep partnership with Salesforce for smoother integration. This setup can significantly help you save time and money while allowing for a seamless syncing of your sales data between platforms.

7. BQool Repricing Central

BQool Repricing Central dashboard sample

BQool Repricing Central serves a unique purpose targeted at a niche: Amazon merchants. The sales tool enables these sellers to automatically reprice their items based on preset rules. These include market conditions, competitor’s pricing movement, and supply-demand mechanics.

The repricing app is a handy tool to keep an eye on your Amazon category 24/7 without having to stay up the whole day. The app does the job effortlessly as soon as you have set the rules.

It is a neat little way to increase your Amazon revenues, especially in price-intensive commodity niches. The app refreshes its tracking algorithm every 5-15 minutes, so you are assured you stay on top of the game. It will help you gain insights and discover information that will help you steer your Amazon Store to success.

What’s more, the app also costs in factors that affect your published rates, including product cost, shipping cost, commissions, and VAT fees. You will likely appreciate these other must-have tools: profit calculator, price safety net, and repricing history log.

8. Brightpearl

Brightpearl dashboard sample

Brightpearl is a multi-channel retail management solution that helps companies to manage core tasks such as managing orders, inventory, accounting, reporting, and customer data in a single location. The system offers real-time reports on cash flow, inventory, customer buying behavior, profitability by channel and stock-keeping unit (SKU), and more.

What makes Brighpearl stand out among the crowd of sales software apps? You can use it as a single central hub to manage orders across your sales channels. The platform seamlessly integrates with your warehouses and shipping solutions, enabling you to deliver orders to your customers more quickly. Another advantage is the software automatically updates reorder statuses and inventory levels, which eliminates double selling, minimizes stockouts, and improves cash flow.

9. TradeGecko

Tradegecko dashboard sample

TradeGecko is an ideal choice for those who want to perform efficient inventory management. It is a cloud-based system that offers an elegant interface and automated delivery of asset management services.

Why should you try out TradeGecko? It helps multi-channel wholesalers and distributors to easily manage their inventory, supply and sales chains, and customer relationships from a single platform. Plus, the app seamlessly integrates with popular e-commerce, accounting, and POS systems, and supports mobile users on iOS and Android devices.

10. InfoFlo

infoflo dashboard sample

InfoFlo is an affordable CRM solution that offers free upgrades for life. You can use this app to easily manage your contacts and business relationships from a single platform.

You can use InfoFlo to manage your tasks, sales, documents, calendars, emails, and contacts. It is a complete contact management platform as it tracks, manages, and automatically links relevant info about your business contacts. You can access all the needed info with just a single click. Another advantage is you can look back at your business relationships with your customers by viewing your previous deals and exchanges. Finally, the system offers robust Outlook sync and integrates smoothly with Google Sync and QuickBooks.

11. Infusionsoft

infusionsoft dashboard sample

Infusionsoft is used by more than 23,000 small businesses to organize their work, save time, and boost sales. This app is designed mainly for small businesses. It is an ideal system whether your business is online, on a physical street, or an on-the-go service.

You can use Infusionsoft to clearly map your sales and marketing strategies and to automate repetitive work such as follow-ups. The software can help you nurture and enrich leads, improve personal relationships with your customers and more. A big advantage is you can centralize all daily activities and customer interactions in this one system. It helps you to turn new leads into customers, sell your products online, collect payments quickly and easily, and boost your company’s productivity.

12. KiteDesk

KiteDesk dashboard sample

KiteDesk is a sales prospecting solution that helps sales reps generate more leads. You can use the app to generate lead information via phone, email, and social profiles. With this system, you can have more effective meetings with your leads and customers, and close more deals. The platform targets your ideal customer profiles which boosts the chances of conversion and successful deal closure.

KiteDesk can be used in multiple places such as email addresses, social media search toolbar on LinkedIn, Chrome extension, and others. It offers the ability to auto-discover leads from websites. You can use these tools to build lists of promising leads and prospects from the system’s database of millions of contacts and companies. Another benefit is sales teams can use the platform to boost outbound lead generation.

13. XSellco Price Manager

XSellco Price Manager dashboard sample

XSellco Price Manager is one of the three widely used business apps offered by XSellco. This application helps with real-time repricing as well as margin and competitor pricing, which help businesses to boost their profits. It works with a set of smart pricing rules and assists you in crafting a separate strategy for each of your competitors.

The best thing about XSellco Price Manager is it reveals an alternative method to winning the Buy Box other than simply offering the lowest price. It also keeps track of minimal price changes to help you adjust your own pricing schemes and maximize profits if there is a chance to do so. Many customers of this solution have reported a significant increase in sales after placing their products on Amazon. For this reason, this platform is used by leading retailers in many nations.

14. Pipeliner

Pipeliner dashboard sample

Pipeliner is a sales automation solution that offers robust CRM features to help users track their company’s sales process. You can use it to run your sales process on autopilot. The app organizes sales data to qualify promising leads and uses interactive reporting tools to help you track your company’s sales activities. It is used by numerous small and medium-sized companies to manage their complex sales activities.

Pipeliner organizes your sales data in real-time to produce actionable insights for urgent opportunities. It helps you view hidden gems such as upsell, customer inquiries and repeat buys across your sales pipeline. A significant advantage is that the app is easy to implement and use, which makes it simple for users to do their tasks efficiently. Plus, you can access customer data in a single place and share, update, or add the info to reports as per your needs.

15. BigContacts

BigContacts dashboard sample

BigContacts is an easy to use web-based solution that stores notes, contact data, and history in a single location. Users can access this data easily and quickly from anywhere, anytime. You can also effortlessly distribute contacts, share calendars, and assign tasks. The dashboard is user-friendly, which makes it to simple to navigate, read, and edit it. Another big advantage is users can customize the dashboard to add specific details about their contacts to boost work output.

Benefits of BigContacts are: You can view all contact history from a single screen, easily manage your opportunities, tasks, and calendar, and finally, capture and store all email communication.


Hopefully, with this list of sales software solutions, you were able to get a better idea of which tool will work best for you. However, if you still aren’t sure, we suggest that you first give HubSpot Sales a try. Coming from a reputable software provider, this tool offers a comprehensive set of features that will help you streamline your sales and marketing processes. Plus, you can check out its features at no cost if you sign up for HubSpot Sales free trial here.

By Jenny Chang

Senior writer at FinancesOnline who writes about a wide range of SaaS and B2B products, including trends and issues on e-commerce, accounting and customer service software. She’s also covered a wide range of topics in business, science, and technology for websites in the U.S., Australia and Singapore, keeping tabs on edge tech like 3D printed health monitoring tattoos and SpaceX’s exploration plans.

Amanda says:

I am in the process of developing my first online business. This article was very helpful but I feel the need to see some of these programs in a trial format or have a meeting with other business they are successfully working for. A guide for amateur online commerce may be helpful. Could someone kindly advise me towards a good guide?

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