AI paraphrasing tools are one of the many online tools that you can use to create high-quality for marketing purposes. It may seem a little strange or counterintuitive but it does work well.
Let’s take a look at what these tools are and how exactly you can use them to make better content for your marketing campaign.
What are paraphrasing tools, and how do they work with AI?
Paraphrasing is basically a writing technique/process in which a piece of text is rephrased using words different from its original form but without changing its meaning.
This is the definition vis-à-vis written text or content. Paraphrasing is also done verbally.
A paraphrasing tool is basically the software that automates the process of paraphrasing. It lets you enter a piece of text as input and get a rephrased version of it in a matter of minutes.
The quality of a paraphrasing tool is determined by how well it understands the given content and how closely to the original context it changes it.
This is basically the part where AI plays a role.
When a paraphrasing tool utilizes AI, it is able to not only understand the given content but also the tone that it subscribes to and the context it carries.
After knowing that, the changes it makes are in line with the original meaning and context, due to which the paraphrased version doesn’t look absurd or nonsensical.
How can paraphrasing tools help in writing better marketing content?
Now, let’s talk about some of the ways in which paraphrasing tools can help for best writing content for marketing purposes.
It has to be kept in mind that paraphrasing tools are used in an assistive and augmentative capacity. They don’t create content on their own. Much like a logo animation maker, which requires your creative direction, paraphrasing tools are used to improve content that you’ve outlined.
1. AI paraphrase can make your content catchier
In marketing, one of the main traits that you have to focus on bringing into your content is catchiness.
If the content is catchy, it will attract readers. When it attracts readers, it means that more people will actually read the content. And when the content itself is read, the promotion or marketing will be effectively executed.
You can use paraphrasing tools to get some help in this process. While these tools are not exactly made for this specific purpose, they do have the potential to be used for it. You just have to be a bit smart about how you do it.
When you want to make your content catchier and more attractive, here is what you should do:
- Look for an intelligent AI paraphrasing tool to begin with. (We’re going to name and use a few here in this post. You can just use those ones if you don’t want go on a searching spree yourself.)
- Once you pick a tool of your choice, pick the right mode for making the content catchy. AI paraphrasing tools nowadays typically have different modes for different results, and you have to make out which one of them works best for making content catchier. You can do this by testing out each of the modes on a sample piece of text.
- After you have specified all of that, you can enter the marketing content you’ve written and run it through the tool using the particular mode until it becomes better and catchy enough.
It does sound a bit vague when we chalk out the instructions like that. Here is what it looks like in action: (We’re using a tool called Paraphrase-Online for this one.)
To give you a nice perspective on the whole “improvement” thing, we did enter a bit of an atrocity in the tool. And as you can see, it did fix it up quite a bit. The word choices are a lot improved and the needlessly long parts have been shrunk down for better readability.
2. AI paraphrasers can make your marketing content more readable
It’s one thing making content catchy, and it’s another thing (which is more important, for that matter) making it readable.
Catchy content is content that attracts readers. Readable content, on the other hand, is content that can actually be understood by the readers.
Mentioning readability after catchiness sort of sounds like putting the cart before the horse. But, in this particular context, we’re mentioning it like this because it’s very much possible for someone to create content that is catchy at first but is unreadable afterward due to which it gets abandoned.
And having a reader abandon some content right after they get hooked is probably one of the worst things that can happen.
If you find yourself in a situation where your content is initially catchy but is lacking readability on the whole, you can try fixing things with an AI paraphrasing tool.
We won’t chalk out the steps this time. We’ll just show you what we mean. You’ll get a good idea that way yourself.
This time, we’re going to be using Editpad. This is also an AI paraphrasing tool that you can find on the Internet. It’s free and easy to use, which is why we’re doing it.
There’s not a lot to say about the above. You can see how the tool has improved the readability by changing the words and sentence formation of the content. The paraphrased version is less convoluted and easier to understand as compared to the input.
3. AI paraphrasers can help in making the content unique and original
Marketing content – like literally every other content – has to be uniquely written in order to be effective. Uniqueness is especially important for marketing content since it is important not only for fostering customer/reader trust but also for maintaining compliance with search engines.
One of the prime channels of content marketing nowadays is search engines. You create content, publish it on a site, and then rank that site high in the SERPs. That is the main gist.
However, for this to work, it is essential for the site and content not to be in violation of the search engine rules and policies. Duplicate content is one such violation that has to be avoided at all times.
It’s common enough to write some content only to have it contain some traces of accidental plagiarism. In situations like these, the content has to be rephrased so that the resemblance is taken away.
This is something that you can do with AI paraphrasing tools.
Instead of paraphrasing the content yourself, you can do it much more quickly with a tool.
Final Thoughts
So there you have it.
Paraphrasing tools have a great many uses when it comes to creating marketing content. They can make a lot of things easier in the post-writing phase when you have to edit the content for clarity, readability, and uniqueness.
Getting the benefits out of these tools is only possible if you pick the right ones to begin with. You can go with Paraphrase-online and Editpad i.e., the tools that we mentioned above, if you want to get started quickly. They’re both free to use and they have all the cool features that you’ll need.
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