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  • Pros & Cons of Zoom: Analysis of a Video Conferencing Software

Pros & Cons of Zoom: Analysis of a Video Conferencing Software

Category: B2B News
What are the pros and cons of Zoom?
The pros and cons of Zoom revolve around its ability to streamline enterprise communication and deliver the same, consistent experience for all use cases. Its ease of use, high-quality video, and crisp audio are its strong points. However, Zoom could be demanding for some computer builds.

Lag-free video, crisp audio, and instant sharing are some of the attributes of reliable video conferencing tools. But if you have taken a more in-depth look into the available options, you may have noticed that only a few products boast these capabilities. One such solution is Zoom. But is this product perfect? What are the pros and cons of Zoom?

Zoom is inarguably one of the best, if not the best, communications tools available on the market today. The solution offers a consistent user experience and has excellent tools that are optimized to work reliably. This, coupled with the ease of use, makes Zoom a reliable video conferencing software for all types of businesses. But, does Zoom offer a justifiable value for money?

In this article, we’ve highlighted the strong points of Zoom to help you decide if it is fit for your business. We’ve also laid out the few areas where this software could be lacking to empower you to make a sound buying decision.

pros cons zoom main

Not long ago, video conferencing was a luxury only affordable to large companies and executives. However, today, organizations of all sizes are investing in virtual meeting solutions that enable them to meet with employees, colleagues, and customers through video meeting. It’s no longer a question of how much the collaboration software products cost, it’s all about the convenience and power to break the barrier of traditional audio and display systems.

In the same sense, today’s video conferencing tools have clearly outdone the traditional systems since they add facial expressions and physical gestures, which make virtual meetings truly effective.

The impact of using video conferencing platform is finally dawning on all businesses, and it is no surprise that over 98% of medium and large businesses are willing to buy video conferencing solutions, with two-thirds of SMBs planning to invest in one.

A number of video conferencing numbers show that a range of industrial and macroeconomic factors such as an increase in remote workers have an impact on the uptake of video conferencing software

How Video Conferencing Impacts Employee Productivity

Employee that use video collaboration to work remotely

%

Employees that say video conferencing helps them put their point across

%

Employees that agree video conferencing reduce time to finish tasks

%

Employee that say video conferencing helps them feel more connected to their colleagues

%

Employee that are less likely to multitask on video call than on audio call

%

Source: Lifesize (2016)

Designed by

In fact, the popularity of dispersed teams and remote workers means that 78% of meetings have at least one remote partaker, which highlights why video conferencing is important to your business. Besides, it is estimated that the average employees spend about 40% of their working hours in meetings, which explains why there is an increase in the demand to implement video conferencing services.

Further, with the rise of employees who prefer to collaborate and meet in more impulsive ways, there is a snowballing trend to provide video conferencing systems. You can have a look at the 

What all users agree on, though, is that to meet the increasingly dispersed, fluid, and impromptu needs of today’s workplaces, businesses must deploy video conferencing technology. A video conferencing solution boosts effective collaboration and simplifies the workplace experience, beyond the executive team. However, while implementing video conferencing is good, caution must be taken not to compromise the minimum etiquette standards when using these systems.

So, is Zoom powerful enough? Let’s find out.

What is Zoom?

zoom dashboard example

Zoom is a comprehensive video conferencing service that combines simple online meetings, group messaging, and video conferencing into an easy-to-use platform. It is an innovative solution built to deliver exceptional audio, video, and screen-sharing experience across devices such as Mac, Windows, Android, and iOS, as well as room systems like H.323/SIP. The platform enables users to host webinars, virtual meetings, video demonstrations, video conferences, and online training.

Since its inception in 2011, Zoom has been so successful that it has attracted high profile brands such as Slack, Rakuten, Dropbox, Uber, GoDaddy, Box, and Pandora. Even RingCentral – a business phone system, uses Zoom as the backbone to its video conferencing suite known as RingCentral Meetings. So what is the reason(s) behind the widespread popularity?

What makes this software stand out is its extensive suite of features that satisfy nearly any business’ needs. Zoom has virtually any basic, advanced, and ancillary features a company would want in a video conferencing platform. Additionally, Zoom offers high-quality video and audio over its cloud servers in a simple fashion that doesn’t cost a premium. Its affordability, together with versatility, makes it a force to reckon with in the video conferencing space.

Moreover, Zoom supports up to 1000 interactive video participants and can cater for up to 10,000 view-only partakers. The solution is entirely versatile and can easily be tapped into from various devices and locations. Even better, Zoom has a free plan, which allows businesses to host an unlimited number of one-on-one meetings and 40-minute group meetings with up to 100 participants.

Zoom provides the following key features:

  • HD video and HD voice
  • Full-screen view
  • Join by Zoom Rooms
  • Group messaging
  • Simultaneous screen sharing
  • Whiteboarding
  • HTTP access
  • AES 256-bits encryption
  • Admin feature controls
  • SSL encryption
  • Unlimited VoIP
  • Toll-based options
  • Hybrid cloud service
  • Simple online meetings
  • Partner Integrations

Zoom Advantages And Disadvantages

Deployment and usability

Zoom is super easy to use – just download, click it, set it up, and you are off and running. This is one of the easiest pieces of video conferencing solution business could ever deploy. It works right off the bat, and it is a breeze for anyone to connect over Zoom and talk to a remote colleague or customer.

Zoom connects easily across desktops, mobile devices, and room systems to seamlessly bring together various departments, office, and remote participants. With an intuitive user-interface, quickness of joining rooms, and ease of sharing screen, Zoom is undeniably simple for everyone to use.

What is more intriguing is that, despite being simple to use, Zoom provides all the enterprise-level features that make webinars, online training, video conferences, and virtual meetings far more engaging, and interactive. Even better, whether you are in a small, medium, or large room, it is the same consistent, remarkable experience.

Video conferencing capability

Easy for participants to join a video meeting.

If you have used Skype and GoToMeeting in the past, you may have found the services to be less reliable in some way, but that is not the case with Zoom. Zoom video conferencing is stable and reliable and supports long video calls. From the user perspective, Zoom streamlines video conferencing, offering an easy-to-use platform for both audio and video conferencing. The best part is that regardless of the number of participants taking part in a video conference, the quality of the sound, feed, and chat is impressive.

Video and audio quality

The video and sound quality separate the best video conferencing solutions from the rest. Based on its video and audio quality, Zoom is indisputably one of the best, if not the best, video conferencing software. The solution cements its spot in the upper echelon thanks to its high-quality HD video and crisp audio quality.

Zoom’s video and audio quality, work really well even in the most troublesome areas. Even in low-bandwidth situations, Zoom doesn’t present any latency or echo issues inside the portals. The solution provides rock-solid performance and rarely experiences video or audio problems, even as more participants join the rooms.

Simple Online Meeting

Straightforward online meeting in Zoom.

There is no doubt; nothing can be questioned about the quality of Zoom’s immersive video conferencing. And, its the peerless combination of crisp audio and the high-quality video that facilitates simple online meetings. Even better, Zoom allows you to create a personal meeting ID and URL name which can easily be shared to the participants. However, the incredible Zoom video conferencing performance comes with a downside. 

Apparently, it’s heavy in the use of CPU resources. Actually, sometimes, when doing video conferencing the CPU usage can reach 100%. This can slow down the computer and affect the overall performance of the device. If you have a 2-year old or newer computer, this issue won’t likely to affect you since the latest video card or processor can handle HD graphics well.

Security

Do you handle sensitive matters over video conferences? Are you wary of data leaks? When the transfer or sharing of information becomes mission-critical, organizations need to maintain a high-security posture, and with Zoom, it is easy to do that. Zoom offers a suite of impressive security features, which includes single sign-on (SSO), HTTPS access, SSL encryption, and AES 256-bits encryption.

The fact that Zoom is encrypted means that all virtual meetings, webinars, and video conferences happen over secure connections. This adds to its appeal for security and provides confidentiality, which is essential for law firms, IT firms, health facilities, and other security-conscious businesses.

Scalability

More importantly, Zoom is expandable. The solution is very progressive, and unlike other systems, it grows with an organization and expands easily to handle the growing needs. Its scalability gives organizations the ease to adapt their communication strategies based on their size and needs.

Versatility

Zoom has made remote collaboration hassle-free, thanks to its versatility. With Zoom, users enjoy the same exceptional experience spread across all systems. It enables organizations to handle all forms of communications, whether it’s on desktops, mobile devices, or conference rooms. This means employees, customers, and corporate managers can collaborate anywhere, anytime via Zoom whether it’s in the office, in the car, on the airplane, or in the house.

HIPAA-compliance

Zoom keeps you on top of all activities.

In today’s environment, health organizations must protect the confidentiality of patient health data. The HIPAA security standards offer no exception in terms of video conferencing and other forms of online collaboration. Zoom is designed with this in mind and has a security architecture that offers end-to-end, HIPAA-compliant encryption.

Zoom signs the HIPAA Business Associate Agreement on behalf of all its healthcare customers, meaning the solution is responsible for maintaining patient health information. Besides, the software enables medical professionals to meet with patients online and screen-share health records more securely.

Also, unlike other systems, Zoom makes it easy for multiple participants to join in secure, HIPAA-compliant settings. This means patients, family members, and medical professionals can be in a single conversation, without worrying about data breaches. The solution protects health information via a combination of firm access control, encryption, and other methods of protection.

Partners integrations

What third-party tool do you use? Zoom integrates seamlessly with a wide range of third-party applications including Salesforce, Skype, HipChat, Box, Dropbox, Okat, Google, Marketo, Eloqua, Zapier, and many more.

Pricing

Zoom is reasonably priced.

Overall, Zoom is engineered to be affordable. The solution offers a straightforward pricing structure perfect for all types and levels of businesses. Zoom pricing is ideally perfect for organizations looking to evolve their collaboration approach without spending a great deal of financial investment.

Zoom has four plans which are priced based on the included features and the total number of hosts. The four price tiers include Basic, Pro, Business, and Enterprise. The Basic plan offers good value for money, and it’s perfect for inter-office conferences, online training, screen sharing, and recording of instructional videos.  With 40 minutes allowed per meeting, the free version can be an incentive for keeping every session short and concise.

Does a Zoom Purchase Make Sense for Your Business?

Zoom has built an impeccable reputation as one of the best video conferencing solutions in terms of stability, reliability, stunning video and audio quality, and ease of use. Currently, the Zoom is an appealing enterprise communication solution, providing a secure platform for audio & video conferencing, messaging, and webinars throughout desktops, native mobile apps, and room systems.

If you are not using a video conferencing software right now, we highly recommend using Zoom to enjoy its intuitive features set. The Zoom model is easy to purchase, implement, use, and scale. What’s more, the Zoom experience is intuitive and straightforward, perfect if you want to develop a robust communication strategy without investing a great deal of time and financial investment.

While its video conferencing service is a bit heavy on CPU usage, the system is still reliable as it is architected with focus and expertise. The solution is affordable at all levels, and with its high participant threshold, Zoom can lend to your meetings an exceptional video conferencing experience. You can read this article to learn more about video conferencing software

By Jenny Chang

Senior writer at FinancesOnline who writes about a wide range of SaaS and B2B products, including trends and issues on e-commerce, accounting and customer service software. She’s also covered a wide range of topics in business, science, and technology for websites in the U.S., Australia and Singapore, keeping tabs on edge tech like 3D printed health monitoring tattoos and SpaceX’s exploration plans.

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