In the fast-paced and ever-evolving world of digital marketing, staying ahead of the competition is crucial for success. While there are myriad strategies and tools available to marketers, one often overlooked yet indispensable tool is a Virtual Private Network (VPN). With its ability to enhance online security, increase productivity, and unlock global opportunities, a VPN is the unsung hero that can revolutionize your digital marketing game.
In this article, we will explore ten key benefits of using a VPN that will not only safeguard your data but also skyrocket your digital marketing efforts towards unprecedented heights. Get ready to embrace the power of a VPN and witness your business thrive in ways you never thought possible!
What is a Virtual Private Network (VPN)
First things first, what is a virtual private network, or VPN in short? Well, to newbies, a VPN is a technology that allows you to create an encrypted connection between your device and the internet.
Instead of connecting to the internet directly, which poses a lot of security risks, you connect via a VPN, which offers you an extra layer of protection and other benefits as you will learn below.
There are many VPN service providers around, so do your homework beforehand to ensure you pick only the best VPN for your needs.
That said, what are the benefits of VPNs for digital marketing success? Let us find out together in the next sections.
Benefits of VPN for Digital Marketing Success
Safeguard Your Data (Most Important)
Source: Statista
Did you know that, according to a report by Statista, cybercrime caused damages amounting to $6.9 billion in 2021? That’s a staggering amount of money and a big loss to businesses that heavily rely on the Internet.
It also means cybercriminals are hard at work and nobody is safe, more so when these nefarious elements are taking to more advanced hacking methods.
What to do? As an astute digital marketer, it’s your duty to safeguard all your data and online communications using a VPN.
That way, criminals cannot intercept and steal sensitive data that could lead to huge losses, loss of brand reputation, and probably costly lawsuits down the line.
This data could be company files, emails, passwords, social media accounts, and everything in between.
Deliver Better Local SEO Results
Every online marketer will tell you that search engine optimization (SEO) is one of the best ways to drive organic traffic to your website.
The method allows you to generate relevant and qualified traffic. That is, traffic that is most interested in your products and services, and most likely to engage with your offer.
If you had no idea, a whopping 46% of Google searchers are looking for local information. That means local SEO is a powerful marketing tool for small businesses.
Now, a VPN can help you understand the needs and search patterns of a target audience in a particular area.
Say, for instance, a client based in the US asks you to target the Italian market. How do you understand the requirements of this target audience and you don’t live in Italy?
That’s right – you use a VPN. You can connect to a server in Italy and trick Google into thinking the client operates from that area.
As such, you can perform searches as a local resident would, which can help inform your local SEO strategy.
Improve Remote Working Capabilities
Nowadays, and especially because of the coronavirus pandemic, most people – including digital marketers – have taken to remote working.
Remote working has its perks both for employees and employers. However, it has its share of drawbacks, one of which is the issue of security.
As a remote worker, you usually connect to the internet in public places such as cafes, airports, buses, and so on.
The only problem? These public WiFi networks are usually unsecured, making them a great target for cybercriminals.
As a digital marketer who has to connect to said public networks, it pays to invest in the best VPN money can buy.
That way, you can continue working, communicate with clients confidently, and access critical data without the fear of being hacked.
In light of this, most companies will only allow their teams to connect to their network via a VPN to keep data safe at all times.
Keep an Eye on Your Competitors’ Activities
Competition in the online advertising space can be cutthroat. There are many players each with a unique offer and varying marketing methods.
It’s precisely why all digital marketers should possess god-like abilities when it comes to competitor analysis.
Keeping an eye on your competitors’ activities will help you to get insight into their marketing strategies, identify gaps you can fill, and find backlink opportunities.
It will also help you to identify what they are doing wrong and why they are losing customers. With all this info, you can realign your marketing campaigns to compete better.
But you have to do it discreetly, which is where a VPN comes in. They won’t even know you were looking at their digital properties, plus you can appear like you live in a different country.
Facilitate Anonymous Downloading
As a digital marketer, you always need software and digital resources for your marketing campaigns.
While some clients may offer you commercial licenses, there are times you will need to download software from torrent sites and other sources.
I know torrent sites are usually used to download copyrighted content. You can, however, use these sites for legal purposes.
For instance, you can use torrents to download open-source software such as GIMP, OpenOffice, Audacity, Ubuntu, and other resources for your campaigns.
The only problem is torrent trackers can gather your information, including sensitive data, which is later sold to third parties.
To avoid critical data falling into the wrong hands, always connect to a torrent site using a VPN service.
Overcome Geo-restrictions and Access to Certain Websites
If you’ve used a service such as Netflix, Amazon Prime Video, or BBC iPlayer, you may have come across content you can’t watch simply because it’s not available in your region.
This is known as geo-restriction and these companies do this due to regional content agreements.
But as a digital marketer, you will need to work across geographical barriers at times. That’s why you must invest in the best VPN you can afford.
Internet censorship is quite stringent in some countries like China. A good VPN can help you to access restricted content and websites in such countries.
Avoid Bandwidth & Data Throttling
It’s no secret that a fast internet connection is ideal for online marketing activities. But have you ever wondered why your internet connection slows down at certain times? It’s annoying, right?
Well, the slow internet speeds are caused by bandwidth and data throttling by your internet service provider (ISP).
And the ISPs do this deliberately to mitigate network congestion during peak hours, or when a certain app/website/resource is consuming a lot of data.
With a VPN, you can overcome this problem easily. How? A VPN tunnels your connection via a private network, which is less congested.
And since a VPN hides your activity, your ISP cannot see what you’re doing. As such, they don’t know when to slow down your internet connection.
Improve Social Media Marketing
Did you know that, in 2021 more than 4.26 billion people were using social media worldwide, a number projected to hit six billion in 2027?
That is quite a huge market and a great channel for any smart business to connect with its target audience.
Any digital marketer will tell you that social media offers you an excellent medium to supercharge your marketing campaigns.
But with this huge number of users comes security risks. Hackers may gain access to your accounts and steal your client’s information. A VPN will offer you an extra layer of security.
On top of that, a VPN service can help you fine-tune your targeting on social media. If a client wants you to reach a social media audience in a certain location, you can use a VPN to connect to a server in that locale.
YouTube Marketing Benefits
YouTube is the second-largest search engine after Google. The platform has over 2.5 billion users as of Q2 2021, a figure that is projected to surpass 2.8 billion in 2025.
It offers digital marketers a fantastic avenue to advertise their products and services. With a suite of powerful marketing tools, it can really help you give your campaigns wings.
But first, you must understand the needs of your target market and the adverts that are being shown in that region. And that’s because you need to create ads that will appeal to your target audience.
To see the ads that are being shown in a particular region, you don’t have to be there physically. You can use a VPN to connect to a server in the region and see the ads your prospects are seeing.
With that info, you can improve your click-through rates by creating better display ads, improving your copy, or launching retargeting campaigns.
Protect Private Information
As we hinted earlier, cybercrime is a serious and costly problem. Cybercriminals are always looking for the next website, network, or company system to compromise and steal data.
Thanks to all manner of attacks including ransomware, malware, DoS, SQL injection, phishing, and Man-in-the-Middle (MitM) attacks, it’s arguably easy for hackers to take over a system nowadays.
For this reason, it’s incredibly easy for cyber criminals to gain unwanted access to sensitive personal information for their own ill gain.
A reputable VPN service can help you to secure your network and systems. It encrypts all of your data making it unreadable to hackers, which means you’re safe even if hackers manage to break in one way or another.
Conclusion
We hope you enjoyed reading today’s post about the several benefits of VPNs for digital marketing success.
VPN is all about boosting your online security so you can perform your digital marketing duties without the fear of hackers.
To recap, here are the benefits of VPNs once more:
- Safeguard your data
- Deliver better local SEO results
- Improve remote working capabilities
- Keep an eye on your competitors
- Facilitate anonymous downloading
- Overcome geo-restrictions and access to websites
- Avoid bandwidth and data throttling
- Improve social media marketing
- YouTube marketing benefits
- Protect private information
Please let us know what you think about the article in the comment section, and share the post if you liked it.
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