20 Best Landing Page Tools in 2024

The real challenge in online marketing is generating conversions, the phase when a user actually decides to sign up, inquire about your brand, or buy something from you. Ultimately, this is where the actual profit comes in.

Feelings of guilt, distractions, or an error in your website—could work against that purchase decision. With efficient landing page software, these hindrances could be countered. This article takes a closer look at the key features, price ranges, and integrations of 20 of the best landing page tools today.

In simpler terms, a landing page is an independent page with a call-to-action (CTA). Over time, these pages have progressed to incorporate attributes that make them stand out from regular webpages. For instance, mobile responsiveness is one thing that gives landing pages an edge, as most users now browse websites through their smartphones or tablets.

Aside from responsive design, marketing experts advise the use of personalized CTAs, which have been found to do the job better. Creating engaging landing pages is also even more important in the face of the fact that the majority of leads (79%) don’t convert into sales.

Considering data like this, it’s easy to conclude that mediocre landing pages will not measure up. We rounded up the best landing page tools in this guide to help you create more effective landing pages and turn leads into customers. Some of these software prioritize page design and optimization, while others are all-around tools that do not focus solely on one marketing angle.

20 Best Landing Page Tools in 2025

1. HubSpot Marketing

HubSpot Marketing is a state-of-the-art program that presents all of the marketing initiatives of an organization in a centralized platform. It also helps teams improve their traffic and conversions. Even without an IT background, any user can build and tailor attractive websites by using its drag-and-drop feature.

With HubSpot Marketing, users can make enticing and highly scalable landing pages for their campaigns. They can also disseminate both static and dynamic HTML messages that can elicit their expected response. Furthermore, this app aids in creating workflows, preparing and formatting content for publishing, and integrating information from other programs. HubSpot Marketing offers a free trial, a free plan, and three various pricing packages.

HubSpot Marketing

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Why choose HubSpot Marketing?

• Solid and ready-to-use marketing funnel. All you need to do is make an account, put contacts in the most suitable funnel stage, and personalize and disseminate your content. HubSpot Marketing also provides you with access to traffic data and allows you to assess the effects of your marketing techniques on sales and the entire performance.
• Social media and mobile marketing. HubSpot Marketing enables you to obtain crucial social intelligence and identify sources that deliver you qualified leads. It also gives you access to a contact database, scheduling, and mobile marketing, among others.
• Smarter targeting. Its SEO optimization and keyword tools can bring you the best content possible.

2. Unbounce

Unbounce is a superior cloud-based copywriting and landing page application built to help small businesses widen their markets, produce more leads, and grow their sales. To date, it has generated more than 1.5 billion conversions and driven 70,000+ customers. No need to hire or outsource a web developer as it enables users to make good-looking web and landing pages on their own.

Unbounce’s Smart Builder feature lets users leverage AI as they tap into over a billion data insights that will be their foundation in making a landing page that can prompt outstanding conversion rates. Unbounce offers a four-tier scalable subscription plan.

Unbounce

Try out Unbounce with their free trial

Why choose Unbounce?

• Visitor analysis. Like many landing page tools, Unbounce studies the characteristics of your website visitors. Within seconds, they will be guided to the most applicable landing pages for them.
• Over 100 landing page templates. Unbounce’s template collection boasts top-conversion capabilities. This saves you time in making landing pages.
• Third-party integration. Unbounce is compatible with leading software systems, such as CRM, email marketing software, and more.

3. Wix

One of the best landing page tools today, Wix is a cloud-hosted landing page system that helps businesses design inviting and effective website landing pages. Its powerful web tool allows users to send a clear message and accomplish their one, true goal: getting their visitors to take a particular action.

Wix is hailed for its usability and simplicity. Regardless of expertise, users can easily make a captivating landing page where they can successfully focus on one integral point—be it a new product line, a marketing effort, an approaching sale, or a service intended for a certain group of a target audience. Wix offers a free trial, a free version, and five pricing plans.

Why choose Wix?

• Template gallery. Wix has intuitive and engaging templates, including landing pages for “Launch Page,” “Coming Soon,” and “Website Under Construction,” to name a few. They are developed for several industries, such as online stores, photography, and more.
• Free feature. If you happen to have a Wix website, adding a landing page is already free.
• 24/7 support. Wix’s support team is willing to handle any of your issues, concerns, or questions through email or phone 24/7. Its knowledge base and tutorials also come in handy.

4. Sendinblue

As an all-around marketing solution, Sendinblue is trusted by more than 180,000 organizations all over the globe. It helps users form relationships and generate leads for marketing automation, email campaigns, SMS marketing, and landing page creation. Customizable signup forms can be placed on landing pages, depending on a user’s operational requirements and branding efforts to transform visitors into actual buyers.

Sendinblue’s core expertise is communication as it provides users with a comprehensive email marketing toolset. Users can arrange their list into various demographic sections and target groups that are most likely to become their buyers. A built-in email editor and chat functionality are also provided. Sendinblue comes in four subscription packages, which include a free plan.

Why choose Sendinblue?

• Monitor customer behavior. You can monitor how your customers behave online. You will also be able to determine which promos and products capture your audience’s attention.
• Targeted SMS and email campaigns. Sendinblue allows you to send SMS and emails to an audience that belongs to specific segments. This can grow your conversions because their physical location, interests, and purchasing power match the products you are endorsing.
• Well-coordinated approaches. Like with many landing page tools, you can use Sendinblue to map out customer workflows that embody your marketing funnel.

5. ClickFunnels

ClickFunnels, an online sales funnel builder, assists businesses in marketing, selling, and delivering their products online. It carries out funnel options pre-built for a particular service, product, or business—streamlining the online marketing, selling, and delivery of services and products.

ClickFunnels makes it easy to design a sales and marketing funnel from scratch as it consolidates all the central aspects required to establish a productive sales funnel. It offers a free trial, the Startup plan at $97 per month, and the Enterprise plan at $297 per month.

Why choose ClickFunnels?

• Makes everything simple. There are many sales funnels types and each element must be created and arranged in a manner that appeals to its target market. ClickFunnels got you covered in this angle.
• A wide variety of templates. ClickFunnels treats you to its wide variety of templates. All of them have been tested and validated to work well.
• Easy-to-use interface. ClickFunnel’s easy-to-use interface makes it convenient for you to incorporate clocks, animation, videos, and other items into your templates. You can also conduct your A/B testing on them to check what works.

6. GetResponse

GetResponse is an all-in-one inbound marketing software that delivers all the resources needed to have a business online, broaden a market, amplify online sales, and communicate with customers. It serves small, middle-sized, and huge businesses, plus, freelancers.

GetResponse offers sophisticated email marketing solutions, like autoresponders and A/B testing. It also offers intuitive campaign funnels to help users attain new leads or generate automated sales. Additionally, its automated email and SMS campaigns help boost sales and in turn, make better customer relationships. GetResponse offers a free trial, a free plan, and paid plans, starting at $19/month.

Why choose GetResponse?

• AI-powered, code-free website builder. GetResponse’s AI-powered, code-free website builder lets you foster a distinctive online presence. It also provides SEO optimization solutions.
• Conversion funnel. You are given access to an automated sales funnel builder. Using this helps you make landing pages, offer products, send automated emails, convert clients, and regain abandoned carts.
• Paid ads creator. This feature makes you visible to new potential customers and revamps your business.

7. Pardot

Salesforce’s Pardot is a cloud-based B2B marketing and lead management tool lauded as the smart marketing automation in the top CRM system in the world. One of the most popular landing page tools today, Pardot offers a complete suite of features, which enables marketers to foster meaningful connections, drive more pipelines, and close more deals.

To improve B2B marketing strategies, Pardot offers hassle-free email marketing, simplified lead management, smooth sales alignment, SEO and SEM tracking, lifecycle reporting, smart lead generation, and savvy ROI reporting. These help sales and marketing teams put up, utilize, and manage online marketing campaigns more fruitfully. Pardot is available in four pricing schemes.

Why choose Pardot?

• Efficient. Pardot’s robust and versatile builder lets you create a positive customer experience, launch dynamic campaigns, and turn sales data into a stimulating technique for campaign tasks.
• Campaign performance analysis. Know your strengths and weaknesses by mapping out and testing each asset and interaction point in your campaign. Doing this lets you understand customer experience better.
• Innovative marketing analytics. Make the most out of your sales and marketing campaigns with Pardot’s marketing analytics. Examine your data, gain insights into your overall performance, and swiftly take data-backed actions.

8. Wishpond

Wishpond caters to specific online marketing needs of businesses. It builds and publishes impressive landing pages to attract visitors and convert them into leads. It integrates well with Salesforce, Insightly, Highrise, MailChimp, AWeber, GetResponse, Salesforce IQ, and more.

In a short span of time, Wishpond has captured the attention of many businesses due to its remarkable and functional features. Without having to invest much time and money, users can easily kick off their SEO-optimized websites. Wishpond offers a free trial and plans ranging from $45 to $129 monthly.

Why choose Wishpond?

• Social media promotion. You can hold promotions and contests on Instagram, Facebook, and other social media sites.
• Lead management. This feature gains leads and keep them occupied with product-related feed at the same time. Wishpond monitors customer willingness to purchase from you with the help of the navigational patterns of the lead.
• Vigorous analytics. Wishpond’s analytics help your business grow conversion rate and track user activity on your website.

9. MailChimp

MailChimp is a powerhouse email marketing system used by many small and growing businesses. It can manage massive volumes of emails for large enterprises and organizations. Celebrated for its affordable plans perfect for startups, it also offers dynamic technology tools and business-improving analytical features to help its users communicate with their clients and potential customers, promote their services and products easily and accurately, and convert leads into real sales.

On top of that, MailChimp allows users to handle subscribers, author custom reports, see click-through and success rates, track emails, and guarantee a campaign’s full transparency. MailChimp offers a free trial, a freemium plan, and two paid plans.

Why choose MailChimp?

• A huge selection of materials and sources. MailChimp offers a huge selection of materials and sources so that you can plan your email marketing campaigns accordingly, and succeed in them.
• Blast and targeted emails. You can send targeted emails to your segmented subscribers based on indicators, like geolocation or open history. You can also send blast emails to all your subscribers.
• Reporting tools. These let you know which subscribers are opening, clicking, and coming back. You can browse these reports on your mobile device and export them to share with your clients and team.

10. Leadpages

Leadpages is a well-known landing page service that can monumentally ameliorate the conversion rates of many businesses. It offers all businesses need for website creation. In just three years, it has garnered over 40,000 customers and designed over a million pages for them.

Small and big businesses alike turn to Leadpages to look for noteworthy templates and powerful optimization solutions. It also performs multichannel linking for a more extensive audience reach. Leadpages offers a free trial and plans priced between $25 and $199 a month.

Why choose Leadpages?

• Professionally designed templates. Leadpages’ pool of professionally designed templates is devised with your needs in mind.
• A/B testing availability. See how your website is doing by conducting A/B testing. This will help you remove any gaps in your website before publishing it.
• Speedy hosting and browsing experience. Even if you have so much on your website, its speed will not be compromised. Thanks to Leadpages’ intelligent and efficient coding.

11. OptimizePress

OptimizePress is an easy-to-use web service for businesses and individuals alike. It enables its users to design conversion-focused landing pages and secure sales pages, membership portals, launch funnels, and more. With this service, businesses can build practically any type of page on WordPress, such as marketing and sales pages, webinar registration, training and courses, and mobile-optimized page versions.

OptimizePress’ prices start at $97 for 3 sites.

Why choose OptimizePress?

• Mobile responsive. OptimizePress is mobile responsive, going with one of the most important web design trends today. You do not have to do anything to make your pages look good on all platforms.
• LiveEditor. This lets you see pages and changes as they happen without having to reload or refresh pages.
• No monthly fees. OptimizePress does not charge monthly fees related to its services (excluding Club membership), and you need to purchase an old-school perpetual license. You can use its services on as many platforms as the license permits.

12. Instapage

Instapage is a robust landing page program offering powerful features that can upgrade a website’s conversion rate. It caters to over a million pages, with an average conversion rate of over a quarter. Its process is pretty simple so that users can navigate it even if they do not have website design knowledge.

Instapage offers a free trial, three paid plans, and a quote plan.

Why choose Instapage?

• Numerous integrations. Over 20 marketing systems can be integrated with Instapage, allowing you to always stay in touch with your customers.
• No monthly site visitor limit. Instapage does not impose a monthly site visitor limit. If your website is performing well, you can have as many users as you wish.
• Support staff. Instapage’s support staff are always ready to assist you, answer your questions, or sort out your concerns.

13. Beaver Builder

Beaver Builder is a web design system that’s being deployed by professionals and agencies to develop WordPress websites. Its vigorous and versatile design toolset comes with a theme framework and page builder plugin, which streamlines workflows and simplifies the process of WordPress page development. It is also packed with modules that deliver capabilities, like adding photos from a URL or the WordPress Media Library, making newsletter signup forms, and embedding social media buttons.

Beaver Builder has three pricing plans: Standard ($99/year), Pro ($199/year), and Agency ($399/year).

Why choose Beaver Builder?

• Configurable, shareable, and reusable page templates. Beaver Builder has a vast pool of templates you can choose from. You can configure them, reuse them, or use them on other sites.
• DIY web publishing. Beaver Builder gives you the ability to make a DIY web hosting or publishing program. This feature lets you create a system where people can publish their portfolios or resumes, share their hobbies, design wedding pages, and more.
• Solid modules. Making interactive accordions is just one of the many modules that Beaver Builder offers. This module type is helpful in developing Q&A or FAQs pages.

14. Landingi

Cloud-hosted and fully-equipped landing page editor Landingi espouses the Pixel-precise drag and drop (PPDD) visual editor style, which allows users to make, tailor, and publish landing pages easily. It is the perfect tool for creating phenomenal landing pages that can absolutely gain leads. Even users without any IT or coding skills can use it.

Landingi offers a free trial and four paid plans.

Why choose Landingi?

• Guaranteed landing page success rate. Landingi stands out in designing and publishing snappy landing pages. It also succeeds on Amazon Web Services (AWS), ensuring encrypted accessibility and 24/7 uptime.
• A feature for field experts. Landingi’s HTML editor is built for programming enthusiasts and experienced web developers with extremely advanced HTML coding skills.
• Optimized for various devices. Landingi’s landing pages look great on smartphones, tablets, and desktops. Its designs are also responsive and harbor brand reliability and consistency on all devices.

15. KickoffLabs

KickoffLabs is a user-friendly, dynamic landing page application that creates high-conversion landing pages for startups, agencies, marketers, and e-commerce businesses. It merges the ability of landing pages to grow conversions, consistent follow-ups through automated email campaigns,  widgets and opt-in forms to gain leads, viral, and social media referrals to increase popularity.

KickoffLabs offers a free trial and four subscription plans.

Why choose KickoffLabs?

• Landing page templates. KickoffLabs’ library of templates can be used for promotions or giveaways, referral contests, sales pages, webinar registration, mobile app reviews, thank you pages, and surveys.
• Optimized marketing campaigns. KickoffLabs gives you the ability to integrate its lead generation tools with a third-party landing page of your choice or an entire website.
• Fraud protection. You can spot fake referrals and contest entries as KickoffLabs requires users to verify the email address they used to sign up. The app also has an IP address filtering system that instantly spots fake leads.

16. Visual Composer Website Builder

As a drag-and-drop WordPress page builder plugin, Visual Composer Website Builder helps both amateurs and professionals devise personal or business websites in a quick and easy manner. Its user interface is used by just dragging and dropping content elements across pages to grant the creation of professional websites. It also offers a library of templates that function as base points for making portfolios, articles, product websites, and landing pages.

Visual Composer offers a free trial and its paid plan starts at $45.

Why choose Visual Composer Website Builder?

• Edit content from your mobile device. Visual Composer’s responsive mobile user interface lets you edit content directly from your mobile device.
• Loaded with frontend and backend editors. These tools make it easy to publish your website and facilitate its elements, content, and layout.
• Ready-to-use content elements. You are provided with access to an extensive list of rich content elements to improve your website and accomplish brand design consistency. These elements are text blocks, images, buttons, hero sections, icons, social media widgets, and WordPress widgets.

17. Ucraft

Ucraft is an all-around, user-friendly modern website builder that can be employed by professionals, businesses, and anyone who needs to build a website for themselves and promote their services or products. It also functions as an ecommerce solution where users can create an online store. What’s more, it is a CMS tool that is perfect for handling web pages and establishing a brand online.

Ucraft offers a free trial, a free plan, and four pricing packages.

Why choose Ucraft?

• Boosts online stores. Ucraft lets you sell on your website, social media sites, and marketplaces like Amazon and eBay all at the same time. It also offers over 70 shipping and payment schemes.
• Free landing page builder. Without any coding expertise and extra fees required, you can use Ucraft to build and design landing pages within minutes.
• Articles App. Ucraft offers Articles App, a tool specifically created for crafting blogs and publishing news pages on websites. It also allows you to add texts, colors, images, and more to customize your blogs and articles.

18. Marketing 360

Marketing 360 was exclusively devised to help entrepreneurs, small businesses, enterprises, and ecommerce stores promote their brands and boost sales. Smart and robust, it is the fusion of digital marketing software, professional marketing services, and website designs—carrying out a consolidated internet marketing solution so that businesses can run their campaigns well.

Marketing 360 is only available on a by-quote basis.

Why choose Marketing 360?

• No need for an in-house digital marketing team. Marketing 360 gives you access to the service of its well-trained digital marketing specialists. This team comprises designers, marketers, developers, video experts, and content creators.
• Organic SEO. Marketing 360 can help you refine your organic SEO rankings. It also makes sure that these high rankings will be transformed into high conversion rates.
• Paid search management. Marketing 360 also brings solid attributes for paid search advertising. It guides you in administering sponsored ads in Bing, Yahoo, and Google.

19. Act-On

Act-On is a marketing automation software designed by digital marketing specialists who worked together on the esteemed filtering-based recommendation device of Amazon. Despite being a newcomer in the online ecommerce field, it has made its name known. Its tools and features can match what the top marketing automation systems have today.

Act-On’s starting price is $900 per month.

Why choose Act-On?

• Website and visitor tracking. Among Act-On’s strengths are its website and visitor tracking capabilities and social media marketing tools. You can integrate social media buttons into emails that are sent from the platform.
• Inbound marketing data tracking. Act-On lets you know which search terms are acquiring the most hits, plus, activities from other evaluations, such as referring sites, Google PPC Tracking, and more.
• System integrations. Act-On integrates with plenty of business applications and systems, accelerating and simplifying processes and workflows.

20. Lander

Lander is a landing page tool trusted by many agencies, marketing teams, in-house marketers, and small businesses. It manages enormous marketing projects to create and publish mobile-optimized and high-converting landing pages. No matter the type of campaign being launched, it can help users improve their business by offering intuitive solutions that enable them to build their own landing pages.

Lander offers a free trial and the paid plans start at $36 a month.

Why choose Lander?

• Form-building tool. Lander features a form-building tool that lets you enhance your landing page with online forms. With these forms, you can instantly gather data about your website visitors.
• Countdown-timer tool. You can also add a countdown-timer tool to your landing page. This urges visitors to sign up and take action quickly.
• Embed Google Maps. You can embed Google Maps to your landing page as well to guide your leads in locating their event venues and store branches.

What is the best landing page tool?

First impressions last, as the saying goes. It may not always be true for others, but in online marketing, it is. A landing page captures the attention of your potential buyers at once and showcases your brand from the best possible viewpoint. As such, it can be difficult to find the best landing page tool for your organization’s requirements.

That being said, it’s hard to go wrong with our top contender, HubSpot Marketing. In a single location, it brings all of your marketing ventures and helps your team boost conversions and traffic. With its drag-and-drop feature, you can build and customize attention-grabbing websites all by yourself.

Improve your conversion practices by reading our newest landing page statistics.

By Nestor Gilbert

Nestor Gilbert is a senior B2B and SaaS analyst and a core contributor at FinancesOnline for over 5 years. With his experience in software development and extensive knowledge of SaaS management, he writes mostly about emerging B2B technologies and their impact on the current business landscape. However, he also provides in-depth reviews on a wide range of software solutions to help businesses find suitable options for them. Through his work, he aims to help companies develop a more tech-forward approach to their operations and overcome their SaaS-related challenges.