Best Online SEO Software & Tools Solutions of 2024

Even though there are significant threats to the SEO industry brought about by the pandemic, experts are still bullish on the SEO services market. SEO statistics have shown that the greatest challenges have been budget cuts experienced by 37.6% of the industry. But savvy marketers simply took advantage of competitor issues to position themselves better during the pandemic. This is in no small part thanks to online SEO software and tools solutions.

These systems provide users with tools for competitive analysis, supported by SEO intelligence solutions to help organizations make their online presence robust amid market perturbations and Google algorithm updates. In this article, we are going to list down and explore the best online SEO software and tools solutions used by professionals to achieve their goals. In this way, you can cut down on your search time and proceed to implement product trials, as many platforms on our list have free trial versions or demos available.

SEO professionals are inherently at odds with search engines such as Google. Why? The search engines seek to provide the most relevant and useful answers while SEO marketers want their products or content to rank by whatever means necessary. Hence, this fuels the SEO arms race. On the one hand, search engines tighten their filtering mechanisms and update their search algorithms. On the other hand, marketers find ways to keep and make their content relevant through front-end and back-end practices.

In 2020, there were seven known significant Google search updates. The next year, the number went up to 14. As of July 2022, there were three significant updates already made.  That’s 24 significant algorithm updates in the span of three years. That means SEO marketers need to adjust their practices to proactively keep up with the changes. Without SEO monitoring and tracking tools, this is quite impossible. Also, as everything is virtually on the web and Google is the main portal, SEO services market growth has been skyrocketing.

In 2021, the market was estimated to have reached a value of $51.74 billion. In 2022, it is expected to reach $63.19 billion at a CAGR of 22.1%. Moreover, experts predict that by 2026, the market will be valued at $134.26 billion. The fixation of consumer culture on the digital world has influenced this bullish outlook. Also, this signals that the market could become more overcrowded than it already is. Thus, it is high time to adopt the best online SEO software and tools solutions today to improve your chances for top online visibility.

Best Online SEO Software & Tools Solutions

1. SE Ranking

SE Ranking is a globally trusted SEO software. Among its tools, you will find a keyword suggester, website ranking checker, SEO auditor, and competitor analysis tool. With these, as well as other features, you can ensure that every page on your website is in line with SEO standards.

When you use SE Ranking, you are assured of accurate results. This is true not just for search engine giant Google, but for other search engines as well. You can conduct advanced keyword analysis and keyword grouping. Additionally, you can check which page of your site ranks high. Then, you can examine it and determine what makes it rank high, and do the same for your other pages.

SE Ranking

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Moreover, it is possible to check the local ranking of your website. By benchmarking your website with those of businesses in the vicinity, you can further improve your SEO. Plus, you can use unlimited keywords and have multiple users, making this software suitable for any organization size.

2. Semrush

Semrush is one of the most popular SEO and digital marketing software solutions today. This is because it comes with a comprehensive set of analytics features, including extensive SEO monitoring and tracking tools. Key features include traffic analysis, keyword research, backlink audits, site audits, and advanced SEO reporting. Other tools include an on-page SEO checker and content analyzer.

Furthermore, the product also has other digital intelligence solutions. These include a PPC keyword tool, a social media tracker, brand monitoring, and even social media posting capabilities. Additionally, you can access all of these features on the go, thanks to its native mobile apps for iOS and Android devices.

Semrush’s offering owes its success to the many useful integrations that the SEO platform has. These allow for real-time SEO data streams. Built-in integrations include those with Google Analytics, Google Search Console, Google Data Studio, and social networks such as Facebook and Twitter. It also works seamlessly with WordPress for content management and Trello for task management. Pricing starts at $119.95 per month

3. Moz Local

Moz Local is a comprehensive suite of SEO and content marketing tools. It has functionalities for both basic and advanced research, so the software can meet a wide variety of needs. Plus, it is designed for analyzing local SEO to help you boost your reputation in your locality.

Moz Local goes beyond keyword analysis and the like, though. The solution can aid you in creating and managing business listings on Google as well as other platforms. In this way, you can cast a wider net to help your audience find you faster.

On top of it all, you can access powerful reporting tools that help you check your site’s visibility, gauge your online presence, and ascertain the completeness of your business’s profile.

4. Serpstat

Serpstat is an SEO solution purpose-built for assisting businesses in raising their SEO in major areas. Those are search analytics, content marketing, PPC, and others. To that end, it tells you which businesses are at the top of search engine results. In that way, you can glean ideas on how to overtake the competition.

To be more specific, Serpstat provides you with all the details of websites or businesses that are in the top 100 search results for a certain keyword. This is more efficient than creating projects or monitoring tasks for each competitor.

Furthermore, the solution has a unique algorithm that can uncover the market share of all the domains in the top 100. This will allow you to have a more in-depth understanding of the market. Because of that, you can be better prepared in case of fluctuations in market shares.

5. Moz Pro

Moz Pro is a suite of integrated SEO tools. It helps businesses in understanding their customers through keyword research. The software can also help you track your rankings so you know what part of your strategy works.

And to ensure that your website is always at par with the latest SEO standards, Moz Pro has a site crawler and auditor. This goes through every corner of your business website so you can address issues that might be affecting your search engine visibility.

Apart from those, Moz Pro offers the capability to find linking opportunities. If you have existing ones, the suite can aid you in maximizing the advantages they offer. Plus, you can see where your competition is getting links so you can be neck-to-neck with them.

6. Ahrefs

Ahrefs is a unique SEO tool that provides users with access to the largest index of live backlinks. This solution lets organizations and individuals get a full backlink profile of any URL. That includes information on which websites link to specific URLs, their anchors, and the strength of the backlinks.

Aside from that, Ahrefs lets you dig into the keywords of the competition. The solution enables you to find what keywords let them rank in search engines. As well, you can discover what keywords they spend money on for their campaigns.

Though it is a sophisticated platform, it is incredibly easy to use. Even its visualizations are clear. You can even export data for use in other software. Furthermore, you can as easily get insights on social metrics such as shares and likes.

7. AgencyAnalytics

AgencyAnalytics is an SEO reporting platform designed for the use of marketing agencies. But it is best known for its SEO rank tracking capabilities. Along with these are functions that let you conduct site audits and generate custom reports.

Aside from its robust SEO features, it has productivity and management tools. Among these is the task assignment functionality, which lets managers or team leaders delegate tasks. There are agency management and staff account creation features, too. The latter is especially useful when there are new members on the team to be onboarded.

With regard to its reporting function, it is an easy-to-use one. A few clicks will suffice to generate a report. Additionally, there are widgets that you can use for customization.

8. Raven Tools

Raven Tools is a search engine marketing application with integrated SEO monitoring solutions. This software has easy-to-use modules, which include backlinking tools, website auditing features, and competitor research functionality. Additionally, it is well-known for its reporting capability. As such, it provides users with reports using real-time data from its modules.

Aside from those, Raven Tools offers a robust module of website optimization tools. Called Site Auditor Studio, it points out issues on website pages and offers tips on how they can be improved. It also gives insights into redirects and loading speed on desktop and mobile. As well, it lets users know of additional issues like the absence of meta descriptions.

Raven Tools also extends its functionalities by integrating with various social media and publishing platforms. Among these are Facebook and WordPress.

9. BrightEdge

BrightEdge is an enterprise-level SEO software replete with digital marketing tools. It provides users with modules for search analytics, content, local SEO, and mobile SEO. Moreover, it offers other features, including those for intent signaling, opportunity forecasting, and page reporting. Thus, the platform is widely used not only by in-house SEO teams but by marketing agencies as well.

Notable features include keyword research, content marketing analysis, and hyperlocal SEO. Additionally, you can extend the capabilities of BrightEdge by integrating it with other third-party solutions. Built-in integrations include those with Adobe Systems, SEOmoz, and Majestic SEO, among others. Lastly, the product is deployed tailored to a client’s needs. Hence, BrightEdge is only available via custom subscription plans.

10. Sitechecker

Sitechecker is a popular SEO checker and audit solution. A top monitoring solution, it has a reputation for making relevant data available in real-time. Hence, businesses can make critical decisions faster. This is the unique thing about Sitechecker. The platform analyzes your search performance continuously and creates a task list for you based on the changes in your SEO performance. Basically, it provides you with real actionable insights.

It also presents them in highly-intuitive dashboards for quick reference. The solution also works well with platforms like Google Analytics 4 and Universal Analytics. Pricing plans for Sitechecker start at $41 per month.

11. UpCity

UpCity is a one-of-a-kind SEO platform that offers detailed report cards for free. It does not, however, provide the monitoring tools that people have come to expect from SEO software. Instead, it connects organizations with individuals or agencies that can offer insights with their expertise.

What businesses can find on the site are management tools. They can oversee multiple campaigns and on-demand consultants from a single pane. other features include workflow management. Plus, you have access to real-time reporting and dashboards.

Moreover, the platform plays well with other solutions. It counts among its integrations those with Google Analytics, SEMrush, Twitter, and Facebook. In this marketplace, organizations draw up contracts with experts themselves.

12. Conductor

Conductor provides its users with enterprise-level SEO solutions. The platform also has comprehensive content marketing features. Because of the breadth of its offering, it is a go-to solution for brands like Canon, LG, Philips, and John Deere. Also, it is known for advocating an organic marketing approach. And, this is  apparent with its features. It allows users to research keywords and competitors, provide relevant and useful content, optimize site visibility, and keep track of SEO performance.

The software also has shareable custom reports for better collaboration. Furthermore, Conductor works seamlessly with third-party solutions such as Talkwalker, DeepCrawl, and Google Analytics, among many others. Also, as Conductor is deployed based on end-user requirements, it is offered via quote-based plans.

13. SearchMetrics

SearchMetrics is a popular digital marketing platform that provides its users with a well-rounded enterprise SEO platform. It has four main modules. These are Research Cloud, Content Experience, Search Experience, and Site Experience. And, these modules provide users with robust real-time demand tracking tools that can be used to create data-driven strategies for growth and revenue via search. Moreover, SearchMetrics also have competitor analysis tools and an advanced capability to monitor SERP placement performance vis-a-vis sales data.

Aside from its SEO tools, it also has task and project management features. Hence, collaboration is inherently embedded in the platform. SearchMetrics can work seamlessly with other business solutions, thanks to its API. Native integrations are also available with Google Analytics and Search Console.

14. Yext

Yext is a unique AI search solution for online visibility. The platform uses an answer-based approach that businesses can use instead of links. In other words, companies get to provide answers and not just get links. Thus, they become more useful and relevant to people looking for information on the internet. This novel approach is being used in a wide range of business areas such as support, marketing, development, and ecommerce.

Behind Yext is a natural language programming (NLP) engine. This allows the software to “understand” the context and meaning behind every query. Hence, it can provide more relevant answers. Other features include a Knowledge Graph and actionable insights. Moreover, it provides users with customization tools to make their web pages SEO-friendly.  Also, it has built-in integrations with other software, including Freshdesk, Salesforce, and WordPress, among a long list of others. Lastly, Yext is available via personalized subscription plans.

15. GrowthBar

GrowthBar is an SEO online software solution for monitoring used by a wide range of users—from freelancers to business owners. This web SEO software is basically a Chrome extension that provides real-time data insights to users on every web page that they are on. Also, the tool makes keyword suggestions and makes notes on key information. In this way, users will be able to use data-driven insights to optimize their rankings and grow their organic search success.

Core features include backlinks analysis, domain authority, keyword rank tracking, and keyword suggestions. It also has a cost-per-click feature and a keyword search volume analysis tool. Furthermore, GrowthBar curates these important data and presents them in intuitive dashboards. Hence, visibility is paired with understandability. Also, GrowthBar integrates well with SpyFu. It also connects with Facebook and Google advertising. Lastly, pricing plans start at $29 per month.

16. SpyFu

SpyFu is a cloud-based platform widely used for its advanced search analytics and competitive intel solutions. Key features include keyword research, domain comparisons, competitor analysis, SERP analysis, rank tracking, and backlinks builder. Also, it is known for its comprehensive competitive intel module that helps reveal top PPC and SEO strategies available.

SpyFu also provides scheduled reports with white-labeling. Hence, it is popular among SEO marketing agencies. Furthermore, the platform also has project management tools for collaboration. And, it works well with other business solutions, thanks to its API. Pricing starts at $33 per month billed yearly.

17. Majestic

Majestic is also a popular SEO link-building platform with advanced backlink checking abilities. The platform provides Link Intelligence data to enable users to understand their target markets. These include intuitive proprietary metrics such as Citation Flow for link quantity, Trust Flow for quality,  and Topical Trust Flow for credibility.

Majestic also has other useful features, including a keyword generator, its LinkContext, and a link investigator. Moreover, it allows for full-power data extracts that are useful to people with no coding background. Also, the platform uses two link indices: Historic Index and Fresh Index. The former is a repository of links going back to 2006 while the latter provides real-time data.

Furthermore, like other leading SEO software solutions, Majestic integrates with other business systems such as Covario and BuzzSumo. Pricing plans start at $49.99 per user per month.

18. SimilarWeb Pro

SimilarWeb Pro is a complete business intelligence platform for overall online presence. Also, it includes robust features for SEO. This web-based market intelligence platform is known for its comprehensive web analytics services such as its competitor analysis feature. Furthermore, the product is also a go-to solution for many because of its free SEO tools online like its basic Research Intelligence offering.

SimilarWeb Pro’s core premium features include analytics tools targeting industry, global data, country data, audiences, segments, conversion, and company presence. Moreover, it is also praised for its daily DigitalRank(TM), which is a go-to metric for big brands such as Microsoft, Google, and Amazon.

The platform integrates with other software tools, thanks to its open API offering. Moreover, it has a version with free online SEO tools. Premium subscription is made available via tailor-made pricing.

19. Synup

Synup is a local SEO reputation management solution. It provides users with tools to track and monitor their online presence, content, and online reputation. In this way, they can put this to bear on with other KPIs such as sales and revenue. The Synup package also includes automation tools such as autoresponders in the context of customer engagement.

Additionally, Synup helps users to optimize their online listings such as their Google and Yelp profiles, among many others. Furthermore, it has a content analysis feature that enables users to create consistent brand experiences across different channels. To help clients optimize their local reputation and SEO performance, Synup connects with its many partners for real-time data streams. Synup partners include Google Business, Google Maps, Facebook, and Lyft. Pricing starts at $30 per month per location.

20. RankWatch

RankWatch is an online SEO tracking solution known for its ease of use. It provides users with the capability to create customized advanced reports. Key features include site auditing, competitor analysis, backlink analysis, rank tracking, and keyword research. It also offers users hidden opportunity insights that they can capitalize on.

Moreover, it is prized for its free tools such as its website analyzer. Also, the platform integrates well with other business solutions, thanks to its open API offering. Hence, users can make it work seamlessly with their existing software architectures. The product is also made available via flexible pricing plans based on the volume of keywords. Monthly plan pricing starts at $29 for 250 keywords.

What’s the best SEO monitoring and tracking solution for you?

The best online SEO software and tools solution depends on what you really need. This is because different software products have different strengths and weaknesses. Moreover, some products are quite specialized and others have more general offerings. If, however, you are shopping for a well-rounded platform with a comprehensive toolset for your overall online presence, including SEO monitoring, then we would recommend SE Ranking.

The platform has the prerequisite SEO tracking solutions such as traffic analysis, organic research, advertising research, keyword research, and site audit. Aside from making all of these easy to use, it also offers social media monitoring solutions such as automated posts and brand monitoring. This mix of tools truly makes it one of the most well-rounded SEO-based digital marketing solutions available today.

Of course, just having a good software solution does not ensure success. Marketers must also be in the know as to what current best practices and SEO trends are. In this way, every avenue of advantage is explored and can be exploited in the cut-throat SEO world.

By Nestor Gilbert

Nestor Gilbert is a senior B2B and SaaS analyst and a core contributor at FinancesOnline for over 5 years. With his experience in software development and extensive knowledge of SaaS management, he writes mostly about emerging B2B technologies and their impact on the current business landscape. However, he also provides in-depth reviews on a wide range of software solutions to help businesses find suitable options for them. Through his work, he aims to help companies develop a more tech-forward approach to their operations and overcome their SaaS-related challenges.