Campaigner Pricing Packages: How Much Do The Plans Cost?

These days, it can be difficult to build the perfect digital marketing tech stack for your business. For instance, while you won’t find a shortage of email marketing software today, not all of these tools can meet your business needs. You also want to go with an email marketing tool that offers extensive features without being too expensive or overly complicated to use. Plus, you’ll want to make sure you take full advantage of your investment.

Campaigner is one such platform, with a comprehensive set of features for email and SMS marketing and multiple pricing plans for every budget. This article explores Campaigner pricing plans and their features. Hopefully, the information can help you decide if the platform is a good fit for your business.

Email marketing continues to be one of the most effective digital marketing channels for businesses today. Emails from businesses, whether triggered or transactional, typically enjoy high open rates among customers. And aside from improving customer engagement, email marketing can also be used to support other marketing methods. According to the Content Marketing Institute, for instance, over two-thirds of B2C content marketers use email newsletters to support their marketing strategies over the last 12 months.

Trends also point to more brands realizing the value of email marketing. As a result, it’s likely for brands to see increased spending on email marketing strategies and for more organizations to adopt the use of email marketing tools.

Using email marketing platforms can bring plenty of benefits as well, not the least of which is the automation of routine tasks like manually sending emails. These tools also help marketing professionals create professional-looking emails more quickly. Moreover, through these platforms, businesses can take full advantage of the latest email marketing trends. These trends include AI-supported email planning and development and interactive emails.

This article explores the pricing plans and features of Campaigner, a popular email marketing software today. By learning about this platform, you can easily determine if it’s a good fit for your organization’s needs.

Overview of Campaigner

Campaigner works as an integrated solution for both email marketing and SMS marketing. By automating multi-channel workflows and enabling advanced personalization, the platform helps drive sales and improves the overall customer experience. The software also allows users to connect ecommerce stores to their Campaigner accounts for the easier syncing of customer information and purchase and order data.

An important feature of Campaigner is that it offers advanced email marketing automation capabilities. For instance, the platform lets users automated marketing workflows based on events and triggers. Through these workflows, marketing teams can automatically nurture leads and engage with repeat customers. The platform also allows users to schedule recurring campaigns and set up autoresponders. Creating professional-looking emails is also easy through the software’s drag-and-drop editor, media library, and template management system. All these features also help marketing teams save time and focus on higher-value tasks.

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Aside from being one of the most popular email marketing platforms, Campaigner also offers various capabilities for SMS marketing. You can use the SMS marketing capabilities on their own, or you can integrate these with your email marketing strategies as well. Similar to its email marketing features, the platform also comes with advanced SMS personalization features. These include dynamic content creation based on customer traits, transaction history, and conversion events. For added personalization, Campaigner also comes with an industry-leading segmentation tool for SMS audiences.

Moreover, Campaigner has built-in features for attribution reporting and analytics. As a result of these features, marketing teams can easily track relevant conversion metrics like total conversions and conversion frequency. Furthermore, users get top-level reports on metrics like subscriber growth and list health while also being able to drill down into detailed figures.

Email Plans

Campaigner pricing currently offers three types of plans: Email Plans, Email and SMS Bundles, and eCommerce Plans. Specifically, the platform also offers three Email plans, the most affordable of which is the Starter Plan. This is followed by the Essential and Advanced plans. All these plans also come with a 30-day free trial. Below are the details of each specific email-only plan from Campaigner.

Starter Plan

The platform’s basic Starter Plan starts at $59 per month. Despite being the entry-level pricing package, the Starter Plan comes with plenty of features, including a contact database, email editors, and landing pages. Combined with its price point, these included features also make the Starter Plan a good choice for SMBs who want to enjoy the benefits of email marketing.

For instance, the core features of Campaigner’s Starter Plan revolve around common email marketing tasks such as contact management and the creation of effective emails. Users also get access to a drag-and-drop editor that provides over 900 ready-made, fully responsive templates and a media library. Templates can also be customized with logos and color themes so users can ensure that emails match company branding. Users also have the option to use a full email editor for building emails from scratch. Aside from emails, teams can also use the platform to build landing pages.

Moreover, the Starter Plan comes with various features for improving email campaigns. Through the platform, users can also experiment with their email campaigns through capabilities like AB testing. With AB testing, users can test anything from subject lines to entire email designs. Plus, to help streamline workflows, the platform also gives users the ability to set up recurring campaigns. Marketing teams will also be able to track conversions from their email marketing campaigns for easier performance analysis.

The Starter Plan also offers several features for easier contact management. The plan allows users to build a database of over 5,000 contacts and use basic segmentation features. These segmentation features also allow users to create lists based on past purchase behavior and demographic data.

Social Media Integration

In addition to the features above, the Starter Plan also offers social media integration, particularly with Facebook. Through this feature, users can integrate their social channels and email to expand their brand’s reach. Plus, a Facebook Audience Builder also lets users sync contacts and segments with Facebook Business Manager.

Campaigner comes with a dashboard that provides an overview of existing campaigns and metrics like subscriber growth.

Essential Plan

One step above Campaigner’s Email Starter Plan is the Essential Plan. This plan starts at $179 per month and also offers a slightly longer list of capabilities for email marketing and SMS marketing. As a result, this plan may be a better choice for growing businesses that have established email marketing workflows and are looking to scale email marketing efforts, too.

For instance, unlike the Starter Plan, the Essential Plan has enough room for 25,000 contacts. The platform also allows users to further organize their contacts through exclusion lists. In this way, users can exclude subscribers from receiving email campaigns based on rules, mailing lists, or segments.

The Essential Plan also offers more capabilities for creating email campaigns. First, users of this plan can create dynamic content, which changes based on customer segments and preferences. Because of dynamic content, marketing teams can make sure they provide relevant offers and information. This feature can also help improve email clickthrough rates. Second, this plan also allows users to create emails with customized footers and without Campaigner branding. As a result, email marketers achieve a higher degree of personalization. Lastly, users of the Essential Plan also get access to localization features, so customers receive emails in their preferred language.

Advanced Plan

The Advanced Plan works as Campaigner’s most advanced email marketing package. This plan includes all the features of the Starter and Essential Plans, plus a few major additions. As such, the Advanced Plan is also the most expensive of the platform’s email-only plans, and it costs $649 per month. Its price point and features also make the Advanced Plan a good choice for organizations with multiple, complex email marketing workflows. The plan is also a good choice for businesses looking for advanced email automation.

For instance, one of the major additions to the Advanced Plan is the ability to build email automation workflows. The plan comes with a visual builder that makes it easier for users to drag and drop various elements and triggers to these workflows. As a result, users can easily create unique campaigns for customers at different stages of the buyer journey. You can also choose from a wide variety of events, triggers, and conditions, like email activity, conversion, and time delay. For more effective email campaigns, users will also be able to create highly customized emails based on customers’ transaction history and purchase history.

Additionally, the Advanced Plan offers static segment sampling, which allows users to choose and add segment members based on existing lists or segments. This feature works great for creating advanced email lists. Users subscribed to this plan also get access to Campaigner’s sales engineering team, who can help with the technical details of email marketing setups.

Campaigner also comes with a visual workflow builder that makes it easy to build complex automated workflows.

Email and SMS Bundles

Campaigner also works as a multi-channel marketing solution that integrates SMS marketing and email marketing. Aside from the convenience of using a dual-purpose software, the platform’s SMS marketing features also come in handy, especially since 9 out of 10 consumers prefer to use text messaging to communicate with businesses.

The platform’s Email and SMS Bundles are also available in Starter, Essential, and Advanced Plans. These plans offer the same email marketing features as their email-only counterparts, and they also offer a wide variety of SMS marketing features. For instance, these plans include a free phone number as well as the ability to send 1,000 SMS messages. You can contact the vendor directly if you want to send more than 1,000 messages.

All Email and SMS Plans also give users the ability to personalize SMS content. Through the platform, for instance, marketing teams can create SMS messages based on unique customer traits and custom rules based on interaction history and other factors. You can also personalize text messages based on historical purchases and conversion data. As a result, you can ensure that the right messages and offers are always sent to the right audience segment. Furthermore, these Email and SMS Plans also allow for advanced segmentation. With these plans, users can segment audiences based on geographical data, sales history, and other custom fields.

With all these features, marketing teams can create hyper-personalized, recurring SMS campaigns. Businesses also get the ability to use SMS for sending transactional messages like shipping and delivery notifications, appointment confirmations, and payment reminders. Text messaging also comes in handy for sending special offers and new product alerts.

Email Marketing and SMS Marketing Integration

Campaigner also allows users to set up marketing campaigns that integrate email marketing and SMS marketing. For instance, you can set up workflows so email engagement triggers SMS actions. The platform can also seamlessly switch between email and SMS depending on customer interactions, custom automation rules, and other triggers like conversion events.  This makes it easier for marketing teams to ensure that they reach customers on their preferred medium of communication.

Pricing

The Starter Plan is available at $104 per month, while the Essential Plan goes for $224 per month. At these price points, these plans work great for SMBs that want to set up their first few SMS campaigns.  Meanwhile, the comprehensive Advanced Plan costs $694 monthly. Larger organizations with complex email marketing workflows that want to try integrating SMS campaigns may find the Advanced Plan a better fit for their needs.

The Campaigner interface makes it easier to create and schedule SMS campaigns.

eCommerce Plans

In addition to email marketing-only plans and Email and SMS bundles, Campaigner also offers pricing packages specially made for ecommerce businesses. Specifically, the platform offers three ecommerce pricing plans: Starter, Essential, and Advanced. These three plans basically offer the same ecommerce features: unlimited contacts and native Shopify and Magento integrations.

These native integrations with Shopify and Magento also make it easier to import store data into Campaigner. By syncing ecommerce data, users can easily create customer segments based on data such as total amount spent, date of last purchase, and number of purchases. You can also use custom fields, such as product names and SKUs, to create customer segments and lists.

Through the platform, you can also re-engage customers with abandoned carts and identify other re-engagement opportunities with customers who haven’t made purchases in a while. Moreover, you can easily create personalized emails based on customers’ past purchases and even their locations. Furthermore, through these eCommerce Plans, users can set up marketing or transactional email campaigns, including wishlist reminders and dynamic emails that offer updated product information.

Starter vs. Essential vs. Advanced Plans

Aside from their price points, the main difference among these plans is the number of emails users are allowed to send. For instance, the Starter Plan allows subscribers to send up to 30,000 emails and costs $79.95 per month. Users can send up to 45,000 emails on the Essential Plan, which costs $99.95 per month. Businesses who need to send more emails can go for the Advanced Plan, which goes for $149.95 per month and allows users to send up to 75,000 emails. With these plans, ecommerce businesses of all sizes can take advantage of these integrations.

Ecommerce businesses can also get custom pricing for these plans by contacting the vendor. Custom Enterprise plans come with unlimited contacts and the ability to set up automated email workflows.

Campaigner comes with a drag-and-drop email editor and themes for the faster creation of a wide variety of emails.

What is the best Campaigner plan for your business?

Campaigner pricing offers different types of plans for users, which may make it a little easier to choose the right plan for your needs. For instance, if your business needs a software for automating email marketing processes, you can go for the platform’s email-only plans. Each plan has its own features and price point, so it’s a good idea to closely study what each plan offers. In this way, you can get the best plan for your budget. The same goes if you need a platform for email marketing and SMS marketing.

Meanwhile, if you have an ecommerce business, you can use Campaigner’s ecommerce plans to sync your ecommerce data with the Campaigner platform. You can consider each plan’s email allowance and price point to determine which of the platform’s three ecommerce plans best meets your needs.

If you want to learn about using email marketing software at no cost, check out our list of the 15 best free email marketing software solutions in 2022.

By Nestor Gilbert

Nestor Gilbert is a senior B2B and SaaS analyst and a core contributor at FinancesOnline for over 5 years. With his experience in software development and extensive knowledge of SaaS management, he writes mostly about emerging B2B technologies and their impact on the current business landscape. However, he also provides in-depth reviews on a wide range of software solutions to help businesses find suitable options for them. Through his work, he aims to help companies develop a more tech-forward approach to their operations and overcome their SaaS-related challenges.