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Pipedrive vs. Salesforce CRM: 2024 Comparison of Features, Pricing & Integrations
Which is better, Pipedrive or Salesforce CRM? Pipedrive is a sales-focused CRM platform that features a fully visual and intuitive pipeline. It is an easy-to-implement and affordable CRM with complete functionalities and a vast knowledge base. Meanwhile, Salesforce CRM software is an all-in-one platform that includes marketing, sales, and customer support functionalities. This makes it […]
RingCentral vs. Zoom: 2024 Comparison of Features, Pricing & Integrations
Which is better, RingCentral Office or Zoom? RingCentral Office and Zoom are both robust video conferencing solutions. They have all the essentials and they provide HD video calls. Hosts and participants alike can control their own experiences. Both are also able to accommodate large meetings, but RingCentral Office provides more enterprise-class support for call center […]
SysAid vs. ServiceNow: 2024 Comparison of Features, Pricing, & Integrations
Which IT service management (ITSM) software system is better, SysAid or ServiceNow? The better IT service management (ITSM) software system is SysAid. While these two systems have similar features, SysAid’s intelligent and automatic ticket classification, prioritization, assignment, self-service and AI features, and its ITIL compliance give you more power in implementing your processes. ServiceNow, nevertheless, […]
Asana vs. monday: 2024 Comparison of Features, Pricing & Integrations
Which is better Asana or monday.com? monday.com is a great option for teams working on creative projects because of its easy-to-use and highly visual user interface. It’s also a popular choice among HR departments and project managers working on software development projects. On the other hand, both Asana and monday.com are top-notch products that can […]
Best Search Marketing Practices and Strategy in 2024
What is the best search marketing strategy in CURRENT_YEAR? The best search marketing strategy is to have a solid, consistent and integrated content plan and PPC campaign schedule. You start with a clear goal, a well-defined target audience, sustained keyword research, a structured rollout tactic, a clear understanding of the technical requirements and a way […]
Salesforce Commerce Cloud vs Shopify: Comparison of Features, Pricing, Ease of Use, Integrations & More
Which is better Salesforce Commerce Cloud or Shopify? The better ecommerce platform between Salesforce Commerce Cloud and Shopify is the one that matches your long-term budget and plans. If you want a simple-to-use platform, Shopify may be better. However, if you want ecommerce with powerful marketing tools and customizable features that grow with your business, […]
Medical E-commerce Guide in 2024
Did you know the global medical e-commerce market reached $181 billion in 2019? As you might expect, both B2C and B2B medical e-commerce sales saw an exponential rise in 2020 in the midst of the global COVID-19 pandemic. In fact, the global medical e-commerce market is estimated to surge to over $435 billion by 2025. […]
Freshdesk vs. HubSpot Service Hub: 2024 Comparison of Features, Pricing & Integrations
Which is Better, Freshdesk or HubSpot Service Hub? Freshdesk is the more ideal option for mid-sized firms and large enterprises since it offers more features. Its functionalities have more depth, and it offers more flexible pricing. On the other hand, HubSpot comes as the better option for smaller operations given its generous free plan and […]
Freshdesk vs. Freshservice: 2024 Comparison of Features, Pricing & Integrations
Which is better, Freshdesk or Freshservice? Freshdesk and Freshservice share similar features, particularly ticketing, reporting, SLA management, and knowledge base features. However, Freshdesk is geared more toward customers while Freshservice is targeted toward IT administrators and internal employees. Thus, deciding which is best between Freshdesk and Freshservice depends on the end-users of the app. Freshdesk […]
Zendesk vs. Freshdesk: 2024 Comparison of Features, Pricing & Integrations
Which is better, Zendesk or Freshdesk? Zendesk and Freshdesk are two of the leading customer support software on the market. Zendesk is perfect for organizations with specific needs as the vendor offers more pricing tiers with various features. Meanwhile, Freshdesk is great for small and growing enterprises with its free plan and the option to […]
Zendesk vs. Salesforce: 2024 Comparison of Features, Pricing & Integrations
Which is better, Zendesk or Salesforce? Zendesk is easy to use, flexible, and easy to build on, making it a great option for businesses of all scales. It comes equipped with tools for your business to remain customer-focused at all times. Meanwhile, Salesforce excels in offering more advanced functions that provide 360-degree visibility of the […]
What is ERP? The Definition of Enterprise Resource Planning
Enterprise Resource Planning or ERP is the precursor of data integration between different departments in the growing organizations. The times are gone when we kept data in silos, and the current trends are to make the data work for you using enterprise resource planning or ERP technology. Do you know that the ERP market is […]
Top 10 Benefits and Advantages of Campaign Management in 2024
What is the best campaign management software? The best campaign management software is HubSpot Marketing. This powerful cloud-based solution offers all the essential tools to facilitate marketing campaigns from end to end. These tools include email and landing page editors, lead management tools, marketing automation capabilities, social media monitoring, and analytics, among others. HubSpot Marketing […]
Best Campaign Management Practices and Strategy in 2024
What are the best campaign management practices and strategy in CURRENT_YEAR? The best campaign management practices and strategy in CURRENT_YEAR involve a combination of great talent, the right technology, and top-of-the-line research data. Marketers should pay attention to how they divide their budgets and resources among these different aspects of campaign management. Other than these, […]
Ongage Pricing Packages: What’s Included in the Pricing Plans?
How much does Ongage cost? Ongage costs start from $399. It has other higher-tiered plans with higher prices. All of the plans, however, are designed for high-volume targeted and personalized email marketing campaigns. The Ongage Starter plan supports 10 million emails/SMS per month. Content marketing has been the strategy of choice for many companies. This […]
15 Best Demand Generation Practices and Strategy in 2024
What are the best demand generation practices in CURRENT_YEAR? The best demand generation practices in CURRENT_YEAR include leveraging account-based marketing (ABM) and creating authoritative content like webinars and case studies. Mapping the buyer’s journey and defining buyer persona can aid in creating demand generation tactics that are audience-focused at all levels of the funnel. Align […]
10 Benefits and Advantages of Email Marketing
What are the benefits and advantages of email marketing? The benefits and advantages of email marketing include generating a better return on investment than any other marketing channel. At a fraction of the cost of other digital marketing channels, email marketing allows companies to build stronger relationships with a larger audience. Email marketing has become […]
Best Marketing Software Strategy for 2024
What is the best marketing software strategy? The best marketing software strategy is all about getting the right tools for automating various marketing processes as part of managing your marketing campaigns. This is especially vital if you are campaigning on multiple channels where manual handling would prove very difficult if not impossible. Business owners face […]
Benefits and Advantages of Social Media Monitoring in 2024
What are the benefits and advantages of social media monitoring? The benefits and advantages of social media monitoring include identifying social media sentiment and getting customer feedback. Knowing how your audience perceives your brand is the foundation of your next steps. You can use such tools to improve response times, build brand credibility and authenticity, […]
13 Best Social Media Monitoring Practices and Strategy in 2024
What are the best social media monitoring practices? The best social media monitoring practices are knowing your audience, tracking brand mentions, and monitoring brand-adjacent terms. By recognizing your audience, you would know which segments to track. Meanwhile, tracking brand mentions and related terms grant you a clear view of how your market perceives your brand […]
Benefits and Advantages of Mobile Marketing: What You Need to Know in 2024
What are the benefits of mobile marketing? One of the most significant benefits of mobile marketing is that it provides easier, more immediate access to target markets, especially with 84% of the world’s population owning a smartphone. Mobile marketing is also highly flexible, allowing marketers to choose between different types of campaigns and ad formats. […]
Benefits and Advantages of Content Marketing
What are the benefits and advantages of content marketing? The benefits and advantages of content marketing are improved brand reputation, brand credibility, and brand awareness. Effective content marketing strategies also allow you to generate more traffic to your social media pages and make your content easier to find through search engine results. Lastly, it helps […]
8 Tips for Transitioning a Business to a New LMS
The eLearning market is fast growing. Recent events have placed a stronger emphasis on remote training and education. Businesses that do not offer an online component in their training programs are putting themselves at risk. A good LMS can also work as a selling point for recruitment. The easiest way to find an LMS is […]
Pros and Cons of Ongage: Analysis of a Top Email Marketing Software
What are the pros and cons of Ongage? The pros and cons of Ongage are focused on the platform’s ability to help marketers run data-backed email marketing campaigns. Ongage provides easy segmentation and personalization capabilities, along with a powerful analytics suite that accurately tracks delivery statistics and other important metrics. Though their pricing is competitive […]
18 Best Content Marketing Practices and Strategy in 2024
What are the best content marketing practices and strategy in 2022? The best content marketing strategy in 2022 is still making in-depth content because it works well with search engines. Making interactive content is also deemed a successful technique as it can engage customers, capture their attention, have them stay longer on your website, optimize […]
Best Content Marketing Software Companies in 2024
What is the best content marketing software company in 2022? The best content marketing software business in 2022 is HubSpot. Two MIT graduate students observed that customers were starting to no longer dismiss interruptive calls to their attention. Instead, they prefer to be helped. This observation gave birth to Hubspot in 2005. The company has […]
10 Best Email Marketing Practices and Strategies in 2024
Is email marketing still effective in 2022? Despite the rise of other digital marketing channels, email marketing remains one of the most effective marketing strategies in 2022. This is because it is cost-efficient, easy to maintain, and is reported to deliver better ROI than other marketing approaches. And with more than 4.2 billion email users […]
Best Mobile Marketing Practices and Strategy in 2024
What are the best mobile marketing practices? The best mobile marketing practices are leveraging push notifications and using hyperlocal marketing. Push notifications effectively inform customers of the latest products and promos even if customers are busy with their phones. Meanwhile, hyperlocal marketing incentivizes store visits with exclusive offers and retargets potential leads. The mobile phone […]
10 Best Marketing Automation Practices and Strategy in 2024
What are the best marketing automation practices? The best marketing automation practices are building customer journeys and enhancing internal communications. Mapping out journeys enables you to shape a customer’s experience down to the last detail. Meanwhile, automating internal communications ensures that your team, related departments, and management are all on the same page. A marketing […]
15 Top Cheap Email Marketing Software for 2024
What is the top cheap email marketing software? The top cheap email marketing software is Freshmarketer with its email campaign tools that allow you to engage subscribers in meaningful conversations. With pricing plans starting at only $19 per month for up to 2,000 contacts, the powerful automation tools of Freshmarketer increase engagement and build better […]
39 Relevant Social Media Monitoring Statistics in 2024: Data Analysis & Market Share
Because social media is both powerful and potentially dangerous, it only makes sense for you to want to track every mention of your brand online. Social media monitoring lets you in on what other people are saying about your business, from reviews to product questions and even service repair complaints that your customers are posting […]
8 Demand Generation Monitoring Trends for 2024: New Predictions To Watch Out For
Traditionally, marketers used demand generation to fill the top of the funnel with prospective buyers. Today, however, this is no longer the case. As marketers re-evaluate their pipelines, they have started to focus on quality rather than quantity. The current focus on demand generation strategies that walk the customer through the buying journey is reflected […]
99 Search Marketing Statistics You Can’t Ignore: 2024 Data Analysis & Market Share
Search marketing refers to an online marketing technique that involves search engine optimization (SEO) and search engine marketing (SEM). It is a combination of marketing and advertising, presenting a holistic approach to promoting your brand online. With the majority of consumers conducting service and product searches online, search marketing is indeed an indispensable element in […]
8 Leading Social Media Monitoring Trends for 2024
Social media is the place to be for any company, organization, or professional that wants to reach customers or their community. With 4.6 billion people now using social media, it’s definitely a marketing channel you shouldn’t ignore. Marketers rely on social media management software to automate many of the tasks involved in creating, publishing, and […]
13 Content Marketing Trends for 2024 & New Forecasts
Nowadays, content has become the essence of marketing. Whether you choose to use blogs, videos, infographics, or user-generated content to boost your marketing efforts, your content can help you generate brand awareness, convince customers to take action, and drive revenue. With each passing year, new trends and techniques in content marketing emerge, transforming the way […]