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  • 96 Essential Facebook Statistics: 2019 Market Share Analysis & Data

96 Essential Facebook Statistics: 2019 Market Share Analysis & Data

Category: B2B News

As popular as they are, social media platforms perform differently as far as their user base is concerned. To date, Facebook remains as the top dog among these platforms, outperforming its competition in terms of the number of users and annual revenue. To help you learn about this social media platform, we have compiled the most current and relevant Facebook statistics to date. This will help you grasp what Facebook does and how businesses use it to promote their brands. However, to effectively use social media, you will have to enlist the help of social media management tools.

essential facebook statistics

Social Media Statistics

As a part of our key Facebook stats and facts, we will look at how social media platforms are currently doing. The mass adoption of social media around the world is quite instructive. For one, it has been penetrated the major geographic and demographic areas around the world. Coupled with top social media management software, it helps organizations market their products and promote their brands. In this section, we focus on relevant social media statistics.

  • 79% of users in the US use social media on a daily basis. (statista.com)
  • 99% – the percentage of active social media users in the UAE relative to its total population. (hoostsuitecom)
  • 80% of millennials are active social media users. (statista.com)
  • 19% of social users are 25 to 34 years old. (hoostsuitecom)
  • 65% of millennials liked social media posts. (statista.com)
  • 3.484 billion use Facebook monthly. (statista.com)
  • 3.256 billion – Total number of social media users accessing through mobile devices. (hoostsuitecom)

Social Media Use in the US 2018

YouTube

%

Facebook

%

Instagram

%

Pinterest

%

Snapchat

%

LinkedIn

%

Twitter

%

Source: pewinternet.org

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Facebook General Statistics

Having changed the way people connect, Facebook continues to enjoy a formidable global user base. Read the following statistics and find out how to best use the platform.

  • 583 million – The number of fake accounts that Facebook removed in 2018. (newsroom.fb.com)
  • Facebook is the third most-visited website. (wearesocial.com)
  • Facebook Messenger is the top mobile application ranked by the number of downloads. (wearesocial.com)

facebook face accounts

Facebook User Statistics

Facebook is one of the best things to ever happen to the Internet. Accordingly, the platform now boasts more than 2 billion users. Take a look at the following Facebook users statistics.

Facebook Users Around the World

Facebook Usage Statistics

Knowing how Facebook is being used is important. Such information will prove useful to your marketing efforts. Naturally, marketers have been taking advantage of the platform’s wide user base and accessibility. Just take a look at the following Facebook usage statistics.

  • 43% of US users get their news from Facebook (journalism.org)
  • 66% of Facebook users use the platform daily. (s21.q4cdn.com)
  • 200 million – The number of users who are members of relevant Facebook groups. (s21.q4cdn.com)
  • 58 minutes – The average time that Americans spend on Facebook per day. (recode.net)
  • 88% of Facebook users access the platform through mobile devices. (hootsuite.com)
  • 10 to 12 minutes – The average duration of a Facebook visit. (wearesocial.com)
  • 250 billion – The total number of photos uploaded to Facebook. (businessinsider.com)
  • 300 petabytes – The total number of data in Facebook’s data warehouse. (research.facebook.com)

Social Media Platform Usage 2019

73%

YouTube

69%

Facebook

37%

Instagram

28%

Pinterest

Source: pewresearch.org

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Facebook Financial Statistics

With Facebook’s explosive growth comes big money, there’s no doubt about this. Founder Mark Zuckerberg at 35, is now worth $75.5 billion. What started out as a local social media platform has grown into a behemoth with over $500 billion in market capitalization. Recent Facebook market research has revealed how the platform has been raking in dollars.

  • $55.8 billion – Facebook’s total revenue in 2018. (statista.com)
  • $55 billion – Facebook’s total advertising revenue. (statista.com)
  • 65% – Advertising revenues that Facebook generates from mobile devices. (statista.com)
  • 77% of social network ad revenues is generated by Facebook. (statista.com)
  • $6.42 – Facebook’s average revenue per user. (investor.fb.com)
  • $16.9 million – Facebook’s average global revenue by user geography.  (investor.fb.com)
  • $3.3 billion – Facebook’s income from operations. (investor.fb.com)
  • $16 billion – The amount Facebook raised through its IPO. (dealbook.nytimes.com)
  • $94.8 billion – The total value of Facebook’s global brand. (forbes.com)
  • $16 billion – The amount Facebook raised through its IPO. (dealbook.nytimes.com)
  • $94.8 billion – The total value of Facebook’s global brand. (forbes.com)

Facebook's Annual Revenue 2010 to 2018

In Millions

2010

2011

2012

2013

2014

2015

2016

2017

2018

Source: statista.com

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Facebook Business Statistics

Organizations have been utilizing Facebook in a variety of ways. However, it is as a marketing tool that Facebook is known for. Because of this, it has become the social media platform of choice for most B2C and B2B companies. Here, we’ll give you a snapshot of how businesses use Facebook to achieve growth and improve revenues.

  • 80 million – The number of SMBs with Facebook business pages. (s21.14cdn.com)
  • 31% of businesses utilize Facebook Messenger. (hootsuite.com)
  • 78% of US consumers discovered products through Facebook. (kleinerperskins.com)
  • 0.15% – The average change in page likes per month. (wearesocial.com)
  • Facebook has become the top platform for B2B and B2C companies. (hootsuite.com)
  • 30% of marketers say Facebook provides the highest digital advertising ROI. (emarketer.com)

Businesses’ Use of Facebook

Facebook Marketing Statistics

Social media has become an invaluable tool among marketers. Social media marketing made it possible for companies to reach out to a broader audience at lower costs. Facebook stands out among these platforms. Businesses now use it to promote their brands and market their products. Facebook video stats tell us how effective the site is in engaging users. If you want to use the platform, you’ll need top social media monitoring tools to help you keep track of your social media marketing. Meanwhile, go over the stats below and see how the platform can help your marketing efforts.

  • 2 billion – The total number of people reached through Facebook ads. (slideshare.net)
  • 75% of brands pay to promote Facebook posts. (socialbakers.com)
  • 0.9% – The average Facebook ad click-through rate. (wordstream.com)
  • 49% of consumers support brands by liking their Facebook page. (marketingland.com)
  • Between 1 pm and 3 pm on Fridays – The best time to post on Facebook. (truconversion.com)
  • 6.4% of a page’s total likes- A Facebook post’s average organic reach. (hubspot.com)
  • 4 – The most effective number of words for Facebook ad titles.
  • 42% of fans like a page to get a discount or coupon. (mashable.com)
  • 74% of Facebook users visit the site daily. (pweinternet.org)
  • 72% of small businesses use Facebook to raise brand awareness. (manta.com)

Distribution of Facebook Post Types

All Profile Sizes

Link (55%) Image (29.1%) Video (14.1%) Status (1.8%)

Source: clickz.com

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Facebook Advertising Statistics

Facebook has evolved as a robust advertising medium. Recognizing this, companies were quick to use the platform. In addition to boosting audience engagement, Facebook ads leave lasting impressions that result in far greater organic reach. We have collected a number of Facebook advertising stats that reflect these developments.

  • The click-through rates for eCommerce have tripled. (kleinerperkins.com)
  • 21% – The increase in the number of ad impressions. (s21.q4cdn.com)
  • 3.91% – The average engagement rate for a Facebook post. (wearesocial.com)
  • 17% – The increase in the average price per ad during the second quarter of 2018. (s21.q4cdn.com)
  • 24.2% of Facebook pages use paid media. (hootsuite.com)
  • 6.4% of a page’s likes – The average organic reach for a Facebook post. (wearesocial.com)

facebook advertising in numbers

Facebook Video Statistics

The use of video has become a staple in online marketing. This is especially true for social media, which continue to rely on video content to boost traffic. Facebook stands out when it comes to video marketing. Here are some of the latest statistics on Facebook video.

  • 24.5% – Facebook’s share of all digital video ad spending in 2018. (emarketer.com)
  • 67% – The percentage of brand awareness improvement from the use of mobile-optimized Facebook videos. (emarketer.com)
  • 71% of users have increased online video viewing activities. (facebook.com)
  • 20x as much – Marketers’ TV ad spending compared to Facebook videos. (facebook.com)
  • 30% of mobile users view video as the best medium for finding out about new products. (facebook.com)
  • 5X longer – The amount of time people gaze at video compared to static Facebook posts. (facebook.com)
  • 6.01% – The average engagement rate for Facebook video posts. (wearesocial.com)
  • 150 million – The number of people using Facebook stories. (facebook.com)
  • 100 million hours – The total video watch time on Facebook. (techcrunch.com)

Facebook Video Call To Action Conversion Rates

Middle of the Video

%

End of the Video

%

Start of the Video

%

Source: wochit.com

Designed by

Facebook in China Statistics

Facebook has a user base in China. This is despite the ban that came following the 2009 Urumqi riots in Xinjiang. Misuse of the platform was cited as the primary reason for the ban. However, users continue to find ways to access Facebook. Check out the following stats on Facebook use in China.

Facebook Share among Social Media Users, China 2015-2022

Facebook Users Share

2015

2016

2017

2018

2019

2020

2021

2022

statista.com

Designed by

Facebook Global Economic Impact Statistics

As a giant organization, Facebook is bound to affect the global economy. To date, Facebook has made it to the list of top tech company acquisitions, a testament to the company’s growth. Additionally, it contributes to the economies of many countries. Read on to find out more about the platform’s impact on the global economy.

  • $100 billion – The estimated total impact of Facebook on the US economy. (deloitte.co.uk)
  • 600,000 – The estimated number of jobs that can be generated by Facebook. (deloitte.co.uk)
  • 120,000 – The number of jobs that small businesses in Australia produced from using Facebook. (connectingbenefits.com.au)

impact of Facebook on US economy

Facebook Security Statistics

A major concern among social media platform users, cybersecurity problems have made their way into social media, spooking users in the process. This development has significantly contributed to the popularity of top IT security solutions. Also, many users have developed distrust in social media. Below are some of the most relevant stats on Facebook security.

facebook security breach in numbers

Facebook: What It Can Do For You

If you are a business owner, you should know that Facebook can be very good for your company. It allows you to reach more audiences and promote your brand without breaking the bank. After taking a look at the Facebook statistics for business, we now go to the top benefits of Facebooks to organizations.

It Allows You To Know Your Audience

Because Facebook allows you to directly connect with your audience, you get to know more about them. In the same manner, it helps you glean valuable insights into your customers’ behaviors. This is apart from giving you an idea of how people view your company. This information is very useful in coming up with intelligent decisions.

You Can Build Your Own Community

Social media help businesses build communities by connecting people. Community members can act as brand ambassadors if they enjoy being part of your Facebook community. Also, members can help spread the word on how they love your brand.

Promote Your Brand

Brand recognition is an all-important part of your business. You can do this with Facebook because it helps familiarize users with your brand. Regularly post content until such time that you rouse your audience’s interest.

It Can Help You Keep Your Audience Engaged

If you want to build brand loyalty, you have to keep your audience engaged. And Facebook is just the platform you need. Again, engaging content will keep your audience attentive. More importantly, it results in shares, reactions and comments. And as you know, audiences are bound to give you more leads through such activities.

So there you have it, the latest and most relevant Facebook statistics to date. Hopefully, the Facebook data provided can help you start using Facebook to broaden your audience, increase leads and improve conversion. Also, you can reap social management software benefits to help ensure you grow your company.

By Nestor Gilbert

Senior writer for FinancesOnline. If he is not writing about the booming SaaS and B2B industry, with special focus on developments in CRM and business intelligence software spaces, he is editing manuscripts for aspiring and veteran authors. He has compiled years of experience editing book titles and writing for popular marketing and technical publications.

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