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The Future Of IoT And Big Data

Category: B2B News

The Internet of Things (IoT) is considered one of the technological innovations which will shape our future. We have seen an explosion of IoT advancements in the past years, everything from managing the temperature in our homes with smart thermostats to tracking your caloric intake and daily steps with fitness trackers. Devices are all around us, and IoT and big data promise to connect these devices to improve your lives.

By connecting our devices, we will be able to leverage shared data across various connections. With all of our devices sharing data point, we will be able to make our data more useful across all aspects of our lives. 

Here are the top three ways that IoT will impact the future of marketing for your business:

1. Right Audience, Right Medium & The Right Message

IoT technology will prove valuable for marketers looking to reach a specific demographic and audience at the perfect time to increase conversions. Personal devices like Fitbit and other smart devices will generate data that will be interconnected with other devices based on a user’s activities and actions. Marketers will be able to use this information to align the perfect message at the right time based on this data.

If shoppers opt in to get alerts on their smartphones, in-store beacons can ship them specific promotions and advertisements, depending on the user’s preferences and past purchases.

Imagine a world in which we get only those ads which are completely aligned with our shopping interests and behaviours. IoT will also allow marketers to interact with their customers at various parts of the day that are currently inaccessible, and all this is possible from the developing spectrum of emerging technologies.

IoT is already changing marketing, customer experience, and businesses as a whole. Give it another five decades and these unique chances to get close to clients through digital connections will likely achieve unimaginable proportions.

2. IoT Will Make Everything We Touch Into A Marketing Platform

The future of technology integration into our daily lives will become more ubiquitous in the forthcoming decades. Exactly like we see robust ecosystems in our investigation information on Google and Amazon.com guiding information that is presented, we’ll begin to see marketing applications beyond traditional apparatus and solutions.

The next wave of IoT and big data will be leveraged in self-driving cars. Because Americans spend almost two hours per day journey to and from work, marketers are going to have the ability to engage their customers on a deep level when passengers are freed from the tedious responsibilities of driving. In its place, drivers will be able to be productive and complete jobs during that drive and marketers will be able to integrate their marketing messaging into future autonomous car technology.

3. Collect Massive Amounts Of Data To Personalize Marketing

Throughout recent years, companies have started collecting massive amounts of data on their customers to personalize marketing. Whether it is Google collecting data to improve their PPC and remarketing efforts, or various GPS apps collecting your physical location, businesses are going to leverage IoT technology to learn more about their customers. You can also read our related article on the importance of a big data strategy for business growth

IoT allows marketers to capture massive amounts of information about their clients. By way of example, for at least 22 years McDonald’s has offered a Monopoly competition where clients peel stickers from products to win prizes. IoT is transforming this old-school game into something more complex.

The company partnered with Piper, a Bluetooth low-energy beacon alternative. It greets clients on their mobiles as they enter the restaurant. Once inside, customers are offered relevant coupons, surveys and other information. It is great for the consumer since they receive relevant data in real time, but it’s also great for McDonald’s since the company collects lots of information.

Work Smarter together with the Internet of Things

The future of marketing is fast approaching, and if you want your business and commercialization strategy to succeed, then you need to plan how to leverage emerging technology to increase sales.

IoT is one of the most exciting developments that will bring together technology, big data, and the personalized preferences of your customers. This blending of technology and human interaction will allow marketers to use their marketing budget more efficiently, develop more efficient marketing campaigns, and increase the bottom line for their business!

For more information on a related topic, read our article on how big data can help small and medium-sized businesses.

By Louie Andre

B2B & SaaS market analyst and senior writer for FinancesOnline. He is most interested in project management solutions, believing all businesses are a work in progress. No stranger to small business hiccups and drama, having been involved in a few internet startups. Prior to his for-profit ventures, he has had managed corporate communications for a Kansas City-based Children International unit.

Best Business Intelligence Software of 2019

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