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List of Successful CRM Companies in the USA for 2020

Category: B2B News
What is the most successful CRM company in the USA for 2020?
The most successful CRM company in the USA for 2020 is HubSpot. Founded in 2006, this Cambridge-based company has raised around $100.5 million in funding because of its all-in-one inbound marketing platform that helps other businesses generate more leads, close sales, and land better performance ratings.

Many successful companies in the US have been put up by immigrants. In fact, half of all Fortune 500 companies were founded by immigrants or their children. It is really a part of the American Dream that you can start from scratch and make it big. And that’s what founders of popular CRM companies in the USA have found out. Others are homegrown while some had their start outside American soil. 

In this article, we’ll feature the most successful CRM companies in America today that offer great solutions to other American companies. Many of their clients have made the Fortune 500 list too. Most probably, many of these clients have kept their ranking, partly by leveraging CRM key benefits that digital platforms provides. To wit, we’ll discuss the top CRM software features of our 20 successful CRM companies in the USA as well.

successful US CRM companies

CRM companies abound in the US, with each one vying for market position. Now, these companies are not necessarily homegrown businesses, they may also come in the form of foreign entities who have established a considerable presence in the country. By the time you finish reading this, you ought to be able to decide which provider is right for you, which is most likely one of those best online CRM systems currently in the market.

CRM isn’t a standalone tool, as it works better when integrated with marketing automation software. It is a treasure chest of automation tools for campaigns and email marketing that feed leads to your CRM for nurturing.

What Makes A CRM Company Successful?

Market Share

Obviously, market share is a major consideration in determining the success of a CRM company. Most CRM software vendors are ranked based on market share and revenue. In this aspect, HubSpot continues to dominate the US CRM software market, followed by Freshsales and Salesforce CRM. Their market shares, however, did not come on a silver platter. Developments in both the companies and their products have also contributed to their rankings. More innovations and features are bound to result in more sales for these companies as customers are seen to go for feature-rich CRM tools.

CRM industry statistics

Online Search Rankings/Product Reviews

And then there is also the matter of online popularity or Google search rankings. Some of the most popular CRM companies take time to come up with informative blogs, which aid them immensely in their Google rankings. The way things are going, content may very well define the success of a CRM vendor. This is further reinforced by user reviews generated by vendor websites and SaaS platforms. Reviews impact the popularity of a CRM tool, increasing customer satisfaction ratings and, therefore, marketability.

Customer Preference

The buyer side, which is also a major contributor to vendor performance, is also considered. Customers have been found to go for CRM apps that have new capabilities and features. This new breed of CRM platforms is often expected to replace legacy systems that have been in place for some time.  These and a bunch of other technology trends are shaping CRM in ways never before thought possible. This is why such customer preferences are seen to persist and even impact market share in the years to come. 

Although such things are undeniably important to any software vendor’s market position, market share still stands out as the best measure of how a CRM company is doing. Unlike Google search rankings and user reviews, market share provides us with the best proof there are–user stats and actual earnings. And this is precisely the reason why one should go for successful CRM companies as they are proven to offer quality solutions that are of great benefit to any enterprise.

1. HubSpot CRM

HubSpot CRM Dashboard

First on our list of successful CRM software companies in the USA, leading application HubSpot CRM is a popular tool from app developer HubSpot. The platform’s popularity has been attributed to the fact that it comes absolutely for free. This highly flexible tool can be used as soon as the installation is finished, without requiring users to make alterations in their workflows.

It is highly-suitable both for small and large businesses who want to try using a CRM. The system is easy-to-use, offering all the needed basic functionalities, minus the complexities of most solutions.

And just like any other free CRM system, the solution gives you great value for money by offering powerful features at practically no cost to you at all.

HubSpot CRM

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Try out HubSpot CRM for free

And for other HubSpot CRM details, the software is capable of organizing customer details, allowing users to come up with both contact and company profiles. Deals are assigned and tracked by the system, while agent performance is kept under control. All team members, meanwhile, can track all activities through the solution. What’s great about the system is the fact that it has numerous integrations, which include Microsoft Dynamics, Salesforce, Shopify and Zapier, among many others.

Pricing: Free

Headquarters: Cambridge, Massachusetts, USA

Main Products: HubSpot CRM, HubSpot Marketing, HubSpot Sales

Detailed HubSpot CRM Review

2. Salesforce CRM

Salesforce CRM dashboard

Equally popular CRM solution Salesforce CRM, which was developed as part of Salesforce’s sales and marketing systems. The software allows users to keep track of all client data and interactions from a single location, enabling them to follow more leads. It has all the apps you need to follow leads until such time that they are ripe for conversion.

Sales teams’ productivity gets that much-needed boost using the software, whether they are out in the field, in cyberspace, or the office. The system comes with Android and iOS apps, along with real-time data, custom reports, and a Feed First feature that enables one to view the most critical information.

The platform being provided for by Salesforce is very comprehensive, and the best way to get to know the software is by trying it out yourself. You can easily sign up for a Salesforce free trial.

Salesforce CRM

Salesforce CRM

Try out Salesforce CRM with their free trial

More functions can be added to the platform via the AppExchange Apps. It integrates seamlessly with third-party applications that include TeamSupport,, FinancialForce ERP, Zuora, Ambassador, and Zendesk, among many others. This is but a brief Salesforce overview for an application as powerful as it is.

Pricing: Salesforce CRM can be purchased in different pricing models, starting at $25/user per month (billed annually).

Headquarters: San Francisco, California, USA

Main Product: Salesforce CRM

Detailed Salesforce CRM Review

3. Freshsales

Freshsales Dashboard

A powerful product from app developer Freshworks, CRM tool Freshsales is designed for today’s sales teams, helping them track contacts while putting to bed concerns and inquiries. The software was developed to address the vendor’s own need to handle all aspects of the sales process and allow users to accomplish tasks using a single program.

Freshsales is essentially a single contact management solution that helps users handle leads by the thousands, by offering a very intuitive interface. This is the highest priority of the Freshsales team: to pack powerful features into an easy-to-use program that customers will love using.

Likewise, it is designed to function as a dynamic analytic contributor that can offer valuable sales insights and tips on how to leverage them. Setup is a breeze as the system does not come with bulky and complicated procedures. You can see how this fits in the software and your business yourself. Just sign up for a free trial and see what the platform looks like and what it can do.



Try out Freshsales with their free trial

It has popular integrations while all transactions are done in the cloud. Freshsales features include email tracking, direct calls, event tracking, sales management, analytics and reporting, and lead management.

Pricing: Freshsales is available in a variety of pricing plans, starting at $12/user per month (billed annually). For those who need only its basic features, a free plan is also in the offing.

Headquarters: San Bruno, California, United States

Main Product: Freshsales

Detailed Freshsales Review

4. NetSuite CRM

NetSuite CRM dashboard

The popular NetSuite CRM is a product of the top cloud computing company, Oracle. However,  it was first founded by Even Goldberg in 1998 and was called NetLedger. And, it has always been considered as the first cloud computing software company, predating Salesforce by about a month.

NetSuite was seeded with start-up money from people at Oracle, and one of them was Oracle CEO Larry Ellison. They received an initial financial backing of around $125 million. What’s more is that the company, creating robust cloud computing software, was acquired by Oracle in 2016 for $9.3 billion. If that doesn’t spell out business success, we don’t know what is. Plus, the deal was paid for completely in cash.

Now, NetSuite CRM remains one of the most popular customer relationship management software solutions out there. It has modules for managing opportunities, campaigns, email marketing, customer service, analytics, and customer portals, among many others. What’s more, is that you can customize Android and iPhone apps for your business. For a better look at the program, you can sign up for a NetSuite CRM free trial.

NetSuite CRM

NetSuite CRM

Try out NetSuite CRM with their free trial

Other NetSuite CRM features include automation functions for your sales and marketing teams.

Moreover, it even has an incentive compensation module to boot. This is truly one of the best apps today. No wonder why the company is very successful.

Pricing: It is offered in personalized packages. Thus, the pricing is quote-based.

Headquarters: San Mateo, California

Main Product: NetSuite ERP

Detailed NetSuite CRM Review

5. Pipedrive

Pipedrive Dashboard

CRM system Pipedrive is a powerful tool that helps businesses organize their leads so that they get to have an overview of their sales, allowing them to focus on deals that need to be prioritized. The solution is user-friendly, enabling sales teams to immediately use it right after setup.

Setting up the tool is quite easy, all you need is to register an account, and you’re good to go. But what’s interesting about the app is that it can manage a company’s sales pipeline. It can help teams negotiate deals or maintain lead relationships and can be customized to promote one’s brand.

You can check the solution closely when you sign up for Pipedrive free trial.



Try out Pipedrive with their free trial

If you choose to, entire modules can be turned on and off without service quality getting affected at all. It is mobile optimized to cater to more users and can seamlessly integrate with Google Contacts, Google Calendar, and Google Apps, among many others. There a lot more Pipedrive features that are worth looking into.

Pricing: Pipedrive can be purchased in a variety of pricing models, starting at $15/user per month.

Headquarters: New York, New York, USA

Main Product: Pipedrive

Detailed Pipedrive Review

6. Zoho CRM

Zoho CRM Dashboard

Web-based CRM software Zoho CRM is designed to help users grow their businesses by attracting, retaining, and satisfying customers. Although designed to manage leads and contacts, the system can also handle purchase control and sales pipelines. All these tools are readily accessible from an easy-to-use interface.

The system dashboard can be customized to look more business-specific. Zoho works for any business type and size, automating business activities, engaging customers and tracking sales on a diverse number of platforms. It is mobile optimized, allowing users to take the CRM wherever and whenever they want, so that they can receive updates in real-time.

If you want to investigate the features closely, you can easily do so when you sign up for Zoho CRM free trial.

Zoho CRM

Zoho CRM

Try out Zoho CRM with their free trial

To extend the tool’s functionalities, users can integrate it with third-party applications, including Microsoft Outlook, Quickbooks, MailChimp, ConstantConnect, Google Apps, CloudWork, OneSaas and major Zoho productivity products. A more thorough Zoho CRM overview can be found here.

Pricing: Zoho CRM is being marketed in different pricing plans, starting at $12/user per month (billed annually). For those who want to try its functionalities first, a free trial is also available.

Headquarters: Pleasanton, California, USA

Main Product: Zoho CRM

Detailed Zoho CRM Review

7. CRM Creation

CRM Creatio dashboard

Agile CRM platform Creatio is designed to cater to midsize and large business organizations, helping them boost marketing, sales, service, and operations. The system can help in aligning data, teams, and processes so that they can connect to digital native customers and adapt to them rapidly. The tools that come with the product can be sold in a bundle or deployed as standalone applications.

CRM Creatio can improve the customer journey and speed up revenue generation. The same goes for sales, which is likewise automated, ranging from lead management to repeat transactions.

An appealing test drive of all software features is available to you when you sign up for Creatio CRM free trial.

CRM Creatio

CRM Creatio

Try out CRM Creatio with their free trial

It also comes with an intelligent service management tool that is designed to speed up service delivery, resulting in better customer satisfaction. If you want to know more about the product, more Creatio CRM details can be found here.

Pricing: CRM Creatio can be purchased in different pricing models starting at $25/user per month.

Headquarters: Boston, Massachusetts, United States

Main Product: CRM Creatio

Detailed CRM Creatio Review

8. vCita

vCita Dashboard

Total customer service and business management solution vCita is designed to cater to those in the service industries, including SMBs, accountants, lawyers, consultants, educators, photographers, fitness trainers, and coaches, among a host of others. Why? It helps them with organizing their processes and even in marketing.

Organizing your processes begins with putting your schedules and appointments in order, which the system does by using its online calendar and scheduling tool. Meanwhile, all CRM activities and marketing campaigns are likewise managed by the system, with leads handled and stored in a central location.

Moreover, marketing can get a boost as the app can create landing pages and dynamic widgets that can be placed on your websites. Effective email campaigns can also be produced using the email marketing tool that comes with the software. If you want to know more about the features, you can easily sign up for vCita free trial.



Try out vCita with their free trial

As for vCita features, the software is capable of handling CRM, booking, marketing, client communication, appointment and scheduling, and online payment, among many other processes. The software is highly-recommended for sole proprietors and small teams.

Pricing: vCita is available in three distinct pricing models, starting at $29/user per month.

Headquarters: Bellevue, Washington, United States

Main Product: vCita CRM

Detailed vCita Review

9. PipelineDeals

PipelineDeals dashboard

This is a powerful yet easy to use popular sales CRM software with core features like deal management, sales goals, lead management, team collaboration, activity tracking, contact management, and document storage. 

A proprietary SaaS from the eponymous company based in Seattle, WA, it is being used daily by many small- and medium-sized businesses across different industries across different states. 

What’s great with this company is that they design their flagship sales CRM software to be as intuitive to use as possible. You can easily see what we mean by this when you sign up for a free trial and tinker with it. 



Try out PipelineDeals with their free trial

Other PipelineDeals features include automations, reporting, and what they call SuperShare. This feature allows you to let others, even customers, to view, share, and collaborate on sales pipeline information. 

Moreover, the offering comes with a mobile Sales Pipeline App for both Android and iOS devices. 

Pricing: PipelineDeals pricing starts at $25 per month per user, billed annually. 

Headquarters: Seattle, WA, USA

Main Product: PipelineDeals 

Detailed PipelineDeals Review

10. Pipeliner

Pipeliner Dashboard

Pipeliner is a product of a company called Pipelinersales Corporation with headquarters in Palisades, Los Angeles, California. Its flagship product, Pipeliner CRM has a simple non-tech admin interface and is very friendly to salespeople with technical IT skills. 

The company was founded in 2007 by Nikolaus Kimla, an entrepreneur who was also the founder of uptime ITechnologies in 1994. Being an avid evangelist of the views of the Austrian School of Economics, he believes that salespeople are internal entrepreneurs of an organization. So, he and his team designed a sales CRM software that echoes that ethos. 

Core product features include modules for offline CRM module, leads management, performance management, sales insights, pipeline view, a product catalog, dynamic sales target, and sales reports. You can try out this comprehensive feature set packed into an intuitive interface when you sign up for a free trial. 



Try out Pipeliner with their free trial

Other Pipeliner features include many customizations and automation options. The company also has other products like a sales AI called Pipeliner Voyager. However, it is its sales CRM software that most users enjoy best. 

Pricing: Pipeliner CRM’s most basic plan is the Starter plan that is at $25 per user per month. 

Headquarters: Palisades, Los Angeles, California, USA

Main Product: Pipeliner CRM

Detailed Pipeliner Review

11. Avochato

avochato dashboard

Avochato was founded by CEO Alex De Simone in 2016. In three years’ time, this entrepreneur with a background in mechanical engineering created a successful company that many investors are clamoring for. The company, Avochato, allows businesses to communicate with customers in the channel that they prefer: messaging platforms

Most businesses are built for email communication, so there is a natural gap that Avochato is trying to fill. And, it is doing pretty successfully at it today. Well, this is judging by having grown 15 times in just 15 months

Today, the company has raised a total of $6 million from two rounds of funding. With just that, it is now on track to make steady eight-figure revenues. The product is really great and highly-specialized that it fits well with many companies with mobile-first needs. You can try out the software for free. 



Try out Avochato with their free trial

Core Avochato features include SMS broadcasting, textable landlines, unique local phone number, analytics, status tracking, live chat, and the Avochato Caller ID. Other features that round the product out include a chat widget, a team management module, and assisted intelligence, among others. 

Pricing: The Core plan starts at $99 and includes unlimited contacts and keywords and with credits for 2,500 messages. Its Standard plan costs $199 with 5,000 messages included. The Pro, with 10,000 messages, is priced at $399. 

Headquarters: San Francisco, California

Main Product: Avochato

Detailed Avochato Review

12. Zengine by Wizehive

zengine by wizehive dashboard

This organization was founded by Mike Carson and Michael Levinson in 2008. The latter still serves today as the chairman of the organization. The company is known for its highly-specialized product aimed at mission-based organizations. 

The company is headquartered in Philadelphia and received $2.4 million in seed funding in 2012. Today, experts estimate it to have an annual revenue of $4.6 million. 

Their main product helps mission-based organizations like schools, research institutions, and non-profits manage things like grants, fellowships, and scholarships. All of these are rooted in a CRM framework that is not much different from what top businesses do. You can check out their platform quite easily when you sign up for a free trial. 

Zengine by WizeHive

Zengine by WizeHive

Try out Zengine by WizeHive with their free trial

Core Zengine by Wizehive features include automated emails, awards management, fellowship management, grants management, accreditation management, customer management, and analytics. All of these able to function properly thanks to its native CRM module that makes it easy to communicate among parties and between team members. 

Pricing: There are three plans: Core, Premium, and Enterprise. 

Headquarters: Philadelphia

Main Product: Zengine by Wizehive

Detailed Zengine by WizeHive Review

13. EngageBay

EngageBay Dashboard

Another successful CRM company in the US is EngageBay Inc. The company is renowned for its EngageBay software, a powerful solution that wraps sales and marketing automation capabilities into one user-friendly, digital marketing suite.

Better still, the platform provides robust support features to help teams connect and resolve issues faster to the delight of its  customers. The company markets EngageBay as an affordable substitute for high-end platforms. With its set of features, the software enables small- and medium-sized businesses to manage and convert leads to actual customers, grow traffic, and build lasting customer relationships.

You can check the solution closely when you sign up for EngageBay free trial.



Try out EngageBay with their free trial

Some of its salient features include email sequence, sales and marketing automation, web analytics, appointment scheduling, deal management, ticketing, email reports, and landing pages.

Pricing: Free

Headquarters: Tracy, California

Main Product: EngageBay

Detailed EngageBay Review

14. Salesflare

Salesflare Dashboard

This software company from Antwerp is making a splash in the US today, thanks to its easy-to-use, powerful, and eponymous CRM platform. Popular Salesflare users include The Growth Agency, a data-driven digital marketing agency, and Udacity, a leading massive open online courses. 

Salesflare is really helpful for organizations too busy to input every vital data. The platform fully automates both contact and company information storage. Yes, it has a feature that makes it gather this information from emails, email signatures, social profiles, and many more. This is one feature that attracts many American businesses. 

It also has an intelligent opportunity module that automatically brings up top opportunities for you. You don’t have to browse and search for them every day. This is a special module that is truly a big help to its users. If you want to check it out for yourself, you can always sign up for a free trial with hidden charges and with no commitment to purchase. 



Try out Salesflare with their free trial

Core Salesflare features include pipeline management, predictive lead scoring, website tracking, contact management, email tracking, lead management, and automated to-do lists with goals management features, among many. You can read all about it in our detailed review. 

Pricing: Salesflare offers only one comprehensive plan for $30 per month, billed annually, and $35 if billed monthly. 

Headquarters: Antwerp, Flemish Region, Belgium 

Main Product: Salesflare

Detailed Salesflare Review

15. CRM dashboard

Leading collaboration and communication application CRM syncs all data in a central location, allowing team members and sales agents to make sound decisions.

The CRM is designed to easily track prospects and clients by managing the sales pipeline from lead to post-project. All relevant data and communication are stored in a single location, which can be accessed by relevant users. What’s even better is that the system accelerates the sales process, which can be readily viewed at all times. Account management can be streamlined, allowing users to work the way they want to.

You can use all the features for free for a period of time to see if the software matches your needs. Simply sign up for CRM free trial.

Try out with their free trial

Moreover, customer interactions can be managed with ease via the app’s easy-to-use and visual interface, while customer retention is improved through faster on-time communication. These are but some benefits as the app has more features than could be mentioned here.

Pricing: CRM can be purchased in different pricing plans, starting at $25/month (billed annually). For those who want to try it out first, a free trial is also available.

Headquarters: Tel Aviv, Israel

Main Product:

Detailed Review

Different Kinds and Levels of Business Success

There is not really one form of success when you take a look at our list above. Some are homegrown firms that were lucky enough to have been founded at a very ripe time for cloud computing. Think NetSuite and Salesforce. Others like and Pipeliner are companies from overseas that are finding much success in America. Some like Avochato are successful in their very own niche within the CRM software market.

Revenue and market share are indeed indicators of success. However, success really depends on what the business sets out to do in the first place. If a company, like Pipeliner, is looking to service a smaller niche than let’s say HubSpot or Salesforce, then Pipeliner would never likely grow as big as the two companies. But, it is success, nevertheless.

Success is not being the biggest and baddest. Just like in the animal kingdom, species and agents big and small, find niches where they can thrive. Take a fish out of the water or put a wild boar in the middle of the sea, both won’t last long. They have to keep within a range of relationships with nature to keep themselves alive.

Companies are the same way. Organizations that found success didn’t necessarily set out to be in the Fortune 500 list or topple a big giant. Many successful companies in the US thrive in their own way, providing benefits for and reaping benefits from the very niches that they are in.

If you want to know more about the industry, you can check out CRM trends for 2020 here.

By Jenny Chang

Senior writer at FinancesOnline who writes about a wide range of SaaS and B2B products, including trends and issues on e-commerce, accounting and customer service software. She’s also covered a wide range of topics in business, science, and technology for websites in the U.S., Australia and Singapore, keeping tabs on edge tech like 3D printed health monitoring tattoos and SpaceX’s exploration plans.

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