Artificial Intelligence is everywhere today. From the voice assistants in our smartphones to the bots like ChatGPT that we use for every small and big query, AI is becoming a part of our lives. However, along with its positive impacts, AI also seems to have some drawbacks.
AI writing algorithms are still not trained enough to generate human-like content. But as writing with AI tools is easier and convenient, many writers and website publishers have started using them for bulk content creation.
It is true that AI tools like ChatGPT can help with copywriting ideas. But getting long texts entirely generated by these tools is not a good idea.
At digital marketing agencies like MadHawks, AI content is not encouraged. AI-generated content can be repetitive and is not descriptive enough to fulfill user intent. To maintain the credibility and originality of content, it becomes essential to ensure that the content is not AI-generated. This is where AI detectors come into play.
Let us discuss how AI content detectors work and how they can help digital marketing agencies maintain content originality and trustworthiness:
How Do AI Content Detectors Work?
AI detectors are tools that thoroughly analyze a piece of text to determine whether it’s human-written or generated by AI. These detectors are trained on large amounts of data, which includes human-written as well as AI-written content. By analyzing these massive datasets, AI detector tools understand the tone, style, and vocabulary differences between the two types of content.
Two key factors considered by these AI detectors include perplexity and burstiness. Perplexity means how predictive the word choice is. Usually, human content is more creative and the word choice is more predictable with AI content. Another factor burstiness refers to the degree of variations in sentence length and structure. AI content has lower burstiness compared to human content.
Some additional factors that make the content look like AI-generated include poor word choice, repetitive content, lack of original ideas, etc.
Why Use AI Content Detectors?
Below are some significant benefits of using AI content detectors for maintaining content quality and originality:
1. Maintain Credibility and Reputation
Having AI-generated content published on your website can have a negative impact on your site’s reputation. Also, as AI content is not very good in quality, it affects your site’s credibility. A good AI detector can help you avoid such reputational risks and maintain credibility in your content.
2. Increase Trust Among Audience
With original and high-quality content that tailors to your target audience, you can increase trust among your audience. This further improves customer, user, or reader experience, which is extremely important build your website’s authority. AI content detectors can help you ensure that your content is original and a copy of something that already exists on the internet.
3. Ensure Uniqueness
The uniqueness of content is another important factor that matters when it comes to ensuring originality and trustworthiness. Although a plagiarism checker can help you detect any unoriginal content, it doesn’t tell if the content is just rephrased using AI or genuinely written by humans from scratch.
This is what AI detectors can do. The tool thoroughly analyzes provided content to detect any patterns and styles that make the content look unoriginal and AI-generated.
4. Identify Fake Reviews or Comments
Businesses and content creators can even use AI detectors to identify fake AI-generated reviews, comments, etc. There can be low-quality content or fake spammy comments on content platforms, content moderators can use AI detection tools to identify and remove such fake content and maintain the credibility of the website.
5. Improve Content Quality
Even if your content is written by human, it may reflect patterns or style that make it look AI-generated. Before you publish the content, you can run a check on a reliable AI detector and rewrite any AI-flagged content in a better way. This is how AI detectors can help improve the quality of human-written content as well.
Choosing Reliable AI Detectors
Scribbr is one of the most widely used AI content detectors along with tools like QuillBot, Copyleaks, and more. The reason for mentioning these tools here is that they are absolutely free unlike other AI checkers, which have paid versions.
Scribbr supports multiple languages and allows you to check up to 25,000 words for free. You cannot only detect AI-written content, but also determine if the content is human-written but refined by AI. It is super easy to use as you can simply open it in your web browser and get started by pasting the text. You don’t even have to sign in. All these features make it one of the best AI detector tools to rely upon.
Summing Up
Today when the usage of AI tools is rapidly increasing in different industries, especially in writing, it has become a necessity to have proper guidelines and strategies to avoid any negative impact of AI content on a site’s or content platform’s credibility. Even digital marketing agencies should have a reliable AI content detector to ensure high quality and authenticity of content that is shared with the clients.
Reliable AI detectors can help you identify any signs of AI-generated text in your content. Before you publish or submit this content anywhere, you can improve the AI-flagged part and avoid a negative impact on your site’s reputation.
AI detectors work by analyzing text for specific patterns, structure and features that are typical of AI-generated content .One of my using AI detector tools are in undetectable ai.
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