SaaS is seriously competitive, yet equally rewarding. But how do you plan to step in, and disrupt the market? Trends are changing everyday.
This blog will guide you through the best video marketing strategies to level up your game with SaaS marketing. So, make sure to give it a good read:
Improved customer experience throughout the buyer’s journey
There’s an uptick in trends for customer experience. Brands are constantly working to elevate the overall customer experience by adding amazing content that will delight the viewers across multiple touch points in the buyer’s journey. So, it’s critical to know how to map your customer’s journey.
SaaS marketers are constantly working to elevate the overall customer experience. From free demos to swift onboarding with the tool, they’re there to deliver value, and make the process as smooth as possible for the customer.
To achieve this, you need to create a variety of video content to draw interest from viewers who are dispersed across various touchpoints. You could either do it on your own, or by acquiring professional video editing services.
SEO-focused SaaS Copy
SaaS marketing is being dominated by high-quality, value-focused SaaS content.
Content marketers have made the leap already, and we now have a SaaS content niche, which is wildly popular, and a fairly lucrative opportunity for hundreds of talented aspirants working in the content space. Content marketing plays a pivotal role in helping you provide user-guides, and comparison reviews.
Here’s one thing that can make these SaaS content pages even better. You add video content. There are lots of people who won’t be reading your long-form blogs. So, better to convert these guides into precise, and engaging videos.
In fact, according to Synthesia, in the year 2022, 82% of all traffic on the internet accounted for watching videos. And, with more reels, and short-form content getting impressions, and engagement with every hour, this number will only increase. So, there’s a massive opportunity which you can unlock by simply creating high-quality videos.
Animated Explainer Video Ads
Along with search-driven blog content, there’s one more thing that is currently at the center of a holistic content marketing strategy, and that is animated video content.
Animated video content holds immense potential for growth, and is easily the most engaging form of media. Video content is crucial in building high-quality brands, and attracting and retaining profitable customers.
You could go about this in two ways, You could either take out time to produce high-quality animated SaaS video ads. These ads are hardly a minute long, and walk your audience through the most troubling issues, and help them discover a solution, which is your SaaS product.
You could either do it animated, or even produce hybrid videos. These are more trendy, and appreciated by marketers, and customers alike for the fact that they humanize your brand.
You can also create explainer videos for screencasts that show how to unlock features of your SaaS tool, possible integrations, and full functionality. And, even run short ads on social media to pique interest, and increase the number of FREE signups/ trails.
Producing Mobile-first Video Content
Mobile usage is at an all-time high. In fact, most people spend at least two hours a day scrolling through their social feed. And, while at work, they continue to watch videos on mute. So, your job is to invest in high-quality, mobile-friendly SaaS video production. Working with a dedicated video partner ensures that your videos are mobile-friendly.
Here’s a small plan of action to create outstanding video content on mobile.
Plan of action
Here’s what you need to know:
- Create mobile-friendly videos, reels, and ads
- Invest time, and effort in creating high-quality graphics
- Include powerful captions that can’t be ignored
- Invest time in crafting compelling SaaS copy for videos
- Make sure viewers watch the full video till the very end
Brands are interested in retention over acquisition
The growth of any SaaS brand greatly depends upon a consistent flow of revenue. Customers are not buying the product every month. Instead, they acquire the right to use it on a subscription fee.
So, SaaS marketing is all about making that subscription fee look as small as possible. The benefits should always outweigh the cost of subscription. So much so that the buyers are not even bothered to consider other options, or whether the pricing is reasonable or not.
The goal is always to retain a new customer, then attract other potential down the sales funnel. You can achieve the same by creating high quality video content. Along with SaaS animated ads, you need to produce screencast videos, customer support videos, and even provide 24/7 support to resolve queries, and concerns.
You can do that by sharing video testimonials from customers who’ve had an amazing experience with using your SaaS tools in the longer-run. It’s equally important that your SaaS product has ample value for the users so they can consider making it a part of their daily work. You can communicate the same value by leveraging video marketing.
Want to discover more trends in the SaaS industry? Here’s a compilation of the latest SaaS trends
Showcasing great products over brand aesthetics
If you really want to do better than your competitors, you need a stellar product in the SaaS niche. That’s the only way you can come out on top of others. Investing in brand aesthetics is always a great option to start off your campaign, but don’t be deluded by creating fancy content.
Instead, you need to invest in producing stellar products. Have a video strategy that showcases how exactly your product is the ultimate solution to all of your prospects’ problems. Create a persona that is not just adored by everyone, but one that is entrusted to enhance business operations. Yes, you need to create an outstanding SaaS product tool.
For one, it’s not the ads that will keep the subscribers on board, but essentially, it’s the product itself. The value that comes with its everyday use has to be substantial for the end-user, and ultimately for business operations. So, center your video strategy around common pain points, and wins of your customers.
Struggling to increase your lead count? Find out everything you need to know to generate SaaS leads in 2024.
Building communities to draw engagement on video content
Video marketing is not just about producing a bundle of ads, and fancy short clips that pop exquisite visuals. Or just explainers that walk the prospect through your tool. In fact, video marketing deeply involves building a high-level brand persona, claiming authority over the subject.
This is crucial in the SaaS space. Remember, there are millions of creators in the SaaS niche already. You want to tap into their groups, communities, and build your own network to win authority. Nothing would win you more eyeballs than professionals in the SaaS industry vouching for your product. So, it’s always a great idea to win more authority with the help of some influencer buzz.
This is a massive video marketing tactic. No one should overlook the potential of building communities to draw engagement on their video content. Remember, ChatGPT broke the internet because there were communities working behind the scenes. Interestingly, since then there have been successful launches of multiple SaaS products. That has gained wild popularity, and subscription numbers are astronomical too.
Creating amazing creatives for your SaaS product is one thing, yet channeling your video assets through the ideal route can double the impact of your video campaign. And, for anyone who wants to gain more traction on their landing page, this is a tactic one must execute.
Wrap up
Let’s wrap this one up. We gave you seven comprehensive tactics to boost your SaaS marketing campaign. Know that video content is at the heart of your marketing strategy. But, what’s even more important is how you’re going to produce content, and channel it to the ideal viewer, to elicit the desired action.
Why is FinancesOnline free?
Leave a comment!