List of Marketing Automation Software Companies in 2024

This article has been updated to reflect information on the 2025 list of marketing automation software companies to accurately reflect the latest platforms in the category.

Whether you are a professional marketer looking to enhance the lead generation efforts of your clients or an entrepreneur who wants to boost your company’s social media presence, marketing automation software provides the solution you’re looking for. Marketing automation offers a host of benefits, including time savings, more efficient use of your money, scalability, enhanced marketing and sales teamwork, and solid measures of productivity. These platforms also help boost your campaigns, achieve smarter audience targeting, and increase your revenues. But with a plethora of options on the market today, it can be confusing to pick the right solution for your business.

To help you narrow down your choices, we’ve compiled this list of marketing automation software companies that are known to offer quality marketing platforms and have secured their credibility as dependable software providers. The vendors included in this post were chosen according to their reliability, the types of businesses they serve, as well as the affordability of their products. In this way, it will be easier for you to determine which ones will be able to cater to your needs.

Marketing is one of the major elements of running a business. But handling all the tasks that come with it while keeping up with the demands of modern marketing can be complicated and exhausting. This is why many marketers and entrepreneurs opt to implement marketing automation software solutions.

With features such as email automation, campaign management, microsite creation, and analytics, these platforms are great for optimizing a number of marketing tasks and improving the overall performance of your campaigns. In fact, according to a study by Salesforce,  77% percent of marketing automation users have seen an increase in lead conversions, making it a surefire way of getting a faster return on their investment. A recent survey highlighted problems that marketers face today. Some 14% said data integration is a major pain point, along with engagement (8%), along with finding the right tools and lead scoring.

Simply put, marketing automation is one of the best ways to take your campaign efforts to new heights. But now that you’ve decided to implement one for your business, how can you make sure that you are investing in a reliable product? Other than finding out what your prospective software solutions have to offer, it is also important to learn more about its vendor. With that said, take a look at our list of marketing automation software companies to start your search.

1. Freshworks

Freshworks creates SaaS that is affordable, easy-to-use, and designed for end-user that works for everyone and helps businesses delight their customers and employees. Over 50,000 companies use Freshworks’ SaaS to improve customer (CX) and employee (EX) experiences (ITSM, HRSM). One notable product from Freshworks is Freshmarketer, automation software that helps marketing teams customize consumer experiences and improve marketing-sales collaboration.

With Freshmarketer, you can create unique buyer experiences by providing you with insights into consumer behavior, allowing you to segment customers based on their behaviors and launch customized marketing. It also has a self-serve landing page builder and native CRO to help generate leads and convert them.

Freshmarketer’s sophisticated automation tools help your teams engage with clients throughout their lifecycle, from acquisition to retention. AI chatbots automate conversations on your website and in messaging apps like Facebook Messenger. Meanwhile, auto-profile enrichment may automatically update lead, contact, and customer profiles, saving your team time on repetitive administrative tasks.

You can sync Freshmarketer with Freshsales, giving your sales and marketing teams a single view of data. It ensures that all lead action is represented in both systems in real-time. Finally, Freshmarketer interacts flawlessly with Freshdesk and Freshservice, allowing you to utilize its features fully. It offers a free plan, but packages start at $19 per month.

Why Choose Freshmarketer?

1. Use analytics to target marketing. Freshmarketer offers extensive analytics tools like funnel analysis, heatmaps, feedback collection, and A/B testing to help you track your website traffic and conversions. You can also see why customers visit your site and their browsing habits.
2. Link Silos. Freshmarketer integrates with Freshsales, helping you unite siloed teams and provide a single source of truth for sales and marketing professionals. Meanwhile, your marketing team can quickly customize campaigns based on lead information acquired in the system, while sales representatives can provide customer assistance or follow-ups.
3. Engage customers better. The AI chatbots and other automation tools allow you to automate conversations across channels. The software combines sales and marketing automation, making it easier to communicate with customers via your website, social media, or business phone, thus freeing your staff to focus on urgent or high-value projects.

2. HubSpot Marketing

HubSpot is a leading provider of marketing automation solutions. Trusted by over 41,500 customers across the globe, this technology firm provides advanced systems like its HubSpot Marketing software to help you increase conversions. This intuitive platform is equipped with a number of top-of-the-line features for lead management, analytics, social media monitoring, email management, and marketing automation. Some of its new features include content partitioning for easy multi-team collaboration, a new brand domain add-on, increased control for social media posting, and analytics views for web traffic report segmentation.

For your convenience, all HubSpot products are accessible via mobile and desktop devices, so you can work on-the-go. A freemium is available, but you can also opt for a test drive of its advanced feature set when you sign up for HubSpot free trial.

HubSpot Marketing

Try out HubSpot Marketing with their free trial

Why Choose HubSpot Marketing?

1. Offers Best-in-Class Products. HubSpot is dedicated to providing its clients with best-in-class products. To ensure the quality of its software solutions, its dedicated team closely coordinates with tech-savvy entrepreneurs and reputable industry leaders to continuously improve their platform. The company also makes it a point to hire experienced staff members who are dedicated to innovation, so you can be confident that you are in good hands.
2. Personalized Marketing Automation. A personable approach to business is one of the best marketing strategies you can possibly implement. To help you do this, HubSpot made sure to create marketing automation that you can easily add a human touch. This way, you can automate your interactions with your target market without it coming off as impersonal.
3. Positive Work Environment. The HubSpot management believes that cultivating a positive office environment can do wonders for their output. Aside from promoting knowledge sharing, they also provide their employees with opportunities to further hone their skills. This way, they can create better products for their clients.

3. monday.com

The founders of monday.com aim to help growing businesses benefit from improved collaboration and customizable workflows. As a result, the company now offers various products to help companies streamline marketing, product development, sales, and project management. One such product is monday marketer, which is designed to help improve planning efforts for marketing campaigns.

monday marketer is designed to help teams plan long-term marketing strategies. Mapping these strategies out with clear goals and budgets helps all team members stay aligned and help managers make more strategic decisions about marketing campaigns. This is why the platform comes with a Marketing Plan board, which lets users plan marketing initiatives for the year ahead. Teams can also switch over to a Gantt view for a more interactive visualization of project timelines.

The product also helps streamline creative workflows for marketing teams. Teams can use customizable request forms to provide all the information creative teams need to produce designs and content. These forms can also be set with due dates and dependencies to ensure they get done on time and don’t fall through the cracks. Once content like images and videos are created, users can directly annotate these materials to shorten the feedback process.

monday marketer is also available at one free plan and four paid plans. The paid Basic plan starts at $10 per seat, per month and includes unlimited free viewers and marketing analytics and reporting. Enterprise pricing for monday marketer is also available.

monday marketer

Try out monday marketer with their free trial

Why Choose monday.com?

1. High-level marketing strategies. The product helps teams plan high-level marketing strategies and initiatives through a built-in Marketing Plan board. This board provides visibility into project deadlines, budgets, goals, and metrics.
2. Content calendar planning. monday marketer also comes with a Content Calendar board that teams can use to organize and track content pieces being posted on different channels, for any campaign. This board also has a Calendar view for easier visualization of the content posting schedule.
3. Customizable forms. You can also use customized request forms to ensure that creatives have all the information they need to create designs and other pieces of content. Due dates can also be attached to these forms.
4. Shorter feedback cycles. The platform also makes it easier for creative teams to collect feedback on their work. Files such as images and videos can be directly annotated for more immediate feedback, while users can update statuses for each creative asset.
5. Direct integrations with editing apps. Through monday marketer, creatives can also review briefs and requests and upload new assets from within the editing apps like Photoshop and InDesign. This helps creative teams save time.

4. Maropost Ventures

Maropost Ventures, the creator of Maropost Marketing Cloud, aims to help founders and organizations who believe in sustainable, profitable growth. All while supporting the global community’s future social, wellness, and environmental causes. They work with founders and shareholders to make their companies renowned and experience long-term successes.

Their creation, Maropost Marketing Cloud, helps you automate and optimize prospect and customer engagement. Its email marketing automation solutions let you build and send targeted and customized emails, so you may segment your target customers and send emails and promotions based on their interests and purchasing history. The software can also deliver personalized bargains and discounts, and events can send push notifications.

With its Acquisition Builder, Maropost can also figure out how to convert site visitors into buyers or subscribers. You can design order or subscription forms where clients can provide their email addresses and other contact information by dragging and dropping customizable lightboxes. Maropost also allows you to locate prospects and collect data via Facebook and Twitter lead-generating forms. On social media, you may target specific audiences with organic and paid content.

Maropost supports multichannel communication and interfaces with numerous third-party applications. It is available in three pricing options, with the most basic plan costing $500 per month.

Why Choose Maropost Marketing Cloud?

1. Data-driven marketing. Maropost uses audience data to reach and engage people across marketing channels. For instance, you can segment prospects and customers based on their website and mobile app usage. Your customers will be able to receive the right deals, promotions, and offers at the right time based on their website and mobile app engagement metrics.
2. A/B testing for email. The app helps you send targeted emails through unique email marketing campaigns created using the drag-and-drop tool. You can schedule and send emails to specific audiences and target audiences based on when they opened the email. Maropost’s monitoring and reporting tools help you ensure emails get to recipients’ inboxes and not spam folders.
3. Social Media Campaigns. Maropost simplifies prospect and customer engagement across social media. It combines Facebook, Twitter, LinkedIn, and Instagram campaigns to improve lead generation, conversion, and customer retention.
4. Reporting in Depth. You can track huge amounts of data in real-time. Managers can see revenue, total orders, response rates, time and location of email opens, etc. As a result, you can make timely campaign adjustments to maximize returns. The platform also helps with sending schedules by suggesting the best times to send emails per campaign.
5. Availabe Landing Pages. Maropost’s landing pages are fully customizable with the drag and drop tool. Your website can also include elements like order forms with payment integrations, order summaries and surveys, thanks to the platform’s flexible forms. Publishing and media companies can use the forms and landing pages to increase their subscriber numbers.

5. Ortto

As a marketing automation company, Ortto aims to create a platform that helps business owners gain a better understanding of their customers through relevant, timely communication on the channels customers use. As a result of the company’s efforts, the Ortto platform was created. This marketing automation platform centralizes all customer information and interactions into one platform for seamless customer journeys.

The Ortto platform is designed for no-code integrations with third-party software for marketing, finance, and sales. These integrations allow marketers to build unified customer profiles that contain updated information on customer activity and behavior. These customer profiles also allow teams to add context to all customer interactions and improve engagement.

Ortto also provides users with powerful segmentation features, so customers can be targeted according to any combination of demographic, behavioral, or transactional data. Users also get the information they need to build hyper-personalized omnichannel customer journeys.

Why choose Ortto?

1. Unified customer data platform. Through Ortto, users can connect data from various third-party systems and build detailed, updated customer profiles. Customers can also be segmented according to a wide variety of demographic or transactional data.
2. Visual journey builder. Ortto also comes with a visual, no-code journey builder that automates message delivery and supports at-scale personalization. Journeys can also be modified according to filters based on customer demographics and actions.
3. Business intelligence reporting. Through the platform, users can build comprehensive reports on a wide variety of metrics, including MRR, lifetime value, and revenue attribution.

6. Marketing Creatio

Marketing Creatio is one of the leading vendors of cloud-hosted programs. Used by over 6,500 customers worldwide, this vendor helps businesses of all sizes handle customer-related processes through intelligent automation solutions. From sales and helpdesk systems to CRM and business process management, it offers all the tools you need to optimize front-office and back-office task. This company also prides itself in providing a holistic multichannel marketing platform called Marketing Creatio. It is equipped with quality features that enable users to create out-of-the-box campaigns.

Some of its new features include enhanced campaign page design, email subject macros for improved email customization, new email preview setup tools, WordPress integration, Kickfire and Dotmailer connectors, and new ABM (account-based marketing) tools.

Why choose Marketing Creatio?

1. User-Friendly Platform. Not all companies have in-house tech experts who can configure their marketing platforms for them. This is why Marketing Creatio focuses on making low-code, user-friendly software solutions. By doing so, they are able to help their clients get the most out of their investment without having to hire external help or deal with complicated technical processes.
2. Multi-Awarded Company. Widely recognized by industry analysts, Marketing Creatio has received plenty of awards since its establishment. The Forrester Wave recognized this company as a leader in CRM suite creation and a strong performer in manufacturing automation solutions, lead-to-revenue management platforms, and more.
3. Offers Various Business Software. Other than marketing systems, Marketing Creatio offers an array of business platforms. Because of this, its customers can easily build a complete automation process for their company without having to find other software providers.

7. Omnisend

Omnisend is an eCommerce marketing platform that aims to boost your campaign efforts. It combines multiple channels in one place, such as email, SMS, and social media. Furthermore, you can combine these channels into one workflow. This ensures that you are always connected with your customers. You can send them personalized messages at the right time.

Aside from powerful features, it also comes with automated functionalities to ensure that you can reach a large number of customers, even with a small team. You can create optimized workflows that automatically send messages to your clients without needing your intervention.

Why Choose Omnisend?

1. Customer Segmentation. You can send personalized messages to specific groups of contacts. By creating customer segments, you can easily develop targeted campaigns to maximize your revenue potential. You can design specialized messages for leads, new customers, or returning buyers.
2. Smart Triggers in Workflows. Omnisend analyzes your customers’ purchase, browsing, and browsing behavior. You can then set-up smart triggers that will send personalized messages at the right time. Also, you can combine various channels in one workflow, such as SMS, email, and social media.
3. Free Plan for Growing Businesses. Omnisend offers a robust Free plan that includes features to grow your customer base. It comes with functionalities to create email campaigns. Additionally, you can send 15,000 emails per month without any additional charges. You can also use signup forms to capture valuable leads.

8. Unbounce

Unbounce launched in 2009 when “landing pages” were still a fad, and desperate for a better experience, Rick Perreault set out to create one. The five co-founders started in a dark 500-square-foot room, living on baloney sandwiches and beer from the downstairs pub. Now, Unbounce is one of Canada’s fastest-growing tech companies, with over 175 employees, and offering the world’s leading landing page platform.

Unbounce helps small businesses grow their audience, leads, and sales while allowing for the creation of stunning landing and web pages without a web developer. The Smart Builder from Unbounce allows you to tap into over a billion relevant data insights to create a landing page that can drive the best possible conversion rate.

If you prefer more control over your web and landing pages, Unbounce Classic Builder lets you easily customize landing pages using drag-and-drop controls. Its easy integrations with other business and productivity tools allow you to quickly add Unbounce to a marketing stack.

Unbounce offers a four-tiered pricing structure to cater to businesses at various stages of audience growth. Unbounce package plans are scaled from small businesses exploring the benefits of optimized landing pages to larger enterprises.

Unbounce

Try out Unbounce with their free trial

Why Choose Unbounce?

1. Smart conversion. The Unbounce Smart Builder feature combines your marketing expertise with machine learning to identify conversion opportunities. To help you build optimized and intuitive landing pages that increase conversion rates, artificial intelligence brings the power of automation and data insights to the table.
2. Visitor stats. Unbounce’s Smart Traffic feature analyzes your site visitors’ attributes and directs them to the most relevant landing pages in seconds. Smart Traffic can test, predict, and optimize your campaigns using machine learning.
3. Templates for landing pages. You have access to over 100 high-converting landing page templates to save you time.
4. Popups and sticky bars. You can create your website’s homepage, pricing, blog posts, etc. using a drag-and-drop tool. You can also trigger popups based on targeted visitors or actions.

9. EngageBay

EngageBay is a marketing software vendor that develops CRM solutions that are intuitive and easy to use. Their principal rule of designing systems that can easily be operated is apparent in their CRM software – EngageBay can integrate and automate various marketing and sales operations such as sending emails to targeted contacts via emails, social media channels and other such activities. 

EngageBay’s platform is programmed to have marketing, sales and support functions of a company to be working in unison to optimize lead generation and increase customer retention as well as streamline each area’s workflow. Moreover, their free trial plan gives users the ability to utilize all the CRM features of their platform which is more extensive compared to other free CRM software plans available in the market.

Why Choose EngageBay?

1. Ease of Use. EngageBay focuses on creating software that can be used by business owners, employees and customers without needing substantive knowledge of CRM solutions. As such, EngageBay’s interface is designed to enable users to utilize it as smoothly as possible.
2. All-in-One Software. Also a part of their design principle is to have a CRM tool that integrates every critical marketing and sales functions all in one platform. This allows users to quickly oversee every area of their business processes with just a few clicks.
3. Affordability.EngageBay’s free trial plan allows the use of its complete CRM tools which enable users to determine if their CRM system delivers, and for most SMBs, it does. Compared to other free trial plans, EngageBay has a more comprehensive plan for business owners who want to try a fully-operational CRM platform.

10. Mobile Text Alerts

Mobile Text Alerts began in 2011 and has always valued kindness, ownership, hard work, humility, and integrity. Their values permeate their business relationships and customer service, helping them understand your business goals. Their Mobile Text Alert application is therefore a low-cost, easy-to-use business SMS service that lets small and medium-sized businesses message their clients.

You can add subscribers using a text-in shortcode, a sign-up page, API integrations, manual entry, or even spreadsheet imports. Setting up new SMS campaigns is, thus, made easier, making it ideal for promoting sales, new products, and events. More importantly, customers can easily reply to text blasts.

You can quickly view and respond via the app and even program notifications to beep when receiving a new reply, ensuring no message goes unnoticed. Also, all customer replies are free. You can also use the platform’s SMS analytics tool to track the success of SMS campaigns.

Use Mobile Text Alerts also to create mobile coupons, text-to-win contests, and SMS surveys to engage and convert leads. You need not worry about design as there are message templates that can be easily customized as per your need.  Since this platform is available on Android and iOS, you can monitor marketing campaigns on the go. Besides, it connects to over 2,000 integrations to enhance the platform’s capabilities or data import. You can try Mobile Text Alerts for 14 days, but pricing for plans starts at $24 per month for unlimited subscribers and 1,000 messages.

Mobile Text Alerts

Try out Mobile Text Alerts with their free trial

Why Choose Mobile Text Alerts?

1. Reach a large number of clients efficiently. This software helps you quickly gain subscribers and guarantees a 99% read rate when sending discounts, product updates, and event reminders to your customers via SMS.
2. Flexible sales and marketing communication. With Mobile Text Alerts, you can send your subscribers any texts for sales promotions, text-to-win coupons, and contests, SMS polls, new stock alerts, reminders, or coupons and deals. You can create these from scratch or via message templates that you can customize. Send these messages to groups of subscribers based on their specific wants, interests, and needs.
3. Automate and integrate processes. To avoid having to reply to each customer manually, set up automated replies. You can also schedule message blasts for upcoming events. You can also set up drip campaigns to send messages to subscribers immediately. The software also sends emails along with your texts to ensure you reach your customers. Even Facebook Messenger can send alerts.

11. Pardot

Salesforce is one of the pioneers in creating cloud-based platforms. Founded in 1999, it had served over 150,000 companies since its inception. The tech firm offers products for CRM, digital commerce, project management, and customer service software solutions, including an intuitive marketing automation platform called Pardot. Built for B2B companies, this cloud-hosted system combines powerful lead nurturing and sales intelligence features in one interface for easier marketing campaign management. Pardot’s new features include enhancements to the Salesforce Lightning Design System, capability to send ‘engage’ emails, and more robust blocking of email interactions with non-human users.

The vendor offers a comprehensive free trial to get you up to speed with the features.

Why Choose Pardot?

1. Widely Recognized Company. Salesforce is known not only for their quality products but also for its great service. A testament to its efforts is the number of accolades the firm has received throughout their many years in the business. Organizations such as Forbes, Fortune, and IDC are among those that have awarded Pardot with prestigious recognition.
2. Experienced Management Team. Companies are only as good as the people running them. This is why Salesforce only hires experienced professionals who are dedicated to further expanding their knowledge in the industry and honing their skills. With these said, you can be confident that you will be working with people who are passionate as you are about marketing when you partner with Salesforce.
3. Great Core Values. Trust, Growth, Innovation, and Equality are the core values upon which Salesforce conducts its business. These values help its workforce develop a more positive work environment that is conducive to continual learning and productive collaborations. By doing so, the employees are able to concentrate on improving their products and services for their clients.

12. Constant Contact

Constant Contact is a user-friendly marketing automation solution that allows small and mid-sized businesses, as well as freelancers, to promote their services or products through email and social media marketing.  Based in Waltham Massachusetts, the company provides solutions that make marketing easy.

The platform offers drag-and-drop functionality that makes designing and customizing email templates a breeze. There are also automation tools to help you keep your audience engaged and build a strong relationship with your customers. Reports and tracking tools are also available, giving insights on campaign performance. You can check out what this platform has to offer by signing up for free trial.

Why Choose Constant Contact?

1. All-in-one Platform. Constant Contact offers a plethora of features you’ll need to conduct effective email and social media marketing, from creating emails to making sure they reach your audience and relay your message.
2. Varied Method of Connecting with Customers. Apart from sending emails to your customer’s inbox, Constant Contact also lets you promote your services by sending coupons, conducting online surveys and polls, using sign-up forms, and managing events. What’s more, the platform lets you manage everything in one place.
3. Help and Support. Numerous articles and video tutorials are available to help new system users get started. There’s also a community where you can ask questions, find answers, and give feedback. And if there are things you still don’t understand, you can reach out to the support team through phone, chat, and even twitter.

13. SendinBlue Email

SendinBlue Email is a powerful yet easy-to-use marketing automation platform that allows businesses of all sizes build and cultivate relationships using advanced marketing workflow automation tools to communicate, captivate and convert potential customers into loyal ones. With offices in India, France, and the U.S., this company designs innovative marketing solutions to leverage upon its sophisticated email platform such as knowing whether recipients have read sent emails as well as readily modifying the content to enhance customer engagement. You can also take advantage of personalizing its professionally designed email templates, with new designs added regularly, to suit the flavor of your campaign, thereby helping increase leads conversion.

Why Choose SendinBlue Email?

1. Design attractive, effective campaigns with ease. You can easily create engaging newsletters for your campaigns to boost customer loyalty using its user-friendly drag-and-drop HTML email editor.
2. Develop and segment your market. With SendinBlue, gathering and managing your contacts list has become as simple as counting 1-2-3 using its multiple-list, customizable subscription forms that can be readily incorporated into the design of your web page; it is GDPR-compliant, too.
3. Advanced marketing automation using a few clicks. You can optimize your contact management by customizing workflows based on your preferences. Choose from eight ready-made automation workflow templates to quickly provide an enhanced user experience.

14. ContactPidgeon

ContactPigeon is a comprehensive marketing automation platform for eCommerce. It employs an all-in-one marketing approach that sends communications at the correct moment using unique, customized messages for every customer to ensure high user engagement. ContactPigeon integrates every distinct customer behavior with eCommerce data, which is stored in one centralized repository, allowing users to design and perform distinct marketing initiatives and automation, which helps you to boost sales in more ways than one.

The company recently upgraded its email marketing platform with an AI-powered delivery optimization, a “second chance” booster, a countdown timer to improve click-throughs, and new fonts for better personalization. 

You can try all its features at no cost when you sign up for ContactPigeon free trial.

Why Choose ContactPigeon?

1. Robust Automation. Intelligent automation scenarios and prompts allow you to effectively engage your audience at the best time during the marketing journey.
2. Unique personalization. Its sophisticated segmentation tool provides one-on-one scalable, customized customer experiences.
3. Advanced Analytics. ContactPigeon’s real-time user interface of web-based, campaign and eCommerce activities enables you to achieve better outcomes for every marketing campaign that you roll out.

15. GrowSurf

GrowSurf is a free referral marketing automation platform for initiating viral campaigns to gain more subscribers, users, and customers. Suitable to businesses of any type or size, this marketing solution primarily taps into the power of word-of-mouth marketing to help you gain fast outcomes for your enterprise. This Chicago, IL-based vendor offers this app free to use and features numerous functionalities and tools, including integration capabilities with popular software like Webhooks, Zapier, and MailChimp.

With GrowSurf, you can easily create and perform your online campaigns, generate various marketing reports, reach out to particular customers, etc. Once you’ve done your campaign, you only need to embed it to your website and other online channels without the need for any coding know-how.

Why Choose GrowSurf?

1. Unlimited Campaigns and Contacts. Launch as many referral campaigns as you want. You can have an unlimited amount of contacts for each campaign.
2. Use the power of word-of-mouth marketing to your advantage. GrowSurf is free referral marketing software that lets you tap into your word-of-mouth marketing potential to see instant results.
3. Easy to use, instant results. Launch refer-a-friend campaigns, viral contests, leaderboards, and pre-launch waitlists in minutes with our easy-to-use referral program software.

16. SharpSpring

SharpSpring is a marketing automation vendor dedicated to helping marketers optimize their operations. Serving small and medium-sized businesses, this Gainesville, Florida-based company aims to provide you with ways to grow your agency and build higher-value relationships with your clients. It does this through its comprehensive, intuitive platform that is equipped with tools for custom deal stages, call tracking, email analytics, lead management, and much, much more. The company launched two new key features for its social media management solution–SharpSpring Social and a new Content Calendar. These new functionalities offer users with an all-in-one platform to allow the management of their total digital marketing strategy using a single solution.  

Why Choose SharpSpring?

1. Affordable Pricing Plans. SharpSpring offers pricing plans that cost as little as 1/10th of the competing solutions, making this vendor an ideal choice for smaller-scale businesses that have limited funds. The company also refrains from offering long-term contracts, so that you may easily choose to end your subscription and opt for a different program if you find that its software is not suitable for your operations.
2. Great Agency Support. No matter how advanced a particular software solution may be, it is still vulnerable to technical glitches. This is why SharpSpring offers 24/7 phone and email support for its clients. On top of that, the company has over 100 training videos available in the database, so you can continuously learn about what the program has to offer.
3. Flexible Platform Architecture. It is almost impossible to find a marketing platform that can provide your business with everything that you need. However, in the case of SharpSpring, its team designed the software to have a flexible architecture that you can easily modify. It has a powerful API and can integrate with a number of third-party applications, so you can configure it to your heart’s content.

17. Marketo

Established in 2006, Marketo is known for its scalable, intuitive marketing platform. Through this automation system, this software maker helps professionals in various industries engage their customers in the most efficient yet personable manner. Created by Phil Hernandez and other expert marketers, their application is equipped to handle various tasks such as automation, email marketing, inbound marketing, budgeting, and consumer engagement.

Why Choose Marketo?

1. Solid Business Values. Customer Passion, Results First, Speak the Truth, One Team, and Aspire to be Great are the anchors on which Marketo conducts its operations. These solid business values allow the vendor to continue creating top-of-the-line products and services for their clients.
2. Specially Made for Marketers. Marketo consists of employees with extensive experience in the marketing industry. The company leverages its team’s knowledge and expertise to create effective solutions that marketers will surely be able to appreciate.
3. Dependable Customer Support. The people behind Marketo understand that in order to take their platform to greater heights, they will need to be receptive to feedback. This is why they make it a point to listen closely to the concerns and suggestions of their customers. By doing so, they can refine their software solutions for a better user experience.

18. Active Campaign

ActiveCampaign is a tech startup that specializes in creating contact management tools for business owners. Over the years, the vendor eventually expanded its products by venturing into CRM, sales automation, and marketing automation. Headquartered in Chicago, it offers innovative all-in-one marketing platform options that are equipped with complete features. These tools include email design, scheduling, segmentation, newsletter building, SMS marketing, and even content management.  

Why Choose ActiveCampaign?

1. Promotes Collaboration Among Customers. One software can be used in multiple ways, however, the software developer won’t always be able to predict how their customers will utilize it. So as to promote collaboration among customers, ActiveCampaign created a forum that facilitates these interactions. This way, you can learn from other users as well as be able to share your strategies on making the most out of the platform.
2. Simplifies Marketing Solutions. Just because a marketing platform is advanced doesn’t mean it should be complicated to use and manage. ActiveCampaign aims to simplify marketing processes, so its team made it a point to keep the architecture of its software simple and easy-to-use. This way, the platform can easily be utilized by both professionals and novice users.
3. Unparalleled Technical Support. Worried about encountering technical difficulties in your platform? ActiveCampaign offers 24/7 technical support to make sure you minimize downtimes as you resolve these issues. On top of that, its team provides customer training and a resource portal, so you can quickly train your staff on how to use the software.

19. LeadSquared Marketing Automation

Established in 2012, LeadSquared is a company that offers sales systems, mobile CRM solutions, and lead conversion platforms. On top of these products, the firm also provides a cloud-based marketing automation platform called LeadSquared Marketing Automation. This marketing solution aims to streamline campaigns using comprehensive tools for automation, analytics, lead management, website tracking, and list segmentation. These features are also mobile-ready so that it is easy for users to work on-the-go.

Why Choose LeadSquared Marketing Automation?

1. Expertly Engineered Platforms. The people at LeadSquared are dedicated to providing good quality platforms. This is why they spent months working with dozens of businesses in order to build their engines. By doing so, the company is able to create expertly engineered platforms that can seamlessly work on different types of devices.
2. Complete Resources for Users. Getting the most out of a particular software lies in being able to maximize its functions. To help you ensure that you are using LeadSquared’s products to its fullest, the firm offers online demos as well as a complete help portal. This way, you can easily navigate your way through their software and even learn some tips and tricks that might elevate the way you use the platform.
3. Various Software Solutions. While LeadSquared focuses heavily on marketing automation, it also offers best-in-class sales systems, mobile CRM software, and lead conversion platforms. Meaning, you can easily get all the software solutions you need for your operations without having to find multiple vendors.

20. iContact Pro

Founded in 2003, iContact is a software vendor that primarily serves small to medium-sized businesses across the globe. It offers best-in-class platforms that scale up or down depending on the requirements of your business. Among these platforms is iContact Pro, a marketing automation system. This particular software solution provides a wide variety of powerful features for social monitoring, content management, email marketing, as well as analytics, and CRM.

Why Choose iContact Pro?

1. Affiliated With a Reputable Firm. iContact is one of the companies under the Cision Group. This global media intelligence firm provides iContact with funding that allows its product development team to further improve its marketing automation products. Additionally, by being affiliated with this conglomerate, iContact is able to create a software that works seamlessly with other solutions from Cision’s companies.
2. Recognized by Numerous Organizations. Over the years, iContact has dedicated itself to creating top-of-the-line products. As a testament to its efforts, the company has been recognized by a number of reputable organizations. Among these are the Business Journal and Blogging Pro.
3. Trusted by Companies from Various Industries. iContact is trusted by companies from varying industries. This goes to show that they can easily adapt to the needs of their clients. Whether you own a nonprofit organization, a real estate firm, a finance company, a tourism agency, or an educational institution, this firm is sure to have marketing automation solutions for you.

A Final Note on Marketing Automation Tools

Marketing campaigns involve quite a number of tasks that can be tedious, which hinder you from taking steps to achieving your business goals. Through the use of marketing automation platforms, you can simplify and speed up overall processes. The challenge really is finding the software vendor that will be able to provide you with the tools that your business needs. Hopefully, with our list of top 20 marketing automation software companies, you were able to find firms that share some of your company’s values, work at the level of expertise you prefer, and offer the products you need.

Making that final decision on which marketing automation system to select for your business is indeed a very serious matter as it can spell the difference between success and failure. But by undertaking due diligence, careful study, consultations with internal and external experts, and other important best practices when making a major technology spend, you’ll be able to make the right choice.

Before you go, do take note that marketing automation apps come in various forms and shapes, and your business has its own particular marketing requirements and context. Still, there are a number of critical aspects that you should consider to help you further limit your options. Before deciding, you can ask these helpful questions:

• Does the vendor clearly provide upfront and total costs?
• Are the price and the recommended company size suitable for your business?
• Is the set of features appropriate for your marketing needs?
• What are the requirements for learning how to use the software? Does the vendor provide training?
• Can it be customized to the specific needs and preferences of your business?
• Does it provide API access?
• Is the software scalable?
• What is the level of encryption/data security offered?
• Does the vendor provide efficient and accessible customer support?

If one or a few vendors are able to address these queries, do include them in your shortlist of potential vendors. If you want to learn more about what these software solutions can do for your business, be sure to check out our article on the features and benefits of marketing automation platforms. This should give you a better perspective on the uses of these systems as well as what to expect as you implement one for your operations. Finally, if in case you’re still unsure which platform to use but are already in need to test one for your business, you can sign up for Freshworks CRM’s free startup plan or its paid plans’ free trial.

By Jessica Stewart

Jessica Stewart is the resident marketing analyst at FinancesOnline and a pioneering member of our research team. She believes that data is at the center of business and marketing technology is its enabler, a point not lost in her articles published in major outlets such as BusinessInsider, USA Today and Entrepreneur. Beyond assessing the standard tools for workflow automation, campaigns, messaging, and real-time alerts, Jessica focuses on the software’s bottom-line ROI— how it helps marketers perfect their data-driven method to collect and process customer data, measure the KPIs, and, ultimately, realize profits.