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List of Marketing Automation Software Companies in 2018

HubSpot: No. 1 Marketing Tool

USER SATISFACTION 99%
OUR SCORE 9.5

Whether you are a professional marketer looking to enhance the lead generation efforts of your clients or an entrepreneur who wants to boost your company’s social media presence, marketing automation software is the solution to your problems. However, with the plethora of available options on the market, it can be confusing to pick the right one for your business.

To help you narrow down your choices, we have compiled a list of marketing automation software companies that not only offer quality marketing platforms, but have also secured their credibility as a software provider. The vendors mentioned below were chosen according to their reliability, the types of businesses they serve, as well as the affordability of their products. This way, it will be easier for you to gauge which ones will be able to cater to your needs.

Marketing Automation Software Companies

Marketing is one of the major elements of running a business. But handling all the tasks that come with it while keeping up with the demands of modern marketing can be complicated and exhausting. This is why many marketers and entrepreneurs opt to implement marketing automation software solutions.

Source: Winsper

With features such as email automation, campaign management, microsite creation, and analytics, these platforms are great for optimizing a number of marketing tasks and improving the overall performance of your campaigns. In fact, according to a study by The Annuitas Group, using marketing automation to nurture prospects increases qualified leads by 451%, making it easy for users to get a better return on their investment in a shorter period of time.

Aside from these perks, marketing automation can also help you resolve a number of pain points. Some of these marketing problems are having no time to optimize campaigns (47%), tracking customers across channels (41%), consolidating information from multiple sources (40%), and measuring the ROI of campaigns (39%).

Simply put, marketing automation is one of the best ways to take your campaign efforts to new heights. But now that you’ve decided to implement one for your business, how can you make sure that you are investing in a reliable product? Other than finding out what your prospective software solutions have to offer, it is also important to learn more about its vendor. With that said, take a look at our list of marketing automation software companies to start your search. You can also check our our detailed marketing automation software reviews for more info on each product.

1. HubSpot Marketing

Hubspot is a leading provider of marketing automation solutions. Trusted by over 41,500 customers across the globe, they provide advanced systems like their HubSpot Marketing software to help you increase conversions. Their intuitive platform is equipped with a number of top-of-the-line features for lead management, analytics, social media monitoring, email management, and marketing automation. By utilizing their software solution, you can optimize marketing efforts and improve the overall effect of your strategies with ease. For your convenience, all their products are accessible via mobile and desktop devices, so you can work on-the-go. A freemium is available, but you can also opt for a test drive of its advanced feature set when you sign up for a HubSpot free trial here.

USER SATISFACTION 99%
OUR SCORE 9.0
HubSpot won our Expert's Choice Award for 2017

Why Choose HubSpot Marketing?

  1. Offers Best-in-Class Products. HubSpot is dedicated to providing its clients with best-in-class products. To ensure the quality of their software solutions, they closely coordinate with tech-savvy entrepreneurs and reputable industry leaders to continuously improve their platform. They also make it a point to hire experienced staff members who are dedicated to innovation, so you can be confident that you are in good hands.
  2. Personalized Marketing Automation. A personable approach to business is one of the best marketing strategies you can possibly implement. To help you do this, HubSpot made sure to create a marketing automation that you can easily add a human touch to. This way, you can automate your interactions with your target market without it coming off as impersonal.
  3. Positive Work Environment. The HubSpot management believes that cultivating a positive office environment can do wonders for their output. Aside from promoting knowledge sharing, they also provide their employees with opportunities to further hone their skills. This way, they can create better products for their clients.

2. SharpSpring

SharpSpring is a marketing automation vendor dedicated to helping marketers optimize their operations. Serving small and medium-sized businesses, they aim to provide you with ways to grow your agency and build higher-value relationships with your clients. They do this through their comprehensive, intuitive platform that is equipped with tools for custom deal stages, call tracking, email analytics, lead management and more.  

You can easily try out the features of this product with a great free demo offered by the vendor. You can easily sign up for SharpSpring demo here.

Why Choose SharpSpring?

  1. Affordable Pricing Plans. SharpSpring offers pricing plans that cost as little as 1/10th of the competing solutions, making them ideal for smaller scale businesses that have limited funds. They also refrain from offering long-term contracts, so that you may easily choose to end your subscription and opt for a different program if you find that their software is not suitable for your operations.
  2. Great Agency Support. No matter how advanced a particular software solution may be, it is still vulnerable to technical glitches. This is why SharpSpring offers 24/7 phone and email support for their clients. On top of that, they have over 100 training videos available in the database, so you can continuously learn about what the program has to offer.
  3. Flexible Platform Architecture. It is almost impossible to find a marketing platform that can provide your business with everything that you need. However, in the case of SharpSpring, they designed their software to have a flexible architecture that you can easily modify. It has a powerful API and can integrate with a number of third-party applications, so you can configure it to your heart’s content.

3. Exponea

Exponea is a company known for creating software solutions for survey management, analytics, and marketing. Serving B2C marketers worldwide, they aim to help businesses become more globally competitive through the use of cloud-hosted platforms that leverage the power of artificial intelligence. They also designed their software to have the capacity to integrate with a wide variety of third-party applications to ensure a more personalized user experience. In fact, you can quickly see if the features fit your processes before committing to a plan, when you sign up for an Exponea free demo here.

Why Choose Exponea?

  1. Diverse Professional Background. Exponea values strength in diversity. They have a strong team of professionals with backgrounds in technology, business, and other related industries. Because of their varying perspectives, they are able to innovate and further improve their products.
  2. Fully Certified Company. Exponea is the first GDPR-certified company in the world. They ensure the safety of their clients by implementing rigid risk management measures and as well as equipping their software with top-of-the-line security systems. They also have four ISO certifications for data management, security information management, cloud services, and protection of personal data in cloud.
  3. Trusted by Reputable Companies. The client pool of a company says a lot about the quality of their services. In the case of Exponea, they have been the go-to software provider of various reputable organizations such as Missguided, ebuyer.com, medichecks, and Sygic. With that said, you can be confident that they will expertly.  

4. dotmailer

dotmailer is a company offering data-driven marketing tools for businesses worldwide. Established in 1999, they have over 200 staff members who work to meet the demands of their 70,000 customers. They are best known for their email management solutions which feature onboarding, marketing, training, and campaign management tools. On top of that, their system can integrate with a wide variety of application, making it ideal for users who want the flexibility to modify the platform according to their requirements. The vendor offers a comprehensive free trial to help you gauge the solution better. You can easily sign up for a dotmailer free trial here.

Why Choose dotmailer?

  1. Close Collaboration Amongst Employees. The professionals at dotmailer may work from different parts of the world, but they closely collaborate with each other in order to create quality marketing automation solutions for their clients. On top of that, dotmailer also makes sure to hire marketers and developers with extensive experience for your peace of mind.
  2. Global Technical Support. dotmailer acknowledges that their clients require reliable technical support at all times. This is why they have offices in the UK, USA, and Australia, so that they can provide you with speedy assistance no matter what your time zone may be.
  3. Trusted by Leading Brands. dotmailer has been in the industry for decades, and over the years, they have nurtured partnerships with numerous companies worldwide. While they mostly serve large enterprises such as Vizio, Converse, Elemis, Hornby, and Fred Perry, they also have experience handling small businesses. With this said, you can be sure that they will be able to cater to your needs regardless of your company’s size.

5. Marketo

Established in 2006, Marketo is known for its scalable, intuitive marketing platform. Through this automation system, they help professionals in various industries engage their customers in the most efficient yet personable manner. Created by Phil Hernandez and other expert marketers, their application is equipped to handle various tasks such as automation, email marketing, inbound marketing, budgeting, and consumer engagement.

Why Choose Marketo?

  1. Solid Business Values. Customer Passion, Results First, Speak the Truth, One Team, and Aspire to be Great are the anchors on which Marketo conducts their operations. These solid business values allow them to continue creating top-of-the-line products and services for their clients.
  2. Specially Made for Marketers. Marketo consists of employees with extensive experience in the marketing industry. The company leverages their knowledge and expertise to create effective solutions that marketers will surely be able to appreciate.
  3. Dependable Customer Support. The people behind Marketo understands that in order to take their platform to greater heights, they will need to be receptive towards feedback. This is why they make it a point to listen closely to the concerns and suggestions of their customers. By doing so, they can refine their software solutions for a better user experience.

6. bpm’online marketing

bpm’online is one of the leading vendors of cloud-hosted programs. Used by over 6500 customers worldwide, they help businesses of all sizes handle customer-related processes through intelligent automation solutions. From sales and helpdesk systems to CRM and business process management, they offer all the tools you need to optimize front-office and back-office task. This company also prides itself in providing a holistic multichannel marketing platform called bpm’online marketing. It is equipped with quality features that enable users to create out-of-the-box campaigns.

Why Choose bpm’online Marketing?

  1. User-Friendly Platform. Not all companies have in-house tech experts who can configure their marketing platforms for them. This is why bpm’online focuses on making low-code, user-friendly software solutions. By doing so, they are able to help their clients get the most out of their investment without having to hire external help or deal with complicated technical processes.
  2. Multi-Awarded Company. Widely recognized by industry analysts, bpm’online has received plenty of awards since their establishment. The Forrester Wave recognized their company as a leader in CRM suite creation and a strong performer in manufacturing automation solutions, lead-to-revenue management platforms, and more.  
  3. Offers Various Business Software. Other than marketing systems, bpm’online offers an array of business platforms. Because of this, their customers can easily build a complete automation process for their company without having to find other software providers.

7. Active Campaign

ActiveCampaign is a tech startup that specializes on creating contact management tools for business owners. Over the years, they eventually expanded their products by venturing into CRM, sales automation, and marketing automation. Headquartered in Chicago, they offer great all-in-one marketing platform options that is equipped with complete features. These tools include email design, scheduling, segmentation, newsletter building, SMS marketing, and even content management.  

Why Choose ActiveCampaign?

  1. Promotes Collaboration Among Customers. One software can be used in multiple ways, however, the software developer won’t always be able to predict how their customers will utilize it. So to promote collaboration among customers, ActiveCampaign created a forum that facilitates these interactions. This way, you can learn from other users as well as be able to share your strategies on making the most out of the platform.
  2. Simplifies Marketing Solutions. Just because a marketing platform is advanced doesn’t mean it should be complicated to manage. ActiveCampaign aims to simplify marketing processes, so they made it a point to keep the architecture of their software simple and easy-to-use. This way, it can easily be utilized by both professionals and novice users.
  3. Unparalleled Technical Support. Worried about encountering technical difficulties in your platform? ActiveCampaign offers 24/7 technical support to make sure you minimize downtimes as you resolve these issues. On top of that, they provide customer trainings and a resource portal, so you can quickly train your staff on how to use the software.

8. iContact Pro

Founded in 2003, iContact is a software vendor that primarily serves small to medium-sized businesses across the globe. They offer best-in-class platforms that scale up or down depending on the requirements of your business. Among these products is  iContact Pro, a marketing automation system. This particular software solution provides a wide variety of powerful features for social monitoring, content management, email marketing, as well as analytics and CRM.

Why Choose iContact Pro?

  1. Affiliated With a Reputable Firm. iContact is one of the companies under the Cision group. This global media intelligence firm provides them with funding that allows them to further improve their marketing automation products. Additionally, by being affiliated with this conglomerate, iContact is able to create a software that works seamlessly with other solutions from Cision’s companies.
  2. Recognized by Numerous Organizations. Over the years, iContact has dedicated themselves to creating top-of-the-line products. As a testament to their efforts, they have been recognized by a number of reputable organizations. Among these are the Business Journal and Blogging Pro.
  3. Trusted by Companies from Various Industries. iContact is trusted by companies from varying industries. This goes to show that they can easily adapt to the needs of their clients. Whether you own a nonprofit organization, a real estate firm, a finance company, a tourism agency, or an educational institution, they are sure to have marketing automation solutions for you.

9. Wishpond

Wishpond is a reputable software vendor known for its online marketing platform. Trusted by Quercus, Go Eco, The Jane Goodall Institute, and other organizations, they help companies increase viewership and improve lead generation using best-in-class tools that are easy to implement, use, and maintain. Their system features marketing automation, social posting, website popus, lead management, API access, and custom CSS. It also supports a number of CRM integrations for your convenience.

Why Choose Wishpond?

  1. Close-Knit Team of Experts. Wishpond makes it a point to cultivate strong bonds among their team members. This is what helps them collaborate better in order to create innovative and reliable software solutions for their customers.
  2. Comprehensive Marketing Platform. Marketers often want software solutions that can do it all, so that they reduce the time spent on jumping from one platform to another. This is exactly what Wishpond resolved by creating an intuitive software that can generate, manage, and nurture leads. The system not only has tools for automation, lead tracking, and analytics, it also has built-in collaboration apps for easier campaign management.
  3. Used by Thousands of Companies. Wishpond offers affordable and scalable marketing solutions, making them the ideal option for all types and sizes of companies. Some of their most notable customers include Yyoga, Inkedibles, London Drugs, Stitch Collective, Cornwall Centre, and Diamond Candles.

10. LeadSquared Marketing Automation

Established in 2012, LeadSquared is a company that offers sales systems, mobile CRM solutions, and lead conversion platforms. On top of these products, they also provide a cloud-based marketing automation platform called LeadSquared Marketing Automation. This aims to streamline campaigns using comprehensive tools for automation, analytics, lead management, website tracking, and list segmentation. These features are even mobile-ready so that it is easy for users to work on-the-go.

Why Choose LeadSquared Marketing Automation?

  1. Expertly Engineered Platforms. The people at LeadSquared are dedicated to providing good quality platforms. This is why they spent months working with dozens of businesses in order to build their engines. By doing so, they are able to create expertly engineered platforms that can seamlessly work on different types of devices.
  2. Complete Resources for Users. Getting the most out of a software lies in being able to maximize its functions. To help you ensure that you are using LeadSquared’s products to its fullest, they offer online demos as well as a complete help portal. This way, you can easily navigate your way through their software and even learn some tips and tricks that might elevate the way you use the platform.
  3. Various Software Solutions. While LeadSquared focuses heavily on marketing automation, they also offer best-in-class sales systems, mobile CRM software, and lead conversion platforms. Meaning, you can easily get all the software solutions you need for your operations without having to find multiple vendors.

11. Infusionsoft

Infusionsoft is a software development company founded in 2001. Consisting of employees who have had first-hand experience in running a startup, this company is dedicated to helping small businesses succeed in their marketing efforts. Serving 145,000 users in different countries, they offer a web-based platform that can handle marketing automation, CRM, and sales. It is designed to process payments, track orders, publish content, or even implement referral programs all in one convenient interface, making your workload significantly lighter.

Why Choose Infusionsoft?

  1. Hands-On Customer Support. Infusionsoft goes beyond the usual 24/7 technical assistance. They provide hands-on consulting services and live training to help you get a better grasp on how their software solutions work. Whether you are a professional who wants to improve your use of their platform or a novice user who wants to understand how to use it, count on them to provide you with reliable support.
  2. Great Customer Reviews. One of the most efficient ways of checking the quality of a product is by looking at customer reviews. This will give you access to unfiltered comments that came from individuals who actually used the product. In the case of Infusionsoft, they have received stellar reviews from their clients since they established their business, so you can be confident about the reliability of their software. .
  3. Focused on Helping You Find the Right Product. Instead of focusing on making a sale, Infusionsoft puts your best interests first. They will provide you with all the resources you need to be able to deliberate whether or not their platform is ideal for your business. This way, you won’t waste money on a software that is not compatible with your operations.

12. Pardot

Salesforce is one of the pioneers in creating cloud-based platforms. Founded in 1999, they have served over 150,000 companies since their inception. They offer products for CRM, digital commerce, project management, and customer service software solutions, but they also provide an intuitive marketing automation platform called Pardot. Built for B2B companies, this cloud-hosted system combines powerful lead nurturing and sales intelligence features in one interface for easier marketing campaign management.

Why Choose Salesforce?

  1. Widely Recognized Company. Salesforce is known not only for their quality products but also for their great service. A testament to their effort is the amount of accolades they have received throughout their many years in the business. Organizations such as Forbes, Fortune, and IDC are among those that have awarded Salesforce with prestigious recognitions.
  2. Experienced Management Team. Companies are only as good as the people running them. This is why Salesforce only hires experienced professionals who are dedicated to further expanding their knowledge in the industry and honing their skills. With these said, you can be confident that you will be working with people who are passionate as you are about marketing when you partner with Salesforce.
  3. Great Core Values. Trust, Growth, Innovation, and Equality are the core values through which Salesforce conducts their business. These help them develop a more positive work environment that is conducive to continual learning and productive collaborations. By doing so, they are able to concentrate on improving their products and services for their clients.

13. Constant Contact

Constant Contact was founded in 1995 in an attic in Brookline, Massachusetts; with their original name being Roving Software. They offer specialized marketing solutions for small businesses and startups worldwide. Since their establishment, this company has helped over 650,000 customers through their software solutions. They offer an marketing automation platform that also handles contact management, tracking and reporting, emailing, and events registration.

Why Choose Constant Contact?

  1. Well-Known in the Industry. Constant Contact has become one of the most trusted names in email marketing platforms, as shown by its 97% deliverability rate. For more than 20 years, they have served thousands of clients across 180 countries by delivering unparalleled email marketing solutions.
  2. Customer Support That You Can Trust . Don’t have staff members who are adept in using marketing automation platforms? Perhaps you don’t have time to train your employees for its implementation? Constant Contact offers coaching and support options to help you get around these dilemmas. From online chat and email to local classes and seminars, they can arrange ways to accommodate your customer support needs.
  3. Focuses on Helping Small Businesses. Constant Contact caters to small businesses and nonprofit organizations, all for their empowerment. Through the use of simple yet powerful tools offered by this platform, your company grows over time.

14. Boomtrain

ZetaHub is a marketing company established 10 years ago. They offer a results-oriented marketing system called Boomtrain that leverages the power of artificial intelligence to create good web content. It is equipped with tools for drip marketing, event scheduling, campaign reporting, and delivery tracking to help you optimize your operations. The system is also fully customizable and can support a multitude of integrations for your convenience.

Why Choose Boomtrain?

  1. Relied on by Fortune 500 Companies. ZetaHub has a gung-ho attitude when it comes to providing their services. They apply a “make it happen” approach that allows them to solve problems quickly and execute their plans as efficiently as possible. In addition, they have a strong foundation of practices that allow them to innovate and be more productive. This is why it comes as no surprise that many Fortune 500 companies rely on their software solutions for their marketing automation needs.
  2. Data-Driven Approach to Marketing. In this day and age, data is everything–especially in business. To help you deliver continuous ROI improvement, ZetaHub provides a data-driven approach to marketing that will allow you to manage, track, and analyze your products better. This way, you can get faster and more in-depth insights for your decision making process.
  3. Dedicated Team of Experts. The leadership team at ZetaHub is dedicated to helping marketers reach greater heights. They use their extensive experience in the industry and their diverse perspectives in order to improve their products and services.

15. ReportGarden

ReportGarden is a software vendor that caters to the various needs of digital marketing agencies, mainly lead management and campaign reporting. Launched in July 2013, this firm is partnered with iProspect, Ogilvy, DDB, Orange, and other companies based in over 76 countries. Its marketing automation platform is meant to help agencies prepare analysis and performance reports for their clients. Offering SEO audit, invoicing, and budgeting modules, ReportGarden’s platform comes in handy for users looking to document and report their progress while delivering the message as accurately as possible through visual data.

Why Choose ReportGarden?

  1. Extensive Technical Guide. They have a repository of technical guides and tutorials available on their website. Whether you have questions on troubleshooting, managing your account, or configuring the platform, they can provide you with the documents and videos you require. This way, you won’t have to rely completely on phone or email support.
  2. Offers Trials and Demos. Have you ever spent money on a product only to find out that it’s not what you need? ReportGarden aims to eliminate that risk for you by offering live demonstrations of their products. This enables you to check out if the software suits your business before you commit to a subscription. If you want, you can also get a free trial of the system to get a better feel of its features.
  3. Reputable Partner Companies. ReportGarden has tons of partners in the industry. Because of this, they are able to provide their customers with certain perks such as free trials as well as lifetime discounts on the products of their affiliated companies. Among their partners are Sendible, Avanser, and CallPage.

Since 2001, Absolutdata has been trusted by clients across the globe to deliver solutions to typical marketing woes; the firm does just that by offering a suite of analytics products and services. One of their most popular products is NAVIK MarketingAI, a cloud-hosted marketing automation platform built to help users improve the impact of their campaigns. The software comes with handy features such as hyper personalization, campaign simulators, dynamic micro segmentations, predicted behavior models, and many more.

Why Choose NAVIK MarketingAI?

  1. Refined Approach to Analytics. Absolutdata products are equipped with the Absolutdata Decision Engineering Methodology™ system. This is a disciplined approach to analytics that uses artificial intelligence, deep learning, as well as refined data architectures. With these, you can ensure that you are using innovative platforms that evolve with industry standards.
  2. ISO Certified Company. The people behind Absolutdata are committed to giving you quality products that are compliant with internationally-recognized standards. Proof of their efforts is their ISO 27001:2013 certification. This means that they have  top-notch security management programs and follow best practices when it comes to information security.
  3. Provides All Your Analytics Needs. Absolutdata does not focus on marketing analytics alone. They also offer artificial intelligence for sales, market research services, customer analytics solutions, and more. With that said, you can be sure that you will find all of your AI and data science system needs by choosing them as a vendor.

17. Optimizely

Optimizely is a software developer known for creating the world’s leading experimentation platform. They aim to help businesses navigate through their technology stack to be able to make data-driven decisions. One of the ways they do this is through their experimentation platform. The software offers behavioral audience targeting and analytics tools to help you take out the digital guesswork and create smarter marketing decisions. It is also backed with an enterprise-grade security system to keep all of your confidential company data protected.

Why Choose Optimizely?

  1. Makes Experimentation Easy. Gauging the effect of a marketing campaign before the launch is difficult. With software solutions like Optimizely, you can easily conduct experiments that will help you test the campaign’s impact. They do this by providing you with in-depth marketing analytics solutions. This way, you can make data-driven decisions and help you grow your business faster.
  2. Serves Over 6000 Companies. Optimizely caters to a diverse pool of clients. Be it small businesses or large enterprises, they can optimize and streamline experiences for them and their customers with ease. That said, you won’t have to worry about the scalability of their products.  
  3. Used by Leading Brands. While recommendations from friends and colleagues are an effective way to legitimize a product’s reliability, adding household names to the list solidifies it even more. Companies such as IGN, Zendesk, Microsoft, OpenTable, and eBay entrust their marketing automation concerns to Optimizely, proving to users worldwide that this developer is credible.

18. Percolate

Percolate is a technology company that helps marketers plan, create, and deliver exceptional content and campaigns. Aiming to power global marketing visibility, coordination, and governance, they offer a complete content marketing automation platform that lets you manage campaigns across channels. It is equipped with features for content distribution, asset management, marketing automation, and campaign planning to help you enhance the way you tackle marketing tasks.

Why Choose Percolate?

  1. Focused on Helping Marketers Adapt. Percolate created their software solution primarily to help marketers adapt to the changing social and mobile technology landscape. To do this, they provide you with innovative tools that let you merge traditional marketing strategies with new technologies so you can revamp and standardize your operations.
  2. Works With Your Best Interests in Mind. Built by marketers for marketers, Percolate built their marketing automation system to improve your business. They are determined to assist their clients in creating a more coordinated customer experience, reducing production costs, as well as making a better impact for your marketing campaigns.
  3. Acknowledged by Reputable Associations. Other than being the preferred software vendor of major companies such as McDonald’s, Cisco, and MasterCard, Percolate has also received its fair share of acknowledgements from reputable media outfits. Among those that have featured Percolate in their articles are Forbes, Fortune, the Wall Street Journal, and Digiday.

19. IBM Digital Marketing

IBM is a global conglomerate that helped shape how businesses and individuals use technology in the modern age. With over 100 years in the business, they have become one of the most renowned names in the industry. They offer a wide variety of products ranging from healthcare and security platforms to customer engagement and marketing systems. Among these is IBM Digital Marketing. It was created to cater to the needs of online businesses and B2B companies. Engineered with simplicity in mind, this software provides top-of-the line lead management, digital marketing, analytics, and journey design tools.

Why Choose IBM Digital Marketing?

  1. Socially Responsible Company. Technology is not just a business for IBM. They also use it to solve real-world problems through their corporate social responsibility initiatives. With the collective efforts of the management, their employees, and their clients, they support various programs on education, economic development, environmental sustainability, healthcare, and more.
  2. Industry Innovator. Innovation is one of the top priorities of IBM. They allot funding for continuous research of various technologies in order to create better products and services. In fact, they have over 3000 researchers in 12 labs located across six continents, making them one of the world’s largest corporate research laboratories.
  3. Positive Workplace. IBM values the achievements of their employees. This is why they do their best to recognize these milestones as well as provide them with avenues in which they can further pursue their passions. By doing so, they are able to cultivate a positive work environment that encourages their employees to do better in their career.

20. MAX

With MAX, businesses can easily execute their marketing campaigns with little to no effort. This powerful marketing automation solution can effectively handle all marketing grunt work while ensuring all audiences are effectively engaged. It comes with a built-in CRM tool alongside lead tracking capabilities designed to provide clients a satisfying customer journey. To make this possible, the platform comes equipped with lead segmentation tools, detailed target profiles, and customizable email templates. Best of all, MAX helps users craft the perfect message and specifies when and how you should say your message.

Why choose MAX?

  1. Manage and execute campaigns on a single platform. MAX has you covered for all marketing essentials, from lead segmentation and pushing digital campaigns to monitoring your results.
  2. Hassle-free email campaigns. This tool can automatically send email campaigns based on your custom behavior-based triggers.
  3. Visual workflows. Easily identify which path your leads are taking in the pipeline. From there, you can create triggers to ensure they take the right steps.

Conclusion

Marketing campaigns involve quite a number of tasks that can be tedious, which hinder you from taking steps to achieving your business goals. Through the use of marketing automation platforms, you can simplify and speed up overall processes. All you have to do is find a software vendor that will be able to provide you with the tools that your business needs. Hopefully, with our list of top 20 marketing automation software companies, you were able to find firms that share some of your company’s values, work at the level of expertise you prefer, and offer the products you need.

If you want to learn more about what these software solutions can do for your business, be sure to check out our article on the features and benefits of marketing automation platforms. This should give you a better perspective on the uses of these systems as well as what to expect as you implement one for your operations.

Category: B2B News

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