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List of Top 10 Leading CRM Software Solutions

HubSpot CRM No. 1 Alternative

USER SATISFACTION 99%
OUR SCORE 9.8
What is the top CRM software solution?

The top CRM software solution is HubSpot CRM for its simple yet powerful functionalities. It allows users to fine-tune sales processes and make campaigns more effective and personable without having to deal with clunky CRM tools. It is also available 100% for free.

Taking care of your customers is always a good way of doing business. Not only does it make your new-acquisition costs lower, but it sustains profitability for a long time. Whether you’re in banking and finance, retail, or any other industry, customer relationship management can greatly affect your bottom line. And at the heart of this strategy is a good CRM software to help you consolidate customer data and integrate sales, marketing, and service processes.

In this list of top 10 leading CRM software, we highlight the unique benefit of each solution. We also provide some typical business concerns that each software tries to solve. With a basic understanding of the key strengths of each solution, you’ll find it easier to choose an appropriate tool for your company.

CRM solutions

1. HubSpot CRM

HubSpot CRM is part of the HubSpot sales and marketing suite. The CRM app is available for free and designed to integrate with the paid Sales Pro and Marketing Pro tools to help you nurture leads, increase conversion rate, and kick off your inbound marketing. You can easily get HubSpot CRM for free here.

This award is given to the best product in our CRM Software category. It highlights its superior quality and underlines the fact that it's a leader on the market.
USER SATISFACTION 99%
OUR SCORE 9.8
HubSpot CRM won our Best CRM Software Award for 2018

What makes it unique?
It’s 100% free with unlimited users and no expiry date, making it one of the most robust freemiums not just in CRM, but in the entire SaaS industry. HubSpot features core CRM functions like contact management and lead-to-conversion pipeline. The tools and workflows are pretty straightforward, even non-technical users or managers who are new to CRM will find this app easy to adopt.

When integrated with the paid HubSpot Sales Pro and Marketing Pro, the CRM gives you an extensive way to organize contacts with detailed descriptions, track priority leads, and launch campaigns at targeted prospects.

What problems does it help to solve?
HubSpot is known for its inbound marketing expertise. All the tips and techniques you can learn from HubSpot are easy to implement using the integrated CRM app. For instance, segmenting the leads is easier when you have 360-degree visibility of your contacts. Likewise, identifying interested visitors in real time is possible once you embed the Prospect code on your site. You can associate the right campaigns and contacts and attach related tasks as you move leads across the sales stages. Your sales and marketing efforts are more consolidated with HubSpot CRM.

2. Salesforce CRM

Salesforce CRM is part of the Salesforce sales and marketing platform. This software is targeted at small businesses but, at the same time, is highly scalable and offers a comprehensive suite of tools for contact and lead management. When integrated with other Salesforce apps, the CRM tool delivers seamless salesforce and marketing automation, sales analytics and cloud storage capabilities. You can explore the software for 14 days when you sign up for Salesforce CRM free trial here.

An award given to products our B2B experts find especially valuable for companies
USER SATISFACTION 99%
OUR SCORE 9.7
Salesforce CRM won our Expert's Choice Award for 2018

What makes it unique?
Because it’s part of the Salesforce ecosystem, users of this app enjoy native integration to a comprehensive sales and marketing platform. As a pioneering SaaS vendor, Salesforce continues to deliver newer technologies to enhance your business processes. Currently, Salesforce CRM also has access to the company’s AI-assisted lead management.

What problems does it help to solve?
It features a wide array of tools to organize and sort contacts, track leads, and even predict the conversion rate of promising leads. If you need to scale up for more sophisticated tools like reporting and analytics, Salesforce CRM easily integrates with the vendor’s other packages.

3. Freshsales

Freshsales is a simple CRM solution ideal for businesses that are just starting to incorporate CRM principles into their sales and marketing. Leveraging artificial intelligence, this unified contact management hub provides users with all the core functionalities you need without the complexities that tradition CRM programs have. It’s a good tool to start surfacing opportunities off an idle customer base. If you would like to learn more, you can sign up for a Freshsales free trial here.

An award given to products our B2B experts find especially valuable for companies
USER SATISFACTION 95%
OUR SCORE 9.7
Freshsales won our Expert's Choice Award for 2018

What makes it unique?
It has standard lead management with good enough sales reporting. Freshsales may look like the average CRM, but it’s perfect to introduce small and mid-sized businesses to CRM processes. It has no fancy analytics or dashboards, but it can quickly consolidate traditionally structured sales and marketing workflows. Perhaps its standout functionality is that it natively integrates with Freshdesk, the popular help desk from the same vendor.

What problems does it help to solve?
Freshsales offer advanced contact sourcing, leads scoring, and standard reporting tools. With these tools at your disposal, it is easier to score leads depending on their likelihood of conversion. This way, you no longer have to waste time focusing on cold leads. In addition to this, Freshsales is equipped with a dashboard that shows you the real-time status of your leads so that you can contact them at the right time.

4. Pipedrive

Pipedrive is one of the most popular CRM apps on the market. It has a neat visual interface that gives you a quick overview of your sales pipeline. The software focuses on the pipeline as the core feature to make your sales cycle run with transparency. The vendor offers a very useful free trial plan that you can check out first. You can easily sign up for Pipedrive free trial here.

What makes it unique?
It has a highly visual sales pipeline to track deals and activities from the first touch to closing. If you’re a fan of Kanban, you’ll love the clear lead-to-conversion layout. Although many CRM apps have boards too, Pipedrive’s layout is color-coded and neat, even featuring a photo of the sales rep or contact related to the deal. The CRM software also has solid Android and iOS apps, where the visual pipeline is easily accessible.

What problems does it help to solve?
It gives you clear visibility on where the deals are, which ones are moving and which are stagnating on which sales stage. Some managers prefer visual ticklers than perusing over reports. Likewise, Pipedrive’s fully featured mobile apps mean you can easily access the interface anywhere you have an internet connection available.

5. Zoho CRM

Zoho CRM is widely used by freelancers and small businesses with a focus on social media lead sourcing. It integrates with prospects’ Facebook or Twitter pages to help you spot potential customers. It also has a freemium but only for up to ten users. If you’d like to learn more about this product and what it has to offer, you may sign up for a Zoho CRM free trial here.

What makes it unique?
Zoho CRM has a strong focus on social media leads. It helps you to scrape Twitter and Facebook for prospects based on set rules. These can include brand mentions, interests based on shares and likes, and other social media signals. Social media leads are funneled into a sales pipeline, where sales reps start pushing prospects towards conversions. Tasks and updates are closely attached to each lead for monitoring.

What problems does it help to solve?
Social media is a wellspring of leads, but managing social pages is cumbersome and eats up sales reps’ time. If you lack a social media person, Zoho CRM will help you tap this lead stream. With a few clicks, leads are channeled immediately to the sales cycle, where your reps should focus their time more.

6. Copper

Formerly known as ProsperWorks, Copper is a cloud-hosted CRM tool that aims to eliminate all the data entry involved in most marketing processes. This way, you can focus on building and strengthening your relationship with clients. Copper has an intuitive interface that is equipped with sales forecasting, task automation, and activity reporting tools. Moreover, it serves as a secure and unified database for your customer data so you can easily pull the information you need to better serve your customers. Should you want to learn more about this software solution and its features, you may sign up for a Copper free trial here.

What makes it unique?
Copper is designed to work seamlessly with G Suite. All you have to do is use Copper’s Chrome extension and you will be able to add leads, follow conversations, and update deals straight from your inbox. This is especially useful for businesses that rely on Google applications for different aspects of their operations as it cuts down the time spent on logging in to different platforms.

What problems does it help to solve?
As mentioned previously, Copper is created to help marketers do away with manual data entry. The software solution does this by pre-populating the system with contact data that you have stored in your existing software systems or your business email account.

In addition to this, the software also gives marketers a way to maintain transparency and accountability in the workplace using its real-time activity feed. With this, you know exactly who is working on what at all times.

7. amoCRM

amoCRM is a complete customer relationship management suite offering user-friendly tools. Designed for small sales teams, this software offers a powerful digital sales pipeline that lets you automate a plethora of CRM tasks. From scoring leads to generating sales analytics, amoCRM can do it all. What’s more, is that it has built-in messaging to facilitate better team collaboration. In addition to that, it also has a user-friendly interface, making it easy to navigate even for individuals who have no prior experience in handling CRM platforms. Should you be interested in learning more about this software, feel free to sign up for an amoCRM free trial here.

What makes it unique?
amoCRM prides itself for being the world’s first messaging-powered CRM. Not only does it provide teams with tools for internal communication; it can also fully integrate with a multitude of popular messaging apps. With this, you can respond to hot leads at lightning speed, driving more sales in the long run. When used in conjunction with its powerful CRM functions, you can easily pick up where each conversation left off because the details are right in front of you.

What problems does it help to solve?
With amoCRM, you no longer have to worry about leads falling through the cracks. It leverages lead grabbing and digital pipeline features to help you feed incoming leads into your system as quickly as possible. Moreover, it gives you a 360-degree view of the entire purchasing process so you know where each customer is down your sales pipeline.

8. OnContact

As WorkWise’s flagship CRM product, OnContact offers quite a number of functionalities up its sleeves. This modern customer relationship management tool is equipped with features that let you streamline your pipeline and increase productivity in a short period of time. Available via cloud or on-premise, it also has plenty of out-of-the-box additions that include to-do lists, daily planners, global search panels. Moreover, OnContact is a boon for companies that do a lot of field work as the software’s interface is completely mobile-optimized, making your data easy to access wherever you may be. If you think this platform is for you, be sure to sign up for an OnContact free trial here.

What makes it unique?
Other than its comprehensive sales and marketing automation features, OnContact also provides its users with top-of-the-line CRM mapping. Using this, you can map out the location of contacts and leads as well as figure out where sales opportunities are waiting for you so you can target your customers more effectively. This is also great for managing your territories and making sure that you are giving enough focus on each location.

What problems does it help to solve?
The process of nurturing your customers involves quite a lot of tasks. To help you make sure that you don’t overlook anything, OnContact consolidates all of your information into a centralized database that you can easily filter and search. Moreover, this tool leverages the power of sales, marketing automation, and even customer service to help you manage all of your CRM efforts in one convenient interface.

9. vCita

Marketed as an all-in-one business management software, vCita offers quite a robust set of CRM capabilities. Created for SMBs and freelancers, this software’s features include a powerful landing page builder, dynamic lead capturing forms and buttons, and comprehensive client management tools. With these, marketers can get a better understanding of their prospective clients to double their lead generation rate and yield better conversion rates. To help you gauge if this software solution is suitable to your business operations, be sure to sign up for a vCita free trial here.

What makes it unique?
vCita is unique from its competitors as it offers an extensive set of features that go beyond CRM. With this software, you can perform calendar management, billing and invoicing, online scheduling, and lead capturing. Furthermore, this tool allows you to create self-service client portals. In a nutshell, this software can consolidate all client interactions as well as marketing tasks, allowing small business owners to perform different aspects of their marketing processes without having to rely on multiple business systems.

What problems does it help to solve?
Growing businesses often find themselves overwhelmed with work because of the increasing number of customers that they have to accommodate. In order to help entrepreneurs keep up, vCita has a LiveSite client engagement tool that lets them deploy dynamic capture forms to collect information from leads and automatically feed them into the system. With this, you no longer have to waste time on manual data entry.

10. RevampCRM

Created for small marketing teams and e-tailers, RevampCRM is a software solution that aims to automate CRM efforts and streamline all marketing workflows. Using this, marketers and entrepreneurs can get a better grasp of their customers’ interests, close more deals, and make more effective campaigns. The software even comes with comprehensive collaboration tools that can aid you in managing your team. If you would like to try this software solution out for yourself, just sign up for a RevampCRM free trial here.

What makes it unique?
RevampCRM stands out from its competitors because of its deep integration with eCommerce applications such as Shopify, BigCommerce, and WooCommerce. It allows you to automate common order management tasks, get insights with real-time eCommerce analytics, as well as perform behavioral segmentation on your online store’s customers. Moreover, it provides you with an intuitive recommendation engine that makes cross-selling and up-selling a breeze.

What problems does it help to solve?
One of the most difficult things about managing a business is making sure that all of your customer information is organized. Luckily, with RevampCRM, you can keep your communication information in one place so that conversations and customer data don’t get mixed up in your database. It also allows you to effectively track deals and understand your pipeline using its intuitive sales automation tool. You can even set activity triggers so you get notified when certain leads arrive at a particular point in the sales funnel.

Factors to Consider When Purchasing a CRM Software

CRM software solutions do not come cheap. So, it is best that you gauge all of your prospective platforms carefully before you start investing. This way, you don’t waste resources on an application that you can barely use for your operations. To help you out, we have listed down some of the most important factors to consider when you purchase a CRM software:

  1. Software Deployment – First off, figure out whether you prefer using a software solution that is deployed on the cloud-hosted or on-premise. Cloud-hosted programs are great for companies who are looking for mobility as these tend to be easily accessed on different devices. These are often offered in subscription bundles that include technical support services as well as routine upgrades and bug fixes, making it cheaper and more convenient to maintain compared to legacy CRM systems. On the other hand, on-premise programs are a better fit for companies who are persnickety when it comes to security. Once installed, this type of application can only be accessed on your servers, making sure that your confidential data does not leave the premises of your workplace. In case are still not sure as to which one is best for your company, there are also software providers that offer hybrid deployment options.
  2. Learning Curve – There is bound to be some sort of learning curve every time you roll out a new software solution. However, it goes without saying that you shouldn’t invest in a program that is too difficult to navigate, especially if you have employees that are not particularly tech-savvy. Make sure you find a software solution that is intuitive and powerful enough that it can support all of your operational requirements but easy enough to use that it won’t take up much time to learn. One way to do this is by taking advantage of the free trial packages that software providers offer.
  3. Core Features – When browsing for CRM software, you should not only opt for one that provides the most features. Sometimes, it is better to find one offering streamlined features that have been fine-tuned to carry out your CRM efforts. For starters, your prospective platform should have a robust contact management system that will help you keep tabs on your leads. The software should also include an intuitive lead capture tool and customer opportunity management feature to help you make sure that no leads fall through the cracks. You should also look out for any software solutions that offer industry-specific features that might be of use to you.
  4. Flexibility – Another crucial factor to take into consideration is whether or not your prospective software is flexible enough to cater to your needs. Try to find out if you will be able to configure the system according to the different requirements of your business. The best case scenario here should be that the software will let you customize automation workflows and reporting options as well as support multiple third-party applications. 
  5. Pricing – Lastly, you have to get a close look at the price of the software you wish to purchase. Some of the most common pricing schemes that vendors offer are monthly subscriptions, annual subscriptions, freemium plans, and quote-based plans. For small businesses and growing companies, freemiums and monthly plans might work best for you as these come with more manageable rates and short-term commitments. Meanwhile, annual subscriptions and quote-based plans can offer bigger savings compared to other pricing packages as vendors tend to offer these at discounted rates. However, these will require you to spend large amounts of money upfront, making it more suited to bigger companies with larger revenues.
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