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Number of Mobile App Downloads in 2020: Statistics, Current Trends, and Predictions

Category: B2B News
How many mobile app downloads worldwide in 2019?
In 2019 alone, consumers downloaded a total of 204 billion mobile apps[1], up from 140.7 billion app downloads in 2016. Over two million apps are available for download in Google Play[2] while 1.83 million apps are available on the Apple App Store.

Source: Statista, App Annie, VentureBeat, and market projections

With over 2.7 billion smartphone users worldwide, it’s no surprise that the mobile app industry is booming. Smartphone and app penetration keep on growing at a steady pace, without showing any signs of slowing down in the near future.

How many mobile apps were downloaded worldwide?

There were more than 205 billion app downloads in 2018[3]. A 15% increase from the year prior. Experts predict that there would be a 25% increase in global mobile app downloads between 2018 and 2022, when forecasts estimate there will be 258 billion app downloads globally.

Free vs. Paid Downloads

As expected, the vast majority of global downloads are all free. As a matter of fact, 98% of app revenue worldwide comes from free apps[3]. Only a few are willing to pay for downloads.

What is the most popular app in 2019?

Gaming apps are the most popular apps in the Apple Store based on availability, as about 25% of all the available apps fit in this category. It is also the category with high mobile user engagement – 88% of digital gaming time in 2016 was spent via mobile apps[4].

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Most Popular Apple App Store Categories in November 2019 by share of available apps

Most Popular Apple App Store Categories in November 2019 by share of available apps
Games: 22.37

Games

%
Most Popular Apple App Store Categories in November 2019 by share of available apps
Business: 10.12

Business

%
Most Popular Apple App Store Categories in November 2019 by share of available apps
Education: 8.68

Education

%
Most Popular Apple App Store Categories in November 2019 by share of available apps
Lifestyle: 8.62

Lifestyle

%
Most Popular Apple App Store Categories in November 2019 by share of available apps
Utilities: 5.9

Utilities

%
Most Popular Apple App Store Categories in November 2019 by share of available apps
Entertainment: 5.8

Entertainment

%
Most Popular Apple App Store Categories in November 2019 by share of available apps
Travel: 3.85

Travel

%
Most Popular Apple App Store Categories in November 2019 by share of available apps
Food & Drink: 3.4

Food & Drink

%
Most Popular Apple App Store Categories in November 2019 by share of available apps
Health & Fitness: 3.31

Health & Fitness

%
Most Popular Apple App Store Categories in November 2019 by share of available apps
Productivity: 2.99

Productivity

%
Most Popular Apple App Store Categories in November 2019 by share of available apps
Book: 2.49

Book

%
Most Popular Apple App Store Categories in November 2019 by share of available apps
Finance: 2.42

Finance

%
Most Popular Apple App Store Categories in November 2019 by share of available apps
Music: 2.35

Music

%
Most Popular Apple App Store Categories in November 2019 by share of available apps
Social Networking: 2.24

Social Networking

%
Most Popular Apple App Store Categories in November 2019 by share of available apps
Shopping: 2.18

Shopping

%
Most Popular Apple App Store Categories in November 2019 by share of available apps
Sports: 2.15

Sports

%
Most Popular Apple App Store Categories in November 2019 by share of available apps
Photo & Video: 2.05

Photo & Video

%
Most Popular Apple App Store Categories in November 2019 by share of available apps
Reference: 2.01

Reference

%
Most Popular Apple App Store Categories in November 2019 by share of available apps
Medical: 1.93

Medical

%
Most Popular Apple App Store Categories in November 2019 by share of available apps
News: 1.86

News

%

Designed by

On the other hand, tools, video players and edit, travel and local, and communication are the leading Android app categories worldwide.

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Leading Android app categories worldwide 2019

Leading Android app categories worldwide 2019
Tools: 99.81

Tools

%
Leading Android app categories worldwide 2019
Communication: 99.39

Communication

%
Leading Android app categories worldwide 2019
Business: 99.33

Business

%
Leading Android app categories worldwide 2019
Video Players & Edit: 96.63

Video Players & Edit

%
Leading Android app categories worldwide 2019
Travel & Local: 95.7

Travel & Local

%
Leading Android app categories worldwide 2019
Social: 95.02

Social

%
Leading Android app categories worldwide 2019
Productivity: 91.67

Productivity

%
Leading Android app categories worldwide 2019
Music & Audio: 88.38

Music & Audio

%
Leading Android app categories worldwide 2019
Entertainment: 83.85

Entertainment

%
Leading Android app categories worldwide 2019
News & Magazines: 81.11

News & Magazines

%
Leading Android app categories worldwide 2019
Photography: 75.77

Photography

%
Leading Android app categories worldwide 2019
Books & Reference: 70.74

Books & Reference

%
Leading Android app categories worldwide 2019
Lifestyle: 65.67

Lifestyle

%
Leading Android app categories worldwide 2019
Personalization: 61.62

Personalization

%
Leading Android app categories worldwide 2019
Games - Casual: 58.86

Games - Casual

%
Leading Android app categories worldwide 2019
Games - Puzzle: 56.5

Games - Puzzle

%
Leading Android app categories worldwide 2019
Games - Arcade: 55.08

Games - Arcade

%
Leading Android app categories worldwide 2019
Shopping: 35.79

Shopping

%
Leading Android app categories worldwide 2019
Games - Action: 34.19

Games - Action

%
Leading Android app categories worldwide 2019
Weather: 32.46

Weather

%

Designed by

How much is the total number of mobile app revenues worldwide?

In 2018, mobile app revenue worldwide amounted to over $365 billion[5]. Mobile apps are projected to generate more than $935 billion via paid downloads as well as in-app advertising in 2023.

The top grossing mobile gaming app publishers in the Google Play Store worldwide in January 2019 generated over 40 million US dollars in app revenues each:

  1. King
  2. Supercell
  3. Bandai Namco entertainment

Meanwhile, the leading non gaming app publishers based on revenue include:

  • Google
  • Tinder
  • Pandora

How many people play games on phones?

In June 2016, 88% of digital gaming time was spent via mobile apps. Clash of Clans became the top grossing gaming app in May 2019[6], generating more than $1.54 million in revenue per day.

How much is the average price of an app?

The average price for a gaming app is about 49 cents[7], while the average app price is a little over $1. Common app revenue models include free apps with in-app purchases, paid apps without in-app purchases and paid apps with in-app purchases. Gaming apps frequently generate revenue through in-game item purchases.

What is the most popular mobile game ever?

Mobile games have gained popularity over the past five years or so. Below are the top 10 most played games of all time based on the number of players who played the game.

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Most played mobile games by players count 2019 (millions)

Most played mobile games by players count 2019 (millions)
Pokemon Go: 1000

Pokemon Go

Most played mobile games by players count 2019 (millions)
Despicable Me: Minion Rush: 900

Despicable Me: Minion Rush

Most played mobile games by players count 2019 (millions)
PUBG Mobile: 555

PUBG Mobile

Most played mobile games by players count 2019 (millions)
Candy Crush Saga: 500

Candy Crush Saga

Most played mobile games by players count 2019 (millions)
Fruit Ninja: 500

Fruit Ninja

Most played mobile games by players count 2019 (millions)
Jetpack Joyride: 500

Jetpack Joyride

Most played mobile games by players count 2019 (millions)
Temple Run: 450

Temple Run

Most played mobile games by players count 2019 (millions)
Garena Free Fire: 350

Garena Free Fire

Most played mobile games by players count 2019 (millions)
Asphalt 8: Airborne: 350

Asphalt 8: Airborne

Most played mobile games by players count 2019 (millions)
Angry Birds: 300

Angry Birds

Designed by

What is the most popular app in the world?

Whatsapp is one of the most popular and widely used chat applications, which also supports communication between international phone networks. Market leader Facebook was the first social networking site to reach 1 billion registered accounts[8] and currently has almost 2.41 billion monthly active users.

Around 2 billion internet users are using social networking sites and these figures are still expected to grow as mobile device usage and mobile social networks continuously gain traction.

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Global social networks ranked by number of users 2019 (millions)

Global social networks ranked by number of users 2019 (millions)
Facebook: 2414

Facebook

Global social networks ranked by number of users 2019 (millions)
YouTube: 2000

YouTube

Global social networks ranked by number of users 2019 (millions)
WhatsApp: 1600

WhatsApp

Global social networks ranked by number of users 2019 (millions)
Facebook Messenger: 1300

Facebook Messenger

Global social networks ranked by number of users 2019 (millions)
WeChat: 1133

WeChat

Global social networks ranked by number of users 2019 (millions)
Instagram: 1000

Instagram

Global social networks ranked by number of users 2019 (millions)
QQ: 808

QQ

Global social networks ranked by number of users 2019 (millions)
QZone: 554

QZone

Global social networks ranked by number of users 2019 (millions)
Douyin / Tik Tok: 500

Douyin / Tik Tok

Global social networks ranked by number of users 2019 (millions)
Sina Weibo: 486

Sina Weibo

Global social networks ranked by number of users 2019 (millions)
Reddit: 330

Reddit

Global social networks ranked by number of users 2019 (millions)
Twitter: 330

Twitter

Global social networks ranked by number of users 2019 (millions)
Douban: 320

Douban

Global social networks ranked by number of users 2019 (millions)
Snapchat**: 314

Snapchat**

Global social networks ranked by number of users 2019 (millions)
LinkedIn: 310

LinkedIn

Global social networks ranked by number of users 2019 (millions)
Pinterest: 300

Pinterest

Designed by

How many mobile app users are there?

Mobile accounts for almost half of internet traffic worldwide. In the last quarter of 2019, mobile devices (excluding tablets) generated 52.6% of global website traffic[9], steadily hovering around the 50% mark since the first quarter of 2017.

The Manifest reports that app users are most likely to underreport how often they check apps[10]. The largest percentage of respondents say they check their mobile phones 1 to 10 times daily. But numbers are most likely higher since people often have a hard time estimating their own behavior, especially when it comes to mobile app usage.

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Mobile app usage 2018

How often do people open mobile apps daily?

Mobile app usage 2018
1 - 10 times: 51

1 - 10 times

%
Mobile app usage 2018
11-20 times: 25

11-20 times

%
Mobile app usage 2018
21-50 times: 16

21-50 times

%
Mobile app usage 2018
51-100 times: 6

51-100 times

%
Mobile app usage 2018
More than 100 times: 2

More than 100 times

%

Designed by

What are the most popular social media apps in 2019?

Despite a turbulent 2018, Facebook remains to be the top social network in the US, with 169.76 million mobile users[11] accessing the app version in September 2019. Coming in at second and third place respectively are Facebook’s other properties – Instagram and Facebook Messenger.

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Most popular social media apps in the U.S. 2019, by audience

Most popular social networking apps in the US (Sep2019) in millions of monthly users

Most popular social media apps in the U.S. 2019, by audience
Facebook (main): 169.76

Facebook (main)

Most popular social media apps in the U.S. 2019, by audience
Instagram (main): 121.23

Instagram (main)

Most popular social media apps in the U.S. 2019, by audience
Facebook Messenger: 106.4

Facebook Messenger

Most popular social media apps in the U.S. 2019, by audience
Twitter (main): 81.47

Twitter (main)

Most popular social media apps in the U.S. 2019, by audience
Pinterest: 66.88

Pinterest

Most popular social media apps in the U.S. 2019, by audience
Reddit: 47.87

Reddit

Most popular social media apps in the U.S. 2019, by audience
Snapchat: 45.98

Snapchat

Most popular social media apps in the U.S. 2019, by audience
WhatsApp: 25.58

WhatsApp

Most popular social media apps in the U.S. 2019, by audience
Messenger by Google: 17.46

Messenger by Google

Most popular social media apps in the U.S. 2019, by audience
Tumblr: 16.74

Tumblr

Most popular social media apps in the U.S. 2019, by audience
Discord - Chat for Games: 15.01

Discord - Chat for Games

Most popular social media apps in the U.S. 2019, by audience
Google Hangouts (main): 14.19

Google Hangouts (main)

Most popular social media apps in the U.S. 2019, by audience
GroupMe: 10.75

GroupMe

Most popular social media apps in the U.S. 2019, by audience
Kik: 7.72

Kik

Most popular social media apps in the U.S. 2019, by audience
TikTok (main): 6.24

TikTok (main)

Most popular social media apps in the U.S. 2019, by audience
Skype (main): 5.53

Skype (main)

Most popular social media apps in the U.S. 2019, by audience
TikTok: 3.76

TikTok

Most popular social media apps in the U.S. 2019, by audience
Telegram: 3.47

Telegram

Most popular social media apps in the U.S. 2019, by audience
LINE: 3.15

LINE

Most popular social media apps in the U.S. 2019, by audience
Google+: 2.62

Google+

Most popular social media apps in the U.S. 2019, by audience
WeChat: 1.48

WeChat

Designed by

How many mobile apps are there in 2019?

As of the first quarter of 2019, mobile app users download between 2.6 million Android, and 2.2 million iOS apps[12]. According to App Annie, the total number of app downloads in 2018 is 194 billion, up from 178 million in 2017.

During the fourth quarter of 2019, according to Statista, Android users were able to choose between 2.57 million apps[13], making Google Play app store the one with the highest number of available apps. Not surprisingly, Apple’s App Store was the second-largest app store with almost 1.84 million available apps for iOS.

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Number of apps available in leading app stores as of Q4 2019

Number of apps available in leading app stores as of Q4 2019
Google Play: 2570000

Google Play

Number of apps available in leading app stores as of Q4 2019
Apple App Store: 1840000

Apple App Store

Number of apps available in leading app stores as of Q4 2019
Windows Store: 669000

Windows Store

Number of apps available in leading app stores as of Q4 2019
Amazon App Store: 489000

Amazon App Store

Designed by

Meanwhile, India has become the world’s fastest-growing market for mobile applications on both the Apple iOS and Google’s Android Play Store[14], with a huge spike in revenue during the first quarter of 2018.

How many mobile app users are there in the US?

In 2018, the number of smartphone users in the US is estimated to be at 257.3 million[15]. It’s safe to say that the number of mobile app users in the US are around that figure.

The number of smartphone users in the US is on a steady rise and will steadily increase, with all the advances in telecommunication technology.

How many mobile app developers are there?

App development is a very exciting opportunity, since the potential for app developers to hit it big with one popular app, has led to an explosion of freelancers and programmers working in the app development industry.

There are an average of more than 30,000 new apps submitted to the iTunes App store alone each month. Even more so for competing platforms like Android and Windows.

In mid 2016, around 130 billion apps have been downloaded from the Apple App Store[16] worldwide and an estimated 65 billion apps have been downloaded from Google Play.

A 2015 survey of app developers and publishers revealed that the average revenue per app were higher for those developed for the Windows Phone than those for iOS, which generates approximately a third less in revenue, and Android apps, which is less than half of that of Windows.

What is the percentage of successful apps?

Despite the chance of making millions when an app hits big, being a mobile app developer is still challenging and tough. Gartner[17] reported that less than 0.01% of all consumer mobile apps became successful in 2018. Nevertheless, apps continue to be a common development goal and product focus for aspiring entrepreneurs.

What is the average app size?

Nowadays, the average app size for iOS mobile apps is 38MB while 15MB is the standard for Android mobile apps[18].

Source: SweetPricing.com

Which is the most expensive Android app?

There are approximately 2 million apps on the Android platform – 45% are free and the rest of the apps cost between $1 and $3 on average[19].

In October 2015, Google set an upper limit for how much an app or game could cost on Playstore, so you won’t find anything over $400.

Before it was taken down, developer Abu Moo has taken “expensive” to a whole new level[20]. But instead of creating one expensive app, he uploaded a series of applications (six to be exact) on Play Store at $400 each. The apps were simply named after precious gems. Here’s the kicker—the apps don’t have any features at all! They are simply widget that shows the gem on your home screen.

In terms of existing apps on the Play Store, 5-Minute Sports Medicine is the most expensive[20]. It’s an educational app, which contains information on sports medicine.

Which is the highest paid in the Play Store?

As expected, social networking apps had some of the highest revenue collected on Play Store. According to Sensor Tower, Tinder is the highest-grossing app in 2018, earning $274.9 million. Cloud-based file storage Google drive came in second with $164.3 million gross earnings.

Pandora,a music streaming platform, is the third highest grossing with $132 million. Instant messaging platform Line is ranked fourth with $105.4 million earnings. Bigo Live, a live-streaming social network round up the top 5 with $100.4 million.

How many mobile health apps are there?

The mobile health app market has developed into a whole new interesting category on its own.It refers to medicine and public health services through smartphones. It’s been identified as one of the top three fields to speed up the growth of mobile devices.

There are mobile health apps available for both consumers and healthcare professionals. In 2017, the estimated number of available mobile health apps on average is 325,000[21], with a 25% year-on-year growth.

How many apps does the average person have in 2019?

A typical smartphone user spends 2 hours and 15 minutes using apps every day[22]. According to research, there are between 60 and 90 apps installed on an average smartphone. But not all of these apps are fully utilized. As a matter of fact, the majority of mobile time of users is spent using three apps only.

Despite the fact that an average person uses 25 apps monthly, 96% of that time is split between ten apps only. As a matter of fact, 75% of apps are used only once after being downloaded[3].

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Time spent on mobile app categories in the US 2019

Time spent on mobile app categories in the US 2019
Social media / Chat: 49

Social media / Chat

%
Time spent on mobile app categories in the US 2019
Mail: 36

Mail

%
Time spent on mobile app categories in the US 2019
Browsers: 42

Browsers

%
Time spent on mobile app categories in the US 2019
News: 17

News

%
Time spent on mobile app categories in the US 2019
Music / radio: 25

Music / radio

%
Time spent on mobile app categories in the US 2019
Finance / bank: 14

Finance / bank

%
Time spent on mobile app categories in the US 2019
Games: 26

Games

%
Time spent on mobile app categories in the US 2019
Weather: 15

Weather

%
Time spent on mobile app categories in the US 2019
TV / Series / Movies: 11

TV / Series / Movies

%
Time spent on mobile app categories in the US 2019
Shopping: 15

Shopping

%
Time spent on mobile app categories in the US 2019
Travel: 4

Travel

%
Time spent on mobile app categories in the US 2019
Other: 8

Other

%

Designed by

What to expect in mobile app development this 2020?

The popular apps that thrive in 2019 might not enjoy the same success in 2020. One of the major adjustments app developers need to do is building apps for foldables. With Samsung introducing the OLED foldable display, the operating systems are getting ready to make use of this technology to improve smartphone experience of users.

Another trend that will be wildly popular is augmented reality (AR) and virtual reality (VR)[23]. Technology giants like Apple and Google are already creating tons of new use cases using AR. For instance, Google is about to introduce a new AR feature for Google Maps[23], which will aid users to get real time directions from their camera phones. Of course, Mixed Reality (MR) is also on the horizon.

These are just two of the many new exciting developments in mobile app development. Most developments are improvements of existing technology such as cloud storage, wearable app integration, and on-demand apps[23].

The emerging mobile app platform development technologies, rising backend platforms and microservices, combined with the new hardware capabilities, will continue to drive the evolution of mobile apps.

 


References:

  1. ^Number of mobile app downloads worldwide from 2016 to 2019
  2. ^Mobile app usage – Statistics & Facts
  3. ^Mobile App Download and Usage Statistics (2019)
  4. ^25 Mobile App Usage Statistics To Know In 2019
  5. ^Worldwide mobile app revenues in 2014 to 2023
  6. ^Top grossing iPhone mobile gaming apps in the United States as of February 2020, ranked by daily revenue
  7. ^Most popular Apple App Store categories in November 2019, by share of available apps
  8. ^Most popular social networks worldwide as of January 2020, ranked by number of active users
  9. ^Percentage of mobile device website traffic worldwide from 1st quarter 2015 to 4th quarter 2019
  10. ^Mobile App Usage Statistics 2018
  11. ^Most popular mobile social networking apps in the United States as of September 2019, by monthly users
  12. ^App Download and Usage Statistics (2019)
  13. ^Number of apps available in leading app stores as of 4th quarter 2019
  14. ^India is fastest growing market for mobile apps in world: App Annie report
  15. ^Number of smartphone users in the United States from 2010 to 2023 (in millions)
  16. ^Apple App Store now has 2M apps, 130 billion downloads
  17. ^Gartner Newsroom
  18. ^Average App File Size: Data for Android and iOS Mobile Apps
  19. ^20 Most Expensive Android Apps In The World | 2020 Edition
  20. ^Most Expensive Android Apps In The world
  21. ^mHealth – Statistics & Facts
  22. ^The average smartphone user spends 2h 15m a day using apps – how about you? [Poll]
  23. ^Top Mobile App Development Trends in 2020
Jenny Chang

By Jenny Chang

Senior writer at FinancesOnline who writes about a wide range of SaaS and B2B products, including trends and issues on e-commerce, accounting and customer service software. She’s also covered a wide range of topics in business, science, and technology for websites in the U.S., Australia and Singapore, keeping tabs on edge tech like 3D printed health monitoring tattoos and SpaceX’s exploration plans.

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