Ortto Pricing Packages: What’s Included in the Free Plan?

Marketing automation solutions can help you accomplish a variety of goals for your business. For starters, this type of software allows you to save time and money by automating menial tasks, increasing business efficiency, and optimizing sales and marketing cycles. When executed correctly, the use of marketing automation platforms can also help you to maximize the impact of your marketing efforts and improve lead-to-sale conversion rates.

Ortto is a perfect example of a marketing automation software that can streamline your marketing tasks. Ideal for businesses of all scales, it serves as a powerful tool for overseeing and handling menial and repetitive marketing functions, from posting content on social media and adding users to email marketing campaigns to tracking online leads.

In this article, we’ll discuss in detail each of Ortto pricing plans, including its features and capabilities, to determine if it’s fit to be an investment for your company. By the end of this read, you’ll have a better idea of how Ortto can help your business and which pricing package best fits the needs of your organization.

Marketing automation systems do more than just automate manual and time-consuming processes. For starters, it helps you personalize your marketing content, enabling you to show your site visitors different types of content based on their demographic and firmographic data. This allows you to segment your audience and deliver the right kind of content to your target audience. Personalized marketing also entails offering your customers specific suggested products, relevant article pages, and special deals and offers.

Other benefits of marketing automation include increased productivity and reduced overhead costs. According to recent marketing statistics, businesses that implement marketing automation systems experience a 14.5% increase in sales productivity and a 12.2% reduction in marketing expenses (Invesp, 2022). Digging into this data yields even more compelling results—as a matter of fact, marketing automation users see a 77% increase in conversion rates, a significant accomplishment for businesses that want to excel at nurturing their leads and driving more sales.

These numbers paint a clear picture of how marketing automation benefits all kinds of businesses. So if you’re still not using some form of marketing automation in your business, it’s something you should at least be considering if you want to stay in business in the long run and outperform your competitors.

To help you kickstart your marketing automation journey, we will discuss in this article all about Ortto, one of the top performers in this software category. Specifically, we will tackle the various Ortto pricing packages that the vendor offers, as well as its inclusions and its distinct characteristics that can help you boost your marketing efforts.

Overview of Ortto

Ortto is a marketing automation platform built with a comprehensive set of tools to streamline and accelerate every aspect of your marketing lifecycle. From personalization of your marketing content to automating omnichannel marketing messages and actions, the solution helps you boost productivity and efficiency for your business. It also lets you manage and nurture leads from one place, allowing you to capture new leads from your site and send personalized and targeted messages to increase conversions.

With its no-code visual builder, Ortto helps you monitor and visualize the entire customer journey, from initial contact with your site right down to their purchasing decisions. The solution also allows you to deliver a seamless customer experience by tracking the activities of your site visitors based on demographic, transactional, behavioral, and action-based data. Designed for every use case, Ortto’s marketing dashboards consolidate all your marketing data in one place and provide powerful insights into your company’s marketing and sales performance.

On top of those, Ortto hosts a number of email marketing features that you can use to create appealing and professional-looking email messages. The platform allows you to track essential metrics. These include the open rates, unique clicks, click-to-open ratio, email bounce rate, and click-through rates of all email messages that you send to your customers. Moreover, Ortto offers an A/B testing tool to help you test and optimize email subject lines and content.

Ortto Free Plan & Pricing Packages

Ortto’s pricing plans serve different kinds of users. In total, there are four paid pricing plans available: Campaign, Professional, Business, and Enterprise. Each plan includes advanced features and special tools depending on the specific requirements of users. What’s even better is that Ortto also offers a free plan best suited to individuals just getting started with marketing automation.

To help you choose the best plan that fits the current demands of your business, the following sections discuss what each pricing package offers and its unique feature offerings.

Free Plan

Getting started with a marketing automation platform does not have to be so costly. Ortto is one of the software products in the marketplace that offers a free plan that’s ideal for businesses and individual store owners who are trying out marketing automation for the first time. In this plan, you’ll have access to basic marketing automation tools, such as email marketing, customer data management, and audience segmentation.

Email marketing

Ortto is packed with numerous tools for every aspect of your email marketing strategy. For instance, it automates manual and laborious tasks like sending individual or group emails. It also provides email templates that you can use to speed up the process of creating email campaigns and targeted messages. Ortto also offers marketing and sales playbooks that allow you to automate personalized content and send email campaigns with a regular cadence to your target customers.

Another appealing feature of Ortto is its ability to track your site visitor’s activities and access to unique pages. With this functionality, you can make sure that the content and email campaigns that you are sending customers and leads are relevant to their preferences and interests.

Customer data management

As a customer data platform, Ortto brings together data analytics and customer journey marketing to help you drive sales and grow your business. It unifies siloed customer data and consolidates all the information you need in a single location. With its inbound and account-based marketing tools, the solution helps you identify quality target accounts and automatically route leads to the appropriate funnel, whether in a sales-led path or a self-serve product-led journey.

Audience Segmentation

Ortto is built with a powerful audience segmentation tool that helps you determine subgroups within your target audience. This enables you to deliver more personalized content to each of your customers. Ortto allows you to use different kinds of customer data to target audiences, including transactional, behavioral, demographic, firmographic, and event-based data.

Campaign Plan

Ortto gives you a complete picture of all your marketing activities.

Ideal for startups and small businesses, this paid pricing plan costs $29/month and unlocks some of the most essential marketing automation tools that are not available in the free plan. These include audience retargeting and geotargeting tools that can greatly enhance your marketing efforts and increase your conversion rates.

Audience retargeting

A core feature available in all of Ortto’s paid plans, audience retargeting allows you to increase brand awareness and keep your potential leads and existing customers coming back to your site. By leveraging audience data, the platform helps you target people who have previously visited your website and draw them back to your page. This gives you a higher chance of converting your website visitors into buying customers.

Geotargeting

Geotargeting is another type of audience targeting tool that lets you deliver personalized content based on your customer’s location. This tool helps you collect the geolocation data of your customers, such as their country, city, region/state, zip code, and more. By using this information, Ortto helps you deliver the right message at the right time to your customers and encourage purchases from your brand.

Professional Plan

Ortto offers visualization tools to make it easier for you to understand and analyze data.

Another pricing package of Ortto is its Professional plan, which costs $99/month. This is the most ideal option for slightly larger teams that need to deliver multi-channel and personalized marketing. Aside from the features and functionalities included in the previous plan, the Professional plan also offers an upgrade for its contact list, from only 2,000 to 5,000 contacts per month.

SMS marketing

According to recent SMS marketing statistics, 9 out of 10 consumers would rather communicate with businesses through text messages (SMS Comparison, 2021). As such, Ortto offers a wide range of SMS marketing tools that helps you enhance customer relationships and boost conversion rates.

From collecting customer information via SMS to gathering feedback through automated SMS surveys, the platform provides all the essential tools that you need to streamline your SMS marketing tasks. It also allows you to request appointment confirmations via SMS and send automated responses to your customers.

A/B Testing

One of the best marketing automation practices is performing A/B testing on your content. To help you optimize your web pages and emails, Ortto allows you to perform A/B split tests for your marketing content. By segmenting a portion of your contacts and selectively targeting them, you can test out two pieces of content, send them to different contact groups, and see which content works better and what can be improved from your material. Ortto’s A/B testing tool also allows you to find out which email subject line or which time and day of sending emails can lead to higher clicks, opens, and conversion rates.

Business Plan

Ortto’s Business plan is reserved for fast-growing businesses and large enterprises that want to take their marketing efforts to the next level. This plan costs $299/month and can take in up to 20,000 contacts and 80,000 emails per month. On top of those, it also gives you access to more advanced features, such as marketing dashboards and business intelligence reporting.

Marketing dashboard

To give you a complete picture of your marketing performance, Ortto provides numerous dashboards that allow you to visualize your team’s activities and progress. The solution consolidates all your data in one place and helps you track essential metrics to make sure that your marketing campaigns are reaching the right targets. Ortto’s marketing dashboards also give you a unified view of your customer’s journey, enabling you to see drop-off points and take action to increase conversions.

Business intelligence reporting

Ortto provides business intelligence reporting tools that allow you to build reports and analyze performance metrics with ease. The platform comes with drag-and-drop functionality, intuitive filters, and templated visualizations to help you visualize your data in a more appealing and easy-to-understand manner. Some of the key metrics that Ortto helps you track include revenue, deals, product-qualified leads, and more.

Enterprise Plan

Ortto has geotargeting features to help you deliver more personalized content to your customers based on their geolocation.

Aside from Ortto’s standard plans, the vendor also offers an Enterprise package. This can be tailored to the specific requirements of organizations that need industry-grade features and support on a much larger scale. Also, it is suitable for businesses that want to scale their marketing efforts.

Ortto’s enterprise plan includes features that can help you reach out to a bigger target audience. In this pricing package, you can customize the number of contact profiles you want to add to your database. You can also tweak the number of widgets and marketing dashboards you need.

Lead capture

Lead capture and nurturing are some of the most important features provided by Ortto. These tools can help you design beautiful and engaging forms. In doing so, you have higher chances of capturing the attention of a wider target audience.

By simply adding tracking codes, the solution also lets you collect form submissions from existing forms on your site or landing pages. Furthermore, Ortto helps you drive conversions by identifying new leads and exposing your audience to a wide range of content, including blog posts, google Ads, social media posts, and pop-up messages.

Security and data privacy

Ortto offers a range of security features that meet industry standards on data security, confidentiality, and privacy. It follows SOC2 compliance to ensure that your data is safe from any unwanted breaches and hacking incidents. The platform also allows you to configure privacy and security settings. This involves the use of two-factor authentication, Google reCAPTCHA, app authentication, and more. To keep your account secure, you can set user roles and permissions and access user logs.

Which Ortto plan is best for you?

In choosing the most ideal of Ortto’s pricing plans for your business, there are some important things you have to consider. First is the current state of your business, as well as the demands of your customers. You also need to figure out the goals that you want to achieve for your company. Even more important, though, is the budget that you have for implementing a marketing automation platform for your business.

Luckily, Ortto offers various pricing packages, each designed with specific users in mind. It even has a free plan that you can use to kickstart your marketing automation journey. On the other hand, signing up to the paid plans can lead to better advantages. After all, Ortto offers a plethora of advanced tools to help you reach a wider target audience.  The solution’s paid plans also let you manage more contact profiles to help you increase conversions.

In case you want to try out for yourself how Ortto works, you can sign up for a free trial. For more product options, you can also check out our guide to the top marketing automation platforms.

By Nestor Gilbert

Nestor Gilbert is a senior B2B and SaaS analyst and a core contributor at FinancesOnline for over 5 years. With his experience in software development and extensive knowledge of SaaS management, he writes mostly about emerging B2B technologies and their impact on the current business landscape. However, he also provides in-depth reviews on a wide range of software solutions to help businesses find suitable options for them. Through his work, he aims to help companies develop a more tech-forward approach to their operations and overcome their SaaS-related challenges.