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10 Best Free Marketing Automation Software in 2020

Category: B2B News
What is the best free marketing automation software?
The best free marketing automation software is HubSpot Marketing, which combines all your marketing campaigns in one platform. Use its drag-and-drop functionality to create extremely personalized landing pages, help you design workflows, and generate dynamic and static HTML content.

Marketing automation allows users to eliminate tedious tasks that people normally don’t see in marketing. These include creating pre-programmed marketing campaigns. Marketing automation software is central to such an endeavor, allowing you to reap the benefits of your marketing efforts with minimal human intervention.

Possessing a marketing automation tool may not be enough, however. In terms of automation, it’s a good idea to find the best that will give your business an edge over the competition. This is why we’ve compiled ten of the absolute best in the field—and the good news is, all of them are free!

marketing automation software

Marketing automation applications provide multi-step interactions to turn prospects into paying customers. This is done through the use of clicks, email opens, web form submissions, and extrapolating data from abandoned online shopping carts and customer information. This is extremely important as we move forward to a new decade, as 22% of the most effective marketing campaigns are automated. And organizations are scaling and optimizing to take advantage of this trend.

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Automation, however, is merely a part of the so-called marketing technology stack, which covers marketing processes, ranging from creation to distribution. The concern now, however, is that with all these tools at your disposal, it’s going to be pretty expensive to pay for, deploy, and maintain all these tools. Wouldn’t it be a good thing if these solutions are free—or at least one of them?

A free marketing automation tool does exist. Some offer a free, no-holds-barred trial, while others (like HubSpot) offer a completely free plan with all the bells-and-whistles of a fully-featured marketing software. The good thing about these solutions being free is that they provide the needs of small or growing companies without them having to pay for the technology. Until, at least, they can invest in a much better or more functional solution.

We proceed to look at the 10 best free marketing automation software in our database. While these are indeed numbered from 1-10, this list is by no means in ranked order.

10 Best Free Marketing Automation Software

1. HubSpot Marketing

HubSpot Marketing dashboard

An advanced marketing automation software, HubSpot Marketing effectively unifies all marketing efforts, resulting in growth in traffic and conversions. It is capable of easily designing and modifying websites owing to a drag-and-drag functionality, creating responsive landing pages that can be viewed from any device.

Should you decide to upgrade, it is highly recommended that you explore the features first before committing to a plan. You can easily sign up for a HubSpot Marketing free trial.

HubSpot Marketing

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Try out HubSpot Marketing with their free trial

Users can come up with content that are both attractive and can be easily sent to target audiences. Content sharing to relevant influencers is possible as the tool comes with numerous social and SEO suggestions. Also, messages can be personalized to suit site visitors, and calls-to-action can be created. Customer support is quite excellent, with highly-trained agents always on standby to address inquiries.

What’s included in the free plan?

  • Lead analytics dashboard
  • Forms
  • Contact activity
  • Contact management
  • Contact and company insights
  • Facebook lead ads

Detailed HubSpot Marketing Review

2. EngageBay

EngageBay dashboard
EngageBay is another popular system that gives users an extensive free plan to help them automate and manage key business processes, such as email marketing, sales, and live chat. This enables users to manage the different areas within their operations, including leads generation and contacts management in one nifty and easy-to-use platform.

One of EngageBay’s strengths is that its free plan provides robust CRM solutions to users. From email and contact management, ticketing, email marketing, and lead management to automated live chat support, EngageBay is one of the go-to CRM system providers for SMBs in the current market because of its affordability and versatility.

What’s included in the free plan?

  • 1,000 contacts
  • 1,000 branded emails per month
  • Contact management
  • Ticketing management
  • Lead grabbers
  • Forms
  • Facebook ads
  • Social media
  • 500 MB file storage
  • Email and chat support

Detailed EngageBay Review

3. Freshmarketer

Freshmarketer dashboard

Freshmarketer is a marketing automation software that’s part of the Freshworks family, although you can purchase or try it as a stand-alone application. It’s built to boost automation for more conversions and sales.

The software keeps up with the pace of mobile, always-on marketing teams to engage users across the entire customer lifecycle. The solution gives you control and freedom to design, customize, and position your engagement workflows based on your specific preferences. Some of its most common use cases are autoresponders, lead nurturing workflows, bulk campaigns, and web form tracking.

You can check the solution closely when you sign up for Freshmarketer free trial.



Try out Freshmarketer with their free trial


When you choose to buy it as part of the Freshworks suite, Freshmarketer integrates seamlessly with its sister products, maximizing the tool’s features. For example, it has bidirectional sync with Freshsales, connecting sales and marketing to give your sales professionals and marketers a single view of your data. It also ensures any activity or engagement with your lead is reflected in both systems in real-time.

What’s included in the free plan?

  • Free for up to 500 contacts
  • Email campaign
  • Contact management
  • Form tracking
  • Form analysis
  • Funnel analysis

Detailed Freshmarketer Review

4. Zoho Campaigns

Zoho Campaigns dashboard

An email marketing solution designed for SMBs, Zoho Campaigns, comes with a free plan that is designed to automate all processes related to marketing, including email and mailing list management. It operates on the premise of providing the right data at the right time. The system can help users engage customers using social campaigns on social media platforms like LinkedIn, Twitter, and Facebook. The tool pretty much handles the whole marketing gig so that you can focus on messages and target audiences.

The vendor offers a great free trial  for those who’d like to try the key features of the product first. You can easily sign up for Zoho Campaigns free trial.

Zoho Campaigns

Zoho Campaigns

Try out Zoho Campaigns with their free trial


The app allows users to create effective subject lines and designs while ensuring that your mailing list stays free of spam. Emails can be easily created using templates and layouts that are pre-designed. If you so chooses, you can also use templates of your own making; all you need to do is to import them to the platform. An HTML editor, on the other hand, enables users to come up with newsletters for subscribers. Zoho Campaigns gets rid of the need to import or export data by automatically syncing information.

What’s included in the free plan?

  • 12,000 emails/month for up to 2,000 subscribers.
  • As many as 12,000 emails per month

Detailed Zoho Campaigns Review

5. MailChimp

MailChimp dashboard

Popular email marketing service MailChimp is targeted at organizations of any size and type. It can manage large volumes of email and sports analytics and tools that enable users to engage both existing customers and prospects, turn leads into sales and market their products/services.

This inexpensive and easy-to-use tool is capable of creating, executing, and analyzing email and ad campaigns. You can likewise manage your subscribers, view click-through, generate customized reports, and track emails using the product. It comes with pre-made templates, but you can also come up with designs of your own.

Detailed MailChimp Review

What’s included in the free plan?

  • A/B testing
  • Email beamer
  • Facebook ad campaigns
  • Google remarketing ads
  • Instagram ad campaigns
  • One-Click Upsells
  • Geolocation
  • Product recommendations
  • Mobile app
  • Campaign URLs
  • Social sharing
  • Knowledgebase

6. Drip

Drip dashboard

A visual email marketing campaign building and automation platform, Drip helps businesses customize and automate email campaign workflows. It supports different kinds of email campaigns for businesses, teams, and even individuals. This provides users with the ability to send targeted emails and messages to subscribers. With the tool, you can integrate existing systems as it comes with an API, aside from third-party integrations. This effectively expands the program’s capabilities, allowing businesses to gain valuable insights.

Notable features include a visual workflow builder that allows users to customize customer experience using triggers and actions. Emails can be sent in accordance with subscriber profiles, increasing the likelihood of subscriber retention. Leads can be captured using widgets, triggered popups, and embedded and hosted forms.

Detailed Drip Review

What’s included in the free plan?

  • Up to 100 subscribers
  • Unlimited email sends

7. DailyStory

DailyStory dashboard

Marketing automation software DailyStory is designed for small businesses, providing them with the ability to identify and engage top customers. It gives users a clear view of visitors and helps them come up with effective means of engagement. The solution covers the whole customer journey, providing tools by which to track, convert, and manage clients and eventually make loyal customers out of them.

DailyStory helps in forging meaningful customer relationships by delivering an excellent experience. Unlike other tools, it accomplishes this not with the use of tracking, insights, and analytics. It goes beyond numbers, giving users a better understanding of site visitors. The solution comes with smart search engine marketing and link retargeting features, which send out your ads to individuals who have clicked links to your site through emails and social platforms.

Detailed DailyStory Review

What’s included in the free plan?

  • 5,000 unique visitors/ month
  • 50 emails/month
  • 100 contacts
  • 1 campaign
  • 1 user

8. Mautic

Mautic dashboard

Open-source marketing automation software Mautic can be used through its hosted version or downloaded from its official website. The self-hosted version comes absolutely for free, despite having contacts and email limitations. Installation is not that complicated. However, if used in a production platform, some server knowledge may be needed.

The system uses its contacts feature to help users build and manage leads, keeping tabs on what websites prospects visit and their activities, which are all stored in a single location. Data gathered are quite useful in creating campaigns. It also comes with a campaign builder, which allows for the creation of automated workflows for your campaigns. You can come up with landing pages using the software’s tools, to which actions can be attached if you choose to. Marketing emails can be created easily using pre-designed templates and automatically sent out to prospects. Other notable features include dynamic content creation, lead scoring, reporting, and third-party app integrations.

What’s included in the free plan?

  • Core features
  • 1 user
  • 5,000 contacts
  • 1,000 emails per day
  • Partial API access
  • Limited website tracking

9. SendinBlue Email

SendInBlue Email dashboard

SendinBlue Email is an email marketing automation solution that helps businesses create and nurture customer relationships using transactional emails, email campaigns, and SMS. Its key features include marketing automation, trigger marketing tools, and contact management, and reporting. Using the software, businesses can create and manage campaigns from a single location.

It effectively manages contacts, allowing you to import them, use behavioral filters and categorize lists. It comes in several independent modules that can handle any email marketing-relevant task. The vendor offers excellent customer support, which can be accessed through phone or email.

Detailed SendinBlue Email Review

What’s included in the free plan?

  • 300 emails/day
  • Unlimited contacts

10. Leadsius

Leadsius dashboard

Web-based marketing automation solution Leadsius is designed for use by small- to medium-sized companies. It provides automation capabilities that are behavioral-based, allowing users to manage leads, customize web forms, track marketing performance, and create marketing campaigns.

With Leadsius, you get absolute control over leads and marketing campaigns. Useful features include email marketing, leads analysis and reporting, landing pages, web forms, website tracking, a marketing dashboard, and a WordPress plugin. It likewise has intelligence functionalities and databases of varied sizes.

Detailed Leadsius Review

What’s included in the free plan?

  • Badges on your marketing
  • All features and capabilities
  • One user account

Automate Your Marketing for Free

We are now indeed in the age of automation, and soon enough, even those that we deem need human intervention will be automated. As big data trends show the rise of new technologies, 5G, and machine learning will make even marketing a totally automated process. And marketing automation tools stand at the forefront of it all, by engaging your customers from all parts of the customer lifecycle with minimal input.

Automation, however, can be expensive, so it’s always a godsend to find one that won’t cost you an arm and a leg to operate—even more so one with a free trial. What’s even better is a totally free solution, like HubSpot Marketing. It has all the features of paid marketing software but without the cost, because it’s completely free. If you’re interested, you can sign up to try it and its features without paying for anything.

Having read the entire article, you should now be able to make a sound purchase decision on your own. However, if you feel that you need a fully-featured solution, check out this compilation of the best 12 marketing automation platforms guide.

Jenny Chang

By Jenny Chang

Senior writer at FinancesOnline who writes about a wide range of SaaS and B2B products, including trends and issues on e-commerce, accounting and customer service software. She’s also covered a wide range of topics in business, science, and technology for websites in the U.S., Australia and Singapore, keeping tabs on edge tech like 3D printed health monitoring tattoos and SpaceX’s exploration plans.

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