Selling and buying online is both convenient and risky. You can do it anytime you want but you’re also exposed to a series of online scams, fraudulent activities. So much so that some people still refuse to purchase online. Would a look at the pros and cons of X-Cart help the holdovers?
Shopping online has experienced a rise in usage for the past few years. One of the things we can attribute this to is the shopping cart software. It bridges the gap between the good and bad side of online shopping. Given that it’s a good shopping cart. Like X-Cart.
And that’s what this article is about. It discusses the features and functions that this platform offers, as well as the few features and functions that it lacks. Is X-Cart the right shopping cart to invest your business in? Keep reading and find out.
The first online purchase took place way before the first web browser was invented. This is in stark contrast to today where online shopping is done mostly through web browsers. And booming without abate.
Convenience, less crowd, and cheaper products are some of the benefits of shopping online. Others include the absence of sales pressure and the capability to purchase things in a discreet manner. There’s actually a lot more so it isn’t surprising that many people are into it these days.
Source: Marist PollDesigned by
With the rise of the online shopping industry, business-minded people won’t simply be on the buying side. However, e-commerce stores have become too popular that there’s a lot of them out there now.
Strict competition means that you must take every edge that you can to even just stay afloat. For instance, having a good shopping cart solution is one of the best steps towards a successful e-commerce business. One example of such software is X-Cart.
X-Cart is a shopping software with tons of features and integration support to facilitate the growth of your e-commerce business. It also offers a lot of flexibility to users and it can be linked to a lot of major shippers like FedEx. Moreover, it offers other professional services aside from the platform itself. This includes hosting, migration, GDPR consultation, SEO Audit, email support, web design, and more.
This article, however, focuses on some of the major pros and cons of X-Cart. It lists some of the key benefits in using the system and a few of its drawbacks. If you find that it’s not the perfect solution for your business in particular, then consider these X-Cart alternatives.
You can easily sign up for X-Cart free trial here and get to know the features firsthand at no cost and without commitment. This is an ideal option in case the platform in question, at the very least, sparked your interest.
You are always informed of the current status of your products. This includes the number of variants, items low on stock, and the best sellers. This way, you’ll always know when to restock certain goods as well as the optimal amount. Updating product quantity is pretty easy too since you can do that by SKU in bulk. Not to mention that you can add an unlimited amount of them. You won’t also be needing to waste a lot of time when updating product information because it can be done in groups. And finally, you can import or export your inventory data in various format. This includes XLS, XLSX, ODS, and CSV.
Flexibility is one of X-Cart’s selling point. That is why it offers a variety of options for customizing the site. It has a drag-and-drop theme editor that allows some level of customization without a typing single line of code. There’s a website builder which provides more control over your online store without having an expert-level knowledge in technical stuff.
However, more advanced changes to the site require a certain degree of design and coding skills. Cause that’s where you can take advantage of X-Cart being delivered as an open-source package. This gives those who have the right skills the freedom to really convert the site into their dream store. This isn’t limited to design choice alone but to other aspects as well. For example, you can implement a feature which you created yourself into your store.
According to a compilation of online shopping statistics, there’s a pretty big chance that your customer will shop through their smartphones. That’s why the templates offered by X-Cart use mobile-first design. This way, regardless of what device or screen size your store is being viewed on, it’ll always look amazing. You’ll also be provided with a mobile app that’s always in sync with your online store. That app is fully customizable too. The mobile app also possesses features that aren’t present in your online store. Examples of these include mobile-only deals, mobile loyalty program, location-specific deals, push notification promos, and mobile-tailored checkout process.
Hosting comes in two main categories: X-Cart hosting and self-hosting. The latter provides you with a downloadable version of the product that you can host wherever you like. However, you’ll have to take care your own security and compliance measures, as well as the setup process. But X-Cart still provides PCI-DSS compliance on this.
The X-Cart hosting, on the other hand, offers a fully-managed hosting plan which unlocks a set of useful benefits. Aside from an uptime rate of 99.99%, you can also expect high-speed transactions for search, payment, etc. at all times. That’s because dedicated physical hardware (SSD, 2 CPUs, RAM) is in charge of running your business. There are also extra security features in place such as one VPS server for each client. This means that each account is locked and can’t be accessed by others, effectively preventing data breach.
Aside from your convenience, X-Cart is also built around improving your clients’ shopping experience. For example, they are treated to beautiful web design and they can search for items quickly and easily. The platform also automatically shows them the site in their native language and currency, if available. They can even order without signing up by using the guest checkout.
You’re able to manage order for your clients straight from the admin dashboard. There, orders can be made or updated as necessary. Also, you can sell your goods on various marketplaces like eBay which extends the reach of your business. The feature for exporting in huge bulk is especially helpful on this occasion. And to top it off, this can be done through your mobile device. This way, you can access and manage your orders wherever you are, no matter the time.
X-Cart offers a bunch of beautifully designed templates. And as a big bonus, all of them are mobile responsive. Currently, there are two free templates available while the others have price tags ranging from $99 – $175. Each of them can be further customized to truly reflect your brand and your aesthetic choice.
You have potential customers across the globe and X-Cart helps you make them feel at home. Aside from its support for over 40 languages, your storefront and catalog texts’ orientation can also be set from right-to-left. Your e-commerce store will also display prices, shipping costs, etc. in your customer’s currency. Not only that, but the platform can handle state and country taxes based on the user’s current location.
The search functionality of your e-commerce site is not only fast but also smart. So for each of your customer’s query, a relevant search result and suggestion pops up after a very short while. Aside from that, there are filters available for shortlisting items, such as by product variant. X-Cart will also adjust for spelling mistakes as well as consider synonyms, stats, and promotion. Suggestions are also displayed in real-time right as your customers are typing in the search bar.
X-Cart offers integration support from a wide variety of third-party apps. Some of them can be added for free and some for a fair price. The add-ons cover a lot of aspects. For example, Salesforce and HubSpot provide CRM assistance while Google AdWords takes care of advertising. MailChimp can be used for managing email campaigns and SatisMeter is used for making and distributing surveys. What’s more impressive is that there are 400+ payment systems that X-Cart is partnered with. This is just scratching the surface since the platform offers a lot more integration support aside from those mentioned here.
X-Cart places security at every point of your online business; from scam protection to secure financial transaction. It ensures PCI-DSS compliance regardless of what payment processing is used and employs data encryption for sensitive information. Your store also uses the secured HTTPS/SSL connection. Furthermore, there are several antifraud tools installed that’ll keep your site safe from illegal activities. More layers of security are in place such as two-factor authentication process, backup and restore function, login attempt notifications, etc.
Your online store will have access to loads of features directed towards increasing your sales. There are exit offers, featured products, advanced banners systems, and more. Loyalty programs can also be created and you can give discount coupons, membership-based wholesale prices, and volume discounts. You can also make a newsletter and other email marketing campaigns to attract and engage with customers.
Social media buttons for G+, Twitter, Facebook, and Pinterest can be integrated within the site too. Moreover, the platform provides cross-selling and up-selling features, which are great merchandising strategies that boost online retail conversion.
X-Cart also ensures that your online store won’t be buried deep within search results with its SEO features. Examples of these include configurable page titles, as well as canonical and clean URL. These would help improve your site’s CTR and increase its organic search result ranking.
For each store, a license needs only to be purchased once and after that, it’s yours forever. There are no add-on or hidden charges and no transaction fee either. If you prefer to download the self-hosting version, then you won’t have to pay a single cent for deployment. And even if you choose to subscribe to X-Cart hosting plan, the monthly fee is always reasonable. Moreover, the platform features a two-click upgrade in case you’re ready to take your business to the next level.
X-Cart has a repository of knowledge full of video tutorials, documents, and blogs. These will provide you tips on how to grow your business better. It also contains instructions on what to do in case you run into some issues. And although their best support features aren’t for free, they’ll ensure that your business will continue running smoothly no matter what. For instance, their tech support team is available 24/7 with a response time of up to 30 minutes. There are tech support packages too that includes security patches and scheduled Speed & SEO Checks.
As shown in this article, X-Cart possesses lots of good features that a business would want for their e-commerce site. Security-wise: it has a lot of measures for safeguarding business information and transactions. In terms of flexibility, it has a website builder, supports a REST API, and is open source. For user convenience, the search function is fast and smart. There are numerous support features as well like the 24/7 tech support and help desk.
Aside from those, X-Cart brings other good things on the table. One of them is scalability. If you’re an upstart business, you can avail the cheapest package. There’s even a free version you can download to host by yourself. Upgrading is as easy as two clicks and can be done anytime. Add-ons, themes, and other services can just be added later.
Large enterprises, on the other hand, can simply purchase all the features they need at once. Thus, for both small and big businesses, X-Cart is a good shopping cart to consider. Should you want to investigate the platform firsthand, you can easily do so when you sign up for X-Cart free trial here.
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