Top 15 CRM Software for Enterprises: Analysis of Leading Systems

HubSpot: Top CRM Solution


Successful salesmen are well aware of the importance of proper timing, and thus work on developing strategies to schedule activities faster, and manage customers and follow up deals at every stage of their progress. If wondering why such thoughts didn’t occur to you before, you’re either lacking a solid customer engagement system, or have hit off with a wrong retention strategy altogether. In both scenarios, you’re missing a serious deal of great opportunities.

Why use a CRM software system? Of course, technology is still far away from adopting a genuinely personalized approach to customer management, but it would be fair to at least describe CRM systems as the tools that let you be ‘everywhere’, at ‘any time’. They attract and manage valuable prospects, gather and analyze their data to help you develop better nurturing practices, and make the results of such efforts clearly visible through the prism of your sales operations. According to Rebecca Wettemann, vice president of Nucleus Research, CRMs combine a number of vital social capabilities in relatively affordable packages, and that places them among your most wanted customer acquisition and retention assets:

With an enterprise to push ahead, you are probably more interested in the ROI aspect of CRM contribution. According to Gartner’s Market Share Analysis Report on CRM Software from 2015, the technology totaled $26.3 billion, which is 12.4% more than the values recorded in 2014. Their 2017 forecast predicted a total of $37 billion, as even 70% of the examined companies declared being ready to increase their investment, and expect $8.71 return on each dollar they’ve spent on CRM technology.

CRM Revenue 2010-2017 [Credit: Gartner]

The problem is that the CRM world already exceeded some serious expectations, and much of what is there now is either heavily sugarcoated or overly questionable. With thousands of different customers to manage, enterprises should prepare to invest a serious amount in their CRM system, and they better make sure it is the right one.

To shorten the process, and help you narrow the list of CRM software for enterprises down to few best-of-breed systems, we’ve listed 2017’s top performers in this category.

What are the top 15 CRM software systems for enterprises?

  1. HubSpot CRM
  2. bpm’online CRM
  3. Salesforce CRM
  4. Oracle CRM
  5. Zoho CRM
  6. NetSuite CRM
  7. Microsoft Dynamics CRM
  8. ProsperWorks
  9. SAP CRM
  10. Sugar CRM
  11. Infor CRM
  12. Pivotal CRM
  13. Base CRM
  14. LeadMaster CRM

1. HubSpot CRM

HubSpot as a technology stack is one of the most powerful enterprise CRM solutions you can invest in. What is CRM but nurturing customers that were once leads? Marrying inbound into your CRM process ensures your customer base is healthy and growing. For this overarching infrastructure that aligns both sales and marketing, HubSpot is our top choice for enterprise CRM and the number one software in our CRM category. It’s also available for free, so you can start building your technology stack without any cost when you sign up for HubSpot CRM free app here.

HubSpot CRM won our Best CRM Software Award for 2017

The CRM-focused infrastructure utilizes the CRM module with HubSpot Sales and Marketing apps. What you get is a suite of enterprise-grade tools such as, omnichannel, predictive lead scoring, marketing automation, advanced reporting like contacts reporting and revenue reporting, full suite of integrations and event-based segmentation. This, on top of the HubSpot’s thought leadership in inbound marketing — you have a CRM stack with a wide-reaching visibility on customer activities, associated records, standardized and measurable sales pipeline and one where lead velocity is constantly monitored and qualified for sales.

A dedicated training with focus on the fastest way to set up the HubSpot stack to drive leads at once is also provided by HubSpot.

What is unique about HubSpot CRM stack?

  1. Inbound-driven CRM. The stack helps you build a solid inbound strategy that feeds into your sales pipeline and ensures more sales qualified leads come out of your marketing efforts. The HubSpot stack combines inbound tools like landing pages, lead scoring, marketing automation and social media monitoring with CRM features like sales pipeline, smart contact management and deal-task tracker.
  2. Sales and marketing are aligned. The HubSpot stack disciplines your sales and marketing to consolidate their efforts and data in one location. This gives your organization a solid campaign-to-lead-to-conversion process, streamlining costs and lending efficiency to your revenue-making departments.
  3. Behavior-driven communications. You can set up email triggers and other messages based on the lead’s history of interactions with you across channels including mobile and social media. The most relevant leads are automatically qualified and sent to sales.
  4. Flexible to scale. The HubSpot stack consists of three main modules: CRM, Sales and Marketing, Each module can be used separately or combined at once. The sales team doesn’t have to wait for marketing to leverage the CRM and Sales modules and vice-versa.
  5. Highly engaged communication with prospects. Hubspot enables your sales to personalize communication even with a huge volume of leads. By combining tools like email sequences, email tracking, inbox profiles and prospects records, sales can see the context of the prospects’ needs, issues, purchase history and other relevant data, and use the information for a more engaging message.

2. bpm’online CRM

bpm’online CRM is a productivity kit  that combines sales, service, and marketing modules. What users appreciate the most about it is process-driven technology, having in mind that bpm’online lets you work under your own rules, and continually tests, modifies, and improves your business processes.  It was designed to help you manage your customers’ journey end-to-end, and brings together the best marketing and sales practices that attract customers on your side. If coming from an enterprise where consistency dictates the professional appearance and quality of service, bpm’online will certainly be a reasonable choice.

bpm'online CRM won our Great User Experience Award for 2017

The vendor provides a great free trial that allows you to try our all key features of the software. You can easily sign up for bpm’online free trial here.

At the moment, bpm’online CRM employs more than 600 industry experts to serve over 6,500 international customers, a number it gathered gradually for the 13 years it has been on the market. The company prides itself of being recognized in Gartner’s 2016 Magic Quadrant of salesforce automation, and having won a number of prominent awards.

The pricing scheme is flexible, and allows interested users to launch the CRM journey for as much as $25/month for the team package. Premium enterprise plans are available both in cloud and on-site, and the user gets to choose between annual subscriptions and one-time licenses. Each of the three modules (Sales, Marketing, and Service) can be purchased separately, keeping in mind that the complete package is still a more cost-effective option.

What is unique about bpm’online CRM?

  1. CRM combined with customizable BPM. bpm’online is unique in many aspects, but what our experts believe to be a distinctive advantage is the combination of BPM, sales, marketing, and service features in a single package. The system allows you to modify and improve your business processes, while observing customers’ behavior, and forecasting sales plans.
  2. Easy customization. bpm’online CRM gives you the full freedom to modify and adjust business processes, and provides you with a set of tools that can make that happen (wizard to add objects, fields and links; an integrated component library to customize without coding; and processes to change business logic). The UI design process is very practical thanks to the tool’s AJAX and Silverlight technology.
  3. Open configuration. The business logic and latest web technologies bpm’online relies on make it possible to connect it to a variety of third-party systems, and make it work in synergy with your current software ecosystem.
  4. A SaaS solution that meets your company’s policy. bpm’online CRM is also well known for agile development, as you need no coding skills or technical experience to install it or maintain it. The user chooses whether he wants to use it on demand or in cloud.
  5. A Customer Success Management program. bpm’online CRM’s devoted and knowledgeable team will support your CRM efforts and help you improve your strategies at no additional cost. With their support, you can learn how to make the most of this system.

3. Salesforce CRM

Salesforce also offers a customer relationship management solution, in fact one that currently holds the largest share on this market. Many experts believe that this is due to the balance between simple and powerful functions, and customers’ acquaintance with the experienced company that has no issues standing up to competition.

Being a great CRM software for enterprises, Salesforce intends to close every CRM gap and boost productivity using refined retention strategies, and thus offers a variety of different systems to choose from. You can get your Sales Cloud, Marketing Cloud, Data Cloud, or Analytics Cloud account, or bundle those in a single package to make the most of what Salesforce has to offer. Over 100,000 large, medium, and small businesses have entrusted their customer relations to Salesforce as a number 1 provider, especially due to the reasonable pricing. Salesforce CRM products are also impeccably integrated with each other, and come with one of the friendliest and easiest-to-manage interfaces you’ve ever used.

What is unique about Salesforce CRM?

  1. A variety of modules to choose from. Basically, what Salesforce does is letting you decide which aspect of customer relationships you wish to improve, and thus invites you to choose a Sales Cloud, Sales Performance, Sales Collaboration, Marketing Cloud, Analytic Cloud, Data Cloud, and similar systems.
  2. Proven capacity to boost your success. Salesforce is currently world’s leading CRM, and for a good reason. It provides you with a full view of each and every customer, and always looks for competitive information you can use to manage a lead accordingly. In this way, the system helps you set accurate and metric-based goals, and work step-by-step on their accomplishment.
  3. Systematic lead-to-conversion approach. Salesforce CRM does a great job tracking clicks and bringing more leads towards your campaigns, but its most important benefit is guiding leads to conversion. Combining Lead Management, Marketing Automation, Sales Data, and Partner Management features, Salesforce CRM helps you close more deals in a shorter period of time.
  4. Real time business process management. Salesforce’s  Visual Workflow makes it possible for you to drag-and-drop business processes, including even your deals, discounts, and expenses. You can also share and sync files and track changes in real time for faster and more productive communication between you and your team.
  5. Analytics. Salesforce CRM also offers Reports and Dashboards to collect and accumulate data for detailed reporting and analysis. You can also set up a territorial model to balance assignment between your reps.

4. Oracle CRM

Another system that lets you be the driver of your CRM strategies, and guarantees success on your own terms, is analysts’ favorite Oracle CRM. The role model of well-done CRM offers real-time and historic analytics of your customer data, contextual and adaptive business planning, and integration with various industry-specific solutions that can help you unite your sales and marketing efforts. Another thing Oracle CRM is well-known for is enterprise-grade security and flexibility of deployment, as each user is invited to choose between single-tenancy and multi-tenancy options. Oracle’s products are often recommended because of their lower total cost of ownership (TCO), and access to premium customer support and a large community of experienced users.

What is unique about Oracle CRM?

  1. No complex installation. Oracle CRM recognizes your development environment, and uses its comprehensive set of APIs to access your business logic and service-related data, and to synchronize everything for you to access it and modify it easily.
  2. Real-time integrations. Oracle CRM created endless integration opportunities, and covers in such way all information gaps caused by human errors. The system is fast in creating even the most demanding real-time integrations in your multi-software system to connect with your other applications, and to obtain a secure, holistic preview on contextual data.
  3. Focus on data safety. With this system, you will never have to worry about data safety – everything that happens within Oracle CRM is configured and authenticated, together with safeguards such as user validation, Cross-Site requests, VPN, and advanced forgery protection.
  4. Support for all of your business flows. The distinctive advantage of Oracle CRM is that it adopts all of your business flows, and eliminates all need to use third-party software for managing your sales operations. Basically, you will get a single tool to govern all lead-to-order and opportunity-to-quote processes.
  5. Social CRM. Oracle’s customer relationship product can be qualified as social CRM, thanks to the fact that it uses and maximizes the value of your social presence on all popular networks.

5. Zoho CRM

Zoho CRM is the flagship customer management solution of the popular software producer, and a tool that is best known for its adaptability. What developers had in mind was to create a system that meets equally well the needs of small and large enterprises, and the result of their work is this unified customer hub that completes even the most specific operations, in the order you prefer. But customization is not all there is to Zoho CRM – you will appreciate its lead, contact, and sales pipeline management combined in a single unit, and use it to automate a number of lousy daily operations and data collection tasks. Its productivity can be expanded really easily, as it integrates seamlessly with other Zoho products, and a number of third-party systems and service providers (MailChimp, QuickBooks, CloudWork, Google Apps, ConstantContact, and many more).

What is unique about Zoho CRM?

  1. End-to-end lead and contact management. Zoho CRM gives you full control of your sales pipeline with a variety of lead and contact management features, and lets you conduct sales operations on a highly configurable interface. Once imported in the system, leads are matched with the appropriate sales agents, and converted into buyers sooner than you could ever imagine.
  2. Easy identification and targeting of inactive leads. Zoho CRM lets you identify and target inactive leads with historical data to realign your customer messaging. The Business Card View, for instance, allows you to quickly access all pertinent customer information in one window without the need to scroll or search, while the Notes Section lists down past conversations to make communication with clients more contextual.
  3. Opportunity tracking. Zoho CRM is best known for offering a poweful Opportunity Tracking tool allows you to see where your customer is in the sales cycle, which is the deal’s size, contact history, and competitor profile to help you craft more fitting messages.
  4. Maximizes the potential of social media presence. Zoho CRM captures leads on social networks, and follows their behavior to help you connect with them in a personalized way. You can use it in synergy with Facebook, Twitter, and LinkedIn.
  5. Integration with other Zoho products. Zoho fans and users will be pleased to know that they can use their CRM tool in synergy with all popular Zoho Suite products. At the same time, the system’s flexible architecture will let them connect it with third-party service providers.

6. NetSuite CRM

The developers of NetSuite CRM like to think of their product as the only CRM system that provides a real, 360-degrees view of their customers. This is all because NetSuite CRM allows an undisturbed flow of data across the customer’s lifecycle,  tackling in the meanwhile renewal, fulfillment, cross-sell, and upsell operations. Features such as sales force and marketing automation make this system fairly different than a traditional CRM, making sure that users will also be able to set quotes, manage orders and commissions, and even conduct eCommerce operations from the same dashboard. Another interesting way in which NetSuite facilitates lead-to-cash processes is partner relationship, being the only CRM that doesn’t focus exclusively on customers.

What is unique about NetSuite CRM?

  1. A very robust feature composition. NetSuite brings the best of traditional and modern CRM systems, and thus offers sales force automation, e-commerce, customer data management, partner relationship management, marketing analytics, and many other functions.
  2. User-friendly contact management. NetSuite CRM brings all important information within your reach, and lays interactions in a very convenient timeline to let you choose the appropriate rep/department for each task.
  3. Tracking clients’ activities. NetSuite CRM gives you the ability to track all activities your clients and visitors make on your website and imports all their data into the system. Even if you don’t retrieve personal client information, NetSuite CRM records all cyber paths they take, including the links they click and the pages they view. This makes it a number-one choice for successful lead generation.
  4. Tracking your team’s activities. NetSuite incorporates a business calendar and to-do lists that help have the clear picture of how everyone in the team is progressing. In such way, it allows companies to monitor the productivity of their employees by tracking their workflow, task-completion ratio, and progress reports.
  5. Quote-based pricing. NetSuite doesn’t offer fixed pricing packages, but tailors individual ones for each user instead. Meanwhile, it takes into consideration the unique needs of each business, as well as the financial capacity of buyers.

7. Microsoft Dynamics CRM

The best way to ensure that your customer relationship management is in safe hands is to entrust it to a certified provider such as Microsoft. For many years, Microsoft’s Dynamic 365 productivity bundle has helped businesses worldwide build personalized experiences for their customers, and produce instant, actionable insights to improve the quality of their decisions. Dynamics CRM is only one step of the process of full business optimization, as the kit also helps companies innovate their business models, and become proactive and more focused on market opportunities. Other modules offered in the same bundle are Dynamic 365 Sales, Customer Service, Field Service, Finance Operations for Enterprises, Marketing, Retail, Talent, and Project Service Automation.

What is unique about Microsoft Dynamics CRM?

  1. Intelligent insights for customer engagement. The entire Dynamics 365 suite works in combination with Microsoft Azure to transform customer behavior into operable data, and produce valuable insights and information relevant to the success of your business. With a 360-degree view on each customer, you will be able to make inference, reveal patterns and interactions, and anticipate what they may need.
  2. Targeting the right leads. Dynamics 365 helps improve the efficiency of your campaigns, thanks to the granular customer segmentation that helps conclude who could be most interested in your product.
  3. Business outcome forecasts. The system is also helpful for  generating data-driven forecasts on business outcome, monitoring in particular sales conversions and customer attrition with the help of Power BI.
  4. Makes use of all data you have available. Dynamics CRM uses custom integrations and out-of-the-box data connectors to compose unique data flows, and collate your customer profiles and interaction history under the same roof.
  5. Rich visualizations. Dynamics 365 is best known for the rich and understandable data visualizations it offers, and for which it relies again on the Power BI service. You can define all metrics that matter to you and keep them regularly updated, or use one of the system’s builder tools to create new ones.

8. ProsperWorks

ProsperWorks is a modern CRM software for enterprises designed for G Suite users, currently recommended and praised by Google for a variety of best-of-breed features. With a Gmail-reminiscent and very compatible interface, ProsperWorks requires no training at all – you will be as savvy to work around as you are managing your current inbox. In such way, ProsperWorks requires minimal effort by your side to bring customer management in order, working with both existent and new processes, and automating collaboration within the team. Next to the full visibility of your lead & sales dashboard and excellent pipeline reports, ProsperWorks will also provide you with unique features that are rarely present in traditional CRMs. Some of those features are goal setting & activity tracking, VoIP calling, team activity management, and so on.

What is unique about ProsperWorks?

  1. Works in synergy with all G Suite products. ProsperWorks works in perfect synergy with the tools you already use, in particular your G suite that covers more or less all of your communication. You can integrate it seamlessly with your Gmail account, Google Docs, Slides, Sheets, Inbox, and Calendar, and have contacts readily available in your new CRM database.
  2. Regular data updates via PieSync. ProsperWorks follows the progress of each deal, and updates data in time to avoid confusion and costly mistakes. It makes your digital expression more credible and professional, and uses two-way PieSync to ensure your data fresh and accurate.
  3. A very collaborative system. With ProsperWorks, all communication is centralized, and neatly arranged in customer profiles packed with information and conversations. You can automate tasks (send follow up emails after your meetings, assign opportunities to entity owners), send and track emails with ease, and make use of the system’s collaborative nature.
  4. Accurate forecasting and reporting. One of ProsperWorks’ best known benefits is prioritization,  thanks to which you can plan your meetings and events, distinguish urgent tasks, and most importantly – pay attention to hot leads right upon their arrival. The system makes it easy to forecast sales results, and gives you access to a proficient reporting suite to summarize your activity.
  5. Integrated VoIP. ProsperWorks integrates with RingCentral, making it possible to to trigger quick-to-dial and call logging functions.


SAP CRM is one of the best commerce-centered customer engagement systems that upgrades traditional CRM streams with hybrid, omnichannel engagement practices. Appreciated for its direct revenue effects and fast return on investment, SAP is used worldwide by businesses coming from different niches, and it is thus offered in several languages. The package consists of Revenue, Marketing, Sales, Commerce, and Service features, and guarantees, according to satisfied customers, an average of 56% more qualified leads and 34% more conversions. At the same time, SAP CRM is very flexible, and integrates easily with other SAP-powered apps and systems offered by third-party vendors.

What is unique about SAP CRM?

  1. Sales CRM. SAP CRM makes it easy to catch and monetize opportunities, as it arranges all of your historical in-store, wholesale, and eCommerce data on an easily accessible dashboard. It will also provide you with sales automation features, real-time analytics, and forecasting capabilities.
  2. Marketing CRM. The very first thing SAP CRM does for you is to segment your customer database, and give you the clear picture of what different audiences want. In this way, you can serve both customers and partners in a more personalized manner, and use purchase history to the advantage of your marketing campaigns.
  3. Social CRM. SAP CRM also captures interactions on social media, meaning that it collects leads from today’s most vibrant networks. It will also enhance the performance of your service desk, making it possible for customers to connect directly with a sales agent, and get answers to their questions.
  4. Online CRM. SAP CRM is a truly mobile and very secure relationship management system you can use on any device or operating system.
  5. Document management. SAP CRM will not only manage your customer relationships, but also take care of important documents and files.

10. Sugar CRM

SugarCRM is one of the pioneers in this industry, and, according to certain experts, the very first end-to-end relationship management solution to have arrived on the market. This makes SugarCRM the most experienced performer in this category, and a name you can certainly rely on to maximize the potential of your lead database. The relationship intelligence service build up some of the most detailed customer profiles, making sure that you will have all important details at your fingertips. Thanks to the fact that Sugar’s team serves business from a variety of industries, it comes with one of the most customizable interfaces that adjusts easily to the needs of any business. You can deploy it in minutes, and connect it to any system in your IT fabric.

What is unique about SugarCRM?

  1. Experience in the industry. As we mentioned before, SugarCRM is one of the first fully-featured customer relationship management solutions to have appeared on the market. Therefore, it was Sugar that set in place some of today’s compulsory CRM practices and feature combinations.
  2. Tested and downloaded more than 7 million times. SugarCRM is one of the leading customer management systems on the market, serving more than 50,000 companies in need of accurate account management for sales related tasks. According to the company’s stats, the SugarCRM application has been tested and downloaded more than 7 million times, due to its availability in 9 different languages.
  3. A familiar navigation pattern. short to none learning curves, in particular for users who have already used SugarCRM’s free trial. As in most CRM systems, the user’s journey starts from the top, where options are categorized in Accounts, Contacts, Calendar, Leads, Reports, Campaigns, Documents, Quotes, Emails, Calls, and Meetings menus, each with several subsections and search filters for facilitated movement. You can also capture and import leads with a single click.
  4. Several communication channels for your customers. The app’s developers considered the need of businesses to reach customers in a variety of ways, and therefore empowered phone calls, emails and personalized messages, one-to-one meetings, and social networks, to name a few.
  5. Affordable pricing. For a tool with such reputation, SugarCRM is surprisingly painless to afford. Several packages are available to meet the needs of different users, with interesting feature combinations that help, rather than restrict small and medium businesses.

11. Infor CRM

Infor CRM is a purpose-built and cloud-hosted CRM you can easily embed inside your Microsoft Outlook account to bring contacts into order. The platform is very modern, and offers an adaptable architecture you can easily tweak to your business specifications. Next to its industry-specific capabilities, Infor CRM will also please you with tight and custom integrations with various back-office systems, unparalleled use and deployment control, and best-of-breed CRM features developed specifically for the needs of enterprises. The system is fully optimized for mobile usage, and available in several different languages, among which Russian, German, Italian, French, Spanish, Portuguese, and Chinese.

What is unique about Infor CRM?

  1. Rich and accurate customer profiles. With Infor CRM, you can create rich customer profiles based on accurate information and interactions that are captured across your organization as well as external data sources. The very same system can be used to capture leads on different channels, and streamline communication with prospective customers.
  2. Devoted to enterprises. Infor CRM was developed exclusively to meet the needs of large enterprises, and will thus enable you to involve as many users and customers as you need. Pricing is quote-based, and depends on the specific requirements of each client.
  3. Integration with popular ERP systems. Infor CRM provides back office integration with several ERP applications through Infor ION™, Infor’s Intelligent Open Network, a purpose-built middleware platform that offers businesses a simple but robust and scalable framework.
  4. Mobile CRM. Infor extends CRM functionality to smartphones and tablets, making it possible for agents to track customers and be at their service at any point of time.
  5. Powerful analytics. From basic lookup, group, and reporting capabilities, to interactive dashboards, timeline visualizations, and custom reports, Infor CRM delivers powerful solutions that dramatically boost customer intelligence.

12. Pivotal CRM

Pivotal CRM is Aptean’s flagship customer management product that targets companies of all sizes and industries, and aims to automate sales force, marketing, and service operations all from the same platform. The fully-featured intelligent relationship manager was built on the Microsoft Azure Framework to ensure impeccable performance, and thus gives you a compact package of sales cycle hints that can improve your performance in less than no time. The system’s ability to generate high quality leads is tightly connected to it making use of your social media presence, which gives it a distinctive edge over traditional competitors. On top of that, Pivotal is also one of the very few CRM tools that offer active partner automation.

What is unique about Pivotal CRM?

  1. End-to-end sales force automation. Pivotal CRM automates important and repeatable processes, and offers you a number of time-saving tools to shorten your sales cycle. A number of vital marketing operations are also automated to secure more high-quality leads for your team in a shorter amount of time.
  2. Low-cost flexibility. One of the reasons why Pivotal is a leading CRM system is its metadata-driven architecture, designed to enable and facilitate change on each stage of your sales processes. Basically, there is no thing on Pivotal’s interface that cannot be modified, including existent business processes and data analysis models.
  3. Business intelligence. Pivotal CRM also stands out of competition with a rich analytic suite. Thanks to it, the system collects important data in a centralized database, and makes sense of your numbers in robust and accurate reports. The possibility to draft custom summaries on your team’s activity is not excluded either.
  4. Integration with Knova KM. Pivotal CRM integrates automatically with the Aptean’s popular knowledge management & learning solution Knova KM.
  5. Industry-tailored applications. In order to serve as many sectors as possible, Pivotal developed a number of industry-specific applications, among which Home Building & Real Estate, Healthcare, Manufacturing, Financial Services, and many more.

13. Base CRM

Base CRM focuses on sales acceleration, with a very active maintenance team that is constantly looking for out-of-the-box practices that can make your business more profitable. The platform puts in place unprecedented sales pipeline visibility, and lets you communicate with customers on as many channels as you have available, without letting important hints slide through the cracks. It imports automatically all deal updates, so that your reps always have fresh data to work with, and prioritizes your leads and opportunities to direct attention where it is most needed. You can integrate it easily with your website or marketing automation tools to capitalize on your leads, and make accurate sales forecasts without getting lost under piles of administrative requirements. Base’s team will also offer hands-on implementation assistance, and free customer success guidance.

What is unique about Base CRM?

  1. Proficient at lead scoring. Base CRM will be your CRM and sales system all in one, and will allow you to connect it to your email providers, phone dialers, scoring and reporting packages. It collects leads from as many sources as you have available, and qualifies them to identify those that need most of your attention.
  2. Automated sales deal management. Base CRM stores and categorizes all sales deals, and allows you to customize sales stages according to your needs and to track important opportunities. In the Sales Pipeline section, you can add leads, records, and collaborators upon need, import CSV files, and let the system determine a suitable match.
  3. Unobstructed communication in and out of the team. Based on the data you’ve inserted into the system, you will also be able to trigger Base to track communication, and store discussions and voice calls with leads and partners. In such way, Base also makes it easy to set up revenue goals for you and your entire team.
  4. Very visual reporting. Base delivers a suite of visually appealing and accurate reporting templates which add an enjoyable side to the otherwise dull sales calculations. You can use it for all types of standard reports, or customize ones of your own.
  5. Outstanding customer support. Base CRM is a safe choice when it comes to support, as qualified experts are always available via email of phone to answer your questions and solve any issues you may have.

14. LeadMaster CRM

LeadMaster CRM is best known for offering industry-specific modules and solutions, and adapting to the needs of various sectors among which the educational, healthcare, service, marketing, real estate, and similar industries. Its core capacity is automating vital marketing operations, capturing, nurturing, and converting leads all from the same user-friendly platform. Despite of being one of the most innovative and feature-rich systems of this kind, LeadMaster prides itself with a relatively short learning curve, and a number of important third-party integrations. You can also use it a highly-personalized help desk and manage cases with it, and draft all sorts of reports on your activity.

What is unique about LeadMaster CRM?

  1. All-in-one Lead, Sales, Opportunity, and Marketing management system. LeadMaster CRM combines in a single, affordable package features such as lead capturing, lead tracking, lead nurturing and distribution, opportunity tracking, sales analytics, campaign and marketing management.
  2. Empowered for email marketing. Next to its campaign management and marketing automation functions, LeadMaster is ready to use for email marketing purposes, and offers a variety of premade templates, drip marketing, and bounce management features. It will also store and sort emails in a historical database, and provide access to them for reporting purposes.
  3. Embedded custom forms. LeadMaster CRM offers inline and searchable forms with encrypted fields that you can easily embed on your website or social media profile. These forms, as well as most of what is available on the system’s homepage layout, can be easily customized by the user.
  4. Data mining tools. What makes LeadMaster CRM really unique compared to traditional CRM systems are its data mining features. With it, you can access your saved search, multi-record updates, search through your custom forms, and so on.
  5. A detailed administration panel. The administration panel of LeadMaster is where most of your functions and controls are organized and displayed, and from where you can track all leads, change roles or reference tables, create and modify your custom forms, contact team members, and manage security issues.


Despite of being regarded as a very SMB-friendly inside sales CRM, offers a very compact package for business users with unlimited leads, contacts, and opportunities. The modern platform tracks calls and emails and collects valuable customer information, relying on unique practices such as 2-way email syncing, unlimited global calling, and bulk email sending. With it, you will also find it easy to summarize your CRM activities for different periods, as offers some of the best custom reporting graphs and templates. The best part is that is very affordable, with packages starting as low as $65 a month, and a free trial for all interested users.

What is unique about

  1. Professional workflow management. keeps you in full control of your sales pipeline, at any moment of time. It organizes all of your emails, calls, voicemail, and tasks , and gives you the full picture of how sales operations are performing. At the same time, it pinpoints issues that need fixing, or priority leads that require your attention.
  2. Absolute team transparency. keeps ‘an eye’ on what everybody in the team is doing, and updates tasks regularly to ensure that everyone is on the same page. All activities are displayed on a proactive timeline view, with touchpoints and activities for every given lead.
  3. Fast lead capturing. With, you can capture more leads in less time. The system pays special attention to opportunities, and logs and transfers calls automatically to ensure you reach as many leads as possible.
  4. Bulk email sending. A unique capability provided by is bulk email sending. Next to reaching more customers in less time, you will enjoy tools such as automatic follow-up reminders, personalized templates, and more.
  5. Flexible API. Last, but not least, is accompanied by a flexible API architecture, and blend easily in any software ecosystem. You can connect it with all third-party tools you’re using, and make it work in line with your favorite email service providers.


Category: B2B News
Tags: CRM Software

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