What is the Purpose of Project Management?

Wrike: No. 1 Project Management Tool


What is the purpose of project management? It helps organizations approach projects in measurable and distinct stages the better to meet deadlines, expectations, and budget and with the least risk and number of issues. Project management is a set of knowledge, practices, and tools aimed at delivering project goals in a timely and predictable manner. Below, you’ll find the answers to the most common questions on project management. These are:

  1. What Is the Purpose of Project Management?
  2. What Is Project Management?
  3. What Are the Benefits of Project Management?
  4. Why Should You Use Project Management Systems and Tools?
  5. How Does Software Tools Optimize Project Management?
  6. Who Should Lead the Way in Implementing Project Management?
  7. How Should I Implement a Project Management System?
  8. How To Efficiently Roll out Project Management Systems?
  9. What Are Potential Project Management Problems?
  10. How To Choose The Best Project Management Software?
  11. What Are the Latest Trends in Project Management?

1. What Is the Purpose of Project Management?

Project management aims to foresee and discern possible problems and risks and, in relation to those, plan, organize, coordinate and control activities in order to successfully complete the project. Risk is a variable and ever-present element which means that tasks and events leading to completion, especially of complex projects, can never be accurately predicted. This makes project management matter so much more in today’s commercial and industrial projects that are comprised of diverse and advanced activities.

2. What Is Project Management?

Before we can answer the question what is project management, we must first understand what a project is. The Project Management Institute (PMI) defines a project as “a temporary endeavor undertaken to create a unique product, service or result.” PMI further qualifies it:

  • A project is temporary – it has a defined beginning and end in time, and therefore defined scope and resources.
  • A project is unique – it is not a routine operation, but a specific set of operations designed to accomplish a singular goal; which is why a project team often has members from different organizations and locations.

On the above premise, project management is, therefore, the application of knowledge, experience, skills, tools, and techniques to project activities to meet the project requirements. As distinguished from “management” which is an ongoing process, project management works on a certain time span and has a final deliverable.

3. What Are the Benefits of Project Management?

After defining it and knowing what is the purpose of project management, we can now tackle its benefits. Project management provides you with proven techniques and good practices as well as repeatable processes to guide you in managing the people, activities, and resources involved in your projects. As such, it enables you to deliver projects with efficiency and consistency within the allotted time and budget. In no particular order, project management gives you the following benefits:

  • Improve your chances of successfully completing the project
  • Mitigate project risks and problems
  • Set activities that align with the project’s goals
  • Ensure the priority and efficient use of resources
  • Set the budget and scope from the onset
  • Stay on schedule and keep costs manageable
  • Enhance productivity and quality of work
  • Encourage clear communication among teams, clients and suppliers
  • Satisfy the needs of project stakeholders
  • Increase customer satisfaction
  • Boost your competitive edge and standing

4. Why Should You Use Project Management Systems and Tools?

Project management software comes into play to help you better realize the benefits listed above. With built-in tools and solutions to automate and streamline tasks and activities, project management software lets you:

  1. Improve internal and external communication
  2. Easily collaborate
  3. Optimize scheduling and time management
  4. Monitor and track project tasks and processes
  5. Smoothly delegate tasks
  6. Efficiently manage project budget
  7. Enhance decision making

5. How Does Software Tools Optimize Project Management?

There are several popular project management tools available often with specific functions to address particular project management requirements such as time tracking, Gantt charts, and visual timelines, budgeting, team reporting, calendar and to-do lists, scheduling and milestones, file sharing, document management, and more. Other project management platforms are complete end-to-end solutions with an array of tools to handle common project management functions.

These tools are designed to automate redundant tasks, simplify otherwise complicated processes, provide real-time reporting and metrics, facilitate instant communication from whatever device, manage and store documents on cloud, accurately track work hours, monitor assets and inventories, and extend a collaborative platform, among others. Backend and front end, project management software does the heavy lifting so you can focus on leading your team and delivering the project.

6. Who Should Lead the Way in Implementing Project Management?

Projects are implemented by organizations because of the need for change which can be caused by different factors such as to improve overall performance, enhance innovation, reduce costs, increase customer engagement, keep up with current business environment, or to pursue strategic business direction. Whatever the reason, projects emanate from the very top.

The one that spearheads project management for the benefit of the organization is top management itself. Key decision makers, which are normally from the upper echelons of the organization, green light projects based on information and inputs from inside and outside the organization. Even if the project is for an external client, the head of the organization (be it a construction, manufacturing, production company, etc.) is the one who gives the order.

The point man when it comes to implementation is the project manager. The role has many titles – project leader, project director, project administrator – but the general responsibility remains the same: assess the challenges and deliver within the timeframe. The methodologies, best practices, and stages in the project management cycle will now be followed through from concept to completion by the project manager. Management initiates while the project manager implements.

7. How Should I Implement a Project Management System?

You’ll be using a project management system or software to facilitate the delivery of a project and, as we’ve learned earlier, this entails change. As such, everyone especially stakeholders should be aware and on the loop. Implementing a project management system will involve people, products, and processes, and each of them will have their own components and variables. You as project manager should be aware of them and look out for the following when you implement the system:

  • Get the right product. It must be a project management software and not a task management tool. The latter will be functionally limiting while a complete PM solution will give you a wide range of functions and features for collaboration, tracking work time and resources, scheduling, planning, budgeting, monitoring, assessing risks, as well as automating and managing tasks, among others.
  • Know your business process. Your business or organization’s processes will dictate the software product that you will use. You should know the operational processes and activities of your company so you can get the matching software that will guide you when you go about working on projects. Projects are done in increments and stages, much like the agile approach, and those stages are accomplished through set tasks and processes. Your PM should be able to help you get those processes done accurately, efficiently, and quickly.
  • Get the right people. Implementing a project management system requires the people with the right skills and competencies. You have options for this – you can train internal staff to handle the system or you can outsource remote workers who possess the proper skillset. The important thing is to complement not only product with processes but also product with people.

8. How To Efficiently Roll out Project Management Systems?

Again we tackle this from the perspective of change. Introducing technology solutions to an organization like a project management system, especially if its for the first time, can be disruptive and can face resistance. Below are tips for a smooth and efficient roll out.

  • Create a vision and the need for change
  • Articulate how the system will benefit the organization
  • Document problems that will be addressed
  • Capture the hearts and minds of supervisors and employees
  • Recruit change agents and technology champions
  • Instill into everyone that they have a stake in the system’s success
  • Ensure that your system/software is fully capable and robust enough
  • Make sure the system can be handled by everyday, regular users
  • Have employees trained by the product vendor on the system’s advance features
  • Set out success criteria for using the system

Successful roll-outs do not happen overnight. It may take time and you may have to be consistent and persistent. You’ll realize the returns once you have people and management on your side, and the project management solution starts doing its magic.

9. What Are Potential Project Management Problems?

While project management gives you the means to predict and foresee problems, there are certain challenges that can present itself as a result of the following:

  • Undefined goals. A project cannot even be started without clear, identified goals. Those are your blueprints without which you’ll be lost even before you begin.
  • Poor communication. Breakdown in communication with all those involved in a project is the top reason why projects fail according to one study. Lines of communication should be clear and open. It’s crucial that a project manager has excellent communication skills to connect everyone.
  • Scope changes. There is always the possibility that clients or supervisors may ask for changes to a project. A project manager needs to be able to evaluate said changes carefully and back up his decisions.
  • Inadequate tools. A project manager should be knowledgeable of the tools of the trade. The ruler and pencil then have been supplanted now by computers and software, and there are even specialized PM tools and platforms now for specific projects. Project managers need to have a grasp of these.
  • Lack of accountability. Everyone involved must know their part and responsibility in the completion of the project. Understanding their roles must be properly instilled by the project manager to avoid blaming and finger-pointing when issues arise.
  • Improper risk handling. It’s a reality that projects sometimes don’t go according to plan. There must always be a contingency measure and proper risk management procedures when such things happen.

10. How To Choose The Best Project Management Software?

The best project management software is the one whose features and capabilities match your organization’s requirements. Consider if it offers or does the following:

  • Integrate with the rest of your business operations
  • Work with your existing technology infrastructure
  • Is it upgradable and future-proof
  • Have scalable features to match growing projects and activities
  • Streamline processes and automate tasks
  • Can add or reduce the number of users
  • Is intuitive and user-friendly
  • Provide dependable customer support
  • Is affordable or worth the investment

There may be other features unique to your business or organization’s needs. Do factor those in and try to contact the vendor to know if they have any particular features that you are looking for. Even if the product or service can be cancelled anytime, it would be a waste of time and effort if what you chose does not work out and you have to get another system and roll it out again. Hence, it’s important that right from the start you make the right choice.

  • Remote teams and virtual workers will become mainstream. The Internet connected everyone and reshaped the workplace. People don’t need to go to the office and companies need not hire office staff to accomplish projects. Under the direction of an able project manager, projects can be worked on and delivered by remote teams from around the world. The demand for virtual workers has spawned job market places such as Upwork and
  • Irregular schedule is on the upswing. A result of having telecommuters and remote teams, collaboration tools, and mobile apps effectively got rid of the 9 to 5 schedule. Now, managers and staff can stay connected, access their files and documents, and work anytime from anywhere and even on the go.
  • BYOD poses challenges. One setback to having remote workers is making use of “Bring Your Own Device” – laptops, tablets, and smartphones for work purposes. With different systems and platforms, poses new challenges to project managers who have to ensure the software used by team members is suitable for the tasks and the project. There is also the issues on security and new processes that may not match the device or its operating system.
  • Automation will become integral to PM. Automation is becoming a standard in project management especially with the tools that are used for creating forms and documents, visualizing timelines and reports, analyzing data and organizing information, scheduling tasks, and preparing proposals and budgets. AI and machine learning are increasing being applied on automation features of PM solutions to handle redundant tasks with minimal manual intervention.
  • More PM tools are in the cloud. SaaS models and subscription-based services have sprung up as more software solutions are being hosted on cloud and web-based platforms. Prices have gone down to affordable levels and the tools themselves have become more flexible and powerful. It also eliminated the need for complicated installations, set up, maintenance and updates.

What Are Examples of Project Management Software Solutions?


Wrike is an award-winning cloud-based project management and collaboration software that boasts of providing flexibility, speed, and efficiency of work for teams in any business and industry. It allows multi-functional groups, whether co-located or distributed, to collaborate with each other and with stakeholders from one hub and with centralized communication. The software brings tools and solutions that enable you to simplify planning, streamline workflow, gain visibility over your team’s activities, schedule and prioritize tasks, and keep track of both work and progress in real-time, all from your dashboard. Wrike has garnered high scores and top marks in our reviews, meriting it our Best Project Management Software for 2019. You can easily check it out for yourself by signing for a Wrike free trial here.

This award is given to the best product in our Project Management Software category. It highlights its superior quality and underlines the fact that it's a leader on the market.
Wrike won our Best Project Management Software Award for 2018

Getting things done effectively through user-friendly navigation and intuitive features are hallmarks of the Wrike system. It lets you manage and control everything from one screen – from monitoring work progress, communicating with your team, organizing files and documents to tracking tasks, setting timelines, and generating metrics and visual reports. You get ease and convenience in managing projects through powerful integrations with leading business and productivity apps, smooth data migration, secure online database, and mobile apps for working and keeping in touch with your project team anytime and anywhere. Its robust capabilities and enterprise-grade features have it the project management software of choice not only of SMBs (it has a free version for small teams) but also of Fortune 500 companies.


Asana is one of the most widely-used project management solutions because of its capability and performance which can be summarized this way – it helps you move your work forward and get results. It does this by letting you track projects from start to finish by facilitating team communication and collaboration. With just one integrated tool, you can get real-time status updates, run reports, set schedules, prioritize activities, map and share goals, and maintain feedback and communication with your team, clients, and suppliers, all from one place. You can use the cloud platform to create projects and tasks within the projects as well as follow the progress of those tasks from any browser and devices. It lets you add team members to the projects and tasks, share files, and keep connected with them.

Asana keeps you and your team members on the loop with its built-in communication tools. An activity feed lets allows you to share notes, receive notifications in your inbox, comment and check updates, and mention concerned individuals in the task comments. You can share notes, upload files, organize tasks and streamline workflows for more efficient and accelerated project delivery, having everyone on the same page. Other features of the software include custom calendar and views, multiple workspaces, priorities and due dates, project permissions, project sections and search views, task lists, and support for mobile devices. is a collaboration software that was previously known as dapulse. It is designed to help you manage your workload and simplify the way your team works. It gives you a single dashboard where you can track everything your team is working on, who is doing what, and where things stand. It syncs all information in one accessible hub and shows progress data so that you and all team members can keep track of tasks and common activities. You can easily add tasks, projects, missions, and to-dos; assign members to specific tasks or projects; and get status updates. You also get to visualize everything your team is working on, allowing you to manage time and plan ahead. Its advanced scheduling feature ensures that you meet all deadlines and deliverables.

The software enables you to communicate with your team in context. You can quickly add rows to your board – called pulses – to keep all communication in one place, reducing the need for long-winded emails and meetings. It allows you to tag individuals, mention people or entire teams, drag and drop files to centralize all your documents, and comment on or give approbation to your teammates’ work. comes with email notifications and updates, visual progress display, auto-generated and searchable knowledge base, main execution board, personal and public boards, live comments, and more. Overall, the platform gives you a unique combination of project and activity management with collaboration features to help you deliver on time.


Smartsheet is a web-based enterprise collaboration solution that brings an array of tools to help you manage projects, teams, crowdsourcing, sales pipeline, and many other such activities. It effectively gives you a combination of spreadsheet with visual timelines, automated workflows, and collaborative files sharing and discussions. You can use these capabilities for tracking finances, schedule, and inventories as well as manage different types of processes for programs, projects, and core business operations. Designed to give you greater work agility and deeper collaboration, Smartsheet provides key functions for planning, tracking, automating and reporting which are essential elements for high-value work processes in an organization.

With a comprehensive set of features such as dashboards, cards, portals, calendars, forms, connectors, and control center alongside integration and automation capabilities, you are well equipped when it comes to simplifying budget, tracking marketing campaigns, planning events, managing facilities, and enhancing customer support. Because of its wide array of tools that can be specialized for various industries, it is ideal for use by teams engaged in project management, IT, marketing, sales, HR, software development, manufacturing, retail, construction, education, and professional services. Smartsheet lets you empower your teams to execute and complete projects and tasks with speed, efficiency and accountability.


JIRA is a by-word when it comes to project management and is highly popular among many companies, especially since it’s a product of Atlassian, a well-known provider of technology solutions. JIRA is one of the leading collaboration and project management tools used by agile teams for software development and is intended to help them capture, assign, and set priorities for their work and processes. It ensures that the whole process of application development – from concept to launch – is fully covered and well managed. It allows your team to plan, track, and release effective software. You can create user stories and issues, plan sprints, assign tasks, and prioritize activities with full context and visibility. On top of those, the solution offers real-time, visual data reports to drive team performance.

From planning, tracking, releasing, and reporting to choosing a workflow or making your own, JIRA ensures that you have the right tools for the job with its powerful features and functionalities. It can be used for internal and external project management, agile tracking, software development, change management, configuration setting, bug tracking, and more. It comes with a rich tookit for developers, dozen of out-of-the-box templates, flexible deployment options, dozens of integration, and mobile apps. The scalable platform provides accurate estimations, transparent execution, and actionable results to let you unlock the power and potentials of agile in your software projects.


Clarizen is an enterprise-grade cloud solution that blends project management tools with social collaboration feature to give you one powerful platform to manage teams and execute ideas. The single software solution lets you connect tasks, projects, and conversations. Simply put, it enables “3-D” conversations where discussion posts on your project news feed are linked directly to work execution items and specific tasks, action items, approvals, progress reports, expense sheets and more. This gives you a more streamlined way of managing your team members’ work, initiatives and projects. However, this is only one aspect Clarizen since it has all the tools you need for task management, collaborative planning, issue tracking, project scheduling, time and budget tracking, document and file sharing, risk management, and more.

A unique process that Clarizen extends is its accurate methodology that allows you to jumpstart a project even before completing the project plan and to switch back to particular portions on the draft versions so that you could re-plan them. The flexible baseline on project/task can respond to real-time anomalies giving your project continuity and mitigating disruptions. Aside from easier collaboration and task management, the solution also offers tools for advanced project planning, automatic integration and updates, monitoring of time submissions, graphs and charts for reporting, custom fields, workforce management, top-level security, mobile support, and many others.


Trello is one of the leading project management and collaboration apps designed to help you get more work done fast. While the concept of boards has been done before, Trello has standardized its use to make project management fun, dynamic, and flexible. With the system, boards correspond to projects and within those boards are cards which represent tasks. The cards contain lists which can be used to track the progress of a project or to simply categorize things. Cards and lists move along as the project and related activities move forward, giving you a visualized timeline of how things are pacing. The lists can be customized and cards commented on, while collaboration takes place in real-time. It allows members to instantly discuss a project or task, and keeps everybody informed through task assignments, activity log, and email notifications.

Giving you information at a glance, you are kept aware of details and you can dive into them by directly adding attachments and comments into the cards, letting you collaborate on projects from start to finish. You can work with any team, keep everything organized, and integrate apps your team is already using right into your workflow. You get to be always in the loop with your team and tasks since Trello stays in sync across all devices. Using the software is further facilitated with drag-and-drop functionality, in-line editing, easy tagging and labeling, and archiving of card records. All your data are encrypted and sent over secure SSL/HTTPS connection, while all information are backed-up and can easily be retrieved.


Taskworld is a cloud-hosted visual task management and planning solution built to meet the needs of both small and large teams. It offers a variety of sophisticated tools such as burnup and burndown charts, project analytics, interactive dashboards, and advanced filters, among others, to ensure that there are no delays, missed deadlines, ignored clients, or email clutter to set you back from delivering your projects on time. The software is meant to help you create, organize, and assign tasks in due time, plan quality projects, and monitor each step of your teams’ progress. Taskworld brings with it drag-and-drop feature, pre-made templates, and user-friendly text editor that allow you to visualize and configure workflows according to your needs.

Taskworld uses lists and boards to manage workflows and preferences, letting you add, assign, and edit tasks as well as schedule and view assigned team members while having all dates, notes, comments, and follow-ups on the same dashboard. The collaboration feature allows you to chat with teammates, share files, redirect messages to email addresses, and receives important notifications and updates. You can schedule recurring tasks and set point values on task difficulty to help you understand how assignments are connected and performed. You also get advanced overviews and filters to let you keep an eye on tasks and projects, status, dates, and assigned persons. All information is stored in a centralized database that you can access anytime.

Microsoft Project

Microsoft Project is an integrated planning and project portfolio management (PPM) solution that can be deployed on-premise or on cloud. It helps you organize your projects and keep track of them including daily tasks and activities and overall direction. With tools that enable you to give effective presentations, streamline project management, improve collaboration, discover and share information, select optimal portfolios, anticipate change, and communicate in real time, Microsoft Project simplifies complex operations while boosting team productivity.

The platform can be delivered online through Office 365 with the Project Online Professional edition. From meeting important deadlines to choosing the right resources and empowering your office teams, the platform extends you capabilities to plan, manage, and collaborate on a wide range of projects and programs. The software consists of three main modules: project management, portfolio management, and resource management. It provides built-in templates, standard scheduling tools and is accessible to desktop and mobile devices. You also get project planning tools like Gantt charts and pulldown menus to simplify the planning phase. It helps you model various scenarios to chart the best project path and lets you prioritize tasks and projects base on urgency or other rules. The software integrates with Power BI Pro, Microsoft’s business intelligence system that allows you to consolidate data for in-depth analysis.


Podio is a collaboration software designed to helps teams communicate, organize tasks, and speed up the completion of projects. It provides a system that puts context, content, and conversations in one place, enabling you to deliver projects on time. This makes for easier collaboration and more focused task completion regardless if you’re working on a project or following up and closing a sales lead, you get everything related to the job on one dashboard.  Podio allows for communication to be closely tracked and organized, keeping everything centralized for easy monitoring, whether its an important message or reminder, or simply a team member wanting to share information. Updates, comments, and changes are done in real time so your project is kept on track.

Further keeping the team connected and working in sync are tools for social collaboration, file sharing, task management, automated workflows, calendar and scheduling, and integrated chat, among others. Extending the capabilities of the platform are features such as granular access, personal dashboards, connected CRM, data visualization, third-party app integration, and full customization. All the tools are built into the software to ensure smooth workflow, efficient management of tasks, and closer collaboration of the team that is well informed and updated.



UniPhi is a web-based platform that streamlines all processes essential to portfolio and project management on a single platform, thus ensuring optimal project delivery and enhanced work efficiency and collaboration for your team. Its integrations with various solutions allow you to consolidate all work processes on a single platform. Document management, resource planning, financial management, time management, project collaboration, cost management, risk management, contract management and issues management are all supported by the platform, and progress on all these tools are displayed on a single screen for for improved productivity and hassle-free collaboration.

UniPhi highly values transparency in work collaboration, providing users with all the tools needed so they are well-informed of all their tasks and responsibilities. Should the need arise to backtrack on previous activities, UniPhi makes it easy to find all your previous engagements by simply making a quick search on the platform. After all, all your documents and files are stored on a single platform. The software also comes with reporting functionalities that can provide you with data-driven insights to further improve your work processes and project output.


Twproject is ideal if you’re looking to effectively manage all your projects on a single platform. Aside from basic task management functionalities that break down large, complex projects into multiple sub-tasks for simple task delegation, Twproject allows users to create projects with distinct work structures and utilize Agile-inspired methodologies to ensure timely work completion without going over the budget. Work management is also easy as it allows for frequent opening, pausing, and reopening of projects.

Transparency is important for an efficient project collaboration, and Twproject handles this by allowing users to set project managers at all project tree levels so they can appropriately monitor all project operations. To ensure optimal project collaboration, Twproject comes equipped with reporting tools that illustrate all ongoing tasks on a single page, providing data on project progress, task allocation per team, members involved, and much more. This allows you to quickly reorganize your team as needed to meet project deadlines.

Category: B2B News

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