Top 10 Survey Software Systems

Zoho: Top Survey Tool


The time survey software was dedicated exclusively to market researchers is far behind us. Today’s intelligent, cloud hosted, and fairly affordable systems made survey software accessible to every business and sole proprietor interested to know what customers think of their service. Survey apps nowadays come with all sorts of modules and functionalities, and most importantly – unlimited customization.

The trend of designing small-biz friendly survey apps inspired developers to create many sophisticated and advanced solutions, which is why choosing the ideal one may be more cumbersome than you think. In their essence, all survey apps consist of panel samples, questionnaire templates, reusable question styles, multimedia, and response calculation and validation, but it is exactly the tiny nuances between them that will determine which one is the perfect fit for your business. To make the decision at least a bit easier, we selected top 10 survey software products you should consider in 2017:

1. SurveyMonkey

SurveyMonkey is an undisputed leader in this category, the most popular survey app to be found on the market, and the one that provides just enough configuration possibilities to be considered a ‘one-stop shop’ for all businesses and individuals.

How exactly can SurveyMonkey benefit your business? In short, there is no online survey project you can’t pull off with this app. It is suitable both for corporate and market research environments, used mostly for organizing polls, collecting end user or employee feedback. So far, SurveyMonkey may not sound that different from the rest of survey systems, but where it really shines is competitive analysis. Indeed, SurveyMonkey doesn’t only gather and organize data, but it helps you understand what that data means, and how it can be useful to improve your services.

SurveyMonkey creates, collects, and analyzes data from millions of respondents, all on the single platform. It is equipped with a powerful question bank of inbuilt  questions with regards to the different types such as customer satisfaction, employee feedback, demographics, community, healthcare, market research, human resources, events, political and non-profit, and this is not where the list ends. At the same time, the system processes and analyzes data, using at the same time an array of collaborative functionalities for the team to work together. The best part about it is security, as all data is validated by TRUSTe, Norton, and HIPAA features.

2. SurveyGizmo

SurveyGizmo is the second best survey app featured in this category. In a fashion similar to SurveyMonkey, Gizmo helps businesses and market researchers conduct several type of surveys, organize quizzes and polls, and gather information via premade questionnaires. In the educational environment, SurveyGizmo helps conduct academic research, but you can use it to target all audiences as the interface is fully customizable.

What to expect from SurveyGizmo? First and foremost, you should consider this system to make your surveys more interesting and engaging. Flexible templates and reports are the strongest side of the system, so make sure you use all configuration power that is given to you. Next, SurveyGizmo allows you to integrate your questionnaires with websites and leading digital and social media platforms, expand reach, and gather data from audiences you didn’t have contact with before. Once all information is in the system, SurveyGizmo helps analyze it, and export reports in desired formats and locations.

3. QuestionPro

QuestionPro is one of users’ most popular survey apps. Created predominantly for corporate environments, the system helps businesses around the world gather actionable intelligence and improve their business decisions. At the same time, QuestionPro is one of the richest survey suites on the market, as it offers 30 question types, an array of beautiful templates, integrated pop ups, and the possibility to embed surveys on personal websites and social media.

How does QuestionPro stand out of its competition? The same as in the SurveyGizmo case, QuestionPro offers advanced personalization that goes as far as to allow users to add headers and footers, company logos, and branding HTML content. To make matters even better, the users gets to follow the progress of the survey, and understand the percentage of questions that still need to be answered. All QuestionPro surveys are responsive on mobile devices, and a ready respondent database is there to help starters hit off. Pricing is also attractive, as there is a free basic plan, and an opportunity to purchase a single payment license.

4. Getfeedback

Getfeedback attracted the attention of our expert team as one of the most creative and customizable survey apps. Developed for organizations, Getfeedback helps expand reach and make feedback usable, and has helped numerous users around the world understand the weaknesses of their operations. The non-traditional side of this system is that it allows you to collect data from several communication channels, including the possibility to ask respondents to describe your service verbally.

Another reason that makes us believe Getfeedback is more than a traditional tool is the effect its friendly design has on respondents. As customers confirm, it is one of the few systems where respondents actually enjoy answering, and that’s all because of the personalized approach that makes them feel important. Some of the unique features of this system include multi-lingual surveys, multimedia support, real-time results and analytics, and integration to literally all email service providers. Pricing is also flexible, as you can get a full package for as much as $35 per month.

5. Qualtrics

Qualtrics has an identical expert score as Getfeedback, but the main difference between the two is that Qualtrics specifically caters to corporate needs, providing research on customer loyalty and satisfaction, employee evaluation, and product/concept testing. The highlight of the system is nevertheless the possibility to establish direct contact with customers, and negotiate a price for them. Once your surveys are completed, Qualtrics allows you to perform a quantitative statistic analysis of the data and summarize it in nifty visualizations, using 87 question types , sliding scales with A-F satisfaction faces, heatmaps, a robust suite of market research tools, and over 35 different result charts and graphs that can be discussed in real time.

The Qualtrics suite comes with three products: Customer Experience, Market Research, and Employee Insights. Next to the variety of prebuilt and smooth connections (Magento, Tableau, Salesforce, and so on), it gives users access to its API in order to connect it with any app or business system they’re using.

6. AskNicely

AskNicely is another smart feedback and review alternative, especially if you consider the numerous CRM integrations that automate data collection. The tool uses a net promoter score to evaluate results and catch downfall issues in real time, and will also be there to help you export reports to third-party systems.

What our experts liked the most about AskNicely is survey scheduling and report alerts, which both make sure data arrives in the system neatly and in time. Instead of analyzing surveys the traditional way, AskNicely asks customers for comments and testimonials, and enables daily NLP monitoring to collect data even when you didn’t command it to. Thanks to the fact you can also segment and categorize employees and products, AskNicely will be on your side to evaluate the health of your business.

7. Survicate

Survicate is a quote-priced survey application known for successfully depicting customer trends, which is why some of the larger corporations in the world refer to it for services other than traditional research. What you will like the most about it are the attractive website widgets customers will definitely not miss.

From an expert point of view, this system should be given credit mostly for its capacity to independently identify factors that improve lead conversion, and do so in an incredibly easy way. It certainly has one of the simplest and most visually appealing interfaces, and responds equally well on all devices and operating systems. Integrations are also outstanding, as this system works seamlessly with Pipedrive, Hubspot, Google Analytics, and many other popular services.

8. TypeForm

There isn’t much to say about TypeForm that users don’t already know, as the tool has been around for quite a while, and never went even a step behind what the company promised. From our point of view, TypeForm solves one of users’ biggest research problem – making surveys interesting to respondents.

If you are creative and wish to add a fun flair to your research process, TypeForm has you covered. The system boosts with question types, pictures, rating scales, and interactive options, and it is customizable enough for you to make research brand-specific. Quick evaluation and practical application of data is also provided, in order for you to improve business decisions and provide more credible service. On top of that, the system’s API are publicly available to experienced users looking to blend the tool in their software infrastructure.

9. Nicereply

Nicereply is a specific research system designed to turn email communication into actionable feedback data. The app also gathers all ratings and comments from your customers, and all you need to do is to add a specific link to the emails you’re sending them. On top of that, you get to integrate Nicereply in your current ticketing system, and target both customers and employees to make the comparisons you need.

Nicereply is also a solid system when it comes to data analysis, as it provides a dedicated customer service management dashboard. It is there where all of your data is assembled and organized, and from where you can both create and analyze appealing surveys. To make things even easier, developers connected Nicereply to all leading CRMs on the market.

10. MySurveyLab


MySurveyLab is an online survey platform usable for all business types and sizes. The platform is designed to make survey creation quick and easy for users, thus making it easy to gather all kinds of data, whether you’re looking to gather feedback for customer experience, employee insight and market research.  This is achieved through the software’s cloud hosted nature that doesn’t require any other software to utilize the platform, survey adaptability based on the detected device used, and collaboration features for easy sharing of surveys or reports to team members. Additionally, MySurveyLab provides multi-language support, which automatically translates surveys based on the detected browser language.

MySurveyLab offers real-time reports for survey results alongside various question and time filter tools. This means you can efficiently analyze your data during the survey collection process.

MySurvey allows businesses to take total control of their branding elements on each survey. This includes placing your company’s logo and tweaking your survey’s color, theme, and font. Businesses can also redirect users to their chosen website after survey completion.

Category: B2B News

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