There are plenty of methods to catch the attention of your target audience. Among the most efficient ways is through the use of content. By educating them about your products and services, rather than relying on ads or aggressive sales pitches, you can build your brand’s credibility, increasing more leads and conversions. However, planning your content can be more complicated than it seems. This is why many businesses rely on content marketing software to simplify the process.
Please keep in mind, however, that not all content marketing tools can cater to all of your business’ specific needs. So, to help you narrow down your options, we have compiled the best 20 content marketing software. We have selected them according to their usability, flexibility, and affordability.
Connecting with your target audience should not stop at ads. After all, 40% of consumers now use ad blockers. That said, it is important for you to also engage them by giving them relevant information that can stimulate their interest in your products and services.
This is why over the years, businesses have been trying to boost sales by staying committed to content marketing. So much so that according to the 2020 Content Marketing Institute study, 78% of content marketers use conversion rates and 32% use sales effectiveness to measure content performance. With this, businesses can reel in more leads, convert more customers, as well as build their branding all the more.
However, while content marketing is undoubtedly one of the simplest and most cost-effective ways to improve the presence of your brand, it is no walk in the park. Like any business strategy, it can’t be completely perfected outright (or at all). Today, marketers seek to prioritize improvements for 2020. These include improving audience conversion (48%), content distribution and promotions (46%), and a focus on content quality/quantity. Luckily, content marketing software solutions can give you the tools you need to improve these activities.
Source: Content Marketing Insitute, 2019
For one, these tools can help you take the pulse of your audience and get a better grasp of what kind of content they are looking for. Moreover, these can help you identify the channels through which you should distribute your content. With this, it is easy to target your audience and create effective content marketing strategies that will surely yield conversions. After this, you can use these content management platforms to help you gauge how well your content is doing, so you can adjust further materials accordingly.
Without question, nothing can possibly go wrong if you decide to invest in a content marketing software for your company. The only issue about it is that there are quite a number of options available on the market. In this article, we have carefully assessed 20 of the most reputable content marketing software providers. This way, you can get a better idea of what they offer as well as what type of businesses they are designed for. With this list, you will surely be able to gauge which one is the most ideal for your business. Of course, content marketing systems are not the only tools you will need to reinforce your operations. You should also consider other marketing platforms. To help you out, you can start by checking out this list of top marketing software providers.
Other than being a leading name in the industry, HubSpot Marketing landed the top spot on our list for its compact yet easy-to-navigate interface that consolidates multiple marketing processes. This advanced system offers a highly personalized platform that will allow you to grow your traffic as well as increase conversions, all while simplifying and speeding up your campaigns.
Perfect for small startups and large enterprises alike, this tool is equipped with an array of features for blogging, landing page creation, website SEO, lead management, and analytics. With these at your disposal, designing engaging content based on what your customers want is easier than ever. Moreover, this will allow you to perform your content marketing tasks in line with your marketing funnel. This way, not only can you assess your leads to see what type of content to publish but also figure out how to distribute them in a more efficient manner.
If you want to learn more about what this software has to offer, you can sign up for a HubSpot Marketing free trial.
Lastly, the vendor also offers flexible and scalable pricing plans that are helpful for growing businesses. They offer a free plan inclusive of basic functions for small businesses as well as paid plans that range from $50/month to $2400/month. These are bundled according to types of modules you will be needing for your operations as well as how advanced you need your features to be.
Detailed HubSpot Marketing Review
monday.com is a highly customizable tool that is perfect for teams that are working on content marketing. It was crafted with collaboration in mind so you and your team can make the right decisions at the right time. With its flexible features, the project management platform can adapt to your unique workflow. Its features can be configured until you achieve the perfect tool to boost your marketing campaigns.
The platform serves as your central hub for everything related to your business. You can organize, monitor, and store various information and assets all in one place. Furthermore, your team will have access to various content-related information at any time. You can streamline tasks and contributions from your team members. Additionally, you can easily organize projects so you can keep tabs on what’s happening in your operation.
monday.com’s flexible pricing starts at $39 per month for five users. The Basic plan already includes powerful features, including unlimited boards, more than 20 column types, Android and iOS applications, and more. You can easily upgrade to higher plans if you need more storages and extended features.
Detailed monday.com Review
Contently is a content marketing solution that streamlines the planning, production, and publishing of content for marketing campaigns. It provides users with a robust feature set that includes content strategy management, automated branding options, SEO tools, and analytics features. What’s more, it can easily integrate with popular sales software and content management systems so you don’t have to jump from platform to platform in order to curate your content.
While a good option for businesses of different sizes and types, Contently is more tailored for businesses without in-house content and creative teams or those who simply want to further reinforce their content marketing campaigns by hiring the right professionals. This is because of their global talent network of over 140,000 creative professionals. With this, you can easily find the right people for your projects and ensure high-quality output at all times.
As for pricing, the vendor only offers custom pricing plans. So, if you’d like to take advantage of this, simply get in touch with the vendor for a consultation. This way, you can be sure that you are getting a plan that is tailored to the unique requirements of your company.
Detailed Contently Review
UpCity serves as a digital marketplace where companies can find professionals to help them create engaging, search engine optimized content. However, it also offers an Agency Growth Engine that can help businesses maximize the efficiency of their campaigns. This is equipped with task management tools, multi-campaign management options, and content curation solutions that can help you streamline and optimize your marketing strategies. While it doesn’t necessarily have comprehensive content marketing functionalities, this software offers robust SEO tools to help you improve your website, landing pages, blogs, or social media posts.
Ideal for small startups and growing companies, UpCity offers a free plan with limited access to the platform’s functionalities. If you are looking for more advanced SEO functionalities and content curation options, the vendor offers three different SMB and enterprise pricing plans. However, do keep in mind that these packages don’t come cheap at $100/month to $300/month.
Detailed UpCity Review
Percolate is an all-in-one marketing software trusted by over 600 brands worldwide. Much like the other products on this list, this tool aims to help companies eliminate content bottlenecks so you can gear your business towards growth and success. It offers comprehensive content management, email automation, as well as collaboration functionalities. However, what makes it unique is that it offers data-driven content marketing tools, enterprise-grade approval options, and robust content distribution systems. Moreover, it serves as a single workspace to manage all content creation tasks.
To top it all off, Percolate is also a completely scalable software that can integrate with other business systems such as CRM, social media management, compliance, and CMS platforms. This way, you can further connect your workflows, making them efficient and streamlined throughout the content marketing process. As for pricing, the vendor only offers quote-based plans for this product so be sure to get in touch with their representatives to learn more of the pricing.
Detailed Percolate Review
Trusted by over 6000 companies, Optimizely is an online marketing tool that aims to help businesses enhance user experiences to reinforce their brand’s reputation. It places emphasis on the personalization and optimization of websites so that you can better connect and interact with your target audience. The software also utilizes customer behavior tracking, predictive analytics, as well as multivariate testing alongside campaign management tools. This way, you can understand your clients’ needs and determine what kind of content they will appreciate.
Optimizely is also equipped with API capabilities that let it integrate with a wide variety of business systems, so you can easily configure it according to the needs of your operations. If you are interested in investing in this system, the vendor currently offers three quote-based plans: Standard, Business, and Enterprise. These are bundled depending on the different types of modules you will need for your operations and how many features you need to support your campaigns.
Detailed Optimizely Review
Taboola is a world-leading native discovery platform and content marketing tool for advertisers and publishers. It aims to drive quality audiences, increase website traffic, boost lead conversions, and grow revenue through the use of interesting content that is published in the right channels at the right time. Unique from other platforms, Taboola helps you increase your brand’s visibility by sharing your content in brand-safe and highly viewable environments. All you have to do is input your posts as well as determine your target audience, and you can map out the rest within the software.
With this at your disposal, you can engage customers on multiple levels, giving them not only an idea about what your company has to offer but to learn more about what your products and services can do for them. What makes this platform even better is that they don’t offer hefty long-term subscription plans to their customers. They only charge a minimum of $10 per day for your campaigns depending on what type of customer targeting and content creation tools you will be needing. This makes it ideal for companies who don’t regularly facilitate marketing campaigns for their brand.
Detailed Taboola Review
Similar to Taboola, Outbrain is a content discovery platform that aims to help businesses deliver and promote personalized content to their audiences. Designed for advertisers and publishers alike, this is great for driving engagement and breeding consumer insights. With it, you can find quality content to share with your customers as well as determine the ideal channels to publish these content in. It even offers advanced testing and conversion tools that will allow you to optimize your content according to specific goals.
Fully customizable and flexible, Outbrain also leverages behavioral data and proprietary interest in order to help you connect with your audience. By doing so, you can be sure that you are rolling out effective campaigns that are sure to yield results. As for pricing, Outbrain has a cost-per-click pricing model where you are charged according to the number of clicks each campaign receives, making it ideal for businesses looking for cost-effective content marketing solutions.
Detailed Outbrain Review
Marin is a cloud-based marketing and ad management application that helps you manage your content in multiple platforms. Fully integrated and mobile-ready, this software combines robust optimization, intuitive design, and massive scale processing in one convenient interface to help businesses maximize the results of their digital campaigns. With this at your disposal, you will surely be able to consolidate your ads and marketing materials as well as test and optimize them before sending them out to different channels.
Equipped with tools ranging from cross-channel audience analytics and predictive modeling to keyword adjustment and audience targeting, Marin also offers API capabilities. This way, you can integrate it with your existing business systems or third-party applications to further reinforce your content marketing efforts. If you think this platform is ideal for your business, you may get a Marin plan on a by-quote basis. Just get in touch with their representatives to get an estimate.
Detailed Marin Review
Adobe Marketing Cloud is a platform that aims to help digital marketers build fluid experiences for their customers. As a product from one of the leaders in the SaaS world, this end-to-end digital marketing platform leverages artificial intelligence and machine learning to help you map out effective strategies in reeling in more leads. Using this, you can provide your target audience with quality content that caters to their interest, improving customer engagement and increasing conversions.
The platform is also equipped with media optimizers and programmatic marketing options to help you personalize content for different target demographics. Moreover, it offers robust analytics options to help you monitor the progress of your campaigns. With this at your disposal, you can be sure that you are getting quality features in an easy-to-use platform. If you think this platform is for you, simply talk to the vendor to get a quote.
Detailed Adobe Marketing Cloud Review
Salesforce Social Studio is another social media content management software coming from a big name in the SaaS industry. As a module under the Salesforce Marketing Cloud, this will help you administer your tactics in different social media pages. With this, you can manage your communities, create engaging posts based on lead behavior, and schedule posts ahead of time. Aside from offering great content publishing tools, this software also offers analytics options that will help you optimize all of your social media content.
Among the most notable tools that this platform has to offer are its social media engagement options, post priority tools, automatic routing, and unified content management system. For pricing, Salesforce Social Studio is only available by quote. This is to make sure that the package you invest in is tailored to your operational requirements and company budget.
Detailed Salesforce Social Studio Review
If you want to focus on how to configure your content rather than where to publish it, BrightInfo will be a boon for you. Created for large businesses and medium-sized companies with a solid customer base and steady website traffic, this content personalization engine leverages specific algorithms to analyze visitor behavior. It evaluates how engaged your customers are and keeps tabs on which content are yielding results. Through this, you are able to configure your website and optimize your content at crucial contact points without disrupting their browsing flow.
The software even offers a number of auxiliary tools such as geotargeting and social network targeting to help you get full control of how to distribute your content. It also provides great A/B testing tools to help you pinpoint which marketing strategies are going to yield better ROI for your company. As for pricing, BrightInfo is only available by quote. Should you think that this content marketing platform is suitable for your operations, don’t hesitate to get in touch with their representatives.
Detailed BrightInfo Review
Genoo is a smart marketing automation tool aims to simplify marketing for businesses from different industries. Like traditional marketing systems, this offers great automation features, lead management options, and drip campaign creation. However, what sets it apart is that it also serves as a content management system for its users. It allows users to create and curate landing pages based on the behavior of website visitors and the browsing patterns of your leads. You can even incorporate lead capture forms and lead tracking in order to further engage your clientele.
The only downside to Genoo is that their SMB and enterprise plans can be a little steep. They currently offer packages that are priced depending on the number of emails or the number of leads you need to process on a monthly basis. These cost anywhere between $199/month to $1995/month. Suffice it to say, this is not a good option for small businesses with limited financial resources.
Detailed Genoo Review
Beamer is a content marketing platform designed to simplify announcements regarding a company’s special offers, latest products, and other important news. While commonly used by eCommerce businesses, the application is also useful for blogs and websites that could use a boost in user engagement. With this platform, it is easier to schedule posts, optimize notifications, as well as react to feedback so you can interact with your leads in a more personalized manner.
This platform can even help you segment your audience so you can target specific user databases and send out customized notifications to certain buyer personas. By doing so, you can enhance customer experience and build better relationships with clients. As for pricing, small businesses can utilize Beamer completely free of charge. For larger companies, you may opt for any of their paid plans which range from $49/month to $99/month.
Detailed Beamer Review
Story by PulsePoint is a platform that enhances the digital advertising experience using artificial intelligence. It comes with a variety of content marketing functionalities that will help you guide your content to the right audience and distribute various posts in different digital destinations. With this, all you have to do is create your brand message, set targeting rules, select distribution channels, and optimize it according to your target audience. After which, the software can automate the process for you.
To top it all off, the platform has its own best-in-class analytics tools. This way, you can easily gauge how your content marketing efforts are doing as well as accurately determine the impact of your content. If you think Story by PulsePoint is the right tool for you, simply contact the vendor to get a custom quote for your operational needs.
Detailed Story by PulsePoint Review
While Hootsuite is designed to be a social media management tool, it also comes with a robust set of content management functionalities to reinforce your marketing efforts. With this, you can monitor customer engagement across social media accounts and leverage this data to execute targeted campaigns and create quality content. Utilized by millions of users in over 175 countries, this can also help you track your progress and measure the impact of your campaigns through analytics.
Hootsuite offers monthly pricing plans that are bundled depending on the number of users and social profiles they need the platform to support as well as the kinds of features they need for their operations. These range from $19/month to $499/month when billed annually. For enterprises that require custom functions, there is also a quote-based plan available.
Detailed Hootsuite Review
BuzzSumo is a social media analytics tool offering powerful content creation and distribution functionalities. It uses advanced data filters, content curation tools, and social media content insights to help you plan effective marketing strategies that are sure to yield better traffic and conversions. It even has an open API interface so you can extend the functions of the platform without hassle.
Compared to other software providers, BuzzSumo offers competitive pricing for different types of businesses. They offer plans tailored to the needs of bloggers and freelancers, growing businesses, as well as large enterprises. Prices for these fall between $39/month and $499/month depending on the number of features you require as well as the mentions and alerts it can handle on a monthly basis.
Detailed BuzzSumo Review
Inboundli is a dedicated content curation system built for social media pages and blogs. With this, you can source third-party content, engage your target audience, and optimize the distribution of posts. Moreover, this consistently monitors the progress of your campaigns so you can enhance the performance and visibility of content in the future.
Advisable for companies with substantial and steady finances, Inboundli is available in three different plans. These are bundled depending on the number of social channels you need to monitor as well as the types of features you will be needing for your operations. Prices range from $100/month to $250/month and there is a required onboarding fee that starts at $150.
Detailed Inboundli Review
Ion Interactive is a full-fledged content marketing solution that aims to help businesses create interactive and engaging posts. Whether you plan on posting blog articles, social media posts, infographics, ebooks, or videos, this tool will help you optimize how to create and distribute them across your channels. This way, you can ensure better conversion rates on your websites and revolutionize the browsing experience for your customers.
Moreover, Ion Interactive has a scalable interface that lets it adapt to the changing needs of any business. Keep in mind, however, that the platform does not come cheap so this might be more ideal for larger enterprises. The full feature suite starts at $2000/month and this can support unlimited users, analytics, phone support, as well as custom branded themes.
Detailed Ion Interactive Review
Next on our list of best 20 content marketing software is Populr, a website creation software for businesses of all sizes. It is touted for its easy to use interface and comprehensive set of features. Equipped with branding options, team collaboration tools, revision tracking solutions, page analytics systems, and automatic layout engines, this software is great for creating engaging websites and content that are sure to appeal to your clients.
A great option for small businesses and growing companies, Populr can be used for free and can be upgraded at any time. This is inclusive of the essential blogging tools and a limited document database. The vendor also has paid plans with larger document capacities as well as more extensive feature sets. Prices range from $20/month to $50 month.
Detailed Populr Review
Content marketing is a surefire way of promoting your brand without overwhelming new audiences. By using software created specifically for this purpose, you can be confident that you will be able to create and distribute content that will get your message across to your target audience effectively. Hopefully, with our compilation of the best 20 content marketing software, you were able to find a good tool to help you do just that.
To further build your company’s arsenal of business systems, you might also want to take a look at our guide to effective SaaS tools. This should help guide you in choosing the types of software solutions you should invest in for your operations.
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