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5 Best Sales Software Small Business 2020 Suggestions

Category: B2B News

As markets change, sales software systems adapt with constant improvements. Hence, we have recently updated this article with a list of up-to-date sales solutions for small enterprises for 2020.

Through the prism of the owner of a small or newly established retail businesses, there isn’t much software can bring on the table to facilitate sales. And while this used to be an absolute fact a decade ago, it is no longer the obstacle that would stop you from boosting sales and leveraging the power of the Internet. Nowadays, inside and in-cloud guided sales are replacing the traditional, field-based retail concept, and that’s because companies use an array of artificial intelligence-equipped systems to make none but the best business decisions. 

There is more to sales software than the ‘expensive, enterprise-grade, greedy, and unneeded luxury kit’, as small biz owners perceive it. The large companies only happen to be in a better position to see and grab what technology has to offer, but the counter-effect of their dominance in the industry is exactly what led to sales applications of today being easy, simple, and free. Even if the business owner can’t find the ideal free sales software for small business, he can use the wide online offer of cloud-hosted solutions that come on a reasonable price.

So, what is the best sales software you should look at in 2020, and what will that mean to your business? Sales software gives small companies operable intelligence, and helps identify common patterns in customers’ behavior. Another important benefit is the possibility given to small companies to personalize their content, interact with customers order-to-delivery, and depict trends that could have an impact on their operations. Put into perspective, this means sales will be accelerated and simplified as agents can visualize their work framed into understandable chats, have their prospects automatically valued, and boost both lead quality and quantity.

What are the 5 best sales software for small businesses in 2020?

  1. Pipedrive
  2. Brightpearl
  3. Unomy
  4. Freshsales
  5. HubSpot Sales

1. Pipedrive

Pipedrive is a powerful sales application that appears on almost every list of best sales software for small businesses, and the current leader of our Sales Software category. The system has much to offer to small, but also large businesses, as it combines some of the most powerful sales management features and incredibly easy navigation patterns.


An award given to products our B2B experts find especially valuable for companies

Try out Pipedrive with their free trial

Built by salespeople and hardcore web app developers, Pipedrive organizes your business leads in a way that will give you an excellent overview of your sales, and allow you to focus on the deals that you want to prioritize. Setting up an account takes only a minute, and other vital operations that used to be difficult and time-consuming are also very straightforward and fast.

On top of that, Pipedrive allows you to bundle all specific workflows inside, and personalize them in line with your brand’s requirements. The system is offered in even 13 languages and therefore usable in all geographies, and works with a wide range of currencies including the smaller ones.  Its open API configuration ensures it can blend seamlessly with every software landscape, and be applied in harmony with all business systems, including Dropbox, Zapier, MailChimp, RightSignature, Zoho CRM, and many more. Last, but not least, Pipedrive is offered in a flexible pricing scheme where you can switch on/off entire modules, and pay way less than what you’d expect for such a powerful system. In order to familiarize with Pipedrive first hand, make a test drive using their great free trial plan. You can easily sign up for Pipedrive free trial here.

Why is Pipedrive suitable for small businesses?

It closes your deals rapidly and accurately. Adding deals in Pipedrive couldn’t be simpler: all you need to do is to click on the Add Deal button on top of the deals section, and fill in the data required in the pop up dialog box (associated organizations, closure expectancy dates, stages, and scheduled activities). The advanced Activity Scheduler makes it easy to plan events and appoint meetings in your calendar with no risk of double entries.

It organizes your leads in a productive way, and it prepares your business for expansion. The downright intuitiveness of the system helps you distinguish hot leads and priority deals, and develop an individual approach for each of them without wasting too much time. Integrations with popular email service providers, calendars, and CRMs are also available.

It is the most customizable sales system you will find. With Pipedrive, you can customize literally everything. It’s possible to  add customized fields to modify your sales pipeline stages according to your business needs. You can also turn on and off whole modules with just one click. When communicating with your clients, you will have access to a variety of modern editing filters to personalize messages, or share/publish files you think would be relevant for your colleagues.

It turns all of your data into operable intelligence. Pipedrive has the capacity to store all conversations and relevant information in a centralized database, from where you can export it to other systems, or use your own app to pull out detailed summaries. You can also give the Live Dashboard a look, and follow the status of your Wins, Loses, People, Activities, and Newness, or customize a special report that will display all aspects of your performance.

It is widely available and fully mobile optimized. Pipedrive allows you to take your sales pipeline with you anywhere you go because of its mobile apps. If you are a tablet user, you can use the app’s mobile web version using your favorite browser from anywhere in the world. The system is available in even 13 languages.

How much does Pipedrive cost?

Pipedrive’s payment scheme is very affordable, as the company offers three enterprise plans priced between $12 and $75 per month. Annual subscriptions that decrease these prices are also available. Trial is free of cost.

2. Brightpearl

Brightpearl is another top suggestion for small businesses. The multi-channel retail management system helps businesses manage the heart of their activity—handling orders, inventory, customer data, accounting and reporting all from a single place. It is because of this that Brightpearl is believed to accelerate growth, and support businesses develop and expand their reach.

With Brightpearl, retailers can manage orders, inventory, customer data, and accounting in a single, reliable retail management system. The tool provides real-time reports on inventory, cash flow, profitability by SKU and channel, customer purchase behavior and more. Armed with the insights from Brightpearl and, thus, the confidence that comes from knowing their core operations are under control, retailers can focus on what they love and consider the most important issues: merchandising and growing their business. A free demo is also available for this solution.

Why is Brightpearl suitable for small businesses?

It focuses on multiple retail channels, and thus maximizes efficiency. Brightpearl was designed for retail, which means it focuses strictly on omnichannel sales, and directs all planned innovations towards helping retailers sell more, and be more efficient.

It is easy to learn, and even easier to use. Compared to many top performers in the sales software industry, Brightpearl is very easy to learn and use. In short, it eliminatesall unneeded complexity for lean omnichannel businesses.

It offers automated accounting and helps you cut on third-party software expenses. Bookkeeping entries for orders, invoices and payments are automatically accounted for in Brightpearl. In such way, it eliminates the need to perform most of your manual bookkeeping operations.

It becomes your single source of truth. Brightpearl will be a central hub from where you can manage your business. You can use it to generate accurate, real-time reports, and make more informed, data-driven decisions.

It is cloud-hosted and accessible from all devices. The same as Pipedrive, Brightpearl is fully mobile optimized, and thus available on all widgets and devices.

How much does Brightpearl cost?

Unlike Pipedrive, Brightpearl offers annual licenses starting from £3,780 a year. There is also an Unlimited plan priced by quote that is offered exclusively to large enterprises.

3. Unomy

Unomy is our top suggestion for startups looking to expand their prospect base, as this advanced sourcing platform helps brick-and-mortar and internet-based companies gather, analyze, and process pertinent data. It quickly improves B2B deals thanks to its sourcing, organizing, and prioritizing capacity.

Simple and intuitive, Unomy turns access to 6 million companies and 60 million employees into a piece of cake. At the same time, it allows users to structure and list information the way you want they see it. We believe that the main power of the tool consists in the fact that it works with Chrome extensions, meaning that there are two ideal benefits for every curious user: to open the tool’s database and to filter names out; or to turn to it for detail drill once information is already on the table. You can also check out the free demo of Unomy to see the software in action first.

Why is Unomy suitable for small businesses?

It reveals the potential of your leads without excessive efforts. The information of your clients and employees can often be overwhelming, and that’s where Unomy shines the most.

It makes your work ROI-effective and success-oriented.  The tool saves your time by means of prioritization and specification, one where you can import contacts and look for their credentials, or where you can use outstanding categorization to narrow search down to only few relevant companies. Statistics show (the same as our elaboration on particular features) that you ‘chew’ 20 minutes of work in 2 minutes, or, to be more precise, you get to contact 90 companies for the time you’d otherwise spend contacting 50 of them (that’s huge for a small business!).

You can use it to track almost any US-based company and a number of European and international ones (with attention to detail). Unomy is a simple and intuitive application that is used by almost seven million companies and 70 million employees. It allows users to structure and list information in the manner they want to see it. With the rich data it provides, Unomy guarantees that you will understand the potential of each prospect.

It updates contact lists automatically. The very same moment an important update happens in the client’s profile, Unomy adjusts it automatically, and notifies the user upon it.

It is quote-priced. Small businesses love quote pricing due the fact they obtain individualized plans that cater to their needs and requirements. A free trial is also available.

How much does Unomy cost?

Unomy’s pricing philosophy is that each client should pay only for the features he specifically wants, which is why they tailor individual plans upon request. Contact them for a quote, or make use of the free trial to see how Unomy works.

4. Freshsales

Freshsales is another highlighted sales app you can read about on our platform, and one our experts like because of winning users’ hearts in a short lapse of time. With a cute and easy-to-use interface, Freshsales offers most of the interactive experience users know about from Freshdesk, and simplifies many of the otherwise cumbersome sales tasks and operations.

How does it work?  At its core, Freshsales has collated all functions of legacy CRM systems, but found its own way to optimize sales and prioritize pipeline opportunities. That’s how Freshsales came to have all important sales performance capabilities, and is used worldwide, in particular by active Freshdesk users. A deeper look on what this system can actually do will reveal its huge role in distributing, nurturing, scoring, dividing, and verifying leads, and the variety of filters it triggers to summarize data in a way convenient for busy small biz owners. There is a free trial available in case you want to examine the software first. You can sign up for Freshsales free trial here.

Why is Freshsales suitable for small businesses?

It offers CRM capabilities as well. Sales reps and agents certainly appreciate the possibility to see who has opened their emails, and who has ignored them. As simple as it sounds, this is still the best practice of discovering who is interested in a product, and should therefore be prioritized for nurturing, and that’s each small business’s dream.

It offers advanced differentiation between pending, won, and lost deals. Freshsales  does a very good job in terms of contact management, mostly due to the 360 degrees-view on all conversations and relevant details, and the advanced differentiation between pending, won, and lost deals. The system is packed with notifiers that make sure you will never forget an appointed meeting/task.

It transforms data into operable material. Freshsales will make it easy to sort and filter close dates, distinguish bestsellers, and make sudden changes for all actions. . Along with the suite of default reports (pipeline, territory, email reports, and much more), Freshsales makes it possible to build custom reports for every contact, deal, or opportunity. Plus, all reports can be generated at any point in time, so that the user can summarize information when changing the course of his campaigns.

It offers open API.  You can use Freshsales in synergy with any business system or application, as its API is publicly available to developers to build custom integrations.

It offers top notch statistics. Along with the suite of default reports (pipeline, territory, email reports, and much more), Freshsales makes it possible to build custom reports for every contact, deal, or opportunity. Plus, all reports can be generated at any point in time, so that the user can summarize information when changing the course of his campaigns.

How much does Freshsales cost?

Freshsales has one of the most flexible and affordable pricing schemes on this list, as there is a free Sprout plan basic lead scoring, and even three paid plans starting from $12/month and moving to $49/month.

5. HubSpot Sales

HubSpot is an inbound marketing, sales, and CRM suite that provides marketers with all tools and functionalities needed to create compelling content, target the right audience, and sell at least three times faster than their competitors. Another thing HubSpot specializes at is helping businesses enlarge their contact lists, and integrate email metrics directly to the system without complex export and merging. Delivery becomes more effective, and your approach towards customers is more personalized and brand-specific.

How exactly would HubSpot benefit your business? To start with, HubSpot combines sales, marketing, and CRM in a single package, allowing users to purchase modules separately or in a single bundle. Basically, it can eliminate the need to use third-party software and save time and money in literally any business environment, especially knowing that you can manage an unlimited number of contacts for free. The same as with our previous suggestions, tech support is incredibly reliable, and pricing doesn’t break the bank.

Why is HubSpot suitable for small businesses?

A seamless mixture of sales, marketing, and CRM features. It helps gain valuable and operable intelligence. To start with, HubSpot combines sales, marketing, and CRM in a single package, allowing users to purchase modules separately or in a single bundle. Basically, it can eliminate the need to use third-party software and save time and money in literally any business environment.

It keeps your work organized. HubSpot Sales is the key module of the system where users can genuinely confirm its effects first-hand. The system can help your agents close more deals and will boost your revenue in a significantly less time compared to traditional sales software. You can easily automate outreach, and queue up a sequence of personalized emails without risking to communicate with leads in an impersonal way.

It works for inexperienced users too. HubSpot is so modern and sleekly designed that even non-savvy users won’t have issues working with it.

It is supported on all devices. All Hubspot modules are fully mobile optimized, and data is accessible from mobile devices with nothing but internet connection. Therefore, HubSpot is a smart alternative for decentralized and home-based teams.

How much does HubSpot cost?

You can pay for HubSpot both monthly and annually. Prices start from $200/month and move up to $2,400/month for the full package, but users can also choose to purchase a single module.


There are many factors to consider when choosing a solid sales system, price often being the decisive one among them. Quality sales software, nevertheless, needs to combine an array of sales and CRM features, be equipped with reporting and intelligence capability, and most of all – to be understandable enough to add value from day one. This is particularly important for small businesses that are looking to expand, where the top  solutions we suggested can genuinely make a difference. Try them for free, and you will certainly find the one cut for your business.

Jenny Chang

By Jenny Chang

Senior writer at FinancesOnline who writes about a wide range of SaaS and B2B products, including trends and issues on e-commerce, accounting and customer service software. She’s also covered a wide range of topics in business, science, and technology for websites in the U.S., Australia and Singapore, keeping tabs on edge tech like 3D printed health monitoring tattoos and SpaceX’s exploration plans.

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