Top 3 Most Popular Shopping Cart Software Services: Comparison of BigCommerce, Wix, and Shopify

Wix: Top Shopping Cart Tool


What are the best 3 shopping cart software solutions? Arguably, BigCommerce for robust features, Shopify for versatility and Wix for design top this category. In our review of the three most popular shopping cart software services today we took a deeper look at each product’s core functionalities and compare them to each other to determine which one is the best. 

What are the best shopping cart systems?

BigCommerce, Wix, and Shopify are big players in the shopping cart category. They’re popular for their robust innovations and features. In fact, BigCommerce recently announced the rollout of its full-featured commerce integration with Wordpress. This allows merchants on Wordpress to customize, grow, and monetize their website with ease.

Shopify also has some app updates such as new features for the Shopify Mobile app and 3D Secure for credit card purchases verification. Meanwhile, Wix is making waves in the company’s startup culture coupled with its rapid growth, Inc. reports.

Abandoned carts can still be recovered by reminding customers through email. (Source: LS Retail)

Shopping cart solutions are crucial to power your eCommerce business. Shopping cart abandonment, in particular, a common problem among eCommerce businesses, can be resolved by our top solutions here.

Remember, customers adding items to their shopping cart may not lead to a sale yet as 7 out of 10 of customers walk away from their cart. Fortunately, it’s not completely a lost sale as businesses can gain back their customers by following up on the customer’s purchase through email. According to LS Retail, 40% of abandoned cart email notifications are opened while 29% of email clicks lead to a purchase. To maximize this opportunity, you need to have a reliable shopping cart software solution.

Below, we’ve gathered the most popular shopping cart software services that you can explore to see if one of them suits your online store needs.

What is BigCommerce?

At its core, BigCommerce is an extensive eCommerce builder loaded with features right from setting up your web store to driving business growth. Compared to the two products, BigCommerce’s basic plan is the most comprehensive. It offers a complete shopping cart solution for you to accept online orders, manage shipping operations, and provide a secure checkout process for your customers. The software’s inbuilt features give your business room to grow, unlike other solutions that require you to purchase plugins and add-ons to scale your website.

If you wish to explore the software, you can sign up for BigCommerce free trial here and use it for 15 days at no cost.

This award is given to the best product in our eCommerce software category. It highlights its superior quality and underlines the fact that it's a leader on the market.
Bigcommerce won our Best eCommerce Software of 2018

One of the biggest advantages of BigCommerce is it doesn’t charge transaction fees so you can keep all your sales. Meanwhile, BigCommerce’s shopping cart has various checkout types with different checkout flows and capabilities to suit your business needs. Examples include one-page, single page express, multiple-page, and custom-page checkout. Shoppers also get many payment gateways to choose from. Providing convenient payment solutions to your customers can increase your conversion rates.

BigCommerce also offers essential features to boost your sales. It has a mobile-responsive shopping cart experience, abandoned cart recovery capability, and instant checkout using PayPal OneTouch, Apple Pay, and Amazon Pay. Meanwhile, this end-to-end eCommerce software streamlines building an eye-catching online storefront with pre-made templates, intuitive theme editor, and full custom HTML/CSS editor.

What is Wix?

Wix is known as a website builder, but its eCommerce tools can compete with specialist solutions like BigCommerce and Shopify. Out of the three products, Wix is the most design-intensive platform with options for numerous templates, an easy-to-use editor, and simple coding. Wix is unparalleled for small businesses and entrepreneurs who are starting out their eCommerce business. It lets you sign up for free so you can immediately start with your initial setup and explore the software.

Users can transform and monetize their site by upgrading to Wix’s eCommerce plan. When you use Wix Stores, a shopping cart icon, called “Mini Cart” by Wix, appears on your site where your customers can add the items they’re purchasing, check the quantity, view the subtotal and check out their order. If you don’t subscribe to Wix’s eCommerce plan, you also have the option to add a third-party shopping cart solutions such as Etsy and ECWID from the Wix App Marketplace.

Signing up for Wix is free. You can explore the software’s basic features and set up your site. If you’re interested to check out its premium plans, you can sign up for Wix free trial here to use the platform for 14 days at no cost.

Regardless of your design skills, you can set up your shopping cart platform’s front-end with its drag-and-drop editor. Wix also has over 500 mobile-ready templates (numerous are built for online stores) for various industries like clothing and electronics.

What is Shopify?

Shopify provides an end-to-end shopping cart for your eCommerce site. It’s one of the most popular names in the shopping cart category as it’s purpose-built for eCommerce. It also offers the most third-party apps you can integrate with. Furthermore, Shopify is loaded with functionalities for order fulfillment and payment processing right on your site. The checkout process is easy to follow and secure. Customers can create their own personal account to accelerate the process the next time they order. When processing payments, Shopify supports more than 100 payment gateways giving more options for your customers to choose from.

You can sign up for Shopify free trial here to explore its features for 14 days for free. Use the trial to determine if it’s the right shopping cart for you and choose the right plan that fit your needs.

Shopify supports numerous languages and currencies. Tax rates are automatically calculated based on your business’ location and local currency. You can set up shipping rates according to the product’s price or weight. Meanwhile, the advance plan has a real-time calculator for FedEx, USPS and UPS shipping rates. Shopify has a mobile shopping cart checkout and abandoned cart recovery.

Comparison of the Checkout Process

BigCommerce, Wix, and Shopify give your customers a seamless checkout process to ensure orders are placed successfully. Among the three, BigCommerce offers the most flexibility in checkout flows. Depending on your needs, you can set up the checkout process according to customer demographics and business model.

BigCommerce’s default checkout is the optimized one-page checkout. It’s fast and it has advanced features that are not available to other checkout types such as multilingual support, Stored Credit Cards and Digital Wallets. Other checkout types include one-page checkout, single page express checkout, multiple page checkout and custom one-page checkout for developers. Features like coupon codes, gift certificate codes, discount banners, conversion-tracking codes, newsletter subscription, account creation for guest users, and “Terms and Conditions” are available on all checkout types. You can also use a third-party or custom-built checkout.

Wix lets you customize your checkout page. You can add your own logo, business name, store policies, email subscription, and contact information. Wix Stores has Express Checkout where the system can save the customer’s shipping and billing details on their purchase. The next time the customer buys something from your online store, he or she can easily log in. The shipping and billing details are already filled in to speed up the checkout process.

Shopify streamlines your online checkout with features like customer accounts, order processing, multi-language support, store policies, and test orders. You can customize your checkout style on the theme editor – change the logo, colors, and font. You may also edit some form fields on the checkout page and make them optional, required or hidden. For instance, if you make the phone number a required field, some customers may abandon their cart if they don’t feel comfortable leaving their contact information. Instead, you can make this field optional. Shopify also lets you use your own domain in the online checkout to eliminate domain switching.

Takeaway: In the checkout processes, BigCommerce gives you the best advantage because of its flexible checkout flows. It offers numerous checkout types to suit your shopping cart and lets you build your own custom checkout.

Comparison of Shipping Options

BigCommerce, Wix, and Shopify give your customers various shipping options. Each product works with various shipping carriers like USPS, FedEx, and UPS.

BigCommerce offers two main shipping methods. The first one is real-time quotes which calculate shipping rates according to the package’s size and weight, the departing and destination address, and optional tracking and insurance. This method is ideal if you want to provide customers with myriad shipping choices. The other option is flat shipping rates per item, order, weight and order total that you can use if you have a standardized product line with similar weights and sizes or if you ship in flat-rate boxes.

Wix gives you the freedom to set up your shipping rules based on the shipping region, shipping method, and shipping services. For instance, you can offer standard, priority and express shipping to display in the shopping cart.

Shopify also gives you checkout control in offering a flat rate or a carrier-based rate. It has out-of-the-box label printing using your desktop or mobile phone with a desktop or thermal label printer. Bulk order fulfillment processes multiple orders right on the shopping cart. The customer’s order movement is tracked in a centralized location so you don’t have to copy-paste addresses again and again.

Takeaway: BigCommerce, Wix, and Shopify give you various shipping options and allow you to set your own shipping rules.

Comparison of Design and User Experience

When it comes to design templates, Wix leads among the three products. Since it’s a site builder, it is more design-focused with numerous templates, a drag-and-drop interface, and easy customization options. Meanwhile, BigCommerce and Shopify are more sales-focused with template features to help you sell. Choosing which one is the best shopping cart option depends on your priorities.

Wix helps you build an eye-catching online storefront to attract customers. It caters to business owners with varying skills. If you want Wix to create a site for you, you can use the Wix Artificial Design Intelligence (ADI). It asks you questions and uses your answers to build a unique website by combining different images, text, and layouts.

For more design freedom, Wix Editor lets you build and edit your site using simple clicks and a drag-and-drop editor. You can customize your site based on your branding with no coding. Meanwhile, if you want to have advanced functionality and complete design control, you can use Wix Code for custom interactions, repeating layouts, user input, dynamic pages, and database collections. It enables advanced web app development with simple coding.

BigCommerce and Shopify are both sales-focused. They offer free and paid mobile-responsive themes. Shopify has a larger theme selection and more third-party theme developers. While it allows you to switch themes anytime, you’ll have to reformat your content to fit the new theme. You have to start from scratch and spend more time when you move to a new template.

BigCommerce has the advantage of automatically reformatting your content to fit your new theme’s layout. It also has a visual merchandising tool called Store Design where you can edit different elements of your theme (logo, font, and color) with no coding or design skills. You can preview how your design looks on the desktop and mobile device before the theme goes live. This functionality makes BigCommerce a more intuitive platform than Shopify.

Takeaway: Wix, the most design-focused platform, wins over the two products. It offers many attractive templates and it’s quick to set up and customize without coding. Meanwhile, BigCommerce and Shopify have more sales-focused templates. BigCommerce offers more flexibility in switching themes while Shopify has more template options.

Comparison of Payment Options

Shopify offers the most payment options. Customers can pay for the orders through more than 100 payment gateways. Shopify accepts credit card payments from Visa, MasterCard, Amex, and others. Customers can also use PayPal and Google Checkout. For higher sales volumes, Stripes and Authorize.Net are available. Shopify offers its own commission-free payment gateway, “Shopify Payments,” so you no longer have to set up a third-party payment provider. It eliminates re-entry of customer credentials since it’s integrated into the Shopify’s system.

BigCommerce and Wix also accept credit and debit cards. The two product’s don’t accept direct payments. Instead, Wix supports external merchant accounts like PayPal, Authorize.Net, Stripe, and an Offline Payment method. In addition to Wix’s payment gateways, BigCommerce offers more options like Apple Pay, Amazon Pay, Square, Adyen, and Klarna. BigCommerce and Wix don’t take transaction fees.

Takeaway: Shopify excels with its over 100 payment gateways and its own payment gateway, Shopify Payments, that waives transaction fees and eliminates having to set up a third-party account.

Comparison of Pricing

BigCommerce, Wix, and Shopify give you various pricing options. Quality products come at a price but it’s also important to ensure it fits your budget. Hence, choose a product that gives you the best value based on your business needs.

Wix lets you transform your site into an end-to-end online store by subscribing to its eCommerce plan which costs $16.50/month. Meanwhile, Shopify’s plans start from $13/month for its basic shopping cart features. For growing businesses, Shopify’s “Shopify” plan is more ideal which is priced at $54/month.

BigCommerce, at a glance, appears as the most expensive option. Its starting plan costs $29.95/month. However, BigCommerce offers the most built-in features among the three products. Shopify seems cheaper but adding third-party apps come at an additional cost on your monthly subscription. BigCommerce is more cost-effective in the long run as it’s highly scalable. It can support your business needs as it grows so you won’t have to transfer to another shopping cart solution. Hence, you can save time and expenses.

Takeaway: BigCommerce’s basic plan is the most comprehensive compared to the two. This product has the most in-house features so you won’t have to integrate with many third-party apps. Meanwhile, Shopify offers more flexibility in adding third-party systems but the additional costs can easily add up.

Final Verdict

In this article, we looked at the best 3 shopping cart software solutions to supercharge your eCommerce business. BigCommerce, Wix, and Shopify are robust solutions for your online store. We ranked BigCommerce as the leading product because of its excellent checkout process and overall value for money. Wix comes second because of its ease of use and numerous design options. Meanwhile, Shopify is unparalleled with its numerous payment gateways and direct Shopify Payments.

BigCommerce is the best choice for fast-growing businesses. As your business scales, your eCommerce website should be able to support your growth. It has the most in-house features among other products in its category so you won’t have to add third-party applications. It offers various checkout flows, shipping carriers, and payment gateways for an end-to-end shopping cart platform. You can get started with this platform right now when you sign up for a BigCommerce free trial here.

Wix is ideal for startups, small businesses, and entrepreneurs selling only a few products. Its features are more stripped back compared to the other two products as Wix avoids complexity and bloated features you don’t need. Instead, it packs only the most essential features you need to sell your products. It also offers an easy-to-use editor and numerous design options.

Shopify is an all-around shopping cart solution you can use regardless of your business size. It has the most payment gateways so you can offer various options to your customers. One thing to keep in mind is that you may need to add third-party apps to include some features that come at an additional cost.

Are you looking for more options, you can also check out this extended comparison of 15 leading shopping cart software systems.

Category: B2B News

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