Top 3 Most Popular Shopping Cart Software Services: Comparison of Wix, Shopfy and 3dcart

Wix: No. 1 Shopping Cart


How should a popular shopping cart software solution look like? Our B2B experts examined the market to shortlist leading shopping cart solutions, and to discover what makes them so popular among users. To narrow the list down to three excellent performers, our experts analyzed the performance of almost 50 different solutions in a variety of user scenarios.

The results they obtained are based on our unique SmartScore algorithm and User Satisfaction Rating used to reflect the positive experience of users when interacting with a particular application. Experts also considered the social mentions for each product on the web, as well as unique features that can’t be obtained using a different system. The frontrunner on this list is Wix.

What are the best shopping cart systems?

In this article, we’ll reveal you the pros and cons of each of these shopping cart software solutions to help you decide which software will work best for your company.

1. Wix

Wix is a leading shopping cart and website building service provider with an outstanding reputation. Ranked considerably high in our database, Wix comes quite close to what our experts qualify as a one-size-fits-all software for diverse users, particularly when it comes to serving online retailers and eCommerce operators.

Wix is distinguished for moderate complexity, strong focus on streamlining user experience; and unparalleled versatility delivered on a fair price. With its dedicated eCommerce module, Wix caters primarily to SMBs and retailers looking to shift their business on the web, and to enable a memorable shopping experience.

This award is given to the best product in our Shopping Cart Software category. It highlights its superior quality and underlines the fact that it's a leader on the market.
Wix won our Best Shopping Cart Software Award for Q1 2018

Wix lets you build up a beautiful and functional e-store using 100 designer-made templates; arranges an unlimited number of products in eye-catchy galleries, and enables seamless check out with direct payment options. Meanwhile, it manages shipping and keeps inventory under control, and does so at a minimal price of $7.50/month. What is important to mention is that Wix can be used to build any type of website, and without a dedicated domain – you can use it for free! The company also offers hosting services.

Yet, it wasn’t only the technical specs our experts examined to pull out Wix on top of the shopping cart software list. The fully mobile optimized system was also appreciated for its connectivity, as it syncs impeccably with all leading marketplaces, social networks, sales apps, and CRM systems. The vendor will also offer access to a knowledgeable and friendly support team that can be contacted via phone or email. To learn more on this system, create your free account now and start building!

2. Shopify

Shopify is another qualified shopping cart and eCommerce solution with a narrower scope of action compared to Wix. It is also dedicated to small and medium businesses, and known for delivering a great shopping experience. In a similar fashion, it combines pleasant appearance and spotless functionality, and currently powers over 150,000 stores.

The platform will impress you with scalability, as it sustains sudden traffic spikes and all of its functions are fully extendable. It Basic and Plus versions focus foremost on North American and UK merchants which makes its reach narrower than the one of Wix, but Shopify is nonetheless available to use on other geographies. What you will also appreciate about it is reliable 24/7 customer support, as well as its tight connections with third-party marketplaces and software providers. The same as Wix, Shopify is fully optimized and ready to use on mobile devices, and may be just as easy to use depending on the package you’ve chosen. A distinctive advantage are its analytic functions that help measure and monitor the performance of your stores.

Shopify offers a great free trial plan which you can use to check out the app’s features and understand how it can boost your business. You can easily sign up for the free trial here.

3. 3dcart

In comparison to the other solutions discussed in this article, 3dcart is the most shopping-cart exclusive platform. It is probably also the easiest-to-use of the three, as you can launch a store and start selling with it in a matter of hours. It features drag-and-drop capabilities, tick-box settings, and more than 100 conversion optimized designs to cater to the needs of online retailers.

What can also set 3dcart apart from similar solutions are its marketing features. The platform will not only help you display and sell your products, but also be there when you need to promote them, and organize email drip campaigns, promotions, coupons, gift cards, and affiliate programs.

The company has also established partnerships with over 200 leading business service providers, ranging from shipping carriers, tax calculators, payment solutions, and many more. Due to its promotional capabilities, 3dcart is slightly more expensive than our leaders, with plans starting from $9.99 per month. As expected, the platform is mobile-optimized, and you can use it from any device or location.

The vendor offers a great free trial that lets you try out all the key features first. You can easily sign up for 3dcart free trial here.


Comparison of Wix, Shopify and 3dcart


Customer Types

Unlike Shopify and 3dcart that cater exclusively to established online retailers and eCommerce operators, Wix was designed to meet the needs of diverse audiences, and will thus be suitable to create any type of website. Shopify will, on its behalf, behave as a compact eCommerce solution, while 3dcart was developed to serve primarily shopping cart buyers.

Both Wix and Shopify qualify as SMB-friendly solutions; Wix being the one that caters better to the needs of non-commercial users or sole proprietors. Yet, we can confidently claim that both solutions are suitable for enterprise usage, as they offer higher plans and plus versions, and come with a scalable architecture that grows in line with your business.

3dcart has several plans adjusted to users from different tiers, including an enterprise-grade plan of $99 per month.

Pricing Comparison

The most pocket-friendly system of the three is Wix, as it is primarily offered for free and it showcases no substantial differences in functionality from one plan to the other. You can create a website with 1 GB Bandwidth for only $2 (Connect Domain), or choose the Combo package with $75 gift vouchers at a price of approximately $4 per month. The dedicated eCommerce package with supreme shopping cart options is available for $7.50/month, and comes with 20 GB storage and a fully-functional store that was automatically optimized for mobile management.

Shopify has a similar pricing scheme with plans starting at $9 for the Lite version. The basic plan for managing an online store is priced at $29/month, while premium plans vary between $79 and $299 per month. Note that with Wix direct payments have 0% commission, while Shopify charges between 4% and 7% depending on the transaction.

3dcart offers 5 plans designed to meet the needs of different users, starting with the Nano plan at $9.99/month and moving to the Professional plan of $99.99/month that supports unlimited products, and integrates with Ebay and DOBA. All products offer free-of-charge trials you can use to test them in advance.

Features of Wix

Wix’s role in a successful online vending experience begins by creating a beautiful and functional e-store. The process requires no coding or design skills, as it is completed with a breezy drag-and-drop tool, and yet results into displaying a wide range of products into very attractive galleries. You can choose and attach your own template, or use one of the 100+ designer made e-store themes that are automatically optimized for mobile usage. Customers are able to locate what they need within seconds, store it in their shopping carts, and proceed seamlessly to in-platform check out.

Meanwhile, Wix suggests related and popular products and best buys, and gives you the opportunity to prepare, offer, and manage promotional coupons and gifts in the service of customer loyalty. Customers can modify orders any time, and track their status until the moment they arrive. Wix is also equipped with inventory management features, and ensures that your stock is under control at any point of time. With it, you also get a compact package of shipping control features, so that you can manage your entire eCommerce business and monitor performance from a single platform.

A distinctive advantage of Wix are the 0%-commission direct payments. These allow users to complete their orders without abandoning your platform, and making sure that their sensitive payment data is secured at all times. To facilitate the process, Wix accepts payments from all leading credit cards and from PayPal wallets.

Another skill Wix mastered over the years is product promotion – using it, you will have access to all leading market places and social media, and your data will sync seamlessly with all popular sales, marketing, accounting, inventory, and CRM management tools. However your software ecosystem may look, Wix will blend with it without any problem. As we mentioned before, the platform is ready-to-use on mobile devices, and you will have no trouble managing your store from any location.

Features of Shopify

Shopify has a user-friendly interface similar to the one of Wix, and a solid range of functionalities and integrations. Yet, deeper customization is only possible using embeddable CSS and HTML codes. It also comes with 100+ modifiable themes and a blogging platform, but won’t be the ideal solution to build varying types of websites as Wix is. They’re powering more than 150,000 e-stores, and focus primarily on the UK and North America market.

Shopify comes with native apps for iOS with robust backend functionalities, and a shipping management suite reminiscent of Wix’s – you can monitor your daily sales, manage customer data, and track buying patterns; but also keep an eye on your supplies to serve customers promptly and on time. A distinctive advantage is the possibility to scan barcodes with the phone’s camera, which helps customers find products quickly and without any problem. When it comes to payments, Shopify supports transactions from a large number of payment processors, including the most popular ones such as Sage Pay, Stripe, and PayPal. Yet, unlike Wix, it charges fixed transaction fees for any of them.

Shipping is not managed independently – for the purpose, Shopify integrates with three major fulfillment providers (Amazon, Rakuten Super Logistics, and Shipwire).

Features of 3dcart

Last but not least, 3dcart specializes in serving medium and large businesses in need of a compact online store solution; and comes with a robust storefront and a variety of unique shopping cart functionalities. It is slightly more expensive and complex to use, but yet operated in a similar manner as Wix and Shopify.

What makes 3dcart special in the shopping cart arena is it adding value to your marketing efforts. It will have a serious role in promoting and offering your products, and supply you with great marketing and SEO capabilities. The same as with our other two leaders, you can use it in synergy with leading sales, marketing, and CRM apps; and popular marketplaces.

As for the checkout process, 3dcart allows you to set tax rules for the States and accept payments from more than 100 payment gateways (with the appropriate transaction fee). You can also display fixed or real-time shipping rates from FedEx, UPS, and USPS, among others. The cart is secured by 256-bit SSL encryption. The same as Wix and Sjopify, 3dcart is fully optimized for mobile usage, and offers in-built warehouse management features that support your shipping operations.


As our panel of B2B experts points out, it is considerably difficult to shortlist products in the shopping cart software category. Next to the impressive offering of top-class providers with modern and flexible interface, one has to consider the traction each product established with its users, the scalability that enables it to grow in line with your traffic, and the security it offers to ensure that sensitive data is taken care of. Based on these criteria, they were able to shortlist three products that deserve each retailers’ attention, namely Wix, Shopify, and 3dcart.

The analyses of features, pricing, and customer suitability pushed Wix towards the leadership position, being the most SMB-friendly and economical option from the three. Wix is a compact eCommerce and shopping cart solution that helps build, maintain, and manage functional e-stores, but also serves users in need of other types of websites, and offers hosting and domain services for as much as $2 per month. At the same time, it has the largest integration list and user database of all three, and focuses on international audiences rather than US ones.

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