There are many benefits to using social media marketing. However, executing it is no cakewalk. It’s a tedious process, one that requires a well-orchestrated social media strategy and impeccable knowledge of industry best practices. Above all, as you already know, the success of a social media strategy boils down to proper automation.
Meaning, to strike gold on social media, you need a system that can schedule posts and help publish them at the most opportune moment. At the same time, your social media management software should have the capability to measure the efficacy of social campaigns. However, in a world flooded with product innovations, it’s a daunting task to find a product that packages all these features.
Fortunately, we’ve done the heavy lifting for you. In this post, we’ll compare the top 3 social media management software — HubSpot Marketing, monday.com, and Zoho Social. We’ll closely examine these tools and compare their scheduling, social monitoring, analytics, and collaboration capabilities. The goal is to enable you to pick a solution that can help you efficiently manage your social media accounts.
Social media has come a long way. What started as a place for friends to socialize has gradually metamorphosed into an incredible tool for digital marketers. Today, there are over 3.2 billion social media users, which equates to nearly 42% of the world population. Interestingly, this figure is poised to continue growing in the coming years.
The best thing about social media users is that beyond interacting with friends, they are following and engaging their favorite brands. As a result, marketers have seized this opportunity to drop their charm offensive to lure prospects to their brands. For early adopters, the benefits have been mesmerizing, with more than 73% of marketers reaping the rewards that social media marketing has to offer. These include customer service improvement, better lead generation, and business growth.
It’s not surprising, then, that marketers are coming in droves to all major social media channels. Consequently, competition has gone a notch higher, and the saying “fortune favors the bold” rings true here. The bold, in this case, means brands that have established their footprints on the social channels that matter. It also equates to brands that have shrugged off haphazard social posting by installing some of the best social media management solutions.
You’re here because you’ve chosen to be bold in your social media marketing approach. Luckily for you, our list of top 3 social media management software will help you find the tool you need to succeed.
Inbound marketing software HubSpot Marketing is an all-in-one marketing hub that integrates all marketing efforts into a single platform. The platform consolidates SEO, CRM, social media, and email activities, allowing marketers to run thriving inbound campaigns. One of the key features of the HubSpot Marketing hub arsenal is the Social Inbox — a robust social media management module.
Known as a time-saving tool, this HubSpot module spurs marketers to prioritize social interactions with the people who matter — their customers. Boasting a small but highly effective suite of features, this social management tool enables marketers to schedule and publish posts on social networks at the most opportune time. Besides, it lets marketers monitor social mentions and join meaningful conversations. This way, they can respond to comments in time to make the people that are interested in their business happy.
If you want to investigate the features closely, you can easily do so when you sign up for HubSpot Marketing free trial here.
Most importantly, social media management allows you to measure the ROI of your social marketing efforts. Moreover, since its part of the HubSpot Marketing hub, it’s easy to compare your results across all your marketing channels. Ultimately, the social management tool by HubSpot is designed to help marketers align their social activities to the larger organization’s marketing goals.
Project management software monday.com may not be known as a social management platform. However, you’d be surprised to know that this award-winning solution has a robust social media management tool. Primarily, monday.com is designed with powerful productivity features to help teams collaborate and execute projects more efficiently.
The platform offers tools such as time tracking, timeline views, customizable workflows, and automated notifications. These tools work in tandem, empowering teams in different verticals to achieve the desired result for every project milestone. That said, monday.com has widened its net in terms of the projects it can support. With the new social media template, the software can now be used to plan social media projects.
You can use all the features for free for a period of time to see if the software matches your needs. Simply sign up for monday.com free trial here.
The social media template enables marketing managers to manage the workload of the social media team. Whether you are working with multiple teams across countries, cities, or offices, the template takes the confusion out of the picture. It consolidates all social media marketing activities, keeping the team synced on who is doing what.
Social media management software Zoho Social is a powerful solution that helps social media managers grow their social media presence. Built with agencies and growing businesses in mind, the platform makes it a breeze to manage multiple social profiles, schedule posts, research keywords, and manage teams – all from a single dashboard.
Put simply, Zoho Social helps marketers schedule social content in unique ways, monitor mentions, and generate intelligent reports to build powerful brands on social media. Businesses that are getting started with social media marketing will find Zoho Social to be helpful. The platform takes a unique approach to social media management, with versatile scheduling, monitoring, and collaboration tools. Besides, it adds solid analytics capability that empowers brands to run social campaigns with actionable insights focused on engagement and content.
You can tinker with the features of this solution closely when you sign up for Zoho Social free trial here.
What’s more, Zoho Social provides a real-time monitoring dashboard that streamlines social listening so that marketers can track social mentions with ease. The solution provides instant notifications to ensure that they join relevant conversations, respond promptly to comments, and provide quick reactions when they need to. Most importantly, Zoho Social has many advanced features, including the SocialShare browser plugin, and it integrates seamlessly with Zoho CRM and Facebook lead ads.
HubSpot Marketing Social Inbox provides all the tools to organize your social media scheduling and publishing efforts. The platform helps schedule content to publish later or publish right away. Besides, it comes with a handy “schedule in bulk” feature, which enables long-term planners to schedule multiple posts to publish automatically.
Additionally, HubSpot Marketing suggests the best times to post your content. This way, it helps you get your content in front of your target audience at the most opportune time. What makes HubSpot Marketing unique is that you share your post from the same platform you use to create marketing campaigns.
monday.com, on the other hand, comes with a social media calendar template built to simplify social scheduling. The template offers a customizable and visually appealing calendar view where you can add publication dates. Besides, it helps assign owners and attach all required files for each post to straighten out content production.
Zoho Social, meanwhile, provides tools to plan your posts ahead of time. The publishing calendar helps streamline your content pipeline. Besides, Zoho Social uses SmartQ technology to suggest the best times to publish content. It takes scheduling a notch higher, allowing you to schedule posts to publish at the same time of the day in multiple timezones. Moreover, the platform has an intuitive bulk schedule tool that helps schedule a bunch of posts in one go.
Verdict: HubSpot Marketing and Zoho Social have all the robust features you need to schedule social media content. However, HubSpot Marketing has the upper hand in this category. Besides helping you know the best time to post on social media, it allows you to connect posts to your marketing campaigns to monitor traffic to the correct source.
Your prospects and customers have a voice, and it’s highly likely that they are trying to relay their messages via social media. With the current pace of social media, you need a solution that can help you handle all messages across your social channels.
HubSpot Marketing monitoring tool makes it easy to manage all your social media channels from a single interface. It allows you to view all inbox activities and monitor all interactions including retweets and likes. Besides, you can zoom into the profiles of your followers and even follow them back with a single click. Better still, HubSpot Marketing empowers you to monitor social mentions and join conversations that matter to your brand. Most importantly, it allows you to filter the social monitoring activities by the network and track keywords and trends.
Meanwhile, monday.com is far behind in this category. The solution lacks elaborate social monitoring tools, and its not an excellent option for established teams. However, if all you want is to monitor your content team’s activities, monday.com will help you achieve just that.
Lastly, Zoho Social packs a punch in terms of social monitoring functionality. The customizable listening dashboard functions as the central hub for real-time streams of mentions, reviews, and keywords. It consolidates the information you need to know how the audience is interacting with your brand. This way, you can interact with people who follow your brand across social channels at the most appropriate time.
Verdict: Picking an outright winner between HubSpot Marketing and Zoho Social is a close call. What gives HubSpot Marketing monitoring tool a slight advantage is that it is built upon an inbound marketing behemoth. As such, you not only monitor social activities but also get closed-loop reporting information.
Social media is a goldmine of meaningful data on prospects, customers, products, and even competitors. The wealth of information hidden behind the social facade can benefit your social media marketing effort in many ways. You can start leveraging this data by reading these successful social media analytic tips. Also, you should use a powerful tool to harness this information and process it to extract valuable insights.
HubSpot Marketing’s powerful social report tool provides fast access to specific data about social performance. This tool helps generate out-of-the-box reports on published posts, audience, social interactions, impressions, clicks, shares, and top posts. What ‘s more, the reporting tools accords marketers of an exciting level of customizability. For example, you can set the date range for the reports or select the specific campaign or social network you want to analyze. Better still, HubSpot Marketing provides YouTube video metrics like watch time, shares, and even the average view duration.
On the other hand, monday.com is still a work in progress in terms of social analytics capability. However, Zoho Social is an able competitor of HubSpot Marketing. The reporting tool provides marketers with valuable insights based on the activity of a brand’s audience and engagement level of published posts. The detailed analytics help brands understand their audience. They uncover critical details like where the followers are from, the type of content they crave, and what the followers are saying about a brand.
Verdict: HubSpot Marketing and Zoho Social exhibit powerful social reporting capabilities. Interestingly, both help track metrics that enable brands to monitor social media performance. However, HubSpot Marketing has a slight advantage over Zoho Social. The platform allows you to drill down the funnel to pinpoint posts and channels that generate actual sales and leads.
Pricing is one of the key factors in determining what software solution to choose for your business. Ideally, you should pick a tool that offers the best value. This means the solution you pick should provide everything you need to manage your social media strategy and nothing you don’t. This, of course, at the most affordable price.
As mentioned earlier, the Social Inbox is part of the HubSpot Marketing hub. This means, to access the social media management capabilities, you need to subscribe to one of the HubSpot Marketing pricing plans. The social media module is available on the Professional plan (price starts at $800/month) or the Enterprise plan (price starts at $3200/month)
On the other hand, to access the social media calendar template of monday.com, you’ll have to subscribe to one of the vendor’s priced plans. These include the Basic ($39/month billed annually), Standard($49/month billed annually), Pro ($79/month billed annually), or Enterprise (offered on a quote-based basis) packages.
Lastly, Zoho Social provides pricing plans for individual marketers and agencies. For marketers, there two price plans, namely Standard ($10/month billed annually) and Professional ($25/month billed annually). On the other hand, agencies managing social accounts for brands can leverage the Agency plan ($200/month billed annually) or Enterprise ($300/month billed annually).
Verdict: There is no doubt, all the three products provide good value for money. However, Zoho Social takes the accolade in this category because it’s pricing is designed with marketers and agencies in mind. Better still, with the solution, you only pay for social media management features, which is not the case with the other two solutions.
Social media management is an intricate multi-stage process that requires multiple hands and heads to come together. And where multiple heads are involved, it takes sound collaboration to plan and execute a strategy in harmony to reach the overarching goal.
HubSpot Marketing supports team collaboration through the Conversation Inbox. A conversation inbox is an intuitive tool that allows you to set a centralized inbox for your marketing team. With the inbox, team members can communicate privately and share ideas in real-time.
On the other hand, monday.com is one of the most reliable project management software. As such, you’d expect the platform to provide powerful team collaboration tools. True to its billing, the solution helps organize the team’s tasks and manage them on a single dashboard. This way, you can visualize the status and the due date of each task.
Meanwhile, Zoho Social is the epitome of effective collaboration on all things social. Unlike, HubSpot Marketing and monday.com, the collaboration module is designed primarily for social media management teams. For example, the module allows teams to brainstorm social posting ideas, discuss popular posts, and even view reports together.
Besides, you can add team members and set specific roles and permissions. For example, you can stipulate the social channels and features a team member has access to. Most importantly, Zoho Social allows you to tag team members or @mention them to draw their attention to a conversation.
Verdict: Zoho Social is the undisputed king in this category. The platform offers all collaboration tools that are primarily built for social management teams. From streamlining communication to making it easy to set roles and permissions, the platform has the tools you need to improve workflow, boost productivity, build team relationships, and enhance efficiency.
There you have it, our comparison of the top 3 social media management software. We’ve dissected these solutions to reveal their strengths in terms of social scheduling, monitoring, analytics, and collaboration. Hopefully, with this comparison, it’ll be easy for you to make an upright decision.
If all you need is a solution to plan your social strategy and bring your team together, then monday.com is ideally perfect. However, if all you need is a tool to streamline every aspect of your social media strategy, then it’s a close call between HubSpot Marketing and Zoho Social.
Zoho Social provides features that are purposely built to streamline social media management. For example, the solution has several unique tools like the SmartQ technology and a robust collaboration module. Additionally, Zoho Social has reliable scheduling, monitoring, and social analytics features. As such, it’s an excellent option for marketers that are beginning to dive deep into social media management.
However, if you want to run your marketing campaigns and manage social activities — all from one platform, look no further. We highly recommend using HubSpot Marketing, which is a one-stop-shop solution for social media marketing activities.
The platform provides versatile features that help schedule and publish posts, monitor social activities, and engage followers. Besides, it helps derive valuable social media insights to tweak your strategy and grow your presence on social media. You can easily sign up for a HubSpot Marketing free trial here and get to know the features firsthand at no cost and without commitment.
Finally, even as you implement social media management software, you should throw your eyes to the social landscape. Fortunately, our compilation of social media statistics we’ll help you learn more about the tilting social media arena.
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