15 Best Marketing Software Systems For Your Business

Marketing software is used by the marketing departments of companies to market actively on various web channels including email, websites, social networks, etc., and to automate daily tasks. The benefit is this software personalizes diverse marketing campaigns. There are three main types of marketing software: advanced workflow automation, marketing intelligence, and marketing automation. The essential features of marketing software are: analytics, team collaboration, phone call tracking, social media marketing, lead scoring and nurturing, and email marketing. Marketing solutions can be used by companies of all sizes and in all sectors, and they are most welcome in small-scale teams that wish to simplify the process of running challenging marketing campaigns. If you are looking to select a suitable marketing solution for your company, check out our list of best marketing software systems as selected by our SaaS experts.

1. Infusionsoft – Our Score: 9.4/10

Our B2B software experts have selected Infusionsoft as the leading product in the marketing software category as it got the highest SmartScore of 9.4/10 in our test of all popular solutions of this type. The product also has an impressive user satisfaction rating of 97%. To recognize the software’s high quality, we have given it two of our top quality awards which are the Expert’s Choice Award for 2015 and the Great User Experience Certificate. The vendor offers flexible pricing plans and a convenient free trial to help you try out the system’s features at no cost.

More than 23,000 small businesses use Infusionsoft to save time, get organized, and improve sales. The app is designed exclusively for small business. Whether your store is internet-based, on a physical street, or a service that’s on the go, the software can help. You can use the solution to automate repetitive tasks and to map out the steps of your marketing and sales strategy. The system can help you to enrich leads, build lasting personal relationships with customers, and more. Infusionsoft enables you to centralize all daily activities and customer interactions in a single place. You can gain new leads and convert them into customers, sell more on the internet and collect payment using a single centralized system, and boost your productivity.

2. HasOffers – Our Score: 9.3/10

HasOffers gets a SmartScore of 9.3/10 and user satisfaction rating of 96%. HasOffers by TUNE is a performance marketing system for creating your own mobile and/or desktop ad network. It supports networks, agencies, and advertisers needing a customizable solution to manage their direct publisher relationships. The software enables users to manage campaigns, creatives, and publishers, produce invoices, calculate payouts and more in real time.

It takes less than a minute to set up and start your custom performance advertising system. Top desktop and mobile networks use HasOffers to measure, track, and manage thousands of publishers. You can seamlessly integrate desktop and mobile data. Plus, you can track devices, platforms, metrics and more. Users can get insight into the purchase process. To top it all, the vendor guarantees 99.9999% tracking uptime.

3. Moz – Our Score: 9.3/10

Moz has been given a SmartScore of 9.3/10 and customer satisfaction rating of 97%. It is a popular SEO app provider that uses both basic and advanced research tools to improve your search engine optimization. The software offers link analysis, a SEO keyword generator, and keyword research tools to provide detailed data on your link quality and inbound links.

Why is Moz in our list of best marketing software solutions? To start, it offers a vast range of research tools. Plus, the vendor provides tutorials to help you enhance your SEO program and understand more about SEO strategies. On top of that, Moz offers top SEO tools under one roof and provides the knowledge and resources needed to use them effectively. Small businesses can use this app to attract traffic to their website.

4. bpm’online marketing – Our Score: 9.3/10

bpm’online marketing gets a SmartScore of 9.3/10 and user satisfaction rating of 100%. It is a robust performer from the bpm’online suite that helps marketing experts master the skill of demand generation. The app automates lead collection through multiple channels, and nurtures leads into productive prospects. It has won multiple awards for delivering good value to companies around the world. The system is used by more than 6.500 customers and the number is growing.

The best part about bpm’online marketing is you don’t have use other lead generation software. Its best feature is the core lead differentiator which evaluates prospect behavior and helps you identify sales-ready leads regardless of their purchase history, location, or industry. The app synchronizes with bpm’online service and streamlines communication with customers. Another benefit is you can compare and analyze sources and channels to enable the user to reach the audience they are interested in. The handy bulk emailing feature reduces 50% of the work time they need to spend on the task.

5. AWeber – Our Score: 9.2/10

AWeber gets a SmartScore of 9.2/10 and its customer satisfaction rating is a perfect 100%. It is a great platform for email marketing and offers a rich feature set and high quality autoresponders. The software helps companies to automate the process of delivering personalized and professionally designed emails and targeted messages to their clients, and also send follow-up emails based on a schedule. This enables businesses to establish a close relationship with prospects and enhance the bonds with existing clients.

AWeber is popular among email marketers as it offers top rate autoresponders that make customer interaction and engagement easy. The system also integrates smoothly with leading business apps such as WordPress, LeadPages, PayPal, Salesforce, Zendesk and more. The vendor delivers prompt and responsive customer support with knowledgeable and professional agents.

6. KISSmetrics – Our Score: 9.2/10


KISSmetrics has been awarded a SmartScore of 9.2/10 and its user satisfaction rating is 93%. It is a robust solution that lets users determine and enhance the metrics and other elements that are important to the success of their companies. You can turn this information into actionable insights to create marketing strategies and boost existing marketing practices.

KISSmetrics offers a simple API and highly flexible custom data. Its structure focuses on people, tracking customer shifts and trends, and offering useful interpretations to users. The platform tracks visitors and records their activities before the visitors become customers. Users can make use of deep tracking to get customer insights which can help them understand their customers better before they decide to buy anything.

7. Woopra – Our Score: 9.2/10

Woopra gets a SmartScore of 9.2/10 and user satisfaction rating of 95%. It is a customer analytics platform that helps you better understand customers’ habits across multiple touchpoints and devices, including help desk, email, and live chat, both on your mobile app and website. The application uses this data to create complete profiles for each user, syncing data from multiple sources, continuously monitoring activity on mobile and web, and updating profiles in real time. It also creates customer segments that automatically get updated as user behavior changes.

You can use Woopra’s profiles and customer segments to generate data-driven analytics to create retention reports, custom reports, and funnel reports. Users can also create custom live dashboards based on their core KPIs. The app integrates smoothly with numerous third party systems so that you can use the data offered to automate triggered actions in your other applications, such as prioritizing a help ticket or displaying a piece of content. The solution also sends real-time notifications to your mobile or desktop app when customers perform important actions.

8. Similarweb Pro – Our Score: 9.2/10

Similarweb Pro has been given a SmartScore of 9.2 and its customer satisfaction rating is 98%. It is a worldwide leader in the fields of web measurement and online competitive intelligence. The tool uses a big international online panel to develop website analytics features that enable you to view traffic stats for all of your websites. This allows you to look at traffic acquisition strategies for various websites simultaneously.

The app’s insights help analysts, publishers, marketers, and companies review their performance against competitors. By helping them to compare website traffic, SimilarWeb Pro helps organizations find new ways to improve their traffic and new growth opportunities to boost their audience. Top brands that use this software include Flipkart.com, eBay, Eventbrite, Outbrain, PayPal, and Taboola.

9. Wishpond – Our Score: 9.1/10

Wishpond has been awarded a SmartScore of 9.1/10 and user satisfaction rating of 98%. It is a comprehensive suite for your online marketing requirements. The app helps you to attract visitors by creating and publishing good-looking landing pages and also converts the visitors into leads. This is accomplished by a range of tools offered by the system.

Wishpond has become popular because it offers many useful features. In fact, it provides more than a dozen apps for your online marketing needs. The system allows you to easily make your website SEO-friendly without spending much money and time. It has a simple interface which makes it easy to use even for lay users without technical knowledge. Wishpond’s customers have managed to increase the number of successful leads after using the app for their websites.

10. Influitive – Our Score: 9.1/10

Influitive gets a SmartScore of 9.1/10 and user satisfaction rating of 100%. It is a customer advocacy and marketing solution that allows businesses to fully leverage their loyal customers to market their products and services via a customer-to-customer approach to attract more clients and boost sales. The vendor understands that customers are no longer impacted by traditional marketing methods such as social media ad campaigns and email blasts but tend to trust first-hand product reviews and testimonials from other users.

Influitive enables brands to create customer trust by making their loyal customers do the marketing for them. The solution makes it simple for companies to build engaging, custom branded advocate communities where they can motivate brand advocates. With just a few clicks, you can create engaging, targeted activities for consumers to encourage them to offer positive comments and thoughts about your services and products.

11. Qwaya – Our Score: 9.0/10

Qwaya gets a SmartScore of 9.0/10 and its customer satisfaction rating is a perfect 100%. It offers software tools for social media marketing. Specifically, this service offers a unique solution that helps drive business campaigns utilizing the Facebook ads tool. You can use this platform to boost small business marketing on Facebook by driving traffic to your website or advertising your fan page.

Qwaya also offers an effective ad creation workflow that saves effort and time while giving good results, thanks to the Facebook ads tool that which comes with a lot of features compared to Facebook’s other tools like Ad Manager and Power Editor. Other features include ad creation, scheduling, and organization as well as integration with Google analytics for improved data overview.

12. Taboola – Our Score: 9.0/10

Taboola has been given a SmartScore of 9.0/10 and its user satisfaction rating is 98%. It is a popular content discovery solution that links a user to related articles, videos, and slideshows, both from within and outside the website. The app forecasts the interests of a website visitor and offers sponsored content that is of interest to the reader. It offers appealing content and its links are placed at the end of the page with attractive captions. This software can be used to boost website traffic and customer base. It engages website visitors naturally and enables them to learn more about your services and products.

Taboola is based on a mathematical predictive engine that took years to create. It is designed to predict articles or videos visitors may prefer even before they show any interest in the content. The software is used by popular publisher sites including USA Today, The Weather Channel, NBC, Fox Sports, and The Atlantic.

13. RedCappi – Our Score 8.8/10

RedCappi is an award-winning email marketing software service. It is a popular email marketing solution for small and medium companies, inspired by the need of its creator to release a marketing system that is easy to use yet highly effective in forging strong relationships with clients in order to foster brand loyalty and repeat sales. RedCappi integrates email marketing, customer relationships, and social media elements to help users find success in every email marketing campaign they launch and achieve their goals with ease and speed. For the power it offers, Redcappi is also a relatively affordable product.

How can Redcappi enhance your marketing strategy? The system was developed with busy and frustrated marketers in mind, which is why it aims to facilitate bloated email campaigns and make them work for the company, rather than obstructing its growth. With an interface as easy as Redcappi’s, marketers won’t need any training to run amazing campaigns, and multiply revenue in less than no time. What is even better is that Redcappi follows the expansion of your customer list, and grows in parallel with it. In fact, it will offer premade subscription forms you can embed on your website to get more valuable sign-ups and lead them to conversion.

14. MoonMail – Our Score: 8.0/10

MoonMail is an email marketing solution that is so simple and straightforward that you can start massive email campaigns right off the bat. You can send up to 7,500 emails a month and that is with the free version or you can execute bigger campaigns with their priced editions.

MoonMail is built on Serverless Framework. This setup lets you execute huge email marketing campaigns via Amazon’s cloud network. You can total create multiple types of email lists and deliver your emails to specific recipients based on target traits and attributes.

With MoonMail, you can follow your emails and monitor their performance the moment they are sent. You can see whether your customers have opened your emails or not, and how they interacted with it once they read it.

15. Clixtell – Our Score: 8.0/10

Clixtell is a tracking analytics that spots fraudulent clicks and activities on your online ads. The tool helps you protect against being banned by ad providers, especially Google AdWords.
The app can track questionable IP addresses and devices used by trolls and bots. It also monitors your paid online traffic.

Aside from its anti-fraud features, Clixtell identifies which keywords, ads or campaigns in general are performing well. That way, you can use this app as a true analytics tool, while ensuring the integrity of your ad spend. The result is better ROI for your online marketing budget.

The app lets you define the settings and utilize real-time analytics. Other key features to note include unlimited custom protection rules, multi-domain protection and SMS live fraud notifications.

Category: B2B News

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