The trend of shopping has changed completely as most of the customers have shifted from physical stores to online market. A number of platforms used by brick and mortar retailers have helped them in expanding their businesses. Sellers either choose to build their own online store with the help of resources having the technical knowledge or prefer listing their products on various popular marketplaces.
Nowadays, many entrepreneurs are shifting towards online store builders for creating their own online store in minimum time along with maximum features. Also, many store owners have switched from marketplaces to e-commerce platform providers for increasing their sales and earning a better profit in every possible way.
This trend has provided an easy way of selling online and encouraged several physical store owners to create their online stores. However, everything that looks easy needs a lot of research for being successful. In the same way, choosing an online store builder instead of a marketplace is an appealing option but making the right choice can be a difficult task.
Here is a list of some valuable tips to choose the best e-commerce platform provider according to your requirements.
Online store builders are specifically known as a 360-degree solution for all the e-commerce needs. But once you start creating your own store, you may get a clear picture of how good or bad is the platform that you have picked. A user-friendly interface is at the heart of any platform provider which makes all the tasks simple. but, if the outcome of the online store created by you is not liked by the customers due to difficulties faced while shopping then it may have adverse effects. Hence a platform which is easy to use for the store builders, as well as the customers, is the ideal solution. Almost every platform provides a free trial for a certain period of time which you should go for before making the final decision.
Let’s consider that you have found a perfect platform which allows you to build your store easily in a speedy way. But this is not the only thing which can make your business successful. Ultimately the customers will decide depending on the products that you offer at your store. Any customer who buys a particular product will definitely have some views or feedback which they would like to share. So choosing an online store builder which helps the users to give ratings and product reviews is a must. Many customers are convinced to buy a certain product on the basis of the reviews and ratings provided by other customers using the product. Hence such features are essential to gain the trust of shoppers.
28% of customers have abandoned online stores with lengthy and complicated checkout processes. So the big question is whether your store allows guest checkouts or not? If the answer is ‘No’ then it may be a loss for you. An online store builder that allows guest checkouts should be preferred by store owners for letting people process their orders with ease and save their time.
The biggest concern for most of the online customers is sharing their card details and passwords. There are numerous intruders trying to create severe problems for online store owners as well as customers. This is the reason why even today many users choose cash on delivery because they do not want to share their card details on any online platform. If you choose an online store builder, a marketplace or even create a new website for your online business, there should be no loopholes related to security at all.SSL encryption is essential for keeping information like credit/ debit card details secured. A platform provider guarantees security with SSL encryption on every step right from signing in till the order is placed by the users.
M-commerce has taken over e-commerce in the recent time and has progressed tremendously. According to a study by 451 research, the rapid growth of m-commerce will cause it to overtake e-commerce transactions in 2019. This brings you to the next requirement of picking up a mobile-ready platform as your online store builder. The continuously growing usage of mobiles devices to access various websites has become a plus point for all the businesses. Due to this reason, the mobile-ready platforms are essential and are expected to be good enough to offer the best user experience.
Marketing plays a key role in bringing more traffic to any site and the survival of any new online store without marketing is next to impossible. The e-commerce platform you choose should include SEO and social media friendly functionalities which gives multiple benefits. Customers are always looking for fresh content and notifications on social media sites and having an active presence across social channels can help you grab the attention of your target audience.
After knowing all the tips to choose the best e-commerce platform, let’s take a look at the top three benefits provided by them.
Knowing about the latest market trends is always necessary for getting your business started and making it a profitable deal. All the tips mentioned will help you in making a firm decision for your upcoming success story.
Several online store builders are struggling in the e-commerce market to grab more and more customers. I recommend you to pick the complete package which makes your work easy and is affordable at the same time. StoreHippo is an e-commerce platform that has served several brick and mortar retailers and helped them in having an online presence. For more info on a related subject, read this article on how to overcome e-commerce challenges.
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