20 Best CPQ Software for Medical Industry in 2024

Quotation errors or product misconfigurations in medical ecommerce or traditional sales may lead to lost business. Also, inaccurate quotes due to a lack of understanding of how your products should be offered may lead salespeople to undervalue the quotes and offer too much discounts, leading to revenue loss.

Only very few highly-trained and experienced salespeople can generate quotes reliably and accurately, limiting your company’s ability to maximize your reach towards potential customers. For this reason, businesses have been turning to the use of a hospital medical equipment manufacturers CPQ—a specialized CPQ software to mitigate the situation.

In this article, we’ve curated the best CPQ software for the medical industry that you can find in the market. If you’re looking to invest in one or upgrade your current system, the features and prices could help you pick the best match for your organization.

As the following graph shows, “Masters” (companies with 4-5 best practices in place), compared to “Explorers” (with 1-3 best practices in place) and “Novices” (with no best practices in place), plan to obtain several important functionalities in their B2B software platforms. Among these are custom price lists and catalogs assigned to customers, which may vary widely in terms of scope, customer type, country, regulatory agencies. and laws, among other factors. Ideally, they prefer online product configuration as it saves valuable time in inventory management and marketing.

Another feature they would like is an assisted selling interface for customer service and sales representatives since medical devices and treatments bundled together would vary by prescription, disease type and severity, hospital restrictions, and other changing factors. Making it easy for CS and sales reps to configure and sell your company’s products would translate to more revenue.

In a study of claims data from 2001 to 2014 for three medical conditions, a substantial loss in income over time for medical suppliers and medical companies just because of new innovations was noted. This emphasizes the need for proper estimations and price quotes to hospitals and medical insurance companies, and corresponding price adjustments over time.

Best CPQ Software for the Medical Industry in 2025

1. Salesforce CPQ

Salesforce CPQ is a robust and complete CPQ system that allows you to quickly configure unique and customized solutions for each customer, a central requirement of medical device and medical manufacturers CPQ. You can generate accurate proposals and contracts in minutes, especially if you have already created templates in Salesforce CPQ, which has a wide range of customizable templates.

Since all data is centrally stored in the Salesforce CPQ cloud database, you can quickly track all historical and current quote, contract, and transaction data easily with its powerful search function.

You can also automatically generate orders and invoices in the system that are tailored to each specific customer’s requirements. If the requirements and/or budgets change, it is quite easy to modify your current quotations and offers within the system, as this highly-adaptable and flexible program retains customers even if their orders change.

As a medical devices CPQ, the system also provides sales managers and sales departments with complete and adaptable control over discounts and pricing, which can be changed at a moment’s notice when client requirements change or when your products get safety or feature updates.

Popular payment options are integrated into the system, making billing and payment fast, easy, and reliable. Subscription options also allow you to have repeat business from regular customers.

Any potential problems are generated as reports and status flags to alert your finance and sales teams. Behind the front end is a powerful analytics engine that allows you to make predictive sales forecasts, further enhancing income generation through sales opportunities.

Salesforce CPQ has three tiers of pricing—CPQ at $75/month/user, CPQ plus at $150/month/user, and CPQ + BILLING, by quote.

2. Oracle CPQ Cloud

Oracle CPQ Cloud is a powerful cloud-based CPQ software platform that allows for accurate and functional product configurations, and utilizing its AI backend, you can perform automated price optimizations of all your products and product combinations. It is always tricky to get the optimal product mix, but automated configurations and built-in intelligence allow for easy and accurate price and features optimization.

The software enables you to generate easy-to-follow how-tos and steps in identifying customer needs and requirements, and it helps recommend relevant product offers to specific customers.

You can also create self-service capabilities for customers to allow them to configure their orders in many different ways, and to help them order, get approval, and pay quickly from the same system. Configuration of the system is quite easy and intuitive, and this also helps your customers understand, navigate, and use self-service channels. Real-time collaboration and interaction with customers allow you to help them configure their products, saving time and increasing interaction efficiency.

Subscription orders are good sources of reliable business, so this market segment also needs your attention. Oracle CPQ allows you to manage subscription-related aspects such as special pricing and discounts, licensing contracts, renewals, and annuities.

In addition, Oracle CPQ easily integrates with your enterprise CRM and ERP platforms, with Oracle being one of the leaders in these areas.

Oracle CPQ Cloud offers a Free Trial and three price tiers—the Standard Edition at $130/month/user, the Enterprise Edition at $165/month/user, and the Premium edition at $240/month/user.

3. SAP CPQ

SAP CPQ is SAP’s cloud-based SaaS (software-as-a-Service) platform that helps sales and marketing teams generate pricing for complex product configurations, or for products with complex relationships between or among components, to create and manage sales quotations.

Data exchange and collaborative modeling with customers allow for self-service solutions and improved efficiency in product configuration. Customers and your company can also collaboratively do interactive pricing for more accurate quotes, aided by their pricing APIs.

To help with this, its test configuration engine, configuration APIs, and test user interface allow evaluations of many diverse scenarios and product combinations before committing to a final quotation.

Knowledge-based data and rules can easily be applied to your product configuration and pricing models. As a medical industry CPQ, SAP CPQ has a unique solution modeling environment that allows complex modeling to be performed on all your data. This can be easily integrated with SAP ERP and CRM systems for easy data access and deployment of models in your company’s main strategies.

SAP CPQ offers a free trial and a quote-based plan that can be obtained directly from the vendor.

4. Infor CPQ

Infor CPQ is a configure-price-quote software that is specifically designed for manufacturers. Its main strength is its visual and intuitive interface that facilitates accurate and fast selection for quotes and orders.

This visually interactive interface makes designing and selecting product options and product configurations a very intuitive and enjoyable experience. As such, you can create your own 3D interactive models, 2D parametric drawings, 3D CAD assemblies, shop drawings and illustrations, and even create an augmented reality experience for a more realistic and interactive experience for your customers.

Another key strength is that after automatic conversion of complete quotes to orders, the software can generate manufacturing information dynamically, saving time and eliminating the need for third-party software.

It can also generate other important documents and plans seamlessly, including bills of material (BOMs), routing, shop orders, and change orders, making your process more streamlined and complete.

Infor CPQ offers a free trial and a quote-based plan that can be obtained directly from the vendor.

5. Odoo

Odoo is a complete and open-source suite of apps and software tools for business management, licensed under the general GPL license (GNU LGPLv3). Its products range from CRM, ERP, accounting to project management, among others.

Being open source is one of its strong suits—it is always updated and troubleshoots for bugs and vulnerabilities, giving you a solid and secure platform to work in. However, being open source doesn’t mean the software is too simple—the company also offers community apps, productivity apps, sales apps, website building apps, and operations apps. Enterprise app editions are also available as a higher-tier product.

For CPQ functions, you can set single or multiple sale prices per product, which allow you to use formulas to calculate prices specific to your customers’ requirements and the products’ specifications. Other CPQ software packages can easily integrate with Odoo itself through APIs and extra options offered as connectors, making it a very flexible and adaptable platform.

Self-service and success packs can also be some of your options to make the platform and software apps easier to learn.

Odoo ERP has a free trial and two custom plans—Odoo ERP at $6 per user per month, and Odoo Apps by quote.

6. Apttus Intelligent CPQ

Apttus Intelligent CPQ is an AI-powered CPQ software package that is very robust and powerful. It allows your CPQ needs to be fulfilled quickly and accurately.

AI helps you with all steps in the CPQ creation process, including guided quote creation and quote scoring for evaluations of different quotes. From its analysis of your products, it can suggest cross-sell and upsell recommendations to help you take advantage of your entire market segment opportunities in your existing customer base.

It also has good approval workflow help, which allows you to get product quotes quickly to your customers. Price change decisions can easily be done in the software to adapt to market conditions and market prices, maximizing your profit and enhancing customer loyalty.

Optimal price and discount decisions are often difficult to do because of many factors. Apttus Intelligent CPQ’s AI recommendations for pricing and discounts are much more accurate and faster, allowing you to maximize profit while gaining and retaining more customers.

It also has a feature that takes your salespeople’s performance into account—that of commission calculation, which is automatically done based on the parameters you set.

Apttus Intelligent CPQ has a free trial and a separate quote-based plan that can be obtained directly from the vendor.

7. iDashboards

iDashboards, now part of TruOI, is a highly-integrated set of software that has capabilities in the areas of POS, CRM, ERP, HR, social media, inventory, production, marketing, labor management workflow, customer service, and several others, including CPQ.

You can take care of your customers better through its loyalty software, royalty software, and vertical software. Street-level mapping and unlimited web view allow you to better locate shipping addresses and customer or supplier locations.

Direct compatibility and file exchange with common software like Google sheets and Excel make it practical for older data files or common customer data files, including database connection capabilities.

Its real-time data and filtering capabilities, coupled with analytics and scheduled reports allow you to configure your CPQ documents easily and accurately. Customization of dashboards is easy to do, allowing you to see all important business activities at a glance, all in real time. Custom apps can also enable you to do whatever you need to do as the need arises. Custom branding can also be easily done.

iDashboards has a free trial and a separate quote-based plan that can be obtained directly from the vendor.

8. Apptivo Estimates App

Apptivo Estimates App is a software application that is simple and integrated to configure, set up, and send your product price estimates to customers. It is an entirely online approval workflow, something that your customers would appreciate.

It has tight integration with the Apttivo CRM platform, allowing you to exchange customer data and contract data between the two systems. It incorporates an efficient estimate approval workflow, allowing for quicker transactions. It also handles taxes automatically in its computations.

Online customer quotes can be configured using your own payment terms, or interactively with the customer. Estimate to project conversion and estimate to invoice conversion make strategic planning and project planning a seamless experience.

The software’s quote elements database, elements layouts, and custom templates allow you to draw upon its resources for creating contracts and performing quote revisions tracking, which is essential for quickly responding to changes in client budget or requirements.

Apptivo Estimates App has a free trial and several pricing tiers, namely, Starter which is free, Premium
at $10.00/user/month, Ultimate at $25.00/user/month, and Enterprise for which a quote can be obtained from the vendor.

9. ConnectWise Sell

ConnectWise Sell or ConnectWise Sell Quote and Proposal CPQ is part of the Connectwise suite of IT software management products. It is a highly-integrated CPQ system that allows for automation and quick form creation and customization.

Your quotes and proposals are easily created by its integration with its CRM software, allowing you to pull in up-to-date product and pricing information from your distributors. It also enables you to pull product images and descriptions directly into your proposal or quote. Product search customization allows you much flexibility as well.

Using its quote and proposal templates, you can fill in all fields with customer and product information automatically. Using these forms, you can set up interactive options for product upsell or cross-sell choices, giving your customers more choices. You set your own pricing rules and workflow automation.

When used with your CRM platform, you can store real-time, automatic updates of all quotes and proposals, and your clients’ signed agreement forms with digital signatures.

In addition, sales reporting, item management, and real-time previews allow your company management to be on top of all CPQ activities with all clients in real time.

ConnectWise Sell offers a free trial and a quote-based plan that can be obtained directly from the vendor.

10. CallidusCloud CPQ

CallidusCloud CPQ, now known as SAP Sales Cloud, is a set of cloud-based sales solutions from SAP and is part of the SAP Customer Experience portfolio.

Its strongest feature is an embedded AI that enables you to create automated and accelerated quotes. You can configure, price, and quote estimates quickly and optimally. You can configure the system to also include up-sell and cross-sell opportunities to maximize your profit margins.

It can also generate multi-tier pricing for various levels of offers of your products. Aside from this, you can do automated competitive cross-referencing to compare your quotes with those of your competitors.

To make product management more efficient, the software suite can do product lifecycle management and product catalog maintenance, with customizable part numbering schemes and guided selling. Performance analytics works in real time to give you a 360 view of all customers and CPQ transactions. Additionally, it has good connectivity that enables you to sell through any channel on any platform.

CPQ customization allows you to use its pre-built quote templates and program automated quote approvals according to specific situations. Additionally, it has good connectivity that enables you to sell through any channel on any platform.

CallidusCloud CPQ offers a free trial and two paid pricing tiers, the Sales Execution package and the Lead to Money package, both by quotation from the vendor.

11. DealHub CPQ

DealHub CPQ is a powerful and specific configure-price-quote software package. It has seamless integration with the major leading CRM platforms on the market today, making DealHub CPQ an ideal dedicated CPQ program.

With this system, you can create multiple sales “playbooks” and scenarios to maximize profit from all your product offerings. Following user-specified rules and parameters, the software calculates optimal quotes of various configurable products, resulting in error-free quote generation. You can generate quick quote configurations or customize quotes and offers, use pre-set templates and layouts, and save them in various formats.

Automatic data synchronization with your company’s CRM eliminates error-prone manual data entry into your CPQ forms. You can configure the system to handle customizable triggers for upgrade, upsell, and cross-sell opportunities to your customers once it detects the proper conditions. All of these are done with no software coding required.

Guided selling enables you to have custom sales flows based on questions that the customer answers. This guides the salespeople in the configuration process to create optimal product evaluation and pricing. Also, automated approval requests can be triggered for authorized managers, making approvals quicker and more efficient.

With the software giving you an accurate, real-time overall view of the business, you can ensure consistent pricing and discount offers across your company.

Dealhub CPQ offers a free trial and a quote-based plan that can be obtained directly from the vendor.

12. PROS Smart CPQ

PROS Smart CPQ is a cloud-based CPQ platform powered by artificial intelligence (AI) and offers quick and accurate configure, price and quote solutions. It has a strong data science-driven front end and is known as a constraint-satisfaction programming science engine that offers products at the right prices.

Its proposal generator can be completely automated, and personalization of sales activities includes guided selling for your salespeople. Churn forecasting helps you retain customers who are about to leave your service by delivering accurate recommendations.

Clustering algorithms can help you identify similar product portfolios and their major differences to help create new product groupings and offers with specific optimized price points.

The platform’s cross-selling algorithms automatically determine other products and price points to offer your customers who may be ready for the next higher tier of products. 2D and 3D visualization techniques are included to generate more in-depth product information to give to your clients.

One-click configuration makes the software quick and easy to tweak for your needs. Additionally, it has seamless integration with major APIs and platforms, making it a specific part of the larger enterprise.

PROS Smart CPQ offers a free trial and a quote-based plan available directly from the vendor.

13. FPX

FPX, now part of Revalize, is one of the major B2B selling cloud platforms that specifically caters to the manufacturing industry and their channels, including industrial manufacturing, fluid handling equipment, high-tech manufacturing, and transportation.

It offers guided selling for your salespeople and automated approvals for quicker configuration and selling. Instant budgetary quotes are standard on this platform.

Contract management is also a separate part of the software suite, which links directly to quote generation and order configurations, making customer handling and quote handling seamless. Product configurations are easy to do, along with dynamic document integrations.

Omnichannel enablement means that you can sell your products using many sales channels with customers essentially becoming channel-agnostic.

FPX offers a free trial and a quote-based plan that can be obtained directly from the vendor.

14. Model N CPQ

Model N CPQ is a powerful configure-price-quote software package that helps companies with the digital transformation of their business. Its main strength is its native integration with the SAP and Salesforce platforms.

You can use the software to generate up-to-date product catalogs and easily modify them with their product modification management tools. CPQ data analytics helps you calculate optimal prices, and modeling and rule administration allows you to set rules to automatically determine optimal product combinations and price points to maximize your revenue.

Multi-currency pricing allows you to sell internationally across country boundaries. You can also include partner portals for more collaborations and selling opportunities.

Guided selling for your salespeople enables quicker and accurate information gathering and product suggestions for your customers. Also, an efficient approval workflow saves you time in waiting for price approvals and getting your customer quotes out faster.

Service contract renewal with your customers is also an integral part of the platform, increasing customer retention and purchases. And installed base management helps you manage all your customers within one system.

Model N CPQ has a free trial and a quote-based plan that can be obtained directly from the vendor.

15. Commercient SYNC

Commercient SYNC is an ERP and CRM integration platform consisting of apps that are categorized as an integration platform as a Service (iPaaS). It can also integrate other software with your platform, like accounting software and SalesForce.

Two-way sync between ERP TO CRM and vice versa allows for efficient customer data management, including accounting information, billing, and purchase history. These system integrations also include CPQ functions.

It is highly configurable and operates in a highly-secure cloud environment.

Commercient SYNC offers a free trial and a quote-based plan that can be obtained directly from the vendor.

16. Zomentum

Zomentum is a sales acceleration platform that caters to technology partners and SaaS vendors or channel partners. As such, it is an end-to-end platform, and includes CPQ functionality in its system. MSP (managed service providers) CRM is a great tool to centralize and handle all channel partner data.

Checklists can be easily used to help in planning. Its task management modules allow you to schedule and assign tasks to your team members. Personalization through customization of the software gives you prominent branding in all documents and communications.

The proposal builder makes proposals easy to create, whether through the use of templates or by configuring on your own. Additionally, it has a straightforward approval workflow to make your quotes reach your clients faster.

Analytics provides Insights and information that can be sent as notifications or reminders to make your processes more efficient and productive. And digital signatures ensure secure and reliable transactions every time.

Zomentum has a free trial and a Zomentum package for $99/month/MSP.

17. Verenia CPQ

Verenia CPQ is a cloud-based CPQ and ecommerce platform that enables complete omnichannel sales. Its productivity suite can be utilized by all departments of an organization.

It has an Amazon-like interface that contains all your products and is familiar to most people. Its rules engine, which is based on business intelligence helps facilitate an automated approval process and to alert your salespeople to opportunities for upsells and cross-sells. Verenia CPQ’s guided selling module also has an Amazon-like interface for your customers to be able to build customized product and service packages that match their specific requirements.

It also has a highly customizable interface that can be personalized for your users, including recent customer orders, recent shipments, customer quotes, promotional knowledge, store events, price sheets, and brochures.

Verenia’s proposal generator creates proposals using accurate product and pricing information in real time, providing instant quotes and proposals to reduce customer wait times. Its separate product configurator allows for fast, easy, and accurate product and service configuration.

Advanced pricing and validation schemes can also be set in the software, optimizing your revenue from different product and service combinations.

Verenia CPQ has a free trial and a quote-based plan available from the vendor.

18. Pricefx

Pricefx is a leading pricing software that includes robust features such as price optimization and management (PO&M) and CPQ tools.

It has an AI-powered engine for price optimization, making price-setting automatic and fast. It analyzes all pricing elements simultaneously to determine the optimal quotes for all business situations. These can be automatically performed by the app’s PriceAnalyzer, PriceOptimizer, and PriceBuilder modules.

The software can help you gain many valuable customer and sales insights from your data. You can increase margins and revenue easily using these insights. Customizable dashboards help you visualize these insights in real time to make them more understandable and impactful.

With this software, you can identify opportunities for profit, growth, and increased market share, and act on them using their PromotionManager, QuoteConfigurator, RebateManager, and IntegrationManager modules.

Pricefx offers a free trial and a quote-based plan available from the vendor.

19. Sigma CPQ

Sigma CPQ is Sigma System’s omnichannel quote and order capture application that boasts speed and accuracy of sales quotes. Sigma CPQ pre-integrates the Sigma Catalog that defines the product portfolio, ensuring consistency across the sales function and all sales channels.

Omnichannel enablement means that it is a cross-market quote and order capture product, so your customer will have the same seamless experience no matter what channel they choose.

Guided selling for your salespeople and CSRs is accomplished by walking them through your sales process, their customer route, and the product and commercial rules and constraints you set.

Sigma CPQ’s dynamic pricing and complex multiplay configurations are accomplished by its intelligent recognition of rules and status information of the customer. It is also context-aware of your company data, providing actionable insights for decision-making.

Sigma CPQ has a free trial and a quote-based plan available from the vendor.

20. Tacton CPQ

Tacton CPQ is one of the leading CPQ SaaS partners for the industrial manufacturing industry. It allows you to come up with accurate pricing, quoting, and proposal management. 3D visualizations can help your products be defined more accurately and visually.

It is a complete package, from design to sales automation. For automation, it has modules that allow for design automation, CAD automation, and sales configuration. Integrations with other software and platforms allow seamless functionalities to be added to your system.

Multi-channel support ensures your customers can arrive at your portal and avail of your CPQ services no matter what channel they choose. Maintenance and support are provided.

Tacton CPQ has a free trial and a quote-based plan for its Professional and Enterprise plans, available from the vendor.

The Future of CPQ Software for the Medical Industry

Many outstanding CPQ software packages have existed in the market for quite some time, but the general trend seems to be the consolidation and integration of these CPQ software packages into bigger platforms, transforming them into solutions as part of the larger enterprise environment. Improved analytics through better machine learning models and AI are expected to drive more intelligent optimization of product and service offerings. This will lead to faster and better quotes to reach customers, and less customer churn.

Guided selling will be more prevalent as cross-sell and up-sell opportunities are recommended by AI engines in the background analyzing all your product offerings, sales, and customer history. Dynamic pricing will be even more reliant on historical data and your company’s ground rules, which are all powered by AI to give the best-optimized pricing for your customers and your profit margins.

Constantly-changing regulatory rules and regulations in different countries require companies to be highly adaptable. Product recalls, safety standard changes, stricter product quality standards, changing definitions, and many more factors will require continuous vigilance and planning.

If you’re still on the fence about the CPQ software to invest in at this point, you have nothing to lose going for the free trial offered by the top app on this list, Salesforce CPQ. A solid brand in the SaaS industry might just be what you need.

By Nestor Gilbert

Nestor Gilbert is a senior B2B and SaaS analyst and a core contributor at FinancesOnline for over 5 years. With his experience in software development and extensive knowledge of SaaS management, he writes mostly about emerging B2B technologies and their impact on the current business landscape. However, he also provides in-depth reviews on a wide range of software solutions to help businesses find suitable options for them. Through his work, he aims to help companies develop a more tech-forward approach to their operations and overcome their SaaS-related challenges.