15 Best CRM Software Systems For Your Business

HubSpot: Top CRM Solution


cCRM software helps companies to manage customer interaction and customer data, automate marketing, sales, and customer support, access business information, and manage partner, vendor, and employee relationships. A good quality system is also scalable for the needs of businesses of any size. What is more, it is customizable, enabling enterprises to get actionable customer insights using back-end analytics, identify business opportunities with predictive analytics, personalize customer support, and streamline operations based on customers’ interaction history with your company. If you are looking to invest in a quality CRM software for your business, but are unsure which one will fit you best, we are here to help you. This article lists the best CRM software solutions each thoroughly tested and analyzed by our team. We will list all key features and benefits of each system to give you a solid overview of what are the best options available depending on your budget and requirements.

1. Hubspot CRM – Our Score: 9.8/10

HubSpot won our Best CRM Software Award for 2017

Hubspot CRM is a simple and free solution that allows sales teams to use their existing workflow without much changes to get started quickly. It is an ideal system both for new users as well as experienced companies that want to maximize the potential of their existing CRM platforms.

Our review team closely analyzed HubSpot CRM’s features and after rigorous tests we found it to be the best CRM software app out of all popular solutions we tried out. It received the highest SmartScore of 9.8/10 based on its factors such as its main features, quality of customer support and available software integrations. Our team has also recognized the product’s high quality by giving it the Best CRM Software Award for Q3 of 2017 as well as the Expert’s Choice Award for 2017. The application is available for free so there is no risk in trying it out to see how it performs. You can easily get HubSpot for free here.

Why should you opt for Hubspot CRM? The obvious answer is it is a free application. Second, it is linked to multiple places where most sales processes occur such as phone calls, emails, website, social media and others. Finally, the system easily integrates into your process and you don’t have to make any changes. Your team can learn to use the app quickly and effectively, and focus on selling and other important tasks.

What benefits can your business accrue by using HubSpot CRM? To start, this app can help you easily create attractive contact and company profiles. Plus, it tidily organizes all details from your customers’ communication with you. It also effectively assigns and tracks your deals, manages the performance of your agents, and provides a single, detailed dashboard where all employees can keep track of the organization’s activities. If you already use HubsSpot Sales, you can also utilize HubSpot CRM for more effective inbound sales.

Finally, HubSpot CRM is one of the best-integrated CRM platforms on the market and no other free CRM solution offers this high level of integration. Some of the popular business systems it integrates with are Shopify, Zapier, Salesforce, and Microsoft Dynamics as well as many other tools.

2. Pipedrive – Our Score: 9.7/10 

Pipedrive has been designed by experienced web app developers and sales professionals. It organizes your business leads in a tidy manner which should give you a very good overview of your sales and enable you to concentrate on important deals. We found it easy and fast to set up and use. Pipedrive is also fully mobile optimized which makes it a favorite app among many sales teams. Plus, you can easily integrate the solution with popular business systems such as Google Apps, Google Contacts, and Google Calendar.

The vendor offers a useful free trial that you can use to check out the app’s key features and decide if it’s something your business can use to improve sales. If you want to try out the software first you can use this great 30-day free trial plan. You can easily sign up for Pipedrive free trial here.

What makes Pipedrive stand out among the scores of apps in the market? The main benefit is it really helps you efficiently manage your organization’s sales pipeline. The solution assists you in identifying promising leads and priority deals so that you can pay individual attention to them. You can use the app to maintain lead relationships, negotiate favorable deals, promote your brand, and adjust conditions to your liking. One more useful feature is it allows you to switch on and off modules as per your needs without any effect on your service quality, which makes it a really flexible solution indeed.

3. Salesforce CRM – Our Score: 9.6/10

Salesforce Sales Cloud is popular CRM product from the Salesforce stable that includes separate solutions for community cloud, service, marketing, and analytics. The system helps to track all customer interactions and information in a single location and follow up on more leads. You can use features such as partner management, sales data, marketing automation, and lead management to follow these leads and nurture them for conversion.

Your sales team can productively use the app whether they are in the field or office. The vendor offers mobile apps for iOS and Android devices with custom reports and real-time data from dashboards. An excellent feature is Feed First which lets you quickly view the most important data based on your settings. You can extend the functionality by adding more tools from the AppExchange. The system helps you gets deep insights from real-time customer data. Finally, you can create vital territory models, sales forecasts, and reports.

4. Insightly – Our Score: 9.5/10 

Insightly is a leading small business CRM that has more than 500,000 users worldwide. Apart from small businesses, this cloud-based CRM system also offers an enterprise-level solutions for multi-level companies.

Its key features include task management, pipeline management, and contact management that help users to track deliverables to their customers, get clear visibility and overview of their business, boost customer communication as well as collaboration within the company, and enhance efficiency and productivity.

The vendor offers mobile apps for Android, Kindle, and iOS platforms, and the system integrates smoothly with popular apps such as Outlook, Office, MailChimp, Evernotes, Gmail, and Google Apps.

5. Zoho CRM – Our: Score 9.5/10

Zoho CRM is a widely used web-based CRM solution designed to help businesses to attract, retain, and satisfy customers. You can link Zoho CRM to your customers’ Twitter and Facebook pages. Then, you can categorize them as contacts or leads, send invitations, and share comments to connect with them.

You can use the Zoho Mobile Edition to access sales records and customer data on Android and iOS devices, and stay updated on the go. Another useful feature is the system’s smooth integrations with Google Apps such as Tasks, Calendar, Contacts, Docs, and Email. The vendor offers a useful free plan and if you want advanced features you can subscribe to the paid packages with pricing starting from $12/user/month.

6. Nimble – Our Score: 9.4/10

Nimble is a leading CRM software that helps users build better work relationships in a multi-channel world. It lets you focus on important matters such as customer engagement, data organization, and sales insights.

The tool’s Contact Management feature uses the Contact Record, where every detail is stored on each business contact. Basic contact info is imported from phone, email, Google+, Skype, LinkedIn, Facebook, Outlook, Yahoo, Gmail and more. On top of that, the system adds detailed data from social media networks. This feature helps you to get deep insights about your contacts that you can use to improve social media relationships with them and execute more profitable sales and marketing campaigns.

7. PipelineDeals – Our Score: 8.9/10

PipelineDeals is a simple and effective CRM solution that has become popular for its many useful features. The system is easy to use, yet offers robust functionality that enables users to execute even complex CRM processes. It is intuitive and user-friendly, and businesses can use it to create profitable long-term customer relationships.

Subscribing companies can use PipelineDeals to gather accurate information, track their marketing and sales campaigns, assign tasks, manage team members, and stay in full control of their business operations. They system integrates seamlessly with popular business apps such as Zapier, Google Sheets, Excel, Outlook, Google For Work, MailChimp and more. You can check out the solution’s features free of cost by using the free trial and then upgrade to a paid package with pricing starting at an affordable $24/user/month.

8. Nutshell CRM – Our Score: 9.4/10

Nutshell is an efficient and handy CRM solution that you can use to attract and retain customers. The system is designed for the needs of businesses of all sizes and in any industry. It stands out for its excellent analytics and reporting feature that is one of the best in the market.

Why should you choose Nutshell CRM from the scores of apps out there? One of the best reasons is the solution is easily scalable to your business growth as there are no reporting caps, storage restrictions, or user limits. You can avail this unlimited service at an affordable cost as the pricing starts at a low $20/month and to get the full functionality package you need to shell out $75/month. Before subscribing to a package, you can check if the system fits your needs by signing up for the convenient free trial.

9. bpm’online CRM – Our Score: 9.3/10

Bpm’online is a process-driven CRM that helps users to combine customer data with business process management features to enhance their marketing, sales, and service efforts. It offers scalable features for both small and medium-sized businesses as well as large enterprises.

You can use the bpm’online CRM Mobile platform to access the solution on mobile devices. The app integrates smoothly with popular productivity systems such as MS Word, MS Outlook, and Google Calendar. The software can also be integrated with your own systems in varied ways such as .Net managed assemblies, web services, and COM or DLL.

10. Freshsales – Our Score: 9.5/10 

Freshsales is a top rate solution from the Freshdesk product lineup. It is a quality CRM that business teams can use to keep track of contacts while resolving their inquiries. The system is a single contact management hub that you can use to manage thousands of leads, and yet the interface is simple and easy to navigate.

Freshsales is designed to help users manage multiple aspects of the sales process  and eliminates the need to use multiple applications for their work. It offers the best functions of legacy CRM apps, plus its own unique way to prioritize pipeline opportunities and boost sales. Another great feature is Freshsales is designed as a dynamic analytic contributor that provides deep sales insights as well as tips to help companies make good use of them.

11. Microsoft Dynamics CRM – Our Score: 9.2/10

Microsoft Dynamics CRM is designed to help companies market more smartly, and sell productively and effectively. The system offers useful features including business intelligence, social insights, and productivity with One Microsoft apps. You can choose to deploy the solution on-premises, in the cloud, or use a hybrid combination.

Benefits of Microsoft Dynamics CRM include: integrated automation and marketing tools, multiple dashboards, tight integration with Microsoft apps, offline access, and seamless integration with third party systems and apps.

12. SalesforceIQ – Our Score: 9.1/10

SalesforceIQ (formerly called RelateIQ) is a powerful CRM app that helps businesses to build stronger customer relationships. Its Relationship Intelligence technology spots meaningful actions, unifies your customer’s story, and enables productive outcomes. The technology automatically captures rich signals, analyzes data patterns to identify opportunities, and enables sales professionals to close more deals.

You can set up SalesforceIQ quickly and easily by linking it to your Gmail or Exchange account. Immediately, your phone calls, emails, and meetings are automatically captured, keeping your deals up to date to help you focus on selling. On top of that, you can use the system’s out-of-the-box reporting function to get deep insights on team and individual performance.

13. eKomi – Our Score: 8.3/10

eKomi is a feedback and reviews management app that can play a vital role in your CRM efforts. It is especially useful for ecommerce sites and major brands to build a solid online presence around their product reviews and brand mentions.
The app helps you publish and distribute your reviews, testimonials and other product materials to various online review directories and marketplaces. When customers search for your product reviews, there’s a higher chance they’ll land on one of your positive testimonials.
Likewise, the app also makes it easy for your product ambassadors and champions to post their reviews through the system. You get these reviews and distribute them through your channels. And if they have questions or issues about your product in their reviews, you can quickly respond and showcase your awesome customer service, making the app a support channel, too.
As part of your CRM infrastructure, the app collates positive comments, issues and potential threats to your product’s welfare. You can develop key messages or offer resolutions to address the issues or amplify the positive experiences and watch your sales hit more conversions.

14. ngDesk – Our Score: 8.0/10


ngDesk is a cloud-based integrated customer service platform that combines ticket management, mobile support, and help desk reporting into a single unified package. It is also a free platform regardless of how many agents use it for their customer service-related tasks, an ideal customer service solution for enterprises and organizations that look for a powerful customer service software without the heavy price tag.

With ngDesk, users are able to manage all their customer queries, service requests, and more with just a single help desk solution. It simplifies and streamlines the management of tickets, recognizes and address incidents, and provides users with real-time metrics to see how their customer support is performing.

15. Pareto CRM – Our Score: 8.0/10


Pareto CRM is a cloud-based customer relationship and project management solution that enables companies to organize their workflows, monitor their progress, and keep every member of the team on the same page. Built specifically small and medium teams, agencies, freelancers and project-oriented small businesses, Pareto CRM helps users cover all facets of operating a services and project-oriented business, from planning tracking, communication invoicing, payment facilitation reporting, and more.

As everything is centralized and all people are on the same page, Pareto CRM eliminates the need to spread your team and clients across several apps. Pareto CRM is the only software you need to run your project-oriented business. Managing your clients and their information is easy while staying on top of your projects, schedule, and finances are all a breeze with Pareto CRM.

Category: B2B News

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