15 Best CRM Systems For Your Business

Category: B2B News

CRM software helps companies to manage customer interaction and customer data, automate marketing, sales, and customer support, access business information, and manage partner, vendor, and employee relationships. A good quality system is also scalable for the needs of businesses of any size.

What is more, it is customizable, enabling enterprises to get actionable customer insights using back-end analytics, identify business opportunities with predictive analytics, personalize customer support, and streamline operations based on customers’ interaction history with your company. If you are looking to invest in a quality sales CRM software systems for your business, but are unsure which one will fit you best, we are here to help you.

This article lists the best CRM software solutions each thoroughly tested and analyzed by our team. We will list all key CRM features and benefits of each system to give you a solid overview of what are the best options available depending on your budget and requirements.

Best CRM systems

1. Salesforce CRM

Salesforce Sales Cloud is a popular CRM product from the Salesforce stable that includes separate solutions for community cloud, service, marketing, and analytics. The system helps to track all customer interactions and information in a single location and follow up on more leads. You can use features such as partner management, sales data, lead management, and marketing automation to follow these leads and nurture them for conversion.

The vendor offers a great free trial plan that lets you try out all key features first. You can easily sign up for Salesforce free trial here.

Your sales team can productively use the app whether they are in the field or office. The vendor offers mobile apps for iOS and Android devices with custom reports and real-time data from dashboards. An excellent feature is Feed First which lets you quickly view the most important data based on your settings. You can extend the functionality by adding more tools from the AppExchange. The system helps you get insightful reports from real-time customer data, create vital territory models, and build accurate sales forecasts.

2. Hubspot CRM

Hubspot CRM is a simple and free solution that allows sales teams to use their existing workflow without much changes to get started quickly. It is an ideal system both for new users as well as experienced companies that want to maximize the potential of their existing CRM systems.

Our review team closely analyzed HubSpot CRM’s features and after rigorous tests we found it to be the best CRM system for business out of all popular solutions we tried out based on factors such as its main features, quality of customer support and available software integrations. The application is available for free so there is no risk in trying it out to see how it performs. You can easily get HubSpot for free here.

Why should you opt for Hubspot CRM? The obvious answer is – it’s among the best free CRM solutions. Second, it is linked to multiple places where most sales processes occur such as phone calls, emails, website, social media, and others. Finally, the system easily integrates into your process and you don’t have to make any changes. Your team can learn to use the app quickly and effectively, and focus on selling and other important tasks.

What benefits can your business accrue by using HubSpot CRM? To start, this app can help you easily create attractive contact and company profiles. Plus, it tidily organizes all details from your customers’ communication with you. It also effectively assigns and tracks your deals, manages the performance of your agents, and provides a single, detailed dashboard where all employees can keep track of the organization’s activities. HubSpot is synonymous with the proven marketing technique it espouses. If you’re already using HubSpot Sales, then with HubSpot CRM you’ll be able to further optimize inbound marketing practices and strategies.

Finally, HubSpot CRM is one of the best-integrated CRM platforms on the market and no other free CRM solution offers this high level of integration. Some of the popular business systems it integrates with are Shopify, Zapier, Salesforce, and Microsoft Dynamics as well as many other tools.

You may want to see how our two leading CRM solutions stack up with this feature to feature comparison of Salesforce and HubSpot CRM.

3. Freshsales

Freshsales is a sales CRM software system for business built for your sales team to effectively reach out to each of your leads while equipped with an informed call-to-action and complete context about your customers. With one of its main features on streamlining lead management, Freshsales lets you easily conduct lead scoring and prioritize leads according to their ranks. This enables you to identify who is sales-ready and who needs more nurturing to ensure you put the right effort into the right task.

Furthermore, the single contact management hub effectively automates assigning leads to the right person by the territory so you won’t waste time and resources. Since follow-ups are crucial, you can ensure you won’t miss any through receiving reminders with email alerts and scheduling tasks and appointments.

It is best to try out the product’s features first so you can determine if it’s ideal for your business requirements. If you’re interested to check out Freshsales, you can quickly sign up for Freshsales free trial here. This lets you use the system’s functionality and learn more about its ins and outs for 30 days at no cost.

Freshsales comes as the fourth addition to the product lineup of Freshdesk. This solution was developed as a response to the own necessity of the software company to handle and support their multiple sales processes effectively. In addition to lead management, some of its top features include email tracking, event tracking, direct calls, sales management, and analytics and reporting.

4. Pipedrive

Pipedrive has been designed by experienced web app developers and sales professionals. It organizes your business leads in a tidy manner which should give you a very good overview of your sales and enable you to concentrate on important deals. We found it easy and fast to set up and use. Pipedrive is also fully mobile optimized which makes it a favorite app among many sales teams. Plus, you can easily integrate the solution with popular business systems such as Google Apps, Google Contacts, and Google Calendar.

The vendor offers a useful free trial that you can use to check out the app’s key features and decide if it’s something your business can use to improve sales. If you want to try out the software first you can use this great 30-day free trial plan. You can easily sign up for Pipedrive free trial here.

What makes Pipedrive stand out among the scores of apps in the market? The main benefit is it really helps you efficiently manage your organization’s sales pipeline. The solution assists you in identifying promising leads and priority deals so that you can pay individual attention to them. You can use the app to maintain lead relationships, negotiate favorable deals, promote your brand, and adjust conditions to your liking. One more useful feature is it allows you to switch on and off modules as per your needs without any effect on your service quality, which makes it a really flexible solution indeed.

5. Insightly 

Insightly is a leading small business CRM that has more than 500,000 users worldwide. Apart from small businesses, this cloud-based CRM system also offers an enterprise-level solutions for multi-level companies.

Its key features include task management, pipeline management, and contact management that help users to track deliverables to their customers, get clear visibility and overview of their business, boost customer communication as well as collaboration within the company, and enhance efficiency and productivity.

The vendor offers mobile apps for Android, Kindle, and iOS platforms, and the system integrates smoothly with popular apps such as Outlook, Office, MailChimp, Evernotes, Gmail, and Google Apps.

6. Zoho CRM

Zoho CRM is a widely used web-based CRM solution designed to help businesses to attract, retain, and satisfy customers. You can link Zoho CRM to your customers’ Twitter and Facebook pages. Then, you can categorize them as contacts or leads, send invitations, and share comments to connect with them.

You can use the Zoho Mobile Edition to access sales records and customer data on Android and iOS devices, and stay updated on the go. Another useful feature is the system’s smooth integrations with Google Apps such as Tasks, Calendar, Contacts, Docs, and Email. The vendor offers a useful free plan and if you want advanced features you can subscribe to the paid packages with pricing starting from $12/user/month.

7. Nimble

Nimble is a leading CRM software that helps users build better work relationships in a multi-channel world. It lets you focus on important matters such as customer engagement, data organization, and sales insights.

The tool’s Contact Management feature uses the Contact Record, where every detail is stored on each business contact. Basic contact info is imported from phone, email, Google+, Skype, LinkedIn, Facebook, Outlook, Yahoo, Gmail and more. On top of that, the system adds detailed data from social media networks. This feature helps you to get deep insights about your contacts that you can use to improve social media relationships with them and execute more profitable sales and marketing campaigns.

8. PipelineDeals

PipelineDeals is a simple and effective CRM solution that has become popular for its many useful features. The system is easy to use, yet offers robust functionality that enables users to execute even complex CRM processes. It is intuitive and user-friendly, and businesses can use it to create profitable long-term customer relationships.

Subscribing companies can use PipelineDeals to gather accurate information, track their marketing and sales campaigns, assign tasks, manage team members, and stay in full control of their business operations. The system integrates seamlessly with popular business apps such as Zapier, Google Sheets, Excel, Outlook, Google For Work, MailChimp and more. You can check out the solution’s features free of cost by using the free trial and then upgrade to a paid package with pricing starting at an affordable $24/user/month.

9. EngageBay

EngageBay dashboard example

EngageBay is a versatile CRM software that integrates sales, marketing and service activities into one platform. What makes EngageBay stand out from other CRM software is its affordability compared to more established CRM solutions in the market – its features include modules for email marketing, CRM, sales, live chat, and marketing automation. Having these features available for its price makes it a viable alternative for SMBs.

One of EngageBay’s functions is lead generation, and it does just that by interacting with customers who visit their client’s website. Proper use of engagement tools gives a higher chance of capturing and retaining customers.

As with most CRM solutions, EngageBay’s CRM module includes Customer Feedback, Ticketing, Helpdesk, and Knowledge Base. These CRM tools can be automated to let users handle more urgent tasks; this automation can also be done with EngageBay’s Sales and Marketing modules.

10. NetHunt CRM

NetHunt CRM dashboard sampleNetHunt CRM is a customer relationship management tool designed especially to optimize your G Suite for a unified CRM platform at your disposal. Drawing on the strengths of your Gmail account and Google apps, the app makes it easier for your sales team to manage all your sales and marketing campaigns, and even your customer service tasks, because everything can be done within this consolidated solution, without the need for separate third-party tools.

Choosing NetHunt CRM to upgrade your customer relationship initiatives is a sound decision because it is scalable and customizable to address the needs of businesses of any size, from the smallest startups to the largest enterprises, and can adjust as your requirements evolve. SMBs can readily deploy this CRM as it offers flexible and inexpensive pricing schemes. It even offers a basic subscription plan that is totally free.

11. Nutshell CRM

Nutshell is an efficient and handy CRM solution that you can use to attract and retain customers. The system is designed for the needs of businesses of all sizes and in any industry. It stands out for its excellent analytics and reporting feature that is one of the best in the market.

Why should you choose Nutshell CRM from the scores of apps out there? One of the best reasons is the solution is easily scalable to your business growth as there are no reporting caps, storage restrictions, or user limits. You can avail this unlimited service at an affordable cost as the pricing starts at a low $20/month and to get the full functionality package you need to shell out $75/month. Before subscribing to a package, you can check if the system fits your needs by signing up for the convenient free trial.

12. bpm’online CRM

Bpm’online is a process-driven CRM that helps users to combine customer data with business process management features to enhance their marketing, sales, and service efforts. It offers scalable features for both small and medium-sized businesses as well as large enterprises.

You can use the bpm’online CRM Mobile platform to access the solution on mobile devices. The app integrates smoothly with popular productivity systems such as MS Word, MS Outlook, and Google Calendar. The software can also be integrated with your own systems in varied ways such as .Net managed assemblies, web services, and COM or DLL.

13. Adsoup

Adsoup is a multi-platform sales CRM with a focus on unifying client and prospect communications. The software is directed towards SMEs based in Asia to assist them in monitoring their inbound leads and sales from all channels.

Adsoup also puts emphasis on a business’ sales pipeline. This enables companies to track the revenue being generated by assorted social media platforms instead of simply telling them how many leads they managed to convert.

With Adsoup, companies can view financial information, such as which channel is producing more value, from a one-page dashboard. This saves them time from going through several pages before arriving at the data they need.

14. Microsoft Dynamics CRM

Microsoft Dynamics CRM is designed to help companies market more smartly, and sell productively and effectively. The system offers useful features including business intelligence, social insights, and productivity with One Microsoft apps. You can choose to deploy the solution on-premises, in the cloud, or use a hybrid combination.

Benefits of Microsoft Dynamics CRM include: integrated automation and marketing tools, multiple dashboards, tight integration with Microsoft apps, offline access, and seamless integration with third party systems and apps.

15. SalesforceIQ

SalesforceIQ (formerly called RelateIQ) is a powerful CRM app that helps businesses to build stronger customer relationships. Its Relationship Intelligence technology spots meaningful actions, unifies your customer’s story, and enables productive outcomes. The technology automatically captures rich signals, analyzes data patterns to identify opportunities, and enables sales professionals to close more deals.

You can set up SalesforceIQ quickly and easily by linking it to your Gmail or Exchange account. Immediately, your phone calls, emails, and meetings are automatically captured, keeping your deals up to date to help you focus on selling. On top of that, you can use the system’s out-of-the-box reporting function to get deep insights on team and individual performance.

By Nestor Gilbert

Senior writer for FinancesOnline. If he is not writing about the booming SaaS and B2B industry, with special focus on developments in CRM and business intelligence software spaces, he is editing manuscripts for aspiring and veteran authors. He has compiled years of experience editing book titles and writing for popular marketing and technical publications.

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