20 Best Customer Experience Management Platforms in 2024

Only 8% of potential customers actually believe in advertising; thus, huge investments should be made on boosting the entire customer experience instead. Positive customer experiences also attract customers, as 85% of customers are willing to pay more to get high-quality customer service. More than half of customers would also recommend a brand for its customer service, while 40% would buy from a brand because of its reputation for good customer service.

Also, a positive customer experience translates into good reviews. More than 80% of consumers trust online reviews as much as personal recommendations, meaning that they will go through social media sites and even Google before buying from you. Of course, you want to make sure that high ratings are what will they find out about your brand.

The most logical thing to do is carefully choose reviews that you can display on your website. In turn, these can generate powerful trust signals and encourage consumers to convert. This makes you reputable and provides your brand with supreme authority. A customer experience management tool can do all that for you. We’ve listed the best customer management platforms below so you can choose the best tool for your business.

Best Customer Experience Management Platforms in 2025

1. Zendesk

Zendesk, a suite of customer support tools, turns customer service reps into agents for lead source and customer retention. It caters to businesses of all sizes as it carries out one of the most flexible plan structures today. Its features are chat, support, customer experience, call center solution, and a self-serve online library. These can all be easily upgraded to more innovative tools, such as CSAT surveys, IVR phone trees and answer bots, and web SDK.

Zendesk’s customer experience management program is fundamentally built to improve communication between businesses and their clients. Backed by the system’s customer support efficiency, it leads to personal, rich, and worthwhile business-customer relationships. Zendesk offers a free trial, a free version plan, a pay-for-usage-only plan, and eight various paid plans.

Zendesk

Try out Zendesk with their free trial

VISIT WEBSITE FREE TRIAL

Why choose Zendesk?

• A combination of extensive product knowledge and in-depth customer service expertise. This combination can guide you in providing the kind of customer experience that will give you an edge over the competition. From a successful program execution to 24/7 customer service, Zendesk makes sure that you only get the best service so that you can provide the same to your clients.
• Effective collaboration. Zendesk’s customer engagement platform also develops and deploys key support information to consistently improve its awareness of its clients and form meaningful customer support initiatives.
• Crosses over to CRM. More than just a ticketing tool, Zendesk also crosses over to CRM. It enables you to organize workflows and processes and the tracking of customer engagement.

2. Alchemer

Alchemer, formerly SurveyGizmo, is a versatile survey and Voice of the Customer (VoC) software that allows for more efficient data gathering and analysis for organizations. It offers preconfigured surveys, workflows, and feedback-gathering tools that help teams get the necessary information from internal and external sources.

Alchemer can deliver unified guardrails to safeguard a company and its data. Mozilla does this for all of its surveys and can get rid of personally identifiable information (PII). This app also offers preconfigured solutions: the Activated NPS Solution, the Alchemer Customer Experience for Sales, and Alchemer’s Return-to-Work solution. Alchemer offers a free trial, a free version, and a paid plan starting at $49 per month.

Why choose Alchemer?

• Easy to use. Alchemer constantly provides one of the highest user adoption ratings in the industry, as well as being one of the most embeddable systems on the market. Most users generate ROI in less than six months.
• Easy-to-integrate API architecture. Alchemer can also be integrated with business intelligence software like Microsoft Power BI and Tableau and other third-party business software like Microsoft Dynamics, Salesforce Marketing Cloud, MailChimp, HubSpot, Stripe, Webhook, Slack, and major social media platforms.
• Collects actionable customer feedback. Using industry-leading practices, Alchemer also lets you collect actionable customer feedback. It also includes all the integrations and case management solutions that help teams handle customer interactions and respond to feedback in a timely manner.

3. Qualtrics CX

Qualtrics CX is a customer experience management unit built to collect customer feedback. It utilizes its own predictive intelligence engine, iQ, to automatically gather insights and predict the major drivers of an organization’s customer experience.

Qualtrics enables the gathering of information about customers through pulse and transactional surveys, to name a few. It also boasts Net Promoter Score (NPS), the most popular customer experience metric, where customers provide a rating based on certain factors. Qualtrics offers a free trial and a quote-based plan.

Why choose Qualtrics CX?

• Customizable, role-based dashboards. Qualtics’ dashboards are customizable enough to let you streamline how you map customer feedback and see your metrics. These role-based dashboards have hierarchy features that allow you to access data within their influence scope and levels, including local, regional, and global.
• Targeted CX solutions. Qualtrics espouses industry-specific data with attested ROI to establish a structured system. This accumulates analysis solutions, customized dashboards, pre-loaded projects, and tech-fueled workflows and action plans.
• Visibility into key metrics. You can have full visibility over your metrics to help you understand the effect of any action and identify the main drivers of CX.

4. Verified Reviews

Verified Reviews is a robust third-party review service, helping businesses promote their brands by obtaining testimonials from product and customer feedback. Many businesses find it a great tool for amplifying visibility, fostering customer trust and loyalty, and increasing lead conversion.

Going beyond gathering reviews, Verified Reviews can also measure and analyze customer satisfaction. This results in a greater bond between brands and customers. Likewise, it aids in establishing an online image, revamping brands and product reputation in the process. It also connects marketing and management teams to guarantee business success. Verified Reviews offers a free trial and a paid plan for as low as $99 per month.

Why choose Verified Reviews?

• E-reputation management. Verified Reviews lets you know about reviews that could tarnish your reputation, giving you the opportunity to address your customers’ issues and minimize damage.
• Rich snippets. Verified Reviews’s rich snippets serve as your SEO guide. This feature makes sure that all rich snippets that you use will show in search results across search engines.
• Facebook app. This service comes with a Facebook app that lets you engage in social sharing. This allows you to share service and product quality with a broader audience.

5. NICE inContact CXone

NICE inContact CXone is an industry-leading contact center application that allows businesses to revolutionize employee and customer experiences. It offers a host of solutions that optimizes the management of omnichannel routing, automation, analytics workforce, and AI tools. It provides call center teams with a 360-degree view of customer interactions, enabling them to be more efficient and maximize their operations.

Furthermore, NICE inContact serves as a reliable, scalable, and affordable application to contact centers. Its nationwide phone and internet network is available in more than 150 countries. It is also equipped with carrier-grade connectivity with guaranteed voice quality. Moreover, it has a 99.99% SLA, which is deemed the best in the industry and makes NICE inContact CXone one of the best customer experience management platforms today. NICE inContact offers pay-as-you-go pricing schemes.

NICE inContact CXone

Try out NICE inContact CXone with their free trial

Why choose NICE inContact CXone?

• Skills-based routing. This ensures that customers talk to the right agent, improving your first-call resolution rates. Meanwhile, inside sales teams can achieve their quotas with proactive outbound dialer capabilities.
• inContact Analytics. inContact Analytics also lets you know which areas in your operations need improvements. You get a view of each customer interaction, helping you understand what makes customers happy and frustrated.
• Workforce management software. This software also helps you maintain operational efficiency and promote adherence to schedules.

6. Tremendous

Tremendous is a free online solution that guides businesses in building scalable, meaningful rewards and incentive programs. Here, users can manage their campaigns and track overall expenditures on rewards. On the other hand, customers enjoy the flexibility of choosing how they get and use their rewards.

Tremendous’ comprehensive catalog of incentives includes cash incentives, gift cards, and prepaid cards. To date, it is the only solution that enables cash disbursements, which is made possible by bank/ACH and PayPal transfers. It has also teamed up with banks to enable direct bank transfers for users. Tremendous is free to use, and you can fund your account here for free. However, using a credit card subjects the purchase to a 3% processing fee.

Why choose Tremendous?

• Hassle-free rewards management. Through Tremendous’ dashboard, you can order bulk reward orders and track their delivery status. You can also make various templates based on available reward options for your customers.
• Extensive international coverage. You can send rewards to your customers in more than 80 countries. You can also pay them in their local currency.
• Reliable reporting and auditing features. These help you keep track of metrics, which include spending activity and redemptions by type.

7. LiaCX

Powered by Intouch Insight, LiaCX is a prominent customer experience management tool that helps international brands appeal to customers, reinforce brand reputation, and augment financial performance. As a cloud-based software, it helps brands with various locations in industries, such as restaurant, hospitality, and retail, make more value and compel action from their customer experience campaigns.

LiaCX is designed on advanced technology built to manage big data analytics, and is mobile-optimized. It gathers and combines data on the fly from sources, such as mobile checklists, surveys, mystery shopping, social media, operational audits, and call centers. Then, it swiftly integrates data from third-party software programs, like Oracle, Salesforce, and SAP. LiaCX offers a free trial and a quote-based plan.

Why choose LiaCX?

• Experience. LiaCX has been helping businesses be one step ahead of their customers’ expectations for over 25 years.
• Case management tools. With LiaCX, you can rescue unhappy customers. Its Action Campaign technology helps you proactively improve the customer experience across locations and gauge the effect of actions on business metrics in real-time.
• CSAT surveys. These surveys help you understand what your customers think at various touchpoints. They can be done in-store or online.

8. SoGoCX

SoGoCX is a customer experience software solution that boosts customer engagement and loyalty, mitigates churn, and improves customer value by gathering insights from customer data. The system does this by mapping the entire customer journey, from planning to analysis to taking action on the data. It collates information about the customer journey from different customer touchpoints while discriminating between noise and substantial customer information.

SoGoCX allows for the development of business value from day one by determining the appropriate infrastructure for a customer experience campaign. Once a business has its CX campaign in place, it can proceed and collect feedback across channels. The obtained data are automatically compiled and assessed by the system, which then suggests the best action to take for accomplishing the highest ROIs. SoGoCX only offers by-quote plans.

Why choose SoGoCX?

• Multichannel feedback gathering. SoGoCX can gather feedback from phone calls, surveys, social media sites, and feedback forms.
• Survey creation and customization. SoGoCX’s drag-and-drop feature can also improve your data gathering efforts. This is further supplemented by the system’s library of question types, answer catalogs, branching and logic, survey templates, and question flow arrangement.
• Ticket management. Moreover, SoGoCX classifies and sets the status of every single ticket, letting you see any ticket status. Classifications can be based on industry or set one using any of the system’s starter packs.

9. Smartlook

Smartlook is a conversion rate optimization suite for mobile devices and websites specializing in implementing qualitative analytics. It offers distinctive features, such as merging event tracking and visitor session recordings to provide deeper insights into site visitor activities. These insights help businesses understand their customers’ behaviors online. Additionally, Smartlook automatically activates the minute users add it to their site.

Smartlook offers paid plans, ranging from $31 to $79 per month. It also offers a free trial, a free plan, and a by-quote plan.

Why choose Smartlook?

• Session recording feature. This enables you to view exactly how your customers or site visitors see your mobile app or website down to the exact same resolution. It also shows where they experience glitches or bugs.
• Helps you build better conversion funnels. Know where your customers spend more time on your site and what they do while they are on certain pages.
• Extensive integration. Smartlook integrates with more than 60 third-party tools, services, and applications.

10. Yotpo

Yotpo is a customer experience management platform worth considering. It is specifically created for ecommerce stores and retail businesses. It makes it possible for users to generate product reviews, and use the most favorable ones among them as their sales-boosting incentives. Furthermore, it is built as a plug-and-play social review and ecommerce application, which gathers more verified reviews than its competition. Put into perspective, it makes businesses more reputable irrespective of their market share, and may be embedded wherever traffic is mostly coming from.

Yotpo offers three by-quote plans. It also offers a free trial and a free plan.

Why choose Yotpo?

• Transforms users’ experience. Yotpo transforms users’ experience and encourages random visitors to become loyal customers with more than simply your product quality. The heavy lifting is due once a visitor has landed on your site and is planning to buy, instead of while attempting to get him or her there.
• Social curation feature. This identifies and gathers the best user-generated Instagram content, and strengthens shoppable feeds, photo discovery, and easy moderation and rights management.
• Outstanding analytics suite. It can dig into your UGC funnel and report on content, conversions, or optimization practices.

11. Podium

Podium is a solid online review application devised to help businesses power local interaction. It focuses on familiar channels to make simple and convenient customer interactions. It helps in the management of multilocation listing management, messaging, customer sentiments, online reviews, and reporting. The platform also helps in local SEO search by increasing exposure on a business’s most important sites, supporting their quest for a balanced online presence.

Podium offers a quote-based plan and is available in the United States and Australia only.

Why choose Podium?

• Helps you gather authentic online reviews. Podium helps you quickly gather authentic online reviews from various sites. It provides an efficient mobile channel and a user-friendly dashboard that makes it convenient to gather up to 15 times more reviews.
• Centralized. Your business reputation all over the web is placed in a centralized location.
• Android and iOS apps. Podium’s Android and iOS apps give you the freedom to build your reputation wherever you may be.

12. Contactually

Contactually is a web-hosted customer relationship management software that turns business relationships into results. With its dynamic and easy-to-use interface, it enables businesses to administer and facilitate communication activities. It suits small and midsized firms that aim to remain in contact with their major contractors, suppliers, and collaborators. It also serves freelancers who need to keep in touch with their multiple clients.

Contactually offers a free trial period, the Basic plan at $45 per month, the Professional plan at $69 per month, and the Accelerator plan at $119 per month.

Why choose Contactually?

• Serves as a virtual prompter. Serving as a virtual prompter, Contactually can remind users of pending contacting activities. It can also serve as a virtual assistant that can perform a specific pipeline of numerous actions with the help of separate programs with tailored steps.
• Makes you a trustworthy and dependable provider. Contactually assists you in providing your end customers with all the help they need.
• Advanced communication management functionalities. These relieve users of your company’s usual wasted time that normally comes from the implementation of habitual and tedious communication duties.

13. Hotjar

Hotjar is an analysis and feedback tool designed to help companies understand their customers better. It provides full visibility and the big picture on how to leverage a website’s customer experience and boost performance and conversion rates. By using this tool, businesses are given instant access to customer feedback, see how they use their websites, and make the right changes based on insights. These attributes expose customers’ online behaviors and make businesses listen to their voices effectively.

Hotjar offers three pricing plans. It also offers a free trial and a free plan.

Why choose Hotjar?

• Understands user behavior. You can see what your site visitors click, tap, and scroll. This helps you identify their needs.
• Studies critical user insights. Hotjar also helps you figure out and test which page and phase is a visitor dropping off.
• Polls. Hotjar lets you gather feedback directly from your visitors using a selection of question types, one of which is the Net Promoter Score (NPS).

14. Appcues

Appcues is a cloud-based customer experience platform that helps businesses adopt a seamless, personalized user onboarding process. Even without any coding expertise, users can design product tours, walkthroughs, and in-app messages to welcome their customers. With a point-and-click editor, it can be set up in just a few minutes. While it is perfect for businesses of any size, startups and small businesses are the ones that appreciate its no-frills, affordable, and customizable features the most.

Appcues offers a free trial period and paid plans starting at $69 per month.

Why choose Appcues?

• A seamless onboarding experience. This means that your customers are more attuned to what you are saying.
• Personalized product tour. A personalized product tour makes it easy for you to connect to your prospects. You can target customers with segments and triggers, such as name, language, and customer engagement stage.
• Fine-tune onboarding. You can perform A/B tests to compare onboarding processes and choose the best one.

15. InMoment

InMoment is a web-hosted customer experience solution that helps businesses in making smarter decisions based on customer data for a wide range of uses, which include product development, campaigns, customer service, and basically planning marketing strategies around one’s Ideal Customer Personas. It takes insights from customer stories and experiences to make more strategic business decisions, as well as enhance customer relations. These stories are also shared with internal and external people to build advocacy and nurture employee engagement.

InMoment only offers a quote-based plan.

Why choose InMoment?

• VoC tools. These tools provide feedback and alert employees based on incoming customer data, allowing them to listen to, understand, and share customer experience stories.
• Analytics overlay. Analytics on current VoC data allow for the extraction of actionable intelligence from unstructured data.
• Employee engagement. InMoment captures and shares employee feedback about the experiences of their customers. This gives insights into employee-customer impact, influence, and relation.

16. WalkMe

WalkMe is a cloud-based, enterprise-class guidance and engagement program that drastically streamlines the online user experience. To achieve this goal, it uses tools, such as notification bars, pop-up balloons, and CTA buttons to “walk users through” every stage of any process—hence the program name, “WalkMe.” Essentially, it makes the experience of customers appear more efficient, engaging, focused, and trouble-free.

WalkMe offers a free trial, a free plan, and a custom plan.

Why choose WalkMe?

• Walk-Thrus. Walk-Thrus are a series of step-by-step instructions in the form of tip-balloons that appear on the screen. You can use them to train new users, go over support queries, or promote new features.
• ShoutOuts. ShoutOuts let you capture attention to vital messages, inform users of changes, persuade them to begin a Walk-Thru, or announce downtimes or maintenance.
• Launchers. Launchers are buttons that can be situated anywhere so that users can view key resources or websites.

17. Salesforce Community Cloud

Salesforce Community Cloud is an online social application for businesses to develop brand sites that connect employees, customers, and partners to one another. It gives them the records and data necessary for accomplishing their work productively. It streamlines key business functions and extends them across departments and offices; hence everyone who belongs to the business ecosystem can implement his or her work in real-time, close deals more quickly, and support customers more efficiently.

Salesforce Community Cloud only offers a quote-based plan.

Why choose Salesforce Community Cloud?

• Serves as an interactive extension of your brand. Salesforce Community Cloud’s user-friendly environment serves as an interactive extension of your brand. It allows you to customize the solution aligned with your brand for your online community experience.
• Automatic recommendations. Automatic recommendations based on individual needs, interests, and behaviors connect content, groups, and experts for thorough community participation.
• Rich, self-service experience for customers. Your customers gain easy access to FAQs and articles that empower them to find solutions on their own.

18. xSellco Feedback

xSellco Feedback is in charge of feedback gathering for the right products from the happiest customers, at the most appropriate time. It also manages reviews and distinguishes good ones from bad ones, giving businesses the chance to react and respond swiftly in every scenario. It genuinely converts reviews and feedback into saleable materials, in part due to its caliber metrics and social ratings, but more so because it directly sends notifications and influences loyal customers to share their positive experiences with everyone.

xSellco Feedback offers a free trial and paid plans, ranging from $49 to $199 per month.

Why choose xSellco Feedback?

• Automated feedback requests. xSellco Feedback automates feedback requests on all channels that you are using. All you have to do is schedule the products and emails you want to send, while it distributes them for you selectively and with care.
• Rich details of reviewer behavior. Once it delivers these requests, xSellco remains in charge of their performance and knows who has responded. It provides a detailed history of the reviewer and reselects him or her based on purchase history, satisfaction, and location.
• A comprehensive set of feedback management rules. xSellco’s rules are very comprehensive and compliant with all leading feedback standards, and many specific criteria are included to choose customers in an intelligent manner.

19. Intercom

Intercom is a customer support application that executes user intelligence and behavioral targeting to help organizations better improve, understand, and maximize customer communication. It brings insights into who is using a product and offers tools to send personal communicators. Users can also send targeted, in-app messages and behavior-supported emails with this app.

Intercom offers a free trial and six subscription plans.

Why choose Intercom?

• Gain more leads. Intercom qualifies leads for you, targeting the right ones to the right sales agent while keeping Salesforce in sync.
• Live segments and filters. See and get notified about client status updates, such as active clients, new clients, and clients moving away.
• Triggered messages. Put up triggered campaigns to target certain users who perform specific actions or are at specific phases, like active, new, and inactive users.

20. Retently

Retently is a Net Promoter Score® survey platform developed for businesses of any size and across industries. It is recognized for having an average response rate of 37%, making businesses confident about the NPS survey quality that passes through its system. Since its reception, it has sent millions of surveys globally. Trusted by esteemed companies, like Wantas, GlaxoSmithKline, Mailtrack, and Pepsico, it is considered one of the best customer experience management platforms today.

Retently offers three competitive subscription plans and a quote-based enterprise plan.

Why choose Retently?

• Effortless survey creation. Retently gives you access to a wide variety of pre-built survey templates with targeted questions.
• Optimized NPS automation. To automate your campaigns, Retently lets you set up your survey and program when it should send the survey to your target audience.
• Broader audience reach. Retently carries out multichannel support to help you reach a larger audience and gather a more diverse pool of testimonials for your business.

Keeping Up With the Trend With Customer Experience Management Platforms

With the emergence of online reviews and social media, consumers are more intelligent now when making purchasing decisions. Their resourcefulness also helps them to quickly form an opinion about your brand and services or products. Situations like these call for the adoption of a customer experience management platform.

Zendesk, a unit of customer support applications, can definitely transform your customer service into tools for lead source and customer retention. Having one of the most scalable plan structures, it is ideal for businesses of all sizes. It is composed of chat, customer experience, support, call center solution, and knowledge base modules—all of which can be upgraded separately. Find out what a knowledge base is and how to create it by checking out our guide to creating a knowledge base.

By Louie Andre

B2B & SaaS market analyst and senior writer for FinancesOnline. He is most interested in project management solutions, believing all businesses are a work in progress. From pitch deck to exit strategy, he is no stranger to project business hiccups and essentials. He has been involved in a few internet startups including a digital route planner for a triple A affiliate. His advice to vendors and users alike? "Think of benefits, not features."