20 Best Landing Page Builders for WordPress in 2024

If you are looking for ways to engage your target audience better on your WordPress site, then, among other things, a good landing page can help. It is not a sure bet though as according to recent landing page statistics, only the top tenth of landing pages have conversion rates of 11.45% upwards. This is because just having a landing page doesn’t ensure that you get the right engagement or desired reactions. Your landing page must connect, resonate, and answer the most fundamental marketing question—the “what’s in it for me question” by customers.

This, of course, is close to a hit-or-miss thing. Considering the conversion success rates, not all businesses or marketing campaigns could get the right mix of medium and message. However, having good landing page software for your WordPress site can make it manageable.

In this article, we aim to shorten your product search and dive right into product research. We have listed down the best landing page builders for WordPress available today. In this way, you can test them out first-hand and see which one fits your needs best.

According to WordPress statistics, the platform powers 40.6% of websites today. It has a market share of 64.5% and is used by 30% of Fortune 100 companies. The platform, however powerful and easy-to-use, can be quite limiting in its vanilla form. This is why a whole range of plug-ins and integrations have been developed to extend its capabilities—and more than 58,000 of them are available.

These include WordPress landing page builder tools that allow for rich interactive content. And having rich content can help increase engagement and, ultimately, conversions. In fact, around 78% of marketers reveal that adding videos to landing pages can improve conversions by 80%. But there are many WordPress landing page creator tools that already have this functionality.

At the end of the day, however, not every landing page builder for WordPress is the same. Each has its own strengths and weaknesses. Some are more intuitive to use than others. Others are standalone tools while some are part of overall marketing suites. Also, all of them have different templates to choose from. So, it can be quite difficult to find the best one for you. You have a lot of things to consider such as flexibility and if it connects with your overall marketing program and tools. That said, here are the best WordPress landing page builder solutions to start your product research with.

Best Landing Page Builders for WordPress

1. HubSpot Marketing

HubSpot Marketing is a top digital marketing software solution popularly used by companies of all sizes across different industries. It offers end-to-end solutions, including ad management, contact management, email marketing, and workflow automation. Also, it is known for its intuitive lead management solution that helps users attract, maintain, and convert. And one feature that anchors it all is its landing page builder. In fact, it looks to offer one of the best landing page builders for WordPress today.

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It comes with high out-of-the-box functionalities, thanks to its drag-and-drop interface. Also, it is fitted with SEO and conversion analytics tools. In this way, users can optimize their design to curate the best experience for customers. Users can choose from tons of templates. And they can customize them to make them consistent with their branding. What’s more, it is a free landing page builder WordPress solution. You can easily create an iframe and add the landing page URL link and you are good to go. Also, there are many HubSpot tutorials and certifications available. With this, users will get to know how they can integrate different aspects of inbound marketing together with the platform. That includes how to build, maintain, and leverage landing pages.

2. Unbounce

Unbounce is a popular landing page builder WordPress solution with AI-driven copywriting capabilities. It is a go-to solution among small- and medium-sized businesses. Its landing page builder is very easy to use such that users can customize templates to fit their brand or build them from scratch. Also, it leverages AI to streamline campaign creation and execution. And it uses the same AI to provide you with data-backed landing page design recommendations as well. This makes it one of the best landing page builders for WordPress on offer.

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The product has a neat one-click traffic optimization feature that automatically sends website visitors to the best-fit landing page. So far, the software provider boasts that this helps users get 30% more sales or signups. Also, it provides users with AI-backed campaign insights for ads, emails, and even copy. Its AI copywriter allows you to generate blog posts with minimum input. So, it is a great help for freelance professionals and smaller marketing teams. Also, the solution integrates with shopping cart plug-ins for WordPress as well. Hence, you can easily connect it with your ecommerce pipeline. Lastly, pricing starts at $90 per month.

3. ElementsKit

ElementsKit is an all-in-one Elementor plug-in solution and a leading landing page creator WordPress tool. Built for the easy-to-use Elementor platform, it provides users with tools to expand the capabilities of their WordPress sites. They allow them to add elements such as mega menus, blog posts, social feeds, widgets, and many more. Of course, this includes interactive landing pages that can help users increase engagement and conversions.

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Like all top products, the solution has a drag-and-drop design interface. It is so easy to use that users can exercise their creativity to their utmost potential. Of course, the platform also comes with customizable templates to make landing page creation faster. Moreover, it also includes more than 85 widgets and extensions, including call-to-action, timeline, hotspot, and image accordion.  Also, other than WordPress, it seamlessly integrates with social media sites as well. Thus, you can integrate high-quality landing pages into your social media marketing activities such as your Facebook holiday ad campaigns. Pricing starts at $39 per year.

4. Sendinblue

Sendinblue is a comprehensive marketing software solution. The platform helps users run and automate campaigns. Plus, like other top products, it helps them measure performance, so they can optimize as they go along. It offers users features for email campaigns, SMS marketing, CRM, advertising management, and chat. Also, this includes a landing page creator for WordPress.

The creator is basically a plug-in that helps users quickly build forms synced to the main SendinBlue list. Users can set up double opt-in and automated welcome interactions as well. With this, users can increase engagement and gather leads. Moreover, it has many use cases. These include subscription forms, on-brand emails, and newsletters. Of course, what’s great about it is that it connects with a well-rounded marketing suite. And, also, by using Zapier and similar apps, you can integrate it with other solutions such as CMS platforms. In this way, you’ll have consistent branding across online touchpoints. Lastly, pricing starts at $25 per month with support for unlimited contacts.

5. ClickFunnels

ClickFunnels is an online sales funnel solution. It is known for helping users simplify online marketing and sales, providing end-to-end features up to the delivery of products and services. Plus, it comes with different pre-built funnel options designed specifically for a product, service, or business. These include membership funnels, opt-in funnels, sales funnels, auto webinar funnels, and many more. And users can customize touchpoints with ClickFunenls’s easy-to-use landing page tool.

It helps users create stunning, engaging, and highly-functional personalized landing pages to guide and serve as nudges for customer journeys. With these, you can put eye-catching rich content, interesting headlines, and clear call-to-action texts and buttons. Moreover, you can also use the builder to create order pages, upsell pages, and downsale pages. Of course, being a part of an overall funnel-builder, marketers will always be encouraged to systematize their placement. Lastly, pricing starts at $97 per month, supporting 20 funnels and 100 pages.

6. GetResponse

GetResponse is a comprehensive inbound marketing solution. It provides businesses with a well-rounded feature set to help them improve their online presence and optimize touchpoints. Also, because it is very easy to use, the platform has quickly become a go-to solution for businesses of all sizes, including freelance professionals. One popular tool within the platform is its landing page builder.

Like other solutions, it has intuitive drag-and-drop controls. Also, you can easily connect it to your WordPress site to allow it to add visitors to your centralized contact list. Plus, it has performance monitoring and management tools as well like A/B testing. With these, businesses can have the right contact information and enough ecommerce data to build campaigns around. Moreover, it provides templates, including those for signups, promotions, sales, webinars, and many more. It has a free plan that supports one landing page. Paid plans start at $19 per month.

7. Pardot

Pardot, from Salesforce, is a B2B marketing automation and lead management solution. It provides users with a comprehensive set of features for the end-to-end management of key marketing processes. These include lead generation, automated engagement, personalized messaging, and social media marketing. Also, to help users increase engagement and provide the right call-to-action junctures in customer journeys, the platform includes a landing page creator.

Among software providers offering the best landing page builder for WordPress tools, it is one of the best in terms of providing an integrated marketing management solution. This is because, in Pardot, every feature and module is connected, complete with performance monitoring and analytics. Intelligence tools include lifecycle reporting, activity tracking, and ROI reporting. This is also reflected in its price. Subscription plans start at $1,250 a month, supporting up to 10,000 contacts.

8. Wishpond

Wishpond is an online marketing solution known for providing users with tools to create attention-grabbing landing pages for lead generation and conversion. And, like other solutions considered as being among the best landing page builder WordPress platforms, its designer module is very intuitive to use—reminiscent of PowerPoint or Canva.

Also, like other top tools, it has tons of templates to choose from. Of course, users can customize each of them to suit their branding and functional needs. There are more than 100 to choose from and every single one is mobile-responsive. Also, they can be fitted with powerful conversion-improving tools such as pop-ups, welcome mats, and opt-in bars. Furthermore, it has performance monitoring tools such as those for A/B testing and various SEO settings. Lastly, pricing starts at $45 per month.

9. MailChimp

MailChimp is one of the most popular email marketing services around. It is known for helping users send bulk yet targeted and personalized emails. And, it is prized for its advanced reporting tools. The solution also offers a free landing page builder that is very easy to use. MailChimp offers a good variety of customizable templates. Plus, you can store images in a built-in concept studio for quick access.

What’s also great about this free landing page builder WordPress tool is that it pulls product images directly from a connected ecommerce site. This decreases the hassle of downloading and uploading every image relevant to a landing page. Moreover, there are many use cases, including promotions, contests, and freebies. Also, pages created on MailChimp are mobile-responsive.

10. Leadpages

Leadpages is billed as a rising star in the content marketing software category. This relatively new entrant is widely praised for providing users with an easy-to-use landing page builder with comprehensive features—ranging from design tools to analytics. Key features include drag-and-drop controls, lead capture pop-ups, A/B testing, A/B analytics, a video player, and digital asset delivery.

Moreover, aside from custom form fields, you can further customize your landing pages via HTML editing. Plus, it also provides collaboration tools and subaccounts. Of course, the platform doesn’t stop at landing pages. It also provides key lead generation features such as custom Facebook tabs, and chat pages. Moreover, you can integrate Leadpages into your overall management workflow. It works seamlessly with different types of project management tools and other online services. The Standard plan, at $25 per month, supports unlimited lead boxes and unlimited traffic. And it also provides more than 160 customizable templates.

11. OptimizePress

OptimizePress is a website-building platform specializing in high-converting landing pages. Moreover, it provides companies with means to build and manage sales pages, launch funnels, blog sites, and secure membership portals. With this, users will have a toolbox to create, maintain, and optimize online touchpoints to improve engagement and, ultimately, conversion rates.

Its builder has more than 30 built-in customizable templates with more than 40 custom elements. Additionally, it has advanced lead nurturing features such as content drip feeding for personalized content and member experience. The comprehensiveness of its features and high out-of-the-box usability make it a go-to solution for businesses of all sizes. And these include individual professionals as well. Its no-fuss one-time payment scheme helps as well. Pricing starts at a one-time fee of $97 for three sites.

12. Instapage

Instapage is a powerful landing page platform that helps businesses easily create stunning and highly-functional landing pages. The software provider boasts of supporting more than a million pages with an average conversion rate of more than 25%. Also, its landing page creator is very intuitive to use. It provides users with a great degree of flexibility where imaginations seem to be the only design limit.

Key features include customizable templates, interactive widgets, Bigstock image library, customizable forms, webinar pages, and confirmation messages. Moreover, it provides one of the most comprehensive font customization capabilities around with up to 5000 web fonts. Plus, it allows for efficient campaign management through its page grouping feature. And, being a standalone builder, it provides a wide range of integrations. These include those with Zoho CRM, Salesforce, and MailChimp. Lastly, pricing plans start at $79 per month.

13. Landingi

Landingi is another standalone cloud-based landing page builder. It utilizes a pixel-precise drag-and-drop (PPDD) visual editor that delivers ease of use, flexibility, and accuracy. Key features include form creation, form validation, lead insights, image optimization, and an image and icon library. Furthermore, it provides more than 100 high-converting landing page templates.

These templates are also highly customizable. You can easily move and copy elements and choose from numerous fonts. Plus, it also has one-click duplication for versioning. After creating your landing page, you can easily publish it on your website and on WordPress via its plug-in. Moreover, it integrates seamlessly with other business tools. These include analytics, email marketing, and communication features. Lastly, pricing starts at $39 per month.

14. KickoffLabs

KickoffLabs is a simple, easy-to-use yet powerful landing page creator. It is popular among freelancers, digital marketers, agencies, startups, and ecommerce businesses as a marketing campaign solution. And it is used widely as a lead generation and nurturing tool. Also, it has proved useful in content marketing campaigns as well. What’s also great about the product is that it has specialized landing page templates ready. With these, users will only have to customize branding and mechanics.

These include specific solutions for referral contests, picking contest winners, thank you pages, and many more. Plus, it also integrates with other marketing tools. In fact, you can use it to push leads through these integrations. KickoffLabs works seamlessly with MailChimp, FreshMail, and ActiveCampaign. And, of course, you can publish your landing page on WordPress via its plug-in. Lastly, pricing starts at $79 per month.

15. Beaver Builder

Beaver Builder is a web design solution for WordPress users. It is popular among web agencies of all sizes. And it is also scalable enough to meet the needs of freelance professionals. The platform boasts of the total control it provides its users over their page layouts. And thanks to its easy-to-use front-end drag-and-drop editor, users can create and publish live landing pages in minutes.

Key features include reusable templates, import/export capabilities, shortcode and widget support, grandchild themes, and white-labeling functionality. Plus, it has translation support that is useful for international operations. Also, it works seamlessly with other solutions such as Bootstrap and Genesis. And you can connect it with virtually any tool, thanks to its open API offering. Lastly, pricing starts at a very affordable $99 per year.

16. Visual Composer Website Builder

Visual Composer Website Builder is an easy-to-use WordPress page builder plug-in. It provides users with tools to create pages from scratch and even customize built-in templates. And, speaking of templates, it has professionally-designed ones on offer. Moreover, if you want to start building from scratch, you can. The product includes a blank page wizard to quicken the entire process. This makes it a go-to solution for small and medium-sized businesses.

The product has a comprehensive list of features. These include a frontend editor, tree view editor, element preview, template management, and element path. It also has a mobile editing capability. Moreover, it even has a backend editor as well for advanced users. Additionally, Visual Composer Website Builder is offered via no-hassle one-time payment plans. Pricing starts at $45.

17. Elementor

Elementor is an open-source front-end page builder. It is developed by Pojo Me Digital LTD, a popular company known for developing WordPress plugins and themes. And, like the company’s other products, it provides users with easy-to-use solutions for building landing pages and websites without coding knowledge.

Elementor is basically an upgrade to the default WordPress editor. It is dubbed WordPress on steroids. With it, users can build better custom designs for landing pages and posts using drag-and-drop controls. Moreover, it provides more than 100 widgets for different functionalities. Key features include device visibility controls and shareable templates. Also, it has wireframe designs available that you can dress up and brand to make your own. Pricing starts at $49 per year.

18. Thrive Architect

Thrive Architect is an intuitive drag-and-drop WordPress page builder. It is a product by Thrive Themes, a popular provider of WordPress themes, tools, and plugins. Thanks to its high out-of-the-box usability and ease of use, Thrive Architect has become a go-to solution for busy startups, freelance content marketers, and entrepreneurs.

Customizable templates include those for sales pages, webinar pages, opt-in pages, product launch pages, and others. Of course, as it is very flexible, you can really create your own that fits any given campaign you have. Design features include font customization, hover effects, full-width layouts, animations, and actions. Moreover, it has pre-built conversion elements and text-image combinations. Plus, pages made and published via Thrive Architect are very mobile-responsive. Lastly, pricing starts at $67 for a single-pack license.

19. Landing Page Monkey

Landing Page Monkey is an intuitive landing page generator. It is perfect for small businesses, busy entrepreneurs, and one-man marketing teams. And it is also ideal for freelance professionals that want to increase their number of leads and conversions. With Landing Page Monkey, users won’t have to edit or customize templates. The platform automatically generates attention-grabbing fully-responsive landing pages that could include video backgrounds from popular streaming sites such as YouTube and Vimeo.

Other features include page cloning, auto-looping, and built-in social media sharing. Moreover, it is flexible enough to help you create different types of landing pages. These include opt-in pages, sales pages, affiliate promotion pages, pre-webinar registration pages, and others. Moreover, it integrates seamlessly with other business tools for lead generation and marketing. These include MailChimp and GetResponse. Lastly, pricing starts at $97 per year.

20. DragDropr

DragDropr is a visual website editor that can integrate seamlessly with content management software such as WordPress. The platform offers a drag-and-drop editor that extends the capabilities of vanilla WordPress deployment. With this, users will be able to add rich content without any coding knowledge. And, also, the platform provides over 200 content blocks that can serve as the foundation of your landing page designs.

Also, the platform is accessible via its web client or through its Chrome extension. You can also launch it via the WordPress CMS pages or blog posts. Other features include responsive sliders, product buttons, HTML embedding, and live previews. It is billed as the first what-you-see-is-what-you-get (WYSIWYG) editor, guaranteeing that what you see on the preview is what will get published. Pricing starts at $19 per month.

What is the best landing page builder for WordPress?

The answer really depends on your needs. For instance, if you want a standalone landing page creator, you would do well with website builder software tools. Many of them are also free. But, of course, this comes with branding restrictions. If you are serious, however, about attracting, generating, and nurturing leads, then we recommend that you look for an integrated tool that connects with other marketing processes.

Such solutions, fortunately, are easy to find. But, they are not standalone landing page solutions but are dedicated marketing software suites. One platform, however, offers the best of two worlds. And that is HubSpot Marketing. While also being a top marketing suite, it also offers a free landing page builder WordPress tool. It has the patented ease of use that HubSpot products are known for. And you can treat it either as a standalone page builder or have it integrated within the larger HubSpot Marketing workflow.

Like dedicated landing page builders, it has tons of customizable templates to choose from. So, if you are looking to start your product research, we recommend that you have HubSpot Marketing at the top of your shortlist. The best way to really get to know products and see if they fit your needs is to sign up for a free trial. With this, you can assess the offering first-hand. And, again, as HubSpot Marketing is free, you’ll be able to test it without any time limit. Happy software hunting!

By Louie Andre

B2B & SaaS market analyst and senior writer for FinancesOnline. He is most interested in project management solutions, believing all businesses are a work in progress. From pitch deck to exit strategy, he is no stranger to project business hiccups and essentials. He has been involved in a few internet startups including a digital route planner for a triple A affiliate. His advice to vendors and users alike? "Think of benefits, not features."