20 Best SEO Monitoring & Tracking Tools in 2024

SEO started in the ’90s with the first launch of websites and the search engines created to keep things in order. It proved to be lucrative, becoming a bonafide industry worth $51.74 billion in 2021. Its growth was associated with varying techniques, technology, and numerous areas of digital marketing. To have success, however, requires having SEO software solutions such as SEO monitoring and tracking tools.

The platforms provide users with historical and real-time intelligence that they can use for campaign corrections. Still, not all solutions are made equal. This is especially so with regard to the quality and depth of web analytics. So, if you are exclusively looking for the best SEO monitoring and tracking tools available, you have come to the right place.

In this article, we will provide you with our list of the best SEO monitoring and tracking tools available today. In this way, you can cut valuable time from shortlisting products and move on to trying the best ones out for yourself as many on our list offer free trials.

In 2021, 69% of marketers revealed that they have invested in SEO. Many looked to improve their rankings and grow their organic presence. But, as you may know, this is easier said than done. SEO practice can be likened to an arms race between search engines and SEO marketers as these parties are inherently at odds with each other. Search engines aspire to display the most relevant, factual, and useful search results. On the other hand, marketers strive to have their products—some by hook or by crook—at the top of the results pages. Hence, best practices change over time as new search algorithms and search optimization techniques get developed.

In fact, in the same year of that survey, there were seven confirmed major rollouts, updates, and significant bug fixes in Google search algorithms. In 2021, the number of Google updates went up to 12. This 2022, as of July 12, there were already three confirmed updates, and another three significant changes observed that were not confirmed by Google. That is just over halfway into the year. Hence, taking the high activity of algorithm changes, SEO practitioners have to really be on top of them to succeed.

And, SEO practitioners can only do what they can with the tools they have. Thus, the possible level of success that they can achieve is largely dependent on software solutions such as SEO monitoring and tracking tools. These tools come in different flavors. Some are standalone SEO analytics platforms, while others are robust modules of comprehensive SEO marketing suites. The tools below, in our book, are the best ones that marketers can use today for SEO monitoring, tracking, and many more.

Best SEO Monitoring & Tracking Tools in 2025

1. Semrush

Semrush is one of the most recognizable SEO marketing software brands in the world. The platform provides users with comprehensive online visibility tools, ranging from SEO position tracking and traffic analysis to brand monitoring and social media tracking. The platform monitors more than 800 million unique domains. These make it one of the best SEO monitoring and tracking tools today.

Semrush provides actionable insights packed into easy-to-understand dashboards. Additionally, the platform offers content marketing analysis tools useful in creating your best content marketing practices. Furthermore, it allows users to execute PPC campaigns within the system itself. Hence, it isn’t just your average SEO monitoring tool but it also acts as your action center for many digital marketing processes.

Other key features include an SEO writing assistant, KW research, Keyword Gap, Market Explorer, Advertising Research, and a Backlink Audit Tool among many others. Also, all of these features are accessible via native mobile applications for both iOS and Android users.

Among the best SEO ranking tools today, the platform also integrates seamlessly with other software, including search engines and social media platforms. Built-in integrations include those with Google Analytics, Google Search Console, Facebook, Twitter, Instagram, and LinkedIn, among others. Pricing starts at $199.95 per month.

2. SE Ranking

SE Ranking is cloud-based SEO and marketing platform rolled into one. It is also one of the most trusted digital marketing solutions today. It is the go-to platform for more than 12,000 SMEs and 4,000 agencies. SE Ranking offers a wide range of SEO monitoring and tracking tools. These include keyword rank tracking, keyword grouping, on-page SEO audit, competitor research, and page changing monitoring, among others.

While it is known for its advanced SEO reporting tools, the platform also provides other useful digital marketing modules like those for PPC, social media management, lead generation, and even one for marketing planning. The solution, like other top SaaS platforms, has a sleek and clean design where all of its features are easily accessible in just a few clicks.

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Also, you can access these features using its native applications for both Android and iOS operating systems. Moreover, SE Ranking integrates with other software solutions, including Google Analytics, Google Data Studio, and Zapier.

3. Moz Local

Moz Local is a local SEO monitoring, tracking, and marketing platform. It helps users to maximize their online visibility using SEO monitoring and tracking tools in tandem with digital marketing solutions. This is because the MOZ local rolls all of these functionalities into one. Hence, you don’t have to switch from a purely tracking and analytics solution to an SEO marketing software platform. And, as the name suggests, it focuses on local SEO. So, it is a scalable product. This means it is useful to freelancers, SMEs, and even large enterprises that value local SEO solutions.

Key features include an ongoing listings sync, automated duplicate deletion, profile optimization, profile completeness and listing scores, review reporting, sentiment analysis, and many more. Of course, it includes the usual SEO and web traffic monitoring features for traffic, clicks, and impressions.

Also, it has Google and Facebook integrations, allowing users to publish local listing information directly on these platforms. Moz Local is priced very affordably, starting at $14 per month per location.

4. Serpstat

Serpstat is billed as a growth hacking tool for SEO, content marketing, and PPC. Thus, many refer to it as an all-in-one SEO platform. Its monitoring and tracking features include backlink analysis, SERP historical data, keyword groupings, local search, and rank tracking, among others.

Other features include competitor analysis, keyword analysis, text analytics, and a search volume crawling service. Moreover, the platform also provides collaboration tools such as a team management module and checklists. The software also allows users to create custom reports and provides visually stimulating dashboards for easy data communication.

The platform is offered at flexible pricing plans. Paid plans start from $69 for Lite subscribers and up to $499 per month for Enterprise plan subscribers. The service provider also offers customized services for larger enterprises offered as tailored payment plans.

5. Moz Pro

Moz Pro offers a comprehensive SEO marketing toolset with advanced monitoring and tracking solutions. The platform is tailor-made for larger operations and, of course, consulting firms and agencies. The platform offers SEO intelligence tools such as global rank tracking, search visibility scoring, link profile analysis, spam analysis, crawl diagnostics, and page optimization.

It also has advanced reporting capabilities for historical reports, branded reports, competitive reports, and in-depth SERP analysis. It has useful page optimization features that allow users to improve content, look, and backend configurations. Also, it allows users access to proprietary metrics such as Domain Authority, Spam Score, and Page Authority. In this way, users can gain confidence in their links. Moreover, tied in with competitive analysis, users will also get to know where competitors get their links. So, they won’t lose out on any opportunity to gain any advantage.

Additionally, Moz Pro has an open API system. Hence, you can connect it virtually with any business systems available such as business intelligence solutions. Pricing starts at $99 per month with a 20% discount for yearly plans amounting to just $79 per month.

6. Ahrefs

Ahrefs is a go-to platform that gives users access to the largest index of live backlinks and comprehensive SEO monitoring tools. It also has six main modules. They are the Site Explorer, Projects Dashboard, Keywords Explorer, Site Audit, Rank Tracker, and Content Explorer. The combination makes it an all-in-one SEO toolset. And, it is considered one of the best SEO monitoring tools out there.

Other key SEO tracking features include those for measuring content performance. These include social shares, traffic value, referring domains, organic traffic, and domain rating. It also supports advanced search operators in its Content Explorer to help users find low competition topics or even partnership opportunities.

Ahrefs developers also offer their API for free, encouraging users to use it as they deem necessary. So, Ahrefs integrates with virtually any third-party solution. Lastly, pricing starts at $99.

7. AgencyAnalytics

AgencyAnalytics is an SEO reporting platform known for its SEO rank tracking tools. Just like other top platforms, it offers modules for site audits, rank tracking, and custom reports. Also, the solution provides management and productivity features. They include agency management, staff account creation, and task assignments. Moreover, users can also choose to share reports with clients on the platform itself. Because of this, it is also being billed as an automated client reporting solution. Hence, as its name indicates, it is most useful to marketing agencies.

AgencyAnalytics reports can easily be generated in just a few clicks. This is thanks to its integration with digital platforms, including AWS, Facebook, Twitter, Snapchat, and, of course, Google. Additionally, the software provides its users with a good range of report customization options, complete with a full set of widgets and white label capabilities. And, it is very easy to use, thanks to its intuitive drag-and-drop interface.

The software also allows users to create on-demand mobile on-the-go dashboards for clients. This hits two birds with one stone—impressing clients by providing them with enhanced real-time SEO visibility. Lastly, it is offered at affordable pricing plans, starting at $10 a month.

8. Raven Tools

Raven Tools is an SEO monitoring and search engine marketing solution. It is known for its reporting tools and ease of use. Its main modules include website audits, backlink tools, rank tracking, competitor research, and a keyword rank checker. The software also provides users with marketing reports based on real-time data from its SEO tracking tools.

The software is also known for its comprehensive Site Auditor Studio offering. This module helps users to identify, fix, and optimize issues per page on their websites. It informs them of key metrics such as the number of redirects, the desktop speed performance, mobile speed performance, and other issues such as missing meta descriptions.

Moreover, to provide users with useful real-time data for SEO and digital marketing, Raven Tools integrates with platforms such as WordPress, Facebook, YouTube, and Twitter, among others. Lastly, the solution is offered via flexible pricing plans. Pricing plans start at an affordable $39 per month.

9. BrightEdge

BrightEdge is an enterprise SEO platform with comprehensive digital marketing solutions. These include modules for search, content, social, local, and mobile. Also, it has a wide range of additional products, including those for opportunity forecasting, intent signaling, page reporting, and its StoryBuilder. Considered one of the best SEO monitoring tools, it is not only used by in-house marketing teams but also by agencies.

Other key features include content marketing analysis, keyword research, and hyperlocal SEO. The platform also integrates with solutions such as SEOmoz, Majestic SEO, and Adobe Systems. Lastly, as BrightEdge is deployed tailored to users’ needs, it is only available via personalized quote-based plans.

10. Sitechecker

Sitechecker is an SEO checker and audit tool. It provides users with important SEO data and analysis for better decision-making. The product is known for its highly-visual intuitive dashboards that quickly show issues to address. Together with its comprehensive set of features, this makes it a software solution of choice for in-house marketers, business owners, and agencies.

Furthermore, what’s unique about Sitechecker is that it analyzes your search performance regularly and updates your to-do list based on changes in website rankings, backlinks, or your website content. Hence, it puts actionable insights at the forefront of its offerings. In this way, it is not just a monitoring and tracking tool but also a proactive SEO marketing platform.

Sitechecker also integrates with Google Analytics 4 and Universal Analytics. And, the platform is offered at affordable pricing plans. Pricing starts at $41 per month.

11. UpCity

UpCity may not be your typical SEO monitoring tool although it provides companies with free comprehensive free report cards. However, it does a stellar job of connecting businesses with B2B service providers with SEO expertise. This allowed it to make this list. UpCity is, in a big sense, essentially a consultant market platform. It connects users with top SEO consultants and even with other business area experts —from branding agencies to video production companies.

What makes UpCity unique is that it allows users to outsource crucial SEO monitoring and tracking processes to certified experts who have proven their mettle. Key features include multi-campaign management, on-demand consultants, a workflow management solution, real-time reporting dashboards, top local agency marketplace, and white labeling. This setup may not be for highly-SEO-competent companies, however, it is perfect for those that need expert eyes and minds for their SEO growth; and great for SEO agencies to advertise their services.

Additionally, the platform integrates with other platforms and solutions. Integrations include those with Google Analytics, Twitter, Facebook, and SEMrush, among many others. As it is, in essence, a marketplace, contracts are based on tailor-made pricing plans

12. Conductor

Conductor is an enterprise SEO and content marketing solution. As such, it is a go-to platform for many big brands, including John Deere, Philips, LG, and Canon, among many others. It is prized for promoting an organic marketing approach. It allows users to research keywords and competitors, create winning content, optimize site health, and monitor performance.

The solution also allows users to create advanced custom reports that are shareable. Moreover, the platform integrates with a wide variety of SEO tools and business platforms. These include SEMRush, Talkwalker, Dragon Metrics, DeepCrawl, Google Analytics, and Adobe Analytics, among a long list of others. Lastly, because the platform is deployed according to user specifications, it is only available via quote-based subscription plans.

13. SearchMetrics

SearchMetrics is a digital marketing suite that offers a comprehensive enterprise SEO software. It allows users to monitor and track digital demand in real-time. In this way, users can build strategies that drive growth. And, more importantly, drive revenue up by search. The platform also provides users with competitor analysis tools. Moreover, it has advanced capabilities to track performance from SERP placements to actual sales.

Enterprise SEO features are offered across its four main modules: Research Cloud, Content Experience, Search Experience, and Site Experience. And, these provide users with tools not only to track SEO performance but also to manage tasks and projects.

The platform also provides API access. Thus, users can have it integrated with other third-party solutions. Furthermore, it also has built-in integrations with Google Analytics and Search Console.

14. Yext

Yext is touted as an advanced AI search solution for all types of businesses that care for online visibility. And, it takes a unique approach as it promises businesses to deliver answers and not just links. This is deployed in a wide range of areas, including marketing, support, ecommerce, and even development. Moreover, it runs on an advanced natural language programming (NLP) engine. Thus, as the platform “understands” the meaning and context behind a search query better, it can provide fitting answers.

Key features include customizable SEO-friendly web pages, actionable insights from advanced analytics tools, a brain-like database built on real-world entities called the Knowledge Graph, and listings on third-party platforms around the web.

The platform also integrates with popular business solutions, including WordPress, Freshdesk, Salesforce, and Zendesk, among many others. Lastly, it is available via custom pricing plans while listing prices start at $4 per week.

15. GrowthBar

GrowthBar is a go-to SEO monitoring and tracking tool for freelancers, marketing teams, and entrepreneurs. The web-based product functions as a Chrome extension that provides users with real-time data insights on every page they visit. Moreover, Growthbar suggests keywords together with notes and important information to allow websites to improve on their rankings and organic search growth.

Key features include keyword search volume analysis, backlinks analysis, cost-per-click, keyword rank tracking, domain authority, and keyword suggestions. Also, the platform offers easy-to-understand dashboards for quick and easy data-based decision-making. Furthermore, it has integrations with SpyFu; and, it works with Google and Facebook for ad placements. Lastly, pricing starts at $29 per month.

16. SpyFu

SpyFu is one of the most respected SEO software solutions by people in the know. This cloud-based platform is known for its advanced search analytics offerings and its competitive intel features. Its SEO monitoring and tracking features include domain comparisons, keyword research, competitor analysis, rank tracking, SERP analysis, and backlinks builder. Moreover, its competitive intel module provides users opportunities to uncover top PPC and SEO strategies that they can use.

Furthermore, its SEO Recon reports and Google Ads Advisor help users highlight opportunities while tracking performance at the same time. Features included are scheduled reports and white labeling. Hence, these are also popular tools for agencies to impress their clients.

Additionally, the platform provides tools for project management. Thus, teams can keep track of all their projects and important analytics data in one place. Also, SpyFu offers its API for free. So, users should be able to customize their marketing solutions and software stack as they see fit. Lastly, pricing plans start at $33 per month billed annually.

17. Majestic

Majestic is another popular SEO backlink checker and link-building toolset. It provides users with Link Intelligence data to help them understand and navigate their target markets. Also, it users proprietary easy-to-understand metrics. These include Trust Flow for links quality, Citation Flow for quantity, and Topical Trust Flow for credibility, among others.

Other key features include link investigation, keyword generator, LinkContext, and full-power data extracts with no coding expertise required. Furthermore, Majestic uses two indices for links: Fresh Index and Historic Index. The former contains up-to-date links while the latter includes links going back to 2006.

The product also integrates with other third-party software tools, including Web CEO, PiwikPRO, BuzzSumo, and Covario. Lastly, pricing starts at $49.99 per month for one user.

18. SimilarWeb Pro

SimilarWeb Pro is a BI solution for SEO and overall online presence. Billed as a market intelligence platform, the product is targeted at enterprise users and SMEs. And, it is known to provide stellar web analytics services, including competitor analysis. Moreover, the product offers free tools such as a limited version of its Research Intelligence solution.

Key premium features include global- and country-level data, industry analysis, company analysis, audience analysis, conversion analysis, and segments analysis. And, it is best in class when it comes to definitive ranking in the digital space. In fact, tech giants such as Amazon, Google, and Microsoft rely on SimilarWeb’s DigitalRank(TM) daily.

The platform also offers its API for free. Thus, users can integrate it into their current or planned software architecture. Also, as mentioned, the platform has a free version available. And, premium plans are offered via custom subscription pricing.

19. Synup

Synup is an SEO software solution with a specialization in local reputation management. The platform helps users monitor and track their presence, content, and reputation to connect these with their daily revenue for performance analysis. Moreover, the platform has automation solutions for customer engagement like responding to reviews or post publications.

Furthermore, the software helps users to optimize their listings online. These include profiles on Facebook, Google, Yelp, and many other partner sites. Moreover, it has a content analysis feature that allows users to create a custom branding experience across different online channels. And, it is also known for its easy-to-understand dashboards and reports for quick marketing performance tracking and decision-making.

Synup works with a long list of partners for localized reputation management and SEO. Hence, it provides you with access to real-time data from relevant third-party touchpoints. These include companies such as Facebook, Lyft, EZlocal, Google Business, and Google Maps, among many others. Lastly, pricing starts at $30 per location per month.

20. RankWatch

RankWatch is an online rank tracking solution known for its comprehensive easy-to-use SEO analytics tools. The product offers advanced reporting capabilities fitted with customization options. Its main modules include competitor analysis, site audit, rank tracking, white labeling, backlink analysis, keyword research, and hidden opportunity insights.

Aside from its premium solutions, the software provider also has free tools available. These include a helpful website analyzer, backlink analyzer, and mobile-friendly checker. Also, RankWatch has its API available for free. Thus, users will be able to customize their marketing or business intelligence software stack.

Lastly, RankWatch is offered in flexible pricing packages that are mostly based on the number of keywords to be used. Pricing starts at $29 for 250 keywords per month.

What is the best SEO monitoring and tracking tool for you?

As mentioned, there are many types of SEO monitoring and tracking software solutions available. And, these range from standalone online intelligence platforms to analytics modules within digital marketing suites. The answer to which one fits your needs and your budget would really depend on you. But should you choose one, we would recommend SEMrush.

This platform offers the most comprehensive SEO and online marketing solutions under one roof. Hence, if you value a holistic online presence marketing and management approach, SEMrush is a great bet for you. It has SEO, competitor research, social media marketing, PPC, and content marketing capabilities rolled into one.

To confirm if the features of SEMrush are best for your organization, you can test-drive its free trial offer. As local SEO statistics show, these features will increase in importance with time.

By Jenny Chang

Jenny Chang is a senior writer specializing in SaaS and B2B software solutions. Her decision to focus on these two industries was spurred by their explosive growth in the last decade, much of it she attributes to the emergence of disruptive technologies and the quick adoption by businesses that were quick to recognize their values to their organizations. She has covered all the major developments in SaaS and B2B software solutions, from the introduction of massive ERPs to small business platforms to help startups on their way to success.