How You Can Boost Your Web Design Business with Instagram Marketing

Most businesses today have some form of internet presence. The increasing competition in the business environment has forced business owners to become more innovative. One way of doing this is by investing in professional web design services, with a majority of SMEs expected to invest in new or better websites.

As a webs designer, you need to position yourself strategically to leverage this growing demand for services. In today’s globalized business landscape, you are facing even more competition from across the globe and to gain a competitive edge, you must sell your web design service beyond the usual markets. Your competition is highly skilled and experienced and you have to outthink them if you are to survive.

Leveraging Social Media

Social media is the new frontier for all types of businesses and with over 2.5 billion users according to Smart Insights, this is a great place to start selling your business. More consumers are going online and more specifically on social media networks to find information about brands and products before they make a purchase. Social media marketing spending was expected to breach $15 billion in 2018. This makes it important to build a brand presence on social media to stay ahead of the competition.

One of the most popular social media networks today is Instagram, which boasts over 700 million monthly active users (MAUs). The photo and video sharing service which was launched in 2010 sees over 500 million daily active users (DAUs), making it among the most popular social media networks today.

So, how can Instagram help with your web design business? Here are some ideas:

1. Improving brand awareness. To get started on this platform, you have to get real Instagram likes. This is the first step in building your brand recognition as the higher number of likes you get for your posts, the bigger your following will grow. It is difficult to manually increase the number of likes you are getting and this is where a service like Like4Like comes in handy. There are other top social media management tools available in the market, you can read our detailed reviews to pick the right one for your needs.
   

2. Increased traffic to your site. To start converting, you have to drive people to your website. While there are many techniques of doing this, Instagram is the easiest. You have a larger market to target and once you add a link to your bio and start posting relevant and innovative content, you will find more traffic coming to your site.

3. Leveraging the power of visuals. Instagram is all about visuals and if you are able to display your sample web designs creatively, you can easily become popular in this niche. You can create a schedule and post new designs you have done while at the same time using your landing page to offer discounts.
4. Customer engagement. One of the major reasons why many small businesses don’t have a website yet is the complex nature of the entire task. They are turned off by the jargon which web designers throw at them. With Instagram, you have a chance to change all this by simplifying the web design process. You can use Instagram stories to show the process or share success projects. While doing this, you will get more free Instagram likes and grow your business at the same time.

On a related note, read our article on how eCommerce businesses can leverage Instagram’s huge audience for their benefit.

By Nestor Gilbert

Nestor Gilbert is a senior B2B and SaaS analyst and a core contributor at FinancesOnline for over 5 years. With his experience in software development and extensive knowledge of SaaS management, he writes mostly about emerging B2B technologies and their impact on the current business landscape. However, he also provides in-depth reviews on a wide range of software solutions to help businesses find suitable options for them. Through his work, he aims to help companies develop a more tech-forward approach to their operations and overcome their SaaS-related challenges.