Is HubSpot’s Inbound Marketing Certification Worth Your Time?

HubSpot: No. 1 Marketing Tool


Is HubSpot’s inbound marketing certification worth your time? The categorical answer is yes, and here’s how you can benefit from it:

  1. Leverage inbound marketing to get more leads from your online channels.
  2. Learn the ropes of inbound to get you started on the right track.
  3. Network with inbound masters, such as, trainers, practitioners and fellow trainees.
  4. Master advanced inbound techniques from the thought leader in this space.
  5. Earn a credential that is recognized worldwide.

In this article we’ll discuss the training and courses offered as part of HubSpot Certification to help you become an inbound marketing-certified professional. All these courses are offered for free so you can easily try them out. Most importantly, we’ll help you determine if the HubSpot inbound marketing certification is worth your time. We’ll also briefly explain inbound marketing for newbies and why HubSpot is a thought leader in this space.

Benefits of Inbound Certification

The certification is useful if you are a marketing or sales personnel of a company, the head of marketing or sales team, or someone who wants to gain a competitive edge in the job market. Here are the main advantages of HubSpot’s inbound marketing certification:

  1. Grow your career. HubSpot’s inbound marketing certification is globally recognized. In fact, it is considered one of the top 5 digital marketing certifications by and has consistently ranked among the top 10 marketing certifications of most research and surveys. Most companies are also looking to hire inbound marketing specialists to implement the latest digital marketing best practices and apply inbound methods for their marketing campaigns and strategies as well as deliver quantifiable business results.
  2. Grow your network. Professionals are usually connected by a community to help out each other and share expertise and experiences. With HubSpot, you join more than 100,000 inbound certified professionals who are changing how the world does business – inbound style. You can get tips and advices on the latest marketing campaign by asking the inbound community which effectively becomes an extension of your marketing and sales teams.
  3. Grow your business. Inbound marketing has proven to be an effective and practical approach to driving your business to new heights. Being inbound marketing certified you help grow your own business using inbound techniques, or start your own HubSpot inbound certified partner agency to help business clients with inbound marketing and sales strategies which, your clients will be pleasantly surprised to learn, cost 61% less than traditional marketing campaigns.

The certification will help you leverage the power of inbound marketing for leads.

Getting Inbound Certified

The course trains you on the different tools and methods which all relate to inbound marketing. The core training thrust is to get you and your team members undergo the fundamentals of inbound, the ropes of HubSpot CRM, Sales and Marketing software features and master the advanced strategies.

The HubSpot inbound marketing certification course consists of a dozen class lectures that cover the fours stages of the inbound methodology. Here’s an overview of the classes:

  1. Inbound Fundamentals (27 minutes) – This will introduce you to the inbound world of inbound and give you the big picture of everything you need for a successful inbound strategy.
  2. Optimizing Your Website for Search Engines (27 minutes) – This training will provide you the basics in optimizing your website for search engines. You’ll learn how to choose the right keywords for your site, ensure search engines understand the content of your pages, and start earning links from outside sources.
  3. Creating Content with a Purpose (29 minutes) – This will go over what content really is and why content creation is crucial for your marketing efforts. You’ll learn how to create great content that attracts ideal buyers.
  4. The Fundamentals of Blogging (25 minutes) – Blogging is an important tool of an inbound marketer. This class will walk you through the fundamental strategy for creating a successful blog.
  5. Amplifying Your Content with Social Media (24 minutes) – Social media is an essential part of every inbound strategy. You will know how to apply best practices to create an effective social media strategy including social media monitoring, publishing, and reporting.
  6. Enticing Clicks with Calls-to-Action (12 minutes) – To generate leads, you have to start by getting your visitors attention. You’ll learn what an effective CTA looks like, grasp how they fit into a successful conversion process, and learn how to implement best practices to your own CTAs.
  7. Anatomy of a Landing Page (10 minutes) – Landing pages are meant to convert visitors into leads. You’ll go through examples of high-quality landing pages and learn how to analyze a landing page to get the most out of your conversion process.
  8. Guiding the Next Step with Thank You Pages (8 minutes) – You’ll know how to make a successful thank you page, and understand why thank you pages are an effective component in the conversion process.
  9. Sending the Right Email to the Right Person (28 minutes) – You will explore how to use email as a channel to drive business success. You’ll also know the components that create a great email, and make sure you’re always sending the right email to the right person at the right time.
  10. The Power of Smarketing (25 minutes) – You’ll learn why smarketing is critical to inbound success and how to go about integrating smarketing within your organization to increase revenue. Within inbound marketing and sales, the top issue that must be addressed is how to use the available technology to align your marketing and sales team and maximize bottom line results.
  11. Taking Your Sales Process Inbound (22 minutes) – Inbound sales is about creating a relevant, personal, delightful experience. You’ll get to know what a day in the life of inbound sales rep looks like- from supporting the buyer’s needs, following their timeline, leveraging the buyer’s context, and transforming how you or your sales team sells.
  12. The Pillars of Delight (30 minutes) – Customer delight is a competitive advantage that most organizations do not do well. This class will teach you why customer delight is vital to creating an effective inbound strategy. Likewise, you’ll learn about the customer delight checklist and the seven customer delight guidelines to help your business build trust with customers.

The exam consists of 60 multiple choice and true/false questions, and within 75 minutes you need to get at least 45 or more right answers to prove your mastery of inbound marketing. You can take the test three times (until you pass) but must wait 48 hours before trying again. If you fail three times, you’ll be allowed to take again the exams after 30 days.

When you’ve successfully completed and passed HubSpot’s certification course, you can view your certification from your account, download a printable copy, embed the certification badge onto your website, or add it to LinkedIn or Upwork page.

It might also be a good idea to check out some other courses, like HubSpot’s Email Marketing Certification for example.

Other Free Training Courses Offered by HubSpot

The inbound marketing certification is just one of the many courses offered by the HubSpot Academy. The vendor also offers a dozen certification courses that will build on your inbound skills:

  1. Content Marketing Certification – For learning how to build scalable, repeatable processes in creating and promoting content.
  2. Inbound Sales Certification – Sales training for identifying and closing active and passive prospects.
  3. Sales Enablement Certification – Bridges the gap between marketing and sales teams with strategies and tactics from over 25 world-renowned leaders.
  4. Email Marketing Certification – Advanced lessons on managing a sustainable email marketing strategy.
  5. HubSpot Sales Software Certification – HubSpot CRM and HubSpot Sales software training and certification for HubSpot users.
  6. HubSpot Marketing Software Certification – Marketing software training and certification for HubSpot marketing platform users.
  7. Growth-Driven Design Certification – Agile web design and project management for marketers and web designers.
  8. HubSpot Design Certification – Technical training for web designers who are proficient with HTML, CSS, and object-oriented language such as JavaScript.
  9. Growth-Driven Design Agency Certification – Training for web and marketing agencies.
  10. HubSpot Contextual Marketing Certification – Courses on using HubSpot COS and Smart Content features.
  11. HubSpot Agency Partner Certification – Trainings on how to market, sell, deliver, and grow your agency with inbound and HubSpot.

While all the courses and certifications are offered for free, you can also get premium offerings for more advanced, high-level trainings. The HubSpot Academy lets you choose training resources by major category – CRM, design, development, marketing, partner, and sales – or by content type – broadcast, certification, lesson, project, quick answer, and user guide. You can also choose from nearly two dozen topics as training entry points such as CMS, CRM, blogging, call-to-action, SEO, landing pages, email, and integrations, among others.

Why You Should Trust HubSpot on Inbound

If there’s one thing HubSpot is best known for and largely identified with, it’s the methodology they introduced to the world of business: inbound marketing.

HubSpot is anchored on the principles of inbound marketing. From the very start, Hubspot has made it a mission to make the world of business more “inbound.” But what is inbound marketing? The term was coined by Hubspot founder and current CEO Halligan and refers to method for attracting customers to products and services through content marketing, social media marketing, search engine optimization and branding. According to marketing strategist David Meerman Scott, inbound marketing allows marketers to “earn their way” into customers’ awareness instead of invading their awareness through paid advertisements.

HubSpot’s tools are also widely used – more than 30,000 corporate clients in over 90 countries rely on its award-winning software, services and support to attract and engage customers. In the 10 years time from its launching in 2006, it raked in $271 million in revenues and currently generates 30 million website visits per month. It has been been recognized as one of the fastest growing companies by industry experts and publications.

So, is HubSpot’s inbound marketing certification worth your time? Perhaps the better question is–what better way to learn inbound marketing than from a master? If you want to take a dive into the world of inbound you can start your free inbound certification here.

Category: B2B News

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