Unlike traditional word-of-mouth where consumers voluntarily share information about a brand or a product, referral marketing is created, prompted, and managed by companies with the intention of generating high-quality leads and retaining loyal customers by giving them rewards. Furthermore, referral marketing utilizes marketing software solutions that help ensure the smooth execution of referral programs. In […]
How much does Xero cost per month? Xero offers an affordable all-in-one accounting platform for small- and medium-sized businesses, as well as for freelance accountants, and bookkeepers. For $20 to $40 per month, you can get both the minimum requirements and advanced tools and features you need to run your business. Among these features are […]
Communicating with each other is how humans were able to evolve as a species. It is the primary way for humankind to establish, develop, and maintain relationships. Being able to relay one’s thoughts is especially critical in business settings. But, of course, communication is not just speaking or talking, it also involves body language and […]
In recent years, cryptocurrencies have proven to be a new, yet strong asset class. Certain cryptocurrency types continue to see extraordinary returns. With more stakeholders from different sectors now gaining interest in its potential, cryptocurrency is predicted to maintain its footing in terms of market growth. When one says or reads cryptocurrency, Bitcoin surely comes […]
The stereotype of startups usually involves twenty-something founders dreaming of creating the next big thing. However, it takes more than sheer ambition to create a successful startup. Aside from having an innovative idea, one has also to successfully navigate hurdles along the way such as the onslaught of the ongoing COVID-19 pandemic. In this article, […]
Facial recognition is one of biometric technology’s monumental breakthroughs. From the time it was first conceived in the 1960s, it has gone through a remarkable evolution that has also advanced other technologies that incorporated it. Facial recognition, however, did not become mainstream until artificial intelligence software and machine learning solutions boomed in the 21st century. […]
No matter what stage you are at in your career, it’s always good to practice your networking skills. As you will see in these business networking statistics, not only does your professional connections matter when looking for a new job. They are also crucial in growing your business or helping your organization connect with the […]
An insurance policy provides the owner with peace of mind that his life, property, or business will be protected when a covered risk occurs. They can be assured that when something bad happens, they will not be at a total loss and that they can recover financially. Insurance coverage is even more significant as the […]
While it has yet to achieve mainstream adoption, more and more businesses are realizing the value of transforming their businesses through blockchain technology. With the onset of the COVID-19 pandemic, businesses have used blockchain to accelerate their digital processes for critical use cases like contact tracing and patient record sharing in a secure, decentralized manner. […]
What are the pros and cons of Xero? The pros and cons of Xero rest on its core features, which are designed to help users simplify day-to-day accounting tasks for their business. Xero has powerful automation and reporting capabilities; however, some users might feel that there are features and tools that are still limited based […]
Mobile messaging has evolved quite fast in the past three decades. Nearly 30 years since the first text message was sent, we now live in the era of instant messaging software. Unlike the first-generation, 160-character limit, SMS technology could evolve into a well-integrated communication platform that basically changed how communication works. Among the game-changers in […]
The video game industry stands as one of the fastest-growing industries in the world. With billions of active gamers—spanning different generations—experts predict a steady growth in the next five years. Moreover, as application development software tools had become more accessible, the industry expects an influx of new entrants. Also, this led to the rise of […]
Attracting new customers is costlier than retaining loyal patrons. That is why business pundits would emphasize the importance of having loyal clientele. This is not easy to achieve, though, because customers can be fickle. And in this age, their expectations have reached different highs. But with the right mix of strategies, using the right tools […]
The year 2020 will be remembered as the year that changed the course of business operations across various industries. But while many businesses have been negatively hit by the lockdowns caused by the COVID-19 pandemic, there are also those that have thrived during the global crisis. Mobile gaming is one of the industries that have […]
The tech industry is always one step ahead when it comes to innovation, as technology trends show. However, there’s one thing the sector seems to be lagging behind on—gender diversity. Though women now make up almost half (47%) of the United States labor force, as women in technology statistics show, they are still underrepresented in […]
When we talk about cybersecurity, we often think about hackers outside organizations trying to access private, sensitive data. However, threats from insiders are fast becoming a grave concern among businesses. As insider threat statistics show, these instances have been rising and an overwhelming number of businesses are not prepared to handle them. Implementing some of […]
The first stop for any type of query on the internet is Google, the world’s most popular search engine. The site has become such a household name that the term “google” actually became part of the English language in 2006. Now that the internet is home to over 4 billion users, Google is busier than […]
The unprecedented disruptions brought about by the COVID-19 pandemic have pushed people to seek a few moments of solace through meditation. In particular, many of them turned to virtual meditation to relieve them of fear, anxiety, and other mental and emotional distress. Whether through online video guides or with the help of professional instructors and […]
Mobile commerce or mcommerce is a subset of ecommerce that involves the buying and selling of goods through a mobile device like a smartphone or a tablet. As users acquire devices with extensive features and data plans become more accessible, users are now finding it easier than ever to shop on mobile. And with people […]
Cloud computing has gone a long way to becoming the most preferred way of accessing software tools, documents, and other files over the internet. From small businesses and freelancers to large enterprises and supranational organizations, this flexible and cost-effective way of delivering computing services continues to gain popularity worldwide. The “cloud” is expected to grow […]
WordPress, publishing tool, content management software, and blogging software: since it launched in 2003, WordPress has become a household name to anyone who wants to create a blog, a website, or an ecommerce site. No surprise there, as it has a host of features that are easy to use for anyone, even for those who […]
What is included in the Paramount WorkPlace quote-based plan? Included in the quote-based plan are all the core platforms, including requisition and procurement, automation, expense and travel management, supplier management, and a dedicated project timesheet solution. Going over budget is a prevalent issue in any company’s procurement process. More often than not, the reason behind […]
How much does Filmora cost? Filmora costs $7.99 per month for individual users and $155.88 per year for businesses with one user. These include all Filmora features and free tech support. Moreover, Filmora has special Educational offerings where students can save up to 28%. Traditionally, video editing software solutions have been quite pricey. Today, however, […]
In the early 2010s, bring-your-own-device (BYOD) emerged as a widespread practice. A study showed that as much as 67% of employees use their personal devices for work. This is regardless of their organization’s rules or policies regarding BYOD, which are likely to be overseen through mobile device management software. Even if the practice was disallowed, […]
Today’s computer-aided matchmaking services can trace their history back to a class project in 1959. With a project called “Happy Families Planning Service,” two Stanford students managed to match 49 pairs of men and women. Their tools? A punch card questionnaire processed by an IBM 650 mainframe computer—and the lock picking skills to access the […]
Initially launched in September 2003 as a platform for Valve to provide automatic updates for their games, Steam has gone a long way to become a prime digital game distribution platform for developers and publishers and their title offerings. Capable of running on Windows, macOS, and Linux, it has acquired millions of users over the […]
If there’s anything that most deserves the claim to be a man’s best friend in the modern age, it has got to be the smartphone. Mobile devices have penetrated every type of human activity. Nearly everyone uses one at home, school, work, and during times of leisure. So much so that not having access to […]
The practice of yoga has existed since 3000 BCE and traces its roots to the Indus valley civilization in South Asia. Yoga was first introduced in the United States in 1863 but it wasn’t until the 1930s that it slowly became part of American mainstream culture. Moreover, the series of physical and mental exercises that […]
How much does PaperSave cost? PaperSave costs depend on the quoted features and the number of concurrent users. Its Essentials plan accommodates up to 15 users, while its Plus plan allows for up to 30 users. If you want an unlimited number of users and more advanced features, the PaperSave Pro plan is the most […]
Landing pages are standalone web pages specifically created for conversion. A landing page is called as such because it is where an online user “lands” after clicking on an online advertisement or a link directly sent to them via email. Unlike web pages, landing pages are created with a single purpose in mind. That’s exactly […]