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¿Qué es el software CRM?

La definición corta es que el software CRM es un sistema que le permite fomentar relaciones con clientes y proyecciones para impulsar las ventas o mantener …

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Articles in B2B News

B2B Decision Making Process: How To Address Your Customers’ Needs

Business-to-business (B2B) markets are different compared to consumer markets in two ways. First, B2B decision making process and units are more complex. While a consumer purchase decision is made by one or two individuals, B2B decisions are made by several employees, each specializing in a different field. Second, B2B decision […]

Why B2B Marketers Need to Appeal to their Customers’ Emotions

To meet the demands of today’s competitive marketing scenario, business-to-business (B2B) marketers are focusing on becoming more customer-friendly, and improving their branding strategies. Should they also appeal to their customers’ emotions? This question is answered by a research survey conducted by Google in partnership with CEB’s Marketing Leadership Council. We […]