Enhance Brand Consistency With Omnichannel Loyalty Program Software

It has become quite challenging for brands to create a consistent brand image because of rising competition in the market. Everyone wants to be on the top and follow trends to get recognition among consumers. This is where loyalty programs can make a substantial difference.

According to a study by Accenture, loyalty program members generate 12-18% more revenue than non-members. This statistic underscores the importance of building and nurturing customer loyalty. For large enterprises, implementing an omnichannel loyalty program can elevate their business to new heights.

An omnichannel loyalty program offers a seamless and integrated approach to customer engagement, ensuring that your customers receive a consistent and rewarding experience across all touchpoints. By leveraging this technology, you can foster deeper connections with your customers, encourage repeat business, and enhance your brand’s overall value.

So, let’s dive into what omnichannel loyalty program software is and how it can transform your business.

What is an Omnichannel Loyalty Program Software?

Omnichannel loyalty program software allows brands to create and manage loyalty programs across different channels. In loyalty programs, businesses reward their customers for their brand loyalty and engagement. The software uses different channels like in-store, online, mobile apps, and social media to engage customers and segment them on the basis of their purchase history, shopping preferences, and behaviors. Customers usually get discounts, free offers, and many other incentives that encourage them to return to the same brand.

How Does a Loyalty Program Software Work?

Loyalty program software creates and manages a brand’s loyalty program. You can use it in the following ways:

Set The Structure of the Loyalty Program

First, you have to create a structure for a loyalty program. In this structure, you have to define what type of rewards the brand offers customers. These can be points, discounts, or any free offers. After that, some earning rules were set up. These rules mean after how much purchase, a customer will be eligible for the rewards.

Customer Enrollment

It is mandatory to encourage customers to engage in such loyalty programs. For that purpose, you need to collect their basic information, such as name, address, and email ID, and contact them through various channels.

Build Customer Profiles

When customers make purchases via different channels, these software track the record and build customer profiles, respectively.

Points Accumulation

Customers can earn points for participating in the desired activities, like making purchases, referring friends, or completing surveys. The software updates all the customers’ points in their balance in real time.

Reward Distribution

Once the customer reaches certain points, the software facilitates them with the redemption process. It ensures the smooth delivery of rewards, whether through an automated process or manual fulfillment.

Communication With Customers

This software delivers smooth communication between customers and brands via personalized messages, SMS, mobile apps, or online portals and keeps things clear between all parties.

Data Analytics And Optimization

This software provides brands with insights into loyalty programs and customer trends so that they can optimize them to achieve greater efficiency. Additionally, having a background in analytics, such as a data science course certificate, can further enhance the effectiveness of this software feature.

How does Omnichannel Loyalty Program Software Enhance Brand Consistency?

Omnichannel loyalty program software is best for achieving long-term business success. It increases brand consistency in the following ways:

Builds Trust And Credibility

Consistent branding across different channels builds trust in customers regarding the brand’s reliability and credibility.

Strong Relationship With Customers

By optimizing overall customer experience, this tool helps brands to maintain strong relationships with their customers.

Increase In Revenue

This program encourages customers to make more purchases and increase order values. In a short span of time, there has been a remarkable increase in brand revenue.

Differentiate From Competitors

It also enables brands to refine their marketing strategies and personalize their offerings continuously. This tool can help your brand stand out in the market and leave a lasting impression on consumers.

Take a Look at Some Case Studies

This software has undoubtedly played a great role in the growth of many brands around the globe. Let’s discuss a few case studies to see the potential of these tools.

DefenAge

This is a very popular anti-aging skincare brand. It was launched in 2015 and had two clear objectives:

• To increase customer retention
• To increase repeat purchase revenue.

How Loyalty Program Software Helped Them?

The following components of loyalty program software made a great difference:

• Omnichannel loyalty across the website and different stores
• Deep personalization and segmentation to enhance purchase frequency

Results

Loyalty Program Software did the following wonders for this brand:

• Increased their customer retention by 65%.
• Increased the repeat revenue per member by 57%.
• Increased the customer purchase frequency by 33%.

Essence Cosmetics

Essence Cosmetics is also a well-known brand of affordable, high-quality makeup products. Their objective was to establish strong engagement for loyal customers and maximize revenue through repeat purchases.

Reward Program Results

Loyalty program software increased customer retention by 118%, and repeat purchase revenue increased by 84%.

German-bliss Equipment

They are the premier online dealer of replacement parts and components of different equipment. Their primary objective was to enhance customer retention and to achieve an increase in repeat purchase revenue.

How Loyalty Program Software Helped Them?

Loyalty program software worked on the following key components:

• 360-degree engagement with customers
• Optimized accrual & payout rates
• Structured loyalty tiers
• Targeted marketing campaigns
• Quarterly reviews and success plan

Results

• By using loyalty program software, their repeat purchase revenue increased by 85.1%.
• Their customer retention increased by 87.32%.

Best Omnichannel Loyalty Program Software

Let’s have an extended overview of each of these best omnichannel loyalty program software:

Zinrelo

Zinrelo is an enterprise-grade, SaaS-based loyalty platform that helps brands launch holistic rewards programs. Zinrelo combines technology with deep data analytics and ongoing strategy consultation to unlock multiple dimensions of loyalty, including transactional, social, advocacy, engagement, behavioral, and emotional. Their key features include:

Key Features:

• Integrates multiple dimensions of loyalty to enhance customer retention and engagement.
• Uses data-driven insights to optimize loyalty programs.
• Provides ongoing strategy consultation to ensure continuous improvement of loyalty programs.
• Promises a significant increase in repeat sales and customer retention.
• Trusted by over 2000 brands across 50+ countries.

Annex Cloud

Annex Cloud’s robust SaaS-based loyalty platform is built for growth and gives global enterprises everything they need to engage, recognize, and reward customers across every touchpoint.

Key Features:

• Configurable controls for points, tiers, actions, rewards, and campaigns
• Multi-template functionality for easy replication and customization across regions and brands
• Native receipt scanning to bridge retail and direct-to-consumer (DTC) strategies
• Omnichannel promo engine for earning and redeeming rewards anywhere customers interact

Yotpo

Yotpo provides tools to build customized rewards and referral programs designed to maximize engagement and create winning customer experiences from brand discovery to product purchase.

Key Features:

• SMS marketing tools for personalized mobile experiences
• Integration of user-generated content, including reviews, ratings, and customer photos
• Customizable loyalty campaigns for rewarding purchases, reviews, social follows, and referrals
• In-depth onboarding consultation for brand customization and technology integration

Sendoso

Sendoso’s intelligent, all-in-one sending solution consolidates digital and corporate gifting, enabling global and scalable human marketing experiences.

Key Features:

• Seamless integration with existing workflows
• Personalized sending to accelerate deals and build customer relationships
• Event-triggered sending for registration, form completion, and page views
• Integration with HubSpot to enhance marketing and sales efforts

Loyalty Lion

It is a customer loyalty platform that makes a remarkable difference in the growth and profitability of a business. They have premium features like in-cart rewards and customer tiers and offer different customization options to users. Other features of this software include:

Key Features:

• Flexible platform
• Omnichannel capabilities
• Email marketing integrations
• SMS integrations

Conclusion

All in all, maintaining brand consistency is not only a goal but also the need of the hour. By investing in loyalty software programs, brands can strengthen customer loyalty, increase revenue, and differentiate themselves from other competitors in the market.

By Stephanie Seymour

Stephanie Seymour is a senior business analyst and one of the crucial members of the FinancesOnline research team. She is a leading expert in the field of business intelligence and data science. She specializes in visual data discovery, cloud-based BI solutions, and big data analytics. She’s fascinated by how companies dealing with big data are increasingly embracing cloud business intelligence. In her software reviews, she always focuses on the aspects that let users share analytics and enhance findings with context.