From corporate branding and promotional items to web design and print production, there is always an element of graphic design in virtually every business aspect. As such, graphic design is an imperative skill for advertisers, designers, and business owners alike. In fact, graphic design statistics have revealed that this creative art is increasingly becoming an indispensable factor in the success of today’s businesses.
There is no denying: visual graphics elicit specific emotions and can help your business appeal to the largest audience possible. However, you’ll need to have a good eye for visual aesthetics and use the best graphic design software to reap the benefits. And not just that, you’ll also need complete knowledge of the key industry trends to derive meaningful benefits.
In this article, we’ve compiled the most important graphic design statistics you must know. The stats unearth vital details about consumer feedback, color perception, software usage, and reading habits. The goal is to help you discover new ways to use graphics to convey your idea and develop brand awareness.
Generally, the graphic design industry is constantly shifting, thanks, in part, to the disruptive force of new technologies. Besides, there are a lot of meaningful movements taking place within the subgroups of this industry. However, even with the numerous micro-changes, the industry has registered an unabated growth. The statistics below pinpoint the numbers behind industry growth, salary, career, and business engaged in graphic design.
Whether you are a designer or a business owner, it pays to stay abreast of these key industry changes. In fact, staying up-to-date on the current trends gives you a competitive edge and empowers you to stay relevant in the industry where change is on high gear.
The graphic design data above can help you flex your policies to rhyme with the overarching trends. For example, you may want to adjust your hiring policies to resonate with the modern workforce. This is because, as statistics have shown, graphic designers are ready to ditch the corporate culture for freelance or remote lifestyle. However, you’ll have to implement robust remote workforce management tools to get the best out of every graphic designer.
Graphic design is a wide-ranging industry that covers many activities. Essentially, it includes identity branding, corporate branding, and print production. Most importantly, graphic design is a vital tool used to add a dash of contemporary flair to a website. Simply put, the way to an attractive website is primarily through graphic design. The following data shows how graphic design impacts the perception of visitors on your website.
Source: 99Designs Survey (2012)Designed by
Gone are the days when great content alone convinced online users to stay on your website. Nowadays, you need more than words; your website must be visually appealing to keep website visitors engaged. To achieve that; you definitely need a combination of a reliable website builder software platform and an efficient graphic design tool.
So, how good is your website? Does it include attractive visual graphics? Does your business logo include a visual or a glyph? You need to find definitive answers to these questions and take the right course of action. This because; when it comes to web design, tasteful visual graphic creates an appealing outlook of a website.
How does graphic design relate to marketing? This is a critical question for every marketer and graphic designer looking to scale the heights of digital marketing successfully.
But, before you dive into the key graphic design in marketing statistics, you need to deliberate about the following. One, you should know that you only have one, if not half a chance to grab the attention of your audience. Secondly, your target customers are exposed to more than 5,000 ads and brands daily. Surprising, only 12 of these ads leave a striking impression on the customer.
Furthermore, the marketing landscape has gone digital, print design is on a downhill trend, and consumers are now more visually persuaded than ever before. Therefore, today, marketing is such a daunting undertaking that without a proper strategy, marketing goals can’t be achieved. Even worse, it’s not easy to appease modern consumers without implementing the beliefs of relevant visual elements. Luckily, the pervasive art of graphic design is here for your rescue, and the statistics below speak volumes.
From the stats above, we can state without fear of doubt that graphic design is a must-know skill for marketers and advertisers. The skill is becoming increasingly integral for businesses seeking to create brand awareness and excel in digital marketing.
As you can see, good visuals are not just about delivering a remarkable first impression. Rather, the importance of impressive visual graphics transcends the digital marketing scope. Of course, graphic design is integral to successful digital marketing. However, a look beyond these benefits reveals that visuals graphics reflect your company culture and represent your brand image. Besides, they can improve the attention span of the average online user, which in turn can have a telling impact on your sales.
Color is an important element that carries a powerful psychological impact on the human brain. Primarily, color can communicate action, speak to your target audience, and convey unique emotions and tone. For this reason, you don’t just pick a color that decorates your website or visual graphics. Instead, you need to pick the color with intention and on purpose, and eyes firmly fixed on the action you want to trigger. The stats below show how the color of your graphic design can influence customer perception.
Source: 99Designs Survey (2012)Designed by
The color you use on graphic design plays an important role in brand recognition. It’s inarguably the most powerful element when it comes to graphic design. But, great color choice takes sound and purposeful planning. In turn, when colors are picked accurately, they can influence how web visitors perceive your website.
Amazingly, your color schemes stir visitors’ emotions and can subconsciously spur them to click your CTA button. Because of this, you should be careful not to implement a palette that contradicts your brand philosophy. Ideally, the color schemes should be easy on the visitor’s eye and relevant enough to evoke emotions that ignite positive actions from the visitor.
As mentioned earlier, it takes gripping content and intriguing visuals to capture the attention of online users. You might not necessarily need to formally study graphic design to qualify as a graphic designer. However, regardless of your training, you need a robust graphic design tool or the best drawing software with a suite of fancy features to create eyecatching visual graphics. The stats below reveals some of the tools used by graphic designers.
As you can see, the expensive tech-heavy industry has all the software you need to improvise images, texts, and models to render an appealing look to your website. What you need to know, however, is that it takes time to create an amazing art of work. Therefore, take your time, source authentic data for the graphics, and always strive to deliver great graphics. You can have a look at Adobe Photoshop CC and its alternatives to get a taste of the available graphic design software.
There you have it; a compilation of key graphic design statistics you can’t ignore. To recap briefly, the graphic design industry is poised for rapid growth. Clearly, graphic designers will always be needed as their skills carry the exceptional potential to drive different aspects of your business.
Even more, graphic design is crucially needed in web design, especially for e-commerce websites. Remember, a visually appealing website that features intriguing visuals renders a professional look to your brand. Ultimately, the professional look improves your brand’s credibility, hence building goodwill, loyalty, and trust.
Besides, graphic design boosts your marketing and brand messaging via visual communication. Particularly, it spurs your marketing strategy giving it immense power to educate, inform, and even persuade your target audience. Most importantly, graphic design provides the platform your business needs to establish its footprints and communicate what it does to the general audience.
All these and many more benefits are achievable thanks, in part, to the graphic design. Unfortunately, the benefits are not served on a silver platter. You will need to build a team of graphic designers who can think creatively and come up with authentic concepts. Above all, you’ll need every designer to put the best foot forward and collaborate with colleagues more effectively. You can read our article on the best collaboration software tools you can use to manage your remote designing team.
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