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  • 60 Graphic Design Statistics You Can’t Ignore: 2019 & 2020 Industry Data & Analysis

60 Graphic Design Statistics You Can’t Ignore: 2019 & 2020 Industry Data & Analysis

Category: B2B News

From corporate branding and promotional items to web design and print production, there is always an element of graphic design in virtually every business aspect. As such, graphic design is an imperative skill for advertisers, designers, and business owners alike. In fact, graphic design statistics have revealed that this creative art is increasingly becoming an indispensable factor in the success of today’s businesses.

There is no denying: visual graphics elicit specific emotions and can help your business appeal to the largest audience possible. However, you’ll need to have a good eye for visual aesthetics and use the best graphic design software to reap the benefits. And not just that, you’ll also need complete knowledge of the key industry trends to derive meaningful benefits.

In this article, we’ve compiled the most important graphic design statistics you must know. The stats unearth vital details about consumer feedback, color perception, software usage, and reading habits. The goal is to help you discover new ways to use graphics to convey your idea and develop brand awareness.

key graphic design statistics

1. Graphic Design Industry Statistics

Generally, the graphic design industry is constantly shifting, thanks, in part, to the disruptive force of new technologies. Besides, there are a lot of meaningful movements taking place within the subgroups of this industry. However, even with the numerous micro-changes, the industry has registered an unabated growth. The statistics below pinpoint the numbers behind industry growth, salary, career, and business engaged in graphic design.

Industry Growth

  • The total revenue generated by the US graphic design industry in 2019 is $15 billion. (IBISWorld, 2019)
  • According to graphic design market share data, the annual growth of the graphic design industry in the US between 2014 and 2019 was 3.5%. (IBISWorld, 2019)
  • In 2019 alone, the graphic design industry is expected to grow at a rate of 2.7% to reach $14.8 billion. (IBISWorld, 2019)

Business

  • According to graphic design market analysis, the number of businesses in the US graphic and design industry by June 2019 was 16,823. (IBISWorld, 2019)
  • Also, according to the Design Management Institute (DMI), between 2004 and 2014 design-driven businesses consistently outwitted the S&P by a whopping 219%. (DMI, 2014)
  • Besides, companies that encourage creativity achieve 1.5 times greater market share. (Adobe)
  • Even more, 71% of businesses created 10 times the amount of creative content in 2015 than a few years back. (Adobe)
  • Interestingly, 67% of small businesses think that the importance of graphic design to business success will grow exponentially in the next five years. (99 Designs)
  • The specialized design service (20.66%) has the highest level of employment in the graphic design industry. (US Bureau of Statistics, 2019)

Career

  • The freelance graphic designers account for approximately 90% of the total industry participation. (IBISWorld, 2019)
  • Owing to the growing graphic design market size, there were 266,300 graphic designers in the United States in 2016.  (U.S Bureau of Statistics, 2019)
  • The graphic design industry growth rate between 2016 and 2026 will reach 4%. Consequently, the industry will add more than 11,000 jobs during the said period (U.S Bureau of Statistics, 2019)
  • Also, of the total number of graphic designers in the US, only 18% are self-employed.  (U.S Bureau of Statistics, 2019)
  • The manufacturing industry employs 14% of all full-time graphic designers. (Brandongaille)
  • The employment of graphic designers in directory, book, periodical, and newspaper publishers is expected to decrease by 22% from 2016 to 2026.  (U.S Bureau of Statistics, 2019)
  • On the other hand, the employment of graphic designers in the computer systems design field and related areas will increase by 20% from 2016 t0 2026. (U.S Bureau of Statistics, 2019)
  • In the US  alone, the total percentage change in employment is projected to be 7%. Interestingly, the percentage of change in graphic design employment is projected to be 4% over the same period. (U.S Bureau of Statistics, 2019)

Salary

  • The average annual salary for graphic designers in 2014 US was $54,680. (U.S Bureau of Statistics, 2019)
  • Besides, 10% of the highest salary earners take home approximately $77,000. On the other hand, the lowest 10% of the salary earners get less than $27,000. (Brandongaille)
  • The average base pay for freelance graphic designers is $50,028 per year. Overall, web/graphic designers earn an average of $48,561 per year. (Glassdoor, 2019)

Whether you are a designer or a business owner, it pays to stay abreast of these key industry changes. In fact, staying up-to-date on the current trends gives you a competitive edge and empowers you to stay relevant in the industry where change is on high gear.

The graphic design data above can help you flex your policies to rhyme with the overarching trends. For example, you may want to adjust your hiring policies to resonate with the modern workforce. This is because, as statistics have shown, graphic designers are ready to ditch the corporate culture for freelance or remote lifestyle. However, you’ll have to implement robust remote workforce management tools to get the best out of every graphic designer.

total revenue generated by the US graphic design industry

2. Website and Graphic Design Statistics

Graphic design is a wide-ranging industry that covers many activities. Essentially, it includes identity branding, corporate branding, and print production. Most importantly, graphic design is a vital tool used to add a dash of contemporary flair to a website. Simply put, the way to an attractive website is primarily through graphic design. The following data shows how graphic design impacts the perception of visitors on your website.

Web Design Statistics

  • 94% of consumers will leave a website with poor graphic design. (Red Website Design)
  • The normal attention span for web users is 6.8 seconds. However, the use of visual assets can improve the attention span by approximately 50 milliseconds. (Red Website Design)
  • It takes 50 microseconds for a website visitor to register a visual appeal. (Red Website Design)
  • Besides, more than 46% of website visitors relate the website design to the credibility of the brand/company. (Apium Tech, 2016)
  • Even more, 80% of small business owners think graphic design is very important or moderately important to the success of their business. (99designs)

Logo Statistics

  • The human brain process visuals 60,000 times fast than it processes text. This is the reason why many brands add a visual or a glyph in their logo. (CrowdSpring, 2017)
  • It takes a website visitor 10 seconds to form an impression of your brand logo. However, it can take up to 7 impressions for the visitor to recognize the logo. (CrowdSpring, 2017)
  • Also, 18% of small businesses are ready to spend up to $1000 for a logo design. On the other hand, a whopping 67% of small businesses are ready to spend up to$500 for a logo design. (Red Website Design)

How SMB Owners Rate the Importance of Graphic Design to Their Business Success

Very Important

%

Moderately Important

%

Neutral

%

Slightly Important

%

Not Important

%

Source: 99Designs Survey (2012)

Designed by

Gone are the days when great content alone convinced online users to stay on your website. Nowadays, you need more than words; your website must be visually appealing to keep website visitors engaged. To achieve that; you definitely need a combination of a reliable website builder software platform and an efficient graphic design tool.

So, how good is your website? Does it include attractive visual graphics? Does your business logo include a visual or a glyph? You need to find definitive answers to these questions and take the right course of action. This because; when it comes to web design, tasteful visual graphic creates an appealing outlook of a website.

3. Graphic Design in Marketing Statistics

How does graphic design relate to marketing? This is a critical question for every marketer and graphic designer looking to scale the heights of digital marketing successfully.

But, before you dive into the key graphic design in marketing statistics, you need to deliberate about the following. One, you should know that you only have one, if not half a chance to grab the attention of your audience. Secondly, your target customers are exposed to more than 5,000 ads and brands daily. Surprising, only 12 of these ads leave a striking impression on the customer.

Furthermore, the marketing landscape has gone digital, print design is on a downhill trend, and consumers are now more visually persuaded than ever before. Therefore, today, marketing is such a daunting undertaking that without a proper strategy, marketing goals can’t be achieved. Even worse, it’s not easy to appease modern consumers without implementing the beliefs of relevant visual elements. Luckily, the pervasive art of graphic design is here for your rescue, and the statistics below speak volumes.

Use of Visual Graphics in Marketing

  • 68% of digital marketers have plans in place to increase the use of visual assets in future content activities. (Social Media Examiner, 2018)
  • At 51%, B2B digital marketers value the use of visual assets in content marketing.  (Social Media Examiner, 2018)
  • Interestingly, 88% of marketers use visuals in more than 50% of their articles. (Venngage, 2018)
  • In terms of the most frequently used visual asset, stock photography leads at 40%. Original graphics (37%) come second, followed by charts & data visualization (12%), video & presentations (7%), and Gifs & Meme (4%). (Venngage, 2018)
  • Besides, 86% of marketers said that 81% of their blog post contained at least one visual. (Venngage, 2018)

Benefits of Visual Graphics in Digital Marketing

  • In terms of visual content marketing, 32% of digital marketers claim visual images are the most important type of content. Blogging comes second at 27%, followed by videos (24%), live video (9%), and podcasting (1%). (Social Media Examiner, 2018)
  • Interestingly, when people hear a message, they are most likely able to remember 10% of the information relied three days later on. However, when the same message is coupled with a visual graphic, people can remember 65% of the information 3 days later. (Brain Rules, 2018)
  • 60.8% of digital marketers say that visual assets are imperative to successful marketing. (Red Website Design)
  • Interestingly, in terms of performance, digital marketers said that original graphics (40%) performed best and delivered the most engagement. Videos & presentations (23%) was second followed by charts & data visualization (20%), stock photography (12%0 and Gifs and Meme (5%). (Venngage, 2018)
  • Even more, 69% of digital marketers said that visuals are very important in their marketing strategies. (Venngage, 2018)
  • For every 2000 business cards passed out, there is a 2.5% increase in sales. (Adobe, 2016)
  • Also, 65% of digital marketing executives claim visual assets like image, infographics, illustrations, and video is imperative to brand story communication. (CMO Council)
  • Besides, visual presentations are more persuasive than non-visual presentations. (University of Minnesota MISRC)

Visual Graphics and Social Marketing

  • Besides, a graphic design report revealed that 80% of digital marketers say they use visual assets in social media marketing. (Social Media Examiner, 2018)
  • Better still, social media posts that feature visual assets like images deliver a 650% higher engagement rate than plain text posts. (Red Website Design)
  • Particularly, tweets with visual assets generate 150% more retweets, whereas Facebook posts with images deliver 230% more engagement. (Red Website Design)
  • Most importantly, blog articles with more visual assets generate 2 times more social media shared compare to articles without images. (Red Website Design)

digital marketers who use visual graphics in their content marketing articles.

From the stats above, we can state without fear of doubt that graphic design is a must-know skill for marketers and advertisers. The skill is becoming increasingly integral for businesses seeking to create brand awareness and excel in digital marketing.

As you can see, good visuals are not just about delivering a remarkable first impression. Rather, the importance of impressive visual graphics transcends the digital marketing scope. Of course, graphic design is integral to successful digital marketing. However, a look beyond these benefits reveals that visuals graphics reflect your company culture and represent your brand image. Besides, they can improve the attention span of the average online user, which in turn can have a telling impact on your sales.

4. Color Use in Graphic Design Statistics

Color is an important element that carries a powerful psychological impact on the human brain. Primarily, color can communicate action, speak to your target audience, and convey unique emotions and tone. For this reason, you don’t just pick a color that decorates your website or visual graphics. Instead, you need to pick the color with intention and on purpose, and eyes firmly fixed on the action you want to trigger. The stats below show how the color of your graphic design can influence customer perception.

General Color Statistics

  • 92.6% of consumers say that color dimension is the key factor affecting their purchase decision. (Kissmetrics)
  • Besides, 80% of website visitors perceive brand enhancement based on colors. (Apium Tech, 2016)
  • Colored adverts had 40% more viewership rates than plain ads. (Apium Tech, 2016)
  • Besides, color improves readership by 40%, comprehension by 73%, and learning by up to 78%. (Apium Tech, 2016)
  • Besides, color is a key factor in brand recognition. For example, the use of a signature color can increase brand recognition by 80%. (CrowdSpring, 2017)

The Color of Success

  • Amazing 57% of consumers links blue with business success. Besides, 43% associate this color with reliability, 34% with trust, and 28% with security. (Nonstopsigns, 2018)
  • The effectiveness of color blue is the reason 33% of the top 100 brands include the color blue in their logo. (CrowdSpring, 2017)
  • Additionally, 76% of consumers associate red with speed. (Nonstopsigns, 2018)
  • According to graphic design research, 28% of consumers associate orange with fun, while 26% of consumers associate the color with cheap. (Nonstopsigns, 2018)
  • Compared to black and white images, colored images catch the attention of viewers by 2 seconds more. (Apium Tech, 2016)
  • According to HubSpot, when Performable changed the color of its CTA button from green to red, there was a 21% increase in conversion. (HubSpot)
  • Additionally, when asked to select the color they associate with success, 57% of small business owners picked blue. Other colors included green (35%), white (32%), black (29%), red (21%), yellow (14%), orange (12%), gray (12%), and purple (10%). (99designs)

The Most Popular Color as Used on Small Business Websites

Blue

%

Green

%

White

%

Black

%

Red

%

Yellow

%

Orange

%

Gray

%

Purple

%

Source: 99Designs Survey (2012)

Designed by

The color you use on graphic design plays an important role in brand recognition. It’s inarguably the most powerful element when it comes to graphic design. But, great color choice takes sound and purposeful planning. In turn, when colors are picked accurately, they can influence how web visitors perceive your website.

Amazingly, your color schemes stir visitors’ emotions and can subconsciously spur them to click your CTA button. Because of this, you should be careful not to implement a palette that contradicts your brand philosophy. Ideally, the color schemes should be easy on the visitor’s eye and relevant enough to evoke emotions that ignite positive actions from the visitor.

5. Graphic Design Software Usage Statistics

As mentioned earlier, it takes gripping content and intriguing visuals to capture the attention of online users. You might not necessarily need to formally study graphic design to qualify as a graphic designer. However, regardless of your training, you need a robust graphic design tool or the best drawing software with a suite of fancy features to create eyecatching visual graphics. The stats below reveals some of the tools used by graphic designers.

  • 49% of digital marketers say that they use online tools or graphic design software to create visual content. On the other hand, 30% use inhouse designers, 11% use on-premise software like Adobe suite or numerous other tools and professional help, and 10% rely on freelance designers. (Venngage, 2018)
  • In terms of hours spent creating visuals, 35% of digital marketers spend less than 2 hours every week. Additionally, 37% spend 2-5hours, 11% spend 5-10, 8% spend 10-15hours, and 9% spend more than 15 hours every week. (Venngage, 2018)
  • More importantly, 35% found consistency in creating engaging visuals to be the biggest challenge. Other challenges include producing great designs (31%), sourcing good data for graphics (20%), and getting a wide enough reach (14%). (Venngage, 2018)

number of digital marketers who use online tools

As you can see, the expensive tech-heavy industry has all the software you need to improvise images, texts, and models to render an appealing look to your website. What you need to know, however, is that it takes time to create an amazing art of work. Therefore, take your time, source authentic data for the graphics, and always strive to deliver great graphics. You can have a look at Adobe Photoshop CC and its alternatives to get a taste of the available graphic design software.

How can you use these statistics to your advantage?

There you have it; a compilation of key graphic design statistics you can’t ignore. To recap briefly, the graphic design industry is poised for rapid growth. Clearly, graphic designers will always be needed as their skills carry the exceptional potential to drive different aspects of your business.

Even more, graphic design is crucially needed in web design, especially for e-commerce websites. Remember, a visually appealing website that features intriguing visuals renders a professional look to your brand. Ultimately, the professional look improves your brand’s credibility, hence building goodwill, loyalty, and trust.

Besides, graphic design boosts your marketing and brand messaging via visual communication. Particularly, it spurs your marketing strategy giving it immense power to educate, inform, and even persuade your target audience. Most importantly, graphic design provides the platform your business needs to establish its footprints and communicate what it does to the general audience.

All these and many more benefits are achievable thanks, in part, to the graphic design. Unfortunately, the benefits are not served on a silver platter. You will need to build a team of graphic designers who can think creatively and come up with authentic concepts. Above all, you’ll need every designer to put the best foot forward and collaborate with colleagues more effectively. You can read our article on the best collaboration software tools you can use to manage your remote designing team.

By Jenny Chang

Senior writer at FinancesOnline who writes about a wide range of SaaS and B2B products, including trends and issues on e-commerce, accounting and customer service software. She’s also covered a wide range of topics in business, science, and technology for websites in the U.S., Australia and Singapore, keeping tabs on edge tech like 3D printed health monitoring tattoos and SpaceX’s exploration plans.

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