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Improve Your Content Marketing with an Organized Workflow

Category: B2B News

A good workflow is essential to the workplace, and it’s never more important than when you’re creating content. When your whole team is on the case and know what’s expected of them, then they’ll put out excellent content for you. If you want to know how to create an organized workflow, read on to find out more.

What good workflow looks like?

Some teams think that because they’re using good communication tools like Trello and Piksel, that they’re already maintaining a good workflow. However, it does take more than this.

A good workflow is an easily definable work process that all of your team can follow easily. When used properly, they can get work done faster, and with better quality than before.

A good workflow is essentially a process that your team mates will follow, in order to get a job done. It breaks down the job into several tasks, and assigns them to the right people. It can be drawn out on paper and displayed, so everyone can see what’s needed. Some teams are now deciding to use more modern methods of workflow management, from spreadsheets to online tools such as Mail Chimp, in order to get the job done.

Let’s use an example to illustrate what this means. Perhaps your team has been assigned to write some content for a website. That means that your process will look a little like this:

Content outline > Writing > Editing > Approval > Publication

This is a very simple process, but you can see all of the steps that are involved in ‘writing content’. It’s a more involved job than it looks.

Once you know your process, you’ll now need to know who’s in charge of each step. This is important, as without a dedicated workflow, there’s often confusion and duplication when it comes to your work. If you can identify who’s meant to be working on which part, then you’re going to save an awful lot of time and effort in doing so.

Let’s take the above example. Someone’s going to be responsible for each part of the process. Let’s assign a person to each task:

  1. Content outline: Team leader
  2. Writing: Content writer
  3. Editing: Editor
  4. Approval: Team leader or project manager
  5. Publication: Publisher

Again, this is a very simple example, but if you were to use something similar in your workplace, then everyone will know where they stand. It can cause so many less headaches that it’s really worth doing.

How to create an organized workflow?

These steps will describe how you can create a dedicated workflow for each project you take on as a team. Follow these, and you’ll have a useable, informative document that your staff can refer to at any time.

  1. Break the job down: When you have a new job to complete, it’s time to break it down into the tasks that will get it done. To use the content writing example again, you’ll decide that an outline needs to be written, the article itself needs to be put together, it will then need to be edited, then approved, and then published.
    Breaking the task down like this means that you’ll be able to see exactly what needs to be done. You’ll avoid forgetting an important part of the process until right before the deadline, or anything being done twice unnecessarily.
  2. Put down deadlines: Each task that you identified in the above step will need some time to get done. You’ll need to assign deadlines for each part to get done. When you’re making these deadlines, keep in mind the final deadline you have for delivering the project. You want to start as early as possible, to give yourself time to get everything done.
    As well as this, remember that some deadlines will affect other tasks later on down the chain. Create deadlines that will give other members of the team enough time to get their tasks done.
  3. Assign a team leader: A workflow is never as simple as one project at a time. You’ll be juggling several projects at once, and so your team may be working on multiple tasks at once, and you’ll be overseeing them all. This does sound overwhelming, so the best thing to do is to assign a leader to overlook each individual project.
    This can be anyone involved in the project who can handle the responsibility. This means they’ll be the go to person if there are questions, or if issues arise. Because there’s one person in charge of each project, they can devote all their efforts to it.
  4. Use software that will make the process quicker: Part of the reason you’re looking into an organized workflow is because you want to make the creation process quicker. As this is the case, online tools can help more than you’d imagine. You can either use them to display and communicate the workflow itself, or to improve how tasks are completed.
    For example, Inbound can be use to keep on top of what’s important in your industry right now. As well as this, Yoast and Buffer can be used to improve SEO and deliver content marketing more efficiently. The quicker you can get through your work, the more efficient you’ll be.
  5. Try using content writing and proofing tools: As well as using tools to help with the work process, you can use tools to actually create content too. Find the right online tools when you don’t have the right people in the office to carry out the tasks that you need to complete.
    If you need a content writer, for example, you can use a writing service such as Assignment writing service. This site allows you to find the right copywriter for your project and hire them. A service like Oxessays can edit those written pieces once they are completed, getting another part of the process completed. If you need a proofreader, online tools such Paper Fellows will find you the right proofreader to check your content over. There’s lots of assistance out there, it’s up to you go find it and take advantage of it.

Why is an organized workflow important?

Every team has a workflow, it just may not be the most organized one around. Without a concrete plan, a team will begin to create their own flow. It will work, but it can lead to issues later down the line. Some of these have been discussed above, such as duplication of work, or missed deadlines. These mean that your team just isn’t as efficient as it could be.

A well defined, organized workflow means that everyone in the team is on the same page. If you draw up a plan and post it somewhere obvious, even if it is just on your office wall, then everyone knows what’s expected of them. It can make life a whole lot easier when you have a dedicated plan to every project.

With this guide, you should be able to see why an organized workflow is so important. Now’s the time to try it out for yourself, and see your work quality increase.

By Louie Andre

B2B & SaaS market analyst and senior writer for FinancesOnline. He is most interested in project management solutions, believing all businesses are a work in progress. No stranger to small business hiccups and drama, having been involved in a few internet startups. Prior to his for-profit ventures, he has had managed corporate communications for a Kansas City-based Children International unit.

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