The best eCommerce platform of 2020 is Wix for its user-friendly interface and comprehensive features. While primarily a website builder, this platform for SMBs and individuals offer a robust eCommerce module. This allows users to create attractive online stores where they can manage transactions from start to finish with ease. What’s more is the vendor offers affordable and flexible pricing plans.
The increase in demand for eCommerce platforms gave the boost to the number of vendors seeking to provide you with solutions to manage an online store. But what sets the best platforms apart from the mediocre ones? Before you make that critical move to choose a vendor, always be clear on your business goals and allow it to dictate the right eCommerce platform for you. Like with any decision on investments, having the correct software solution is key to your business’ growth and even survival.
In this article, we’ve prepared a comprehensive list of the best eCommerce platforms for 2020 and discussed their key features, including their main benefits, customization range, and scalability.
More and more customers opt to shop online, a trend indicated by the sharp increase of Americans completing their holiday shopping using eCommerce. From 31% of U.S. shoppers in 2013 who chose to purchase online, online shopping rate in the U.S. increased to 61% in just 2 years. In five years’ time, that would balloon by around 70%, according to the latest study from Nielsen/FMI. In fact, the numbers continue to grow. According to Smart Insights, online sales total was expected to balloon to $4.9 trillion by 2021, up from $3.5 trillion in 2019.
It is no wonder that the eCommerce software space today is one of the most robust in the SaaS industry, with vendors vying for your business. Vendors promise to solve bottlenecks in your processes and help you win more customers. But with more choices comes the confusion. The list below aims to circumvent that issue; we did the sleuthing to help you shortlist your options.
As we selected the platforms on this list, we looked at the fundamental features and capabilities that it must include. One of them is mobile optimization and responsive design as consumers nowadays prefer to purchase goods using their phones at their own convenience. Our no. 1 tool Wix is one such platform. It managed to come up on top not just because it is feature-rich but offers great value for money as well.
Another essential feature is the conversion-oriented user experience. An interface with too many complicated steps or difficulty in finding the next step lowers conversion rates. This leads your customers to abandon their carts. With that, we chose products with a simple interface that enables your customers to complete a purchase in a few clicks. Moreover, we looked into the reliability of vendor support, the presence of an active community, integrations, and the software’s overall value for money.
Meanwhile, if you need to know the fundamentals in eCommerce software, you can check our eCommerce software guide here. Without further ado, let us start discussing the 20 best eCommerce platforms for 2020.
One of the leaders in eCommerce platform is Wix. At its core, it’s a powerful website builder that’s popular for stunning templates and ease of use. However, Wix also comes with a powerful eCommerce feature. Users can easily transform their website into an online storefront for their business. Once you have a site in Wix, adding Wix Stores automatically adds new pages to your site including a detailed product page, a shopping cart page, and a thank you page. Meanwhile, if you choose an online store template firsthand, you’ll no longer have to add Wix Stores as it’s already included and built-in. You can sign up for Wix free trial here.
An area where Wix excels among others is how they beautifully showcase your products. Different types of galleries are available to display your products compellingly while customizable, professional-looking templates are offered to get you started immediately without technical skills required. Wix is more than just an e-commerce platform and website builder as it also has blogging tools that help you create content that connects with your customers and builds engagement.
Wix gives you an optimized mobile eCommerce website so you can reach a wider scope of your customers using any device at any time and anywhere they are. Furthermore, Wix has numerous third-party apps and integrations to support your operations. Some examples include Zoho CRM, Xero, MailChimp, and QuickBooks, among many others. With that, it’s a flexible platform that suits small and medium-sized businesses but is robust enough to be used by larger businesses.
Shopify is one of the most popular eCommerce platforms because of its end-to-end solutions for selling online, and it’s user-friendly as well. While other eCommerce products claim to be easy to use, they sometimes need you to invest hours in learning how it works. With Shopify however, you can immediately set up your online storefront since day one within minutes. Establishing your brand online doesn’t require design skills as Shopify provides over 100 free, professional-looking store themes and a custom domain. The drag-and-drop store builder enables you to easily customize your site’s imagery, colors, and fonts to reflect your branding. You can sign up for Shopify free trial here.
This e-commerce solution fits the needs of SMBs and large enterprises. Optimized for growth, Shopify seamlessly scales with your business as it expands. You get your hands on insightful sales information through a comprehensive dashboard where you can access and understand your sales, audience, and orders better that are vital for making informed business decisions. Shopify also supports expanding your operations with other apps by seamlessly integrating with over 2,000 apps such as MailChimp, Kit, and Xero Accounting, among others.
Ultimately, Shopify is a centralized, all-around solution for your business. Selling products and services is accomplished and managed in a unified hub with unlimited product inventory, single-step order processing, sales and growth trends tracking, and integration of new additional sales channels. Since it has a mobile app, you can even manage your online store anywhere and anytime. Meanwhile, your customers enjoy browsing through your website and completing transactions using any device as your online store in Shopify is mobile-optimized.
3dcart is an all-in-one eCommerce solution that’s packed with everything you need to build and run your eCommerce website. This software has a straightforward and focused approach when it comes to their services which you can utilize from hundreds of the features they offer. It is cloud-based so no installation is required to get you started. Customizing your website is accomplished with ease through full FTP access to your files and both free and premium themes. Professional web design packages are also available for those who don’t want to deal with CSS. It has free responsive themes to guarantee your website is mobile-friendly for customers using any devices. You can sign up for 3dcart free trial here.
This app suits any type of user – an individual, a startup, a growing SMB business, and even a large-scale enterprise. 3dcart is built for serious internet marketers that need a robust platform with comprehensive feature sets. Beginners may find it overwhelming but professionals will appreciate the powerful offerings of this software that enables them to have full control over their customer’s online shopping experience.
Like several of the other platforms on this list, SITE123 is also a website builder at its core. However, it comes with built-in eCommerce functionalities that are designed for users with no coding or design experience. It allows businesses to create beautiful online stores from scratch. All you have to do is choose from their selection of web page templates, customize it according to your branding, and fill up the catalog with your product images and descriptions. The platform is even equipped with tools to help you manage transactions. From accepting orders to processing payments, this all-in-one platform can do it for you. If you would like to try these features out for yourself, you may sign up for a SITE123 free trial here.
In addition to this platform’s robust set of eCommerce features, it also supports search-engine optimization so you can make sure that your online store gets the online visibility it needs. It also supports social media integration and email integration so establishing further connections with clients is easier. To top it all off, the vendor offers 24/7 technical support through their support center, via email, or even by online chat. This way, you can be sure that you are getting the assistance you need to maximize your platform.
Next on our list is Payability. While it doesn’t allow users to create online stores or manage orders, this financing solution for eCommerce businesses is great for speeding up transactions on Amazon. It allows businesses to get access to their earnings the next day after processing payments. This way, you don’t have to wait for weeks to get the money that you’re owed. Moreover, this is great for addressing gaps in your cash flow and prevent you from having to take out loans to fund your operations. To learn more, you can easily sign up for a Payability free trial here.
In addition to their fast and risk-free financing options, Payability also doesn’t require any subscription plans or registration fees. They only charge 2% of your total Amazon Sales. This way, you can keep a steady cash flow instead of having to pay a fixed rate on a monthly basis. The only possible downside to this option is that it caters to Amazon Sellers who are earning $2000/month to over $1 million/month. If you have a small business that rakes in less than this on a monthly basis, you won’t be able to avail of their services.
Formerly named SellerPrime, SellerApp is an eCommerce software created for Amazon sellers. However, it focuses on analytics, competitor tracking, and business reporting. Using this, you can get in-depth insights into your online store’s sales data and optimize your operations. The platform also comes with portfolio analytics and consultation options to help you get real-time visibility of your performance. Furthermore, it provides intelligent alerts on stock levels, revenue status, and sales data anomalies. Should you want to try out these features for yourself, you can sign up for a SellerApp free trial here.
With this platform at your disposal, all you have to do is collect your eCommerce site’s data and let this SellerApp crunch the numbers for you. It not only helps you see how you can improve your online store’s performance, it also gives you additional tools that can improve your Amazon ranking and optimize your product listing. This platform also supports email integrations and chrome plugins for your convenience.
BigCommerce, a reliable eCommerce system with solutions catered towards B2Bs, small businesses, and enterprises. The platform provides you with all the essential features and tools to grow your business. Building fully-customized storefronts or picking from responsive eCommerce templates lets you create an engaging shopping experience for your customers. It’s also equipped with best-in-class conversion and marketing tools to help you drive more traffic, increase conversions, and sell across multiple channels.
Setup is a breeze, taking only minutes. This intuitive system has little to no learning curve, allowing you to exploit its benefits immediately upon installation. The software comes with customizable templates so that you can create websites with your distinct look and feel. It also functions as a marketing tool enabling users to expand their audience, remarkably increasing their customer base. It has partnerships with shipping services so that you do not have to worry about shipping your products. This ensures that your goods get delivered on time, every time.
High-volume merchants need an enterprise eCommerce platform such as Shopify Plus with a level of scalability that can keep pace with their business as it grows. It’s a multi-channel platform with enterprise-grade selling capabilities that are built to automate and support high-demand sales, campaigns, and product drops. Sales channels across your mobile, social, and real-life business are optimized and centralized. This app adapts and evolves with your business environment which makes adding, updating, and managing products simple and straightforward even without codes. It also ensures your online storefront is beautiful and mobile-ready which you can customize based on your branding’s look and feel. Furthermore, it offers integrations with over 100 payment gateways such as PayPal, Amazon Pay, Apple Pay, and Shopify Pay’s exclusive one-field checkout all on your mobile device.
Primarily a POS software, Vend landed a spot on our list of best eCommerce platforms because of its intuitive online store management module. It provides users with functionalities for website building so that you can set up your eCommerce shop with ease. The software also supports transaction management tools that let you process orders and accept payments in just a few clicks of a button. Furthermore, this all-in-one solution comes with built-in customer management features so that it is easier to pinpoint repeat customers and provide them with a more personable service when they order. In addition to these features, this cloud-hosted platform is also completely mobile-ready so you can manage your online store on-the-go.
WooCommerce is a scalable eCommerce platform that suits the needs of both online store owners and developers. The software lets small and medium-sized businesses to sell any product or service – whether it’s digital or physical goods – on their online storefront. It gives you control over various aspects of running your business as it is open-source and completely customizable. It’s also enterprise-ready for merchants with a higher volume of sales. WooCommerce is built on WordPress, one of the most popular open-source platforms for creating websites and blogs, which makes it a trustworthy platform when it comes to its features and functions.
Volusion is an eCommerce platform that offers small businesses all necessary tools and features to start selling online right out of the box. First off, it lets you create your own online store using its easy-to-use website builder and professionally-designed, responsive themes. You can then immediately start selling by easily adding products to your web store, uploading multiple images to showcase them, and managing your inventory. Getting paid for your goods is just as simple since the app accepts payments from PayPal, Stripe, and Amazon via its secure checkout experience. Finally, growing your business is optimized with built-in marketing tools, social management, all-in-one SEO tools, and at-a-glance reporting.
Pinnacle Cart is a flexible e-commerce system that’s built to adapt to your business needs. It’s for entrepreneurs who have a specific idea of what they want their online business to be so they won’t be restricted by the platform’s structure. It adapts to your business, not make your business adapt to the software. With that, this app is highly customizable when it comes to business process improvement and feature development, for a start. Some more examples include customizing your control panel, slider, and landing page. It can also integrate with almost any third-party application as long as your preferred app has an API. Mobile Commerce, Pinnacle Cart’s mobile-ready site feature, is available for free which uses elements from your online store and can be viewed using any device as it has a responsive design.
Yotpo offers a unique, yet vital, point of view for e-commerce platforms: listening to your customers. First and foremost, Yotpo is an app that helps brands collect reviews and images throughout a customer’s purchasing journey. By asking feedback from your buyers through personalized review requests, incentives and reminders, you can increase customer engagement and build their trust. Why is this essential for e-commerce? Garnering social proof helps increase sales as it showcases your photos, product reviews, and ratings. This is a key conversion point on your site. With partnerships with various marketing channels such as Google, Facebook, and Instagram, you can expect to get helpful insights for your relevant business decision-making processes.
Episerver Digital Commerce is a tailored eCommerce platform for various business types. While it’s user-friendly enough for any business, its industry-specific functionalities make it a good choice for some merchants. One of them is providing retail shops a built-in A/B testing feature and three kinds of personalization options to increase your conversion rates. D2Cs are given marketing and merchandising tools that range from email marketing, campaign management, and digital commerce and personalization to build a consistent and unified customer experience. It also caters to B2B manufacturers by reducing channel conflicts. Its multi-tiered functionality enables you to set prices according to types of customers and purchases to maximize revenue. Wholesale contributors get digital commerce sites with a streamlined display of their products, product catalogs, variable pricing, quotes, and orders for a more efficient process.
Omnisend is a marketing automation system built specifically for eCommerce businesses. This omnichannel solution equips users with an intuitive content editor, top-notch data capturing tools, and powerful marketing features to help you increase conversions. It allows users to create beautiful newsletters to send out to specific customer groups, build targeted marketing campaigns, as well as boost the searchability of your online shop to increase visitors and conversions. Another great thing about this platform is that it comes with a reporting dashboard that gives you a 360-degree view of your sales, website visitors, and campaign performance. To top it all off, Omnisend can streamline your operations as it supports email integration, social media integration, and SMS.
A self-hosted eCommerce platform, CS-Cart Multi-Vendor is a flexible tool for businesses from all industries. Whether you want to sell clothes, food items, or a mix of products, this software solution will allow you to build your own marketplace like eBay or Etsy. This lets you create shared storefronts where you can showcase products from multiple vendors. It comes with advanced payout systems, configurable vendor plans, as well as multi-level access that let you set privileges for particular sellers. Furthermore, administrators get access to detailed statistics and reports regarding the performance of the shops in your online marketplace. This eCommerce system is also equipped with individual administrative panels so that sales data, product catalogs, and other eCommerce information can remain separate for each vendor.
PayPro Global is an eCommerce platform specifically for businesses that sell software, services, SaaS, and digital goods online. With these tailored solutions, you can ensure you get exactly the tools and features you need for your online business. Setting up your account is accomplished within minutes to let you immediately start selling your products. SaaS solutions are given subscription management tools with sales models that range from freemiums, trials, and demo sales to cater to different customer profiles. As a cloud-based solution for digital-based businesses, PayPro provides you with everything you need to run your business online such as product management, campaigns, marketing, business reporting, advanced sales tactics, and order management, among others.
Swiftype may be a search application but it snagged a spot on our list for its ability to cater to eCommerce businesses. Equipped with advanced algorithms and language analysis tools, it helps online store owners make product searches faster and more convenient for their customers. By doing so, you can make the shopping experience better for online store visitors and eventually increase conversions. Another great thing about this software is that it can integrate with a wide range of third-party systems, allowing you to extend its functionalities as required by your business operations.
The specialty of Jazva comes in having a single hub to manage SKUs in multiple channels. It’s built for multi-channel retail key players that need a unified solution to oversee significant aspects of their e-commerce website. Product management, bulk listing, and automated repricing saves your time and increases your productivity by streamlining the process instead of manually listing each item on each of your sales channel, marketplace, and shopping cart solutions. It also gives you valuable insights into the performance of your sales and the seasonality of categories and variation items. Furthermore, it also has multi-store accounts, multi-tier pricing for B2B clients, and flexible listing capabilities for multiple listing profiles and channel-specific logos.
CLORAS is a simple to platform that integrates your ERP and eCommerce data to give you access to all essential data and metrics in real-time. It automatically and seamlessly handles the integration process so that users can focus on their online business. Integration endpoints are easily configurable through a visual dashboard. CLORAS is also customizable and scalable to meet unique business requirements. Implementing CLORAS is fast and easy, as users simply need to follow a straightforward three-step process to accomplish their digital eCommerce integrations. Security protocols are also in place to ensure that your data and all integrations are safe.
Aside from finding the best eCommerce platform for your business, you should also roll out some strategies that will help you enhance your online store’s performance. From creating highly interactive eCommerce sites to providing convenient checkout processes, you should map out the shopping experience that you want to give to your visitors. To help you get started, we have compiled a handful of tips that you can easily apply to your current eCommerce operations:
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