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Instagram and Web Design–Key Lessons for Creating Successful Websites

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Several major brands are aware of the importance of being adaptable. From logos to content, keeping everything fresh is a priority. Updating your logo and overall design is a worthwhile consideration for any brand that seeks to capture attention and keep users interested. Whether or not your business is flexible enough to handle deal with changes, there are key lessons that website owners need to learn from the dynamism of social media sites such as Instagram. You can also read our related article on how e-commerce businesses can use Instagram to drive growth and profits


Over a period of time, the general appearance of a site may benefit from a timely makeover. Incorporating modern aspects of web design and keeping up with new design trends are crucial for staying ahead of the competition.

Although bold designs are guaranteed to stand out, even minor changes and refinement can help you create a logo that is more contemporary and conforms to the new aesthetic of your brand. You also have the option of making drastic changes and completely overhauling your site.


Functionality is a vital component of good web design and Instagram is among the sites that continually identify ways to enhance the user experience with clear backdrops and icons that are instantly recognizable. This results in a seamless experience for the user and increases the likelihood of people remaining on the app for a longer period of time.


Minimalism in web design addresses the need of more people who want clearer web spaces without being overwhelmed by unnecessary content and additions. If you are creating a new site or improving one that is already in existence, consider avoiding oversaturated designs that are likely to reduce the amount of time people want to spend on your site.

Focal Point

  • The main focal point of Instagram is showcasing users’ photos. By taking a minimalist approach to their design they have been able to accomplish this.
  • Regardless of the type of site you have, you can also ensure that there is a main area of interest. This involves identifying the aspects of your business that you want to highlight.
  • Place your products conspicuously and make sure that navigation effectively leads to what you want people to see. Organize photos is ways that people will be unable to disregard.


The internet is dynamic and your impact will be determined by your willingness to try new things. Instagram has been able to maintain its relevance and competitiveness by making strategic changes. Whether you want to keep your site interesting, develop your brand or recreate it, testing a different design scheme will do much more than affect its appearance.


Website owners need to constantly make changes in order for them to know what works for them and their goals. Updates are aimed at improving the visitor’s experience on your site and having a positive impact on clicks and profitability.

It is important to closely track the changes you make and their effect. If you discover that a change or update is not yielding the desired results, you can simply go back to what it originally was. The ongoing process of optimizing your site and online presence is a fulfilling learning experience.

For more info on this topic, read our related article on how Instagram marketing can boost your web design business.

Jenny Chang

By Jenny Chang

Senior writer at FinancesOnline who writes about a wide range of SaaS and B2B products, including trends and issues on e-commerce, accounting and customer service software. She’s also covered a wide range of topics in business, science, and technology for websites in the U.S., Australia and Singapore, keeping tabs on edge tech like 3D printed health monitoring tattoos and SpaceX’s exploration plans.

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