As a SaaS firm, your website is your store. It’s where you make your first impression, display your products, and turn visitors into paying customers. Your SaaS web design has a big impact on your conversion rates and, as a result, on the success of your organization. What features should your SaaS website include in order to be more effective? Here are the eight key elements.
A Must-have for a Successful SaaS Website
Here are some essential elements you should implement to have a successful SaaS website that totally stands:
1. Search Engine Optimization (SEO)
For the terms you want your organization and product to be associated with, your site must rank high on search engine result pages (SERPs). A strong keyword list, a new website design, captivating content outlining each page of your site (for both your target audience and all relevant SEO terms), and a site map can all help you achieve this. You might also hunt for information, such as this guide to simple SEO methods for SaaS companies. Before diving into more advanced concepts, start with the basics and create high-quality content for your SaaS website.
The image above is from Strikingly, which offers an SEO checklist with hints and links to make ranking on Google as simple as possible. It includes an SEO tool that allows you to check your site’s on-page SEO factors and ensure that your site metadata is up to date. The keywords you want to rank for should be optimized in your page title, meta description, and image alt tags.
2. A Brief Product Description or a Video Demonstration
A product summary is a brief overview of your product, including why it solves your prospects’ problems and how it accomplishes the desired results. It emphasizes your product’s primary features and benefits, encouraging consumers to sign up for your service. In less than a minute or two, a demo film illustrates how your product works and allows prospects to see it in action, enhancing engagement with your website content. Understanding how your application works is often better to read reams of content.
3. Product Features and Benefits
The product features section highlights the program’s most important features so that visitors may understand the software’s unique selling points and how they apply to them. Organize the content so that visitors can read the website fast and understand the most significant characteristics of your product. Use subheads and short paragraphs to make the text easier to consume. Include screenshots as well as a copy that highlights the advantages.
One of the best features of Strikingly is the ability to expand and modify your website to meet your specific needs. By including the Simple Blog, you can turn your best website design into a content marketing tool for your business.
4. Pricing
The pricing page will be valuable to prospects in the consideration and decision stages of the customer journey. It lists all of your plans and packages–as well as the perks that come with them–and it’s frequently presented in the form of a grid or chart for easy comparison. The website’s design should emphasize the bundles’ value while limiting the number of options offered. To increase engagement and conversion rates, include a FAQ section, a pricing calculator, information on add-ons, and a CTA to join up for a trial or request a quote.
Strikingly provides a free plan as soon as you register, allowing you to create a basic website for free. This includes 5 GB of bandwidth, an unlimited number of sites (with basic functionality), one product for sale for each resource, and the strikingly.com subdomain. Given the features offered by Strikingly, the pricing is quite reasonable.
5. Case Studies
Case studies are useful for focusing on a certain area of your product, establishing your brand as an authority, and providing social proof to drive conversion. They allow you to show prospects how your product helps clients achieve positive outcomes. Client testimonials, client logos, photographs, and videos, as well as demonstrating how your solution solves a problem that is relevant to the readers, should all be included in your case studies. You can also include a section about the clients’ business or demographic statistics to provide context.
6. User Experience That Is Intuitive
If a website visitor tries to use your services but is unable to do so because your business contact information is not displayed, they will feel frustrated and leave. It would also be best if you double-checked that the information on the page is correct. The ‘Contact Us page on your website should always be clickable, or your contact information should be shown at the bottom of each page.
7. Conversion Prospects
You should provide users with the choice to take the next step throughout your website (e.g., sign up for a free trial, get a quote, book a live demo, or contact sales). It’s especially vital to follow standard landing page best practices like removing the major navigation and using a minimalist footer if you’re bringing users to a landing page. The page’s calls-to-action (CTAs) should be interesting and relevant to the content. If you want customers to join up for a free trial, make it clear how much it costs, how long it lasts, and that there is no need to use a credit card.
8. Customer Service
Customer retention is crucial to the success of any SaaS company, so make sure your customers are receiving the assistance they require to get the most out of your software. Documentation, forums, FAQs, downloadable product guides, training content, and help desk capabilities, as well as several ways for clients to contact your employees, should all be included in your support section (e.g., phone, email, live chat, social media, web form.
9. Clearly Stated Contact Information
Because of their aesthetic appeal, slideshows are commonly utilized on website homepages. It does, however, make the website ineffective. The content in slideshows is frequently misinterpreted due to their constraints. Slideshows are frequently affected by browser and internet speed.
Slideshows may discourage your website visitors from waiting for the content in the final slide to load because not everyone has the patience to wait. As a result, slideshows should be avoided in favor of a plain-text presentation of your website’s material. Visitors will receive your complete message this way. When it comes to choosing a product, some customers consider good customer service to be one of the most crucial factors. Customer service will be critical for your organization because SaaS is more of a subscription offering than a one-time purchase.
10. FAQs Page
Every business should have a page dedicated to the most frequently asked questions. Having one will make your customer service team’s job a lot easier. Customers should always be aware that they can discover their answer quickly if it is on this page rather than receiving an email response with all of this data. It’s because they can rapidly find all the information required by clicking on the query.
11. Empowering Calls To Action
It’s critical to provide a clear call to action (CTA) on your website for your visitors. This could be accomplished through the use of a button or link text. Keep in mind that your call to action should always be relevant to what consumers are looking for. This guideline can assist them to avoid any confusion and easily move along the conversion road.
12. Testimonials
Testimonials are an excellent approach to gaining potential consumers’ trust. They’ll see that others have chosen your goods, which will increase their confidence in buying them for themselves. If your website lacks customer testimonials, consider obtaining quotes from former or present customers who rave about the product.
13. Compliance and Security
Any SaaS solution should have a standard set of security features. SSL includes encryption, credit card processing, and firewalls to prevent unauthorized access. Another complicated topic to consider before launching your website or app is compliance. For most businesses, this entails being HIPAA compliant for medical data and PCI compliant for credit card data. You could wish to include a page on your SaaS website that explains how your product will ensure that it meets all of the required criteria. Strikingly uses HTTPS and SSL from Let’s Encrypt so it is completely free. The majority of reputable online businesses and organizations support the Let’s Encrypt effort. It attempts to increase the security of the entire web and provide users some reassurance that their information is secure.
Conclusion
The elements listed above must be included on both the homepage and the landing page. Some of the basic aspects of SaaS website designs are eye-catching graphics, a solid value proposition, social proof, and a compelling call to action. If you’re planning to build a SaaS website, be sure that all of the elements listed above are in sync. There isn’t one. Experiment with the elements listed above to determine what works best for you.
Why is FinancesOnline free?
Leave a comment!